Google for Startups

Google for Startups is an initiative launched in 2011 that focuses on supporting startups globally by providing access to Google's products, connections, and best practices. The program partners with over fifty leading startup organizations to foster entrepreneurial ecosystems in more than 135 countries. It offers various resources, including financial support and exclusive programming, to help these partners and their startups thrive. Central to this initiative are six Google for Startups Campuses located in London, Tel Aviv, Seoul, Madrid, São Paulo, and Warsaw. These Campuses serve as collaborative spaces where startup founders can access mentorship, educational resources, and networking opportunities within their local communities. Startups benefit from free workspaces, community events, and a network of like-minded entrepreneurs, all aimed at nurturing their growth and innovation across diverse sectors such as healthcare, retail, finance, and technology.

Sundar Pichai

CEO, Google

Past deals in E-commerce

Wisi-Oi Marketplace

Grant in 2024
Wisi-Oi Marketplace is a pre-loved fashion online marketplace.

Aveade

Grant in 2024
Aveade is a South African technology company that operates an online marketplace, facilitating the purchase of products and services from various businesses. It offers services such as Aveade.com and Aveade Distribution, aiming to make these items accessible to a wider audience. The company's platform integrates robust technology for online marketplace, advertising, distribution, and logistics, helping clients optimize operations, expand reach, and improve business performance.

JetBeep

Grant in 2024
JetBeep Inc. is a technology provider focused on developing innovative solutions for mobile payment systems, parcel locker automation, and customer engagement. Founded in 2018 and headquartered in Lewes, Delaware, the company offers a mobile payment wallet platform that serves banks and retailers. Additionally, JetBeep specializes in transforming traditional, cable-based parcel lockers into autonomous systems by integrating microcontrollers and software, making them smart and cost-efficient. With a network of over 4,950 operational devices, JetBeep serves more than 1.3 million consumers across various applications. The company collaborates with partners such as system integrators and metal manufacturers to deliver tailored projects and can either act as a technology provider for specific project components or manage entire processes, including vendor contracting. JetBeep's customer engagement system enhances personalized offers and promotions, enabling brands to engage with consumers contextually and effectively.

Triply.co

Grant in 2024
Triply.co is a digital travel booking platform designed to support small tourism businesses in Africa. It enables hosts to create and sell their travel packages directly to travelers, eliminating the need for agents and middlemen. This approach not only enhances the visibility of local offerings but also increases the likelihood of bookings by notifying businesses when travelers are seeking accommodations or experiences. Through its user-friendly platform, Triply.co aims to enhance tourism and adventure travel, providing unique experiences for visitors while empowering local hosts.

SellerApp

Non Equity Assistance in 2024
SellerApp is a comprehensive suite of tools designed for Amazon sellers, offering features such as product research, keyword optimization, sales tracking, and competitor analysis. Its cloud-based platform equips sellers with actionable insights derived from their data, enabling them to enhance their listings and optimize their performance on the Amazon marketplace. By providing detailed reports and analytics, SellerApp helps sellers make informed decisions regarding product selection, pricing strategies, and marketing efforts. Ultimately, the platform aims to improve sales and streamline processes for e-commerce businesses.

Hue

Grant in 2024
Hue Beauty is a beauty technology and sampling platform designed to assist beauty shoppers in identifying makeup products that complement their unique skin tones. The platform integrates with beauty brands' e-commerce websites, utilizing photo technology and a community of beauty advisors to facilitate accurate shade matching. Additionally, Hue Beauty offers customized try-at-home shade sampling kits, enhancing the shopping experience. The company also develops shoppable video technology, allowing online beauty brands to incorporate user-generated videos into their marketing strategies. This approach fosters customer trust and engagement by providing authentic content. Moreover, Hue Beauty employs an artificial intelligence-powered recommendation engine to analyze shoppers' skin tones, types, and beauty preferences, enabling clients to generate genuine reviews in various formats.

Maverick

Grant in 2024
Maverick operates an AI-generated video platform that enables e-commerce businesses to send personalized videos to their customers at scale. Recognizing the challenges that online retailers face in engaging their audience, Maverick's technology allows for the creation of unique videos that greet customers by name, fostering a personal connection. The platform enhances customer engagement through marketing campaigns that showcase the individuals behind the brands, thus creating a more meaningful interaction. By leveraging AI and deep technology, Maverick helps online stores improve customer relationships and drive sales through tailored content that resonates with each individual customer.

OmniSynkAI

Pre Seed Round in 2024
OmniSynkAI specializes in providing a unified, AI-driven platform for e-commerce businesses. This all-in-one solution encompasses financial management, order and inventory tracking, website creation, omnichannel sales, HR operations, and marketing automation. By consolidating these functionalities into a single system, OmniSynkAI helps businesses eliminate the need for multiple, disconnected plugins, thereby enhancing operational efficiency and streamlining workflows.

Dresma

Non Equity Assistance in 2024
Dresma offers a mobile app and web platform that allows online sellers to create all the content they need to succeed online - product listing content, social media posts and ad content. We combine an AI powered content creation platform with a content intelligence layer that monitors content performance and optimizes content in real time.

Bigthinx 3DAI

Non Equity Assistance in 2024
Bigthinx 3DAI is transforming the way we shop, interact, and create. At Bigthinx, an award winning fashion tech company, we disrupt the global fashion industry with Artificial Intelligence for digital clothing, 3D PDP content, virtual beings, and transformational digital shopping experiences. With the world’s first automated high-quality 3D fashion content from photos at scale, Bigthinx combines generative AI, 3D virtualization, immersive shopping, and interactive visual tools which enable brands to personalize shopping, augment supply chains, increase profitability and sustainability, and save costs.

Evaro

Non Equity Assistance in 2024
Evaro is a company that focuses on digital health integration to enhance the accessibility of pharmacy products. It has developed an online health hub platform that allows patients to manage their healthcare needs efficiently. This platform enables users to select medications, complete a questionnaire, and receive prescription treatments through a paperless prescribing system. By minimizing paper waste and offering recyclable options, Evaro promotes an environmentally friendly approach to healthcare. The service aims to provide patients with convenient access to confidential healthcare advice and streamline their experience in obtaining prescriptions and pharmaceutical products.

Queenly

Non Equity Assistance in 2024
Queenly is an online marketplace and search engine specializing in the formalwear industry, catering to a diverse community of dress enthusiasts. Founded in 2019 and based in San Francisco, California, Queenly has quickly established itself as a leader in the market, boasting the largest inventory of formal dresses in the United States, surpassing traditional retailers like Macy’s, Rent the Runway, and Nordstrom. The platform addresses the needs of underserved segments such as prom, pageant, quinceañera, and wedding dress markets, offering a solution for high-priced, low-usage inventory. Queenly's features include a custom search function and flexible purchasing options, allowing users to buy and sell dresses at negotiable prices, thus enhancing accessibility and convenience for both buyers and sellers.

Logistify AI

Non Equity Assistance in 2023
Logistify AI operates a platform that automates the verification of inventory for various stakeholders, including producers, retailers, suppliers, and distributors. The platform utilizes advanced CCTV computer vision technology to streamline inventory verification processes within warehouses and factories. Additionally, it focuses on creating infrastructure for last-mile distribution of food and beverages, aiming to reduce delivery and labor costs while minimizing food waste. By automating these processes, Logistify AI helps inventory managers decrease losses associated with human error in manual counting, ultimately enhancing efficiency in global trade.

Famasi

Non Equity Assistance in 2023
Famasi is a digital health platform focused on enhancing medication management for individuals, particularly those with chronic health conditions. The platform enables users to access their medications easily, schedule doorstep deliveries, and automate monthly refills, ensuring that they never run out of essential medicines. Additionally, Famasi provides pharmacies with inventory and point-of-sale software to streamline their operations and improve customer care. By prioritizing timely delivery and personalized support from healthcare providers, Famasi aims to deliver a seamless experience for both patients and pharmacies.

Namaste Business

Non Equity Assistance in 2023
Namaste Business is a website that allows users to create e-commerce websites and native mobile apps for businesses. Namaste Business is a commerce platform that provides solutions to all sizes of business. Namaste Business i was founded in 2019 and was headquartered in Bengaluru, India.

Knorish

Non Equity Assistance in 2023
Knorish is an online course creation platform aimed at transforming the knowledge commerce industry. The platform enables users, including artists, experts, universities, institutions, and businesses, to build, launch, and sell their own online courses tailored to their brand. Knorish provides customized portals that facilitate the management and tracking of training programs, allowing individuals and professionals to create high-quality educational content. With a focus on empowering users, Knorish supports the conversion of knowledge into engaging online courses through a subscription-based model. The company has received recognition for its innovative approach, including an award from the National Skill Development Corporation and selection by Microsoft as a notable startup.

Blend

Non Equity Assistance in 2023
Blend is a developer of an AI application designed to assist e-commerce sellers in generating high-quality product visuals and marketing materials quickly and efficiently. By leveraging generative AI, the application allows sellers to create various product photos, social media graphics, product descriptions, and advertisements in seconds. Users simply take a photo of their product, after which the AI generates multiple variations and combinations for their online catalogs. This technology has proven effective, with sellers experiencing notable improvements in return on ad spend and product page conversions. Blend's innovative approach enables merchants and brands to enhance their marketing efforts and drive growth through automated solutions.

LimeChat

Non Equity Assistance in 2023
LimeChat specializes in enhancing the shopping experience for direct-to-consumer (D2C) brands through advanced conversational AI on chat platforms. By leveraging its expertise in natural language processing, LimeChat has developed a chatbot that delivers personalized and contextual interactions, enabling e-commerce businesses to engage customers effectively. This approach not only aims to boost online sales conversions but also helps reduce customer support costs, ultimately redefining how consumers interact with brands in the digital space.

Onlihub

Non Equity Assistance in 2023
Onlihub is a B2B platform that connects direct-to-consumer (DTC) and private label brands with online retailers globally. It facilitates retailers, selling on platforms like eBay, Walmart, Facebook, and their own stores (powered by Shopify, WooCommerce), to expand their product offerings with zero upfront investment. Simultaneously, Onlihub assists DTC and private label brands in setting up or expanding their online distribution network beyond their current sales channels, also at no initial cost.

RideLink

Non Equity Assistance in 2023
Ridelink turbo charges cargo delivery for small businesses in emerging markets at unbeatable price and speed.

Jumba

Non Equity Assistance in 2023
Jumba is a construction technology platform based in Nairobi, Kenya, established in 2022. The company focuses on streamlining B2B construction material purchases and financing, facilitating transactions between manufacturers and retailers. Jumba's platform enables businesses to order a variety of construction materials, including cement, steel, paint, tiles, plumbing supplies, electrical components, glass, and kitchen and bathroom finishes, with the option to pay later. By connecting small hardware stores with medium-sized retailers in their vicinity, Jumba helps enhance inventory management and negotiates pricing to simplify the supply chain for construction materials across Africa.

glocali.se

Grant in 2023
Glocali.se helps to expand businesses reach by 100x

UniPay

Pre Seed Round in 2023
UniPay is an eCommerce platform for infrastructure and industry-lacking regions that offers 5 products that enable trust, promote transparency, and enforce accountability.

GoBeba

Non Equity Assistance in 2023
GoBEBA is a quick-commerce retailer specializing in essential household goods and groceries, including bulk utilities such as LPG gas and drinking water. The company operates a network of micro-fulfillment centers, also known as dark stores, which facilitate rapid order fulfillment. GoBEBA offers a multi-channel ordering system supported by an AI-driven logistics and inventory management platform, enabling delivery within 30 minutes for daily essentials. Its business model connects local merchants with consumers and logistics providers through a curated digital marketplace, providing a wide range of services such as grocery shopping, food delivery, and access to essential commodities at competitive prices.

Chimoney

Grant in 2023
Chimoney is an online payment platform that facilitates the movement of value between various currencies, ledgers, and protocols. The company provides a robust infrastructure and API, enabling businesses and developers to efficiently manage their payment processes and financial activities. With a focus on simplicity, security, and efficiency, Chimoney allows clients to send and receive cross-border payments using multiple currencies and payment methods. This capability empowers businesses to expand their global payment operations and improve their overall financial performance.

Yoobe

Non Equity Assistance in 2023
Yoobe is a technology company that specializes in providing an automated platform for corporate swag. It offers a comprehensive solution, allowing businesses to shop for, store, and ship promotional items directly to their employees or collaborators worldwide. The platform aims to foster corporate culture and engagement by enabling companies to track and measure the impact of their swag programs, thereby boosting employee morale and promoting their brand.

Fairy

Pre Seed Round in 2023
Fairy is a B2B SaaS company specializing in enhancing customer engagement through its advanced mobile shopping and payment platform. The platform is designed to provide users with automatic discount notifications and facilitate in-store payments, consolidating various discounts such as membership offers, event promotions, and gift cards in one accessible location. By focusing on user context and privacy protection, Fairy's solutions are tailored to meet the specific needs of individual users, creating a seamless and efficient shopping experience.

PasarMikro

Non Equity Assistance in 2022
PasarMIKRO operates a B2B aggregated marketplace focused on agriculture, designed to support farmers by facilitating access to a broader market for their products. The platform offers a range of services, including network expansion, transaction security, and bookkeeping, which help streamline the selling process. Additionally, PasarMIKRO provides integrated financing options, allowing farmers to utilize a pay-later facility that enhances their financial flexibility. By leveraging technology, the company aims to make agricultural commodity trading more efficient and accessible, thus empowering farmers to maximize their sales potential.

Rider

Non Equity Assistance in 2022
Rider is a logistics startup based in Pakistan that focuses on providing innovative solutions for last-mile delivery tailored for online shippers. The company has developed a technology-driven platform that facilitates the delivery of e-commerce products from various online stores and marketplaces directly to customers. Rider offers services such as cash on delivery and a "cash now, deliver later" option, which allows vendors to receive payments promptly while ensuring timely delivery of goods to their customers. This customer-centric approach aims to enhance the overall efficiency of the e-commerce delivery process in the region.

LarnU

Grant in 2022
LarnU is an education platform focused on democratizing access to essential skills for career advancement. It offers a gamified learning experience that allows users to learn coding and other vital competencies in just five minutes a day. The platform provides customized training across various fields, including digital marketing, e-commerce, programming and technology, as well as personal and professional development. By enabling users to acquire relevant skills, LarnU aims to help individuals accelerate their professional careers and achieve their career goals.

Compare Ethics

Non Equity Assistance in 2022
Compare Ethics Ltd operates an online platform that connects consumers with brands to find verified products, promoting conscious consumer choices. Founded in 2018 and based in London, the company utilizes advanced verification technology to manage and verify product impact claims, ensuring compliance with strict regulatory and scientific standards. This platform not only encourages informed purchasing decisions but also aids businesses in navigating anti-greenwashing regulations. By leveraging machine learning, Compare Ethics aims to facilitate meaningful changes in consumer behavior and business practices, fostering adherence to environmental, social, and governance (ESG) criteria.

PackDash

Non Equity Assistance in 2022
PackDash is a provider of e-commerce warehousing and fulfillment services aimed at supporting e-commerce brands in their growth and success. The company specializes in handling a diverse array of products, including perishable, frozen, and durable goods, which allows it to cater to the specific needs of various businesses. By offering personalized and cost-efficient services, PackDash helps brands streamline their fulfillment processes, ultimately creating a more effective and less stressful experience for its clients.

Flexpay

Non Equity Assistance in 2022
Flexpay is a Nairobi-based company that operates a digital payment wallet, facilitating electronic transactions for individuals. It offers a range of products, including Flex Rent for managing residential and commercial rent payments, Flex Travel for holiday package payments, and Flex Retail for transactions with partner merchants. The company has developed an automated platform that enables both merchants and customers to manage flexible payments for goods and services through mobile money and bank transfer systems. This platform allows users to break down their purchases into manageable installments, enhancing affordability. Flexpay's innovative Save Now, Buy Later (SNBL) model empowers merchants to provide personalized incremental saving plans, thereby revolutionizing the payment process and improving customer engagement across Africa.

Ajua

Non Equity Assistance in 2022
Ajua operates as a social commerce platform designed specifically for small and medium enterprises (SMEs) to facilitate customer acquisition and business growth. The company provides an end-to-end platform that enables businesses to create a free online profile, utilize targeted advertising on social media platforms, and accept both offline and online payments securely, without requiring personal banking information. By offering real-time mobile survey capabilities and enabling direct communication between businesses and their customers, Ajua enhances customer engagement and feedback collection. With over 100,000 businesses on its network, Ajua empowers SMEs to strengthen their market presence and improve customer service, ultimately driving decision-making and increasing revenue.

The Equal Food

Non Equity Assistance in 2022
Equal Food is a food delivery platform that aims to digitize the food market, particularly focusing on second-category produce. The company delivers a variety of fruits and vegetables directly from regional farmers to consumers' doorsteps in Lisbon. By offering several basket options, including cabaz self-love and cabaz de vegetais, Equal Food emphasizes the value of misfit produce, helping to destigmatize these items and reduce food waste. This approach not only supports farmers in achieving a full harvest but also contributes to a more sustainable food chain by redirecting surplus products to new markets. Through its services, Equal Food seeks to promote a more efficient and environmentally friendly food distribution system.

Free From Market

Grant in 2022
Free From Market provides inclusive access to personalized, nutritious groceries and educational resources for those living with chronic health conditions.

Ziscuit

Non Equity Assistance in 2022
Ziscuit is a 2-sided shopping platform where shoppers save time and money when grocery stores bid to fulfill their grocery lists

DohYangu

Non Equity Assistance in 2022
DohYangu is a shopper cashback application that provides rewards to consumers based on their purchases. The app enables users to receive instant cashback through mobile money, enhancing the shopping experience by directly incentivizing spending. Additionally, DohYangu supports suppliers by allowing them to monitor their marketing performance and gain insights into consumer behavior. This integration with retailers' management systems facilitates the implementation of promotional campaigns, enabling a streamlined approach for clients to boost their sales while offering consumers access to promotions from various brands.

Suprevida

Non Equity Assistance in 2022
Suprevida is an online healthcare platform that facilitates interactions and transactions for users seeking self-care solutions in health. The platform offers telehealth services, enabling patients to book appointments with doctors and healthcare professionals. In addition to medical consultations, Suprevida provides access to a variety of medical products, equipment, and special treatments. The company also offers physiotherapy and home health services, along with informative content related to healthcare. By combining e-commerce with essential health services, Suprevida aims to make affordable healthcare accessible to a wider audience.

NewLentes

Non Equity Assistance in 2022
NewLentes is a retailer specializing in a wide range of optical products, including prescription contact lenses for various vision conditions such as myopia, farsightedness, and astigmatism. The company also offers multifocal contact lenses, both prescription and non-prescription colored contact lenses, as well as exotic options. In addition to contact lenses, NewLentes provides sunglasses and graded glasses, aiming to enhance the way individuals see and experience their surroundings. By focusing on affordability, NewLentes strives to make eyewear accessible to a broad customer base.

Evino

Non Equity Assistance in 2022
Evino is an online wine retailer based in Sao Paulo, Brazil, founded in February 2013 by Ari Gorenstein and Marcos Leal. The company aims to enhance the wine-drinking culture among Brazilian consumers by providing a diverse and frequently updated selection of premium wines at competitive prices. Evino's exclusive online store features a variety of wines, including red, white, rosé, and sparkling options, catering to different tastes and preferences. Additionally, for customers seeking convenience, Evino offers a monthly subscription service known as Evino Club, which curates wine selections tailored to individual preferences. Through its innovative approach, Evino establishes itself as a significant player in the Brazilian alcoholic beverages market.

XpressRun

Pre Seed Round in 2022
XpressRun is a cloud-based platform that specializes in same-day and next-day delivery services tailored for e-commerce businesses. By connecting last-mile delivery companies with local e-commerce ventures, the platform ensures efficient and reliable parcel delivery at competitive rates. XpressRun offers a unified last-mile delivery API that integrates seamlessly with popular e-commerce platforms such as Shopify, WooCommerce, and Squarespace. With a network of verified drivers and a high accuracy rate for estimated delivery times, XpressRun provides clients with a fast and transparent delivery experience, granting them end-to-end control over the delivery process.

Kitkaton

Grant in 2022
Kitkaton is a technology company that specializes in social commerce. It has developed a platform that enables influencers and creators to curate and sell products directly to their followers. The platform focuses on timeless fashion items such as watches, apparel, and home goods, allowing creators to monetize their influence and fans to shop directly from their favorite content creators.

Pivot

Pre Seed Round in 2022
Pivot operates a B2B retail marketplace that facilitates immediate distribution for consumer brands by allowing them to rent space within physical stores. The company provides a platform where businesses can list their brands and available store spaces, fostering connections among independent companies and brands. This marketplace enables brands to gain exposure and access to retail environments, streamlining the process of entering the physical retail space. By offering a directory of brands and stores, Pivot effectively supports brand visibility and collaboration within the retail sector.

Globalfy

Grant in 2022
Globalfy is a financial technology platform that supports global entrepreneurs and businesses, particularly in the tech and e-commerce sectors, by providing a comprehensive suite of services. The platform offers one-click solutions for business formation, banking, bookkeeping, tax services, and mailroom support, facilitating operations for organizations from various countries seeking to establish a presence in the United States. Designed with international founders in mind, Globalfy enables users to apply for U.S. business bank accounts without requiring a Social Security Number, along with access to a Visa debit card that is accepted worldwide. By streamlining these essential services, Globalfy aims to empower entrepreneurs to achieve and exceed their business objectives while remaining in their home countries.

Niftmint

Grant in 2022
Niftmint is a technology company specializing in Non-Fungible Token (NFT) commerce infrastructure. It streamlines the process for brands and organizations to offer NFTs directly on their own channels, providing a seamless customer experience. Niftmint handles all crypto and wallet management, enabling customers to purchase NFTs using credit cards, with Niftmint facilitating the minting and custody processes. The platform integrates with existing commerce platforms, eliminating the need for customers to navigate third-party crypto environments.

DapIt App

Grant in 2022
DapIt is a user-friendly gift card management platform that facilitates the buying, selling, and sharing of gift cards for customers and local businesses. Founded in 2018 and based in Woodland, California, DapIt enables users to purchase gift cards from their favorite local establishments at any time, enhancing accessibility and convenience. The platform also provides small businesses with tools to manage gift card transactions, allowing them to share their offerings with customers easily and efficiently. By streamlining the gift card process, DapIt connects businesses and consumers, making it a valuable resource for both parties.

Route

Grant in 2022
Route is a business management platform tailored for the commercial cleaning industry, designed to meet the unique needs of service providers. It consolidates essential sales processes into a single cross-platform system, offering tools for bidding, job management, contractor relationships, time and attendance tracking, scheduling, and inventory management. The platform features a web portal and a mobile app with offline capabilities, enabling real-time analytics on team performance and providing workflow guidance during job execution. Additionally, Route’s Walkthrough Builder collects and organizes the scope of work on-site, allowing users to calculate bids and generate customized proposals efficiently. By leveraging these tools, Route aims to enhance operational efficiency, improve service quality, and facilitate contract acquisition in a competitive marketplace.

Boxes.com

Funding Round in 2022
Boxes.com is a distributor and importer specializing in packaging products. The company focuses on combining physical and digital technology to enhance the retail experience. By promoting convenience, space efficiency, affordability, and sustainability, Boxes.com aims to democratize access to effective retail solutions. Through its innovative approach, the company seeks to meet the evolving needs of businesses in the retail sector while providing a range of quality packaging options.

Selldone

Grant in 2022
Selldone is a comprehensive, user-friendly business platform that enables individuals and small to medium-sized enterprises (SMEs) to establish and manage their online presence, including eCommerce stores, communities, and point-of-sale (ePOS) systems. It operates as a growth facilitator for businesses, offering a cost-effective and flexible solution for those seeking to expand their reach online. The platform provides an ever-evolving suite of e-commerce management tools, including custom automation processes and AI integration, aiming to simplify and democratize business operations globally.

Colosseum

Non Equity Assistance in 2022
Provider of e-commerce logistics services intended for businesses with cargo, early delivery, and easy transportation. The company offers services with advanced artificial intelligence technology supporting small and medium-sized sellers and warehouse owners through an operating tool developed in-house based on long-term distribution and logistics experience so goods can be traded fairly and effectively, allowing online sellers to be relieved about their consignments.

Yosh.AI

Non Equity Assistance in 2022
Yosh.AI is a deep tech company that specializes in automating communication between businesses and their customers through AI voice and text assistants. The company develops AI voice assistants specifically for the retail sector, facilitating voice commerce on platforms such as Google Assistant and Alexa. These assistants are designed to handle advanced voice search, product purchases, and automate customer service functions, including FAQs, store locations, and delivery tracking. Additionally, Yosh.AI offers visual search tools and automated tagging services to enhance user engagement and optimize costs for fashion retailers. Recognized as a global partner by Google, Yosh.AI has received multiple awards for its innovative contributions to e-commerce and retail, including accolades for best tech startup and applications of AI in retail. The company has successfully implemented its solutions in various sectors, including partnerships with well-known retailers and banks in the UK and Poland.

Propel

Grant in 2022
Propel operates an on-demand platform that connects freelancers with clients seeking services in design, content writing, web and mobile applications, video production, and website design. Founded in 2017 and based in Lagos, Nigeria, the platform leverages blockchain technology to match suitable freelancers with projects and establish competitive pricing for services. Propel focuses on offering access to a diverse pool of skilled talent from Africa, catering to global clients. The platform segments its services into three tiers—P2P, EP, and FT—to create a reliable talent funnel. It provides tools for effective collaboration, communication, and project delivery, alongside features such as automated price regulation and streamlined payment processing, enabling companies to efficiently manage remote teams.

Devo

Grant in 2022
Devo is a grocery delivery platform that connects customers with local convenience stores, allowing for on-demand ordering of a wide range of products, including groceries, snacks, drinks, and more. The company offers a user-friendly application that enables real-time order tracking and selection from thousands of items. By partnering with local shops, Devo aims to provide a fast and affordable delivery service, enhancing the efficiency of both stores and customers. The platform includes features such as a robust online presence, omnichannel point of sale, and analytical tools, which facilitate smoother operations and improve the overall shopping experience.

Gorillas

Non Equity Assistance in 2022
Gorillas, established in Berlin, Germany in May 2020, operates a grocery delivery platform that aggregates supermarket product ranges for swift delivery to consumers' doorsteps. Their service offers a wide variety of products, including fresh produce, dairy items, vegan options, cooled drinks, and unique selections from local community partners, with the aim of delivering orders within just 10 minutes.

Fêtefully

Seed Round in 2022
Fêtefully is an online platform designed to facilitate affordable and personalized wedding and event planning services for couples. By integrating human talent with AI-driven functionalities, Fêtefully offers a membership model that grants users access to a personal wedding planner, professional advice, and day-of coordination. This innovative approach allows couples to save money on professional planning while enabling planners to monetize their skills during their spare time. The platform aims to simplify the wedding planning process, ensuring that customers can navigate their planning concerns efficiently and without stress.

Ooia

Non Equity Assistance in 2022
Ooia is a female health company focused on providing sustainable and socially responsible bodywear for women. The brand offers a range of products, including period underwear, absorbent nursing bras, and aesthetically designed absorbent incontinence underwear. By emphasizing affordability and a variety of sizes, Ooia aims to empower women and facilitate access to essential health solutions. The company promotes a long-term approach to female hygiene by offering products that can be washed and reused, contributing to environmental sustainability while addressing the specific needs of women.

Daki

Non Equity Assistance in 2022
Daki is a mobile application that functions as a digital supermarket, providing customers with access to a wide range of grocery supplies and everyday necessities. The platform enables users to conveniently order products from the comfort of their homes and ensures swift delivery, often within seconds. Daki's focus on multi-category grocery offerings aims to streamline the shopping experience, making it easier for customers to meet their daily needs through a user-friendly mobile interface.

Wine

Non Equity Assistance in 2022
Wine is an online supplier of spirits specializing in a diverse selection of wines, along with alcohol and beer. The company operates an online store that provides consumers with the convenience of shopping for a variety of country liquors from the comfort of their homes. Wine also offers subscription plans for wine boxes, allowing customers to receive curated selections of beverages regularly. This approach enables consumers to conveniently access their preferred drinks in one location.

Goomer

Non Equity Assistance in 2022
Goomer is a Brazilian company based in Sorocaba that specializes in developing an omnichannel food service system for restaurants, hotels, and bars. Founded in 2014, Goomer provides a self-service platform that includes digital menus displaying images and descriptions of dishes and drinks, as well as a self-delivery totem for food establishments. This platform enables consumers to place orders via smartphones, tablets, and kiosks, whether they are dining in, ordering for delivery, or arranging for pick-up. Goomer's system not only streamlines service but also personalizes customer experiences by suggesting sales and facilitating payment and feedback. Through its innovative solutions, Goomer aims to enhance the agility and profitability of food service businesses.

Jüsto

Non Equity Assistance in 2022
Jüsto is an online grocery store chain that specializes in delivery-only services. It provides a broad selection of items including fruits, vegetables, meat products, beauty products, and household supplies directly to consumers' doorsteps. The company focuses on offering fresh and healthy food products at competitive prices through its user-friendly platform.

VanOnGo

Grant in 2022
VanOnGo is an AI-powered logistics platform that specializes in last-mile delivery solutions for both merchants and fleets. By focusing on the post-checkout phase of the delivery process, VanOnGo enhances upselling opportunities while ensuring transparent and accurate delivery. The platform connects individuals and businesses with a network of drivers, facilitating same-day or pre-scheduled delivery of bulky goods. This approach simplifies logistics, making it more reliable and cost-effective for clients, ultimately contributing to increased sales and improved customer satisfaction.

Eden Life

Non Equity Assistance in 2022
Eden Life Inc., based in Lagos, Nigeria, specializes in tech-enabled housekeeping services for professionals. Through its online platform and mobile application, the company offers a range of services including laundry, meal preparation, house cleaning, equipment maintenance, and meal delivery. By aggregating vendors offering diverse services, Eden Life enables clients to efficiently manage their household chores.

Agrikool

Non Equity Assistance in 2022
Agrikool operates an e-trading platform designed to connect growers with commercial buyers in a transparent and reliable marketplace. By aggregating demand from retailers, Agrikool facilitates access to market opportunities for farmers, enabling them to reach more retail buyers. The platform also includes transporters, streamlining the supply chain and helping users reduce costs associated with procuring fresh produce. Through its innovative approach, Agrikool aims to enhance the efficiency of the agricultural trading process, benefiting both growers and buyers alike.

Xente

Non Equity Assistance in 2022
Xente is a company that provides a payment platform aimed at simplifying financial transactions for businesses in Africa. By offering smart Visa cards and facilitating e-commerce and cashless transactions, Xente supports a range of payment needs, including mobile, utilities, travel, events, and entertainment. Its neo-bank platform is designed to enhance the digital transformation in East Africa, where many transactions still occur manually. This enables both customers and businesses to engage in reliable and secure transactions from any mobile device, promoting a more efficient and accessible financial ecosystem.

TIBU Health

Non Equity Assistance in 2022
TIBU Health is an Omnichannel Health Technology company that delivers health services where people live, work and click.. We adopt the latest, most advanced technologies in health and logistics to provide patients with a convenient and coordinated end-to-end healthcare experience that results in better health outcomes, healthier lives and with more time to spend on the things that matter to our patients. We’re a different kind of healthcare company and thrilled to be reshaping how people access healthcare service in Africa.

Rekisa

Non Equity Assistance in 2022
Rekisa is a South African online marketplace that facilitates the buying and selling of a wide array of items, including second-hand goods, vehicles, properties, and services. It manually reviews and approves each advertisement to ensure quality and deter fraudulent activities, aiming to provide a secure and trustworthy platform for users. The platform is accessible via desktop, tablets, and smartphones, and its name, Rekisa, is derived from the Setswana word for 'sell'.

Bailport

Non Equity Assistance in 2022
Bailport is a developer of a multi-currency e-wallet that leverages blockchain technology to provide low-cost payment solutions, primarily targeting the African market. The e-wallet allows users to exchange, save, and send money instantly at competitive rates. It serves as a mobile-only banking alternative, facilitating seamless money transfers from Africa to various global destinations.

QShop Tech

Non Equity Assistance in 2022
QShop Tech helps save time with automatic inventory tracking, payment reconciliation, sales reports, and more. It creates an e-commerce website and sells its products there. It helps to receive orders around the clock with their e-commerce store.

Eversend

Non Equity Assistance in 2022
Eversend SAS, founded in 2017 and based in Paris, France, offers a multi-currency e-wallet application that enables users to send and receive money, buy cryptocurrency, create virtual cards, and purchase airtime. The platform leverages blockchain technology to provide a digital payment gateway, facilitating electronic money transfers to bank accounts and mobile payments while minimizing costs associated with fees and foreign exchange. In addition to its current services, Eversend plans to expand its offerings to include personal loans, savings, group savings, merchant payments, and investment options. The company aims to grow its presence in Nigeria, Francophone Africa, and Europe while utilizing funds for product development, user acquisition, and regulatory compliance.

Femly

Non Equity Assistance in 2022
Femly LLC, established in 2016 and based in Upper Marlboro, Maryland, specializes in manufacturing and distributing eco-friendly feminine hygiene care products. Its offerings include organic cotton tampons, day and night pads, menstrual cups, and related items, all designed to be environmentally sustainable and non-toxic. Femly provides direct-to-consumer services through a monthly subscription and online ordering platform, with home delivery options. Additionally, it supplies restrooms at various organizations, such as hotels, co-working spaces, and colleges. The company's products are available for purchase exclusively through its online platform.

S-Mat

Non Equity Assistance in 2022
S-Mat is an innovative company that specializes in eco-friendly Internet of Things (IoT) solutions for grocery shopping and inventory management. The company has developed a shopping portal that streamlines the purchasing process by allowing users to compare prices across major e-commerce platforms. S-Mat's smart mat technology detects the weight of inventory items, automatically tracking remaining quantities and storing this data in a cloud server. When supplies run low, the system can reorder products automatically, alleviating the burden of managing daily necessities. This approach not only enhances convenience for consumers but also promotes cost-effective shipping and efficient inventory management.

Gollala

Non Equity Assistance in 2022
Operater of a fashion marketplace platform intended to connect the global market with K-fashion. The company's platform provides one-stop buying services from order to settlement of orders for the retail manager and connects with global buyers, enabling businesses to expand their reach and gain new customers.

Dots Platform

Non Equity Assistance in 2022
Dots Platform is a Software as a Service (SaaS) company that provides a comprehensive ordering and delivery solution for local businesses, primarily in the restaurant sector. Their custom digital platform empowers these businesses to manage their online presence independently, offering features such as monitoring dashboards, automated processes, and AI assistants for tasks like fleet management, back-office operations, and marketing automation. By using Dots Platform, clients can streamline their order management and logistics, enhance customer loyalty through targeted marketing, and reduce dependence on third-party services by owning their digital platform and data.

Jiffsy

Non Equity Assistance in 2022
Jiffsy is a no-code frontend platform established in 2021 and located in Kyiv, specializing in e-commerce solutions. The company offers an application that enables Shopify fashion stores to create a mobile-first storefront, enhancing user engagement through personalized product feeds. By integrating with Shopify via API, Jiffsy accesses the complete product database and leverages store sales data and user behavior to generate tailored storefronts rich in video and photo content. This innovative approach aims to help small and medium-sized brands increase their conversion rates and boost sales by up to 20%.

Pricer24

Non Equity Assistance in 2022
Pricer24 is an analytical service that specializes in providing real-time market information to vendors, distributors, and online stores. The company collects data from e-commerce platforms regarding prices, availability, product content, reviews, and promotions. By offering straightforward reports and multifunctional dashboards, Pricer24 enables clients to quickly adapt to changing market conditions. Their software facilitates data-driven pricing strategies, assortment analysis, competitor insights, and market analysis, helping businesses enhance profitability, improve pricing, discover new niches, and streamline operations. The company emphasizes clarity in decision-making, encapsulated in their philosophy that "one glance should be enough to make a decision."

Sukhiba

Non Equity Assistance in 2022
Sukhiba operates a decentralized community-based commerce platform that focuses on enhancing customer engagement through conversational commerce. By leveraging WhatsApp, Sukhiba provides businesses with tools to manage customer relationships effectively, send notifications, and process orders. This enables companies to streamline their operations and improve sales performance, fostering a more interactive and responsive shopping experience for customers.

RideLink

Non Equity Assistance in 2022
Ridelink turbo charges cargo delivery for small businesses in emerging markets at unbeatable price and speed.

Infilect

Non Equity Assistance in 2022
Infilect Technologies Pvt. Ltd., founded in 2015 and based in Bengaluru, India, specializes in visual intelligence technology solutions for the retail sector. The company develops products that leverage deep learning and artificial intelligence to analyze visual content, such as photos and videos, to derive actionable insights. Among its offerings are InfiViz, which provides shelf intelligence for fast-moving consumer goods brands to monitor product visibility; InfiArt, focused on creative design analysis; and InfiEye, which delivers in-store video analytics for retailers and shopping malls. Infilect's platform assists retail brands in understanding product presence across various stores and addresses discrepancies between product availability and supply chain logistics, ultimately enhancing operations, product offerings, and customer experiences for both retailers and manufacturers.

Vendoo

Non Equity Assistance in 2022
Vendoo is a reseller platform that simplifies the selling process for individual sellers by allowing them to crosspost items across multiple online marketplaces, such as eBay, Poshmark, Etsy, Mercari, and Facebook Marketplace. By enabling users to enter item details only once, Vendoo eliminates the need for repetitive manual listings, making it easier and more efficient to manage sales. The platform consolidates item listings, sales, and customer interactions into a single interface, providing sellers with valuable insights into their business performance. This information includes sales data and highlights best-selling items, helping users identify which marketplaces yield the best results for their products. Overall, Vendoo streamlines the selling experience and supports sellers in maximizing their earnings.

Ordatic

Non Equity Assistance in 2021
Ordatic is a developer of a food delivery management platform that connects customers' online orders with their preferred restaurants. The platform integrates various delivery services with point-of-sale systems, streamlining online order management. By enhancing order accuracy and reducing delivery times, Ordatic enables restaurants to efficiently respond to evolving consumer trends and technologies. This approach helps clients manage their operations more effectively and adapt to the dynamic food delivery landscape.

Bumpa

Grant in 2021
Bumpa is a company that develops a digital commerce infrastructure platform tailored for Micro, Small, and Medium Enterprises (MSMEs) across Africa. Its user-friendly mobile application allows small business owners to establish an online presence, showcase their products, and securely process payments. Bumpa also provides tools for recording sales data, issuing professional invoices and receipts, and accessing comprehensive financial reports. By enabling efficient order management and offering essential digital tools, Bumpa seeks to empower African sellers and transform the e-commerce landscape, helping businesses start, manage, and grow successfully from their mobile devices.

Bumpa

Grant in 2021
Bumpa is a company that develops a digital commerce infrastructure platform tailored for Micro, Small, and Medium Enterprises (MSMEs) across Africa. Its user-friendly mobile application allows small business owners to establish an online presence, showcase their products, and securely process payments. Bumpa also provides tools for recording sales data, issuing professional invoices and receipts, and accessing comprehensive financial reports. By enabling efficient order management and offering essential digital tools, Bumpa seeks to empower African sellers and transform the e-commerce landscape, helping businesses start, manage, and grow successfully from their mobile devices.

Kovi

Non Equity Assistance in 2021
Kovi is a digital car rental company headquartered in São Paulo, Brazil, that operates primarily in Brazil and Mexico. Founded in 2018, Kovi provides an online platform designed to serve rideshare and delivery drivers, promoting safer, more affordable, and accessible mobility solutions for millions. The company employs an asset-light model by collaborating with automakers and traditional car rental firms, allowing it to offer flexible and convenient on-demand rental services. Kovi's technology-driven approach enhances the travel experience for users, catering to the evolving needs of the modern commute.

Finplus Group

Grant in 2021
Finplus Group is a technology company building a new credit & commerce infrastructure for emerging markets. We believe that access to markets & financial services should be a human right, available to everyone, everywhere, who wishes to participate in the modern economy. Our goal is to help close the massive $5.2Tn credit deficit faced by SMEs in developing countries every year. Finplus provides white-label digital finance & vertical ecommerce software to: 1. Enable banks & micro-lenders to lend to SMEs, at scale, across multiple markets 2. Help consumer goods companies to digitise sales end-to-end, effectively turning their supply chain into a demand chain 3. Unlock access to an instant line of credit for tens of millions of SMEs and individuals in emerging markets Finplus software has already processed over $1 Billion in transaction value across 5 emerging markets (Kenya, Uganda, Tanzania, Eswatini, South Africa), enabled more than 3 Million MSMEs & individuals to access credit and saved business customers over 1.2 Million man-hours through automation.

MarketForce

Grant in 2021
MarketForce is a technology company headquartered in the United States, with operations in Kenya and Nigeria, focused on enhancing B2B commerce and fintech solutions for African merchants. Launched in 2018, the company has developed the "RejaReja" platform, which allows merchants to digitally source, order, and pay for inventory. In addition to these services, MarketForce offers access to financing, enables digital payment collection, and allows merchants to resell digital financial services like airtime and utility tokens. Operating in five markets across Sub-Saharan Africa, MarketForce has established a rapidly growing network that includes over 200,000 merchants and 50 consumer brands. The company employs an asset-light business model to drive efficiency and productivity in the distribution of goods, utilizing advanced technology to streamline operations for its users.

VirtusPay

Non Equity Assistance in 2021
VirtusPay is a payment platform that enables consumers to purchase items in installments without relying on credit cards. By connecting available credit limits to facilitate ticket purchases, VirtusPay aims to democratize access to purchasing power, making it easier for customers to achieve their financial goals. The platform offers various payment options designed to attract new customers in the online retail space, ultimately helping businesses increase their average transaction values.

My Medicines Pan African Limited

Non Equity Assistance in 2021
Our product is a web-based platform. It uses the block chain technology to identify where scarce and genuine medicines and vaccines are available and facilitates quick delivery to patients and health care facilities across the country. We leverage an aggregated network of over 800 licensed pharmacies in Nigeria and do not carry inventory. The platform also generates relevant big-data on health trends & medicines distribution, which is refined into actionable data to guide health initiatives & interventions.

BancoAfro

Seed Round in 2021
BancoAfro offers solutions and services to help their business. They provide management system services to improve businesses and grow their needs for organisation and management. For inquiries, email, telephone numbers, and addresses are available on their website.

Clube da Preta

Venture Round in 2021
Clube da Preta is a digital subscription-based platform that empowers Afro-entrepreneurs and consumers in the fashion and accessories market. It offers signature accessories and fashion items, while also providing social support through consulting, curation, mentoring, and business management assistance to its partner suppliers.

Mooba

Venture Round in 2021
Mooba offers discount coupons, exclusive offers, and even cash back. The company works as a loyalty program but instead of users earning points, who need to accumulate until trading for a product, users will earn refunds on every purchase made online and these values ​​can be withdrawn at any time. Mooba was founded on 2014 and is headquartered in São Paulo, Brazil.

AkinTec

Seed Round in 2021
AkinTec is a venture debt fund that specializes in blended finance with a focus on environmental, social, and governance (ESG) criteria. The company also develops a fintech platform aimed at supporting small businesses. This platform provides various services, including bill payment, money withdrawal, and the establishment of a partner network. Additionally, it enables users to earn rewards for each transaction made within its marketplace, which features online shopping capabilities, virtual currency, and credit options. AkinTec's solutions are designed to assist customers in managing their budgeting and financial activities in everyday life.

Tabechoku

Non Equity Assistance in 2021
Tabechoku is an e-commerce platform for food products. They offer honey, seafood, sake, tea, and seasoning products. It also provides door delivery services.

Giftmall

Non Equity Assistance in 2021
GiftMall is an e-commerce platform focused on offering unique gift experiences designed to address challenges in the gifting industry. By utilizing artificial intelligence, the platform suggests personalized gifts tailored to individual preferences based on users' browsing and purchasing histories. GiftMall enhances the shopping experience by providing consultation services via phone or email, allowing customers to efficiently find the perfect gift without unnecessary effort. Through its innovative approach and commitment to creating memorable moments, GiftMall aims to redefine how people connect and celebrate special occasions.

Paperstack

Non Equity Assistance in 2021
Paperstack is a financial platform that offers working capital and business insights specifically tailored for e-commerce brands. The company leverages technology to deliver customized funding solutions that are easily integrated into existing operations. By providing on-demand working capital, Paperstack enables direct-to-consumer and retail brands to accelerate their growth through investments in inventory, advertising, and talent acquisition. The platform emphasizes a transparent fee structure, allowing online merchants to effectively manage their financial needs and enhance their business performance.

Zypp Electric

Non Equity Assistance in 2021
Zypp Electric is a company focused on transforming last-mile delivery through its electric vehicle (EV) solutions, primarily utilizing e-scooters. It operates an app that facilitates the delivery of goods across various sectors, including e-commerce, grocery, medicine, and food, promoting a shift to electric transportation to reduce emissions. By offering a dockless e-scooter sharing service, Zypp enables users to locate and access vehicles easily, enhancing convenience and affordability for deliveries. The company's commitment to sustainability has positioned it as a pioneer in the EV logistics sector, achieving EBITDA-positive status through its innovative approach to decarbonizing transportation and making last-mile delivery more efficient.

Aayu by MedCords

Non Equity Assistance in 2021
Aayu, a service by MedCords, is a holistic healthcare platform aimed at enhancing access to medical services and products for underserved populations in India. It enables users to order medicines with delivery in under two hours, select from nearby medical stores for competitive pricing, consult with doctors across 35+ specialties within 30 minutes, and conduct over 160 lab tests from home. Aayu also facilitates secure sharing of medical data between patients and doctors, eliminating the need for physical record-keeping. The Aayu Card offers a discounted yearly health subscription for family consultations with specialist doctors. With a growing network of over 25,000 retail chemist stores, 5,000 specialist doctors, and 3.5 million users, Aayu aims to digitize the fragmented healthcare landscape, thereby unlocking new opportunities for direct-to-consumer healthcare brands in India. The initiative is backed by prominent investors and is poised to significantly impact the domestic retail pharmaceutical market.

Hypd Marketing Technologies Pvt

Non Equity Assistance in 2021
Hypd Marketing Technologies Pvt Ltd operates a creator-tech platform designed to empower influencers by allowing them to launch their own online stores. The platform facilitates live shopping sessions and provides a wealth of content, including videos, fashion trends, and tips. This enables creators to effectively explore various products and brands while monetizing their influence. Additionally, Hypd offers resources and guidance for creators to establish and manage their own stores, enhancing their ability to engage with audiences and drive sales. Through its innovative approach, the company aims to create a dynamic shopping environment where users can virtually experience products before making a purchase.

Clip

Non Equity Assistance in 2021
Clip is transforming card acceptance in Mexico by providing portable card-reading hardware and a digital payment platform that enables businesses to accept all credit and debit cards, including contactless payments. The company's solutions allow businesses to turn smartphones or tablets into card terminals, facilitating seamless transactions without the need for complicated paperwork or monthly fees. By focusing on empowering Mexican businesses, Clip helps them increase sales and grow by offering a user-friendly application that simplifies payment acceptance. This approach positions Clip as a vital ally for merchants seeking efficient and accessible payment solutions.

GAIA

Non Equity Assistance in 2021
GAIA operates a prominent e-commerce platform for furniture in Mexico, providing a diverse selection of high-quality products that includes sofas, chairs, drawers, dressers, bureaus, tables, desks, rugs, lamps, textiles, paintings, and various accessories. The company showcases a range of styles, from contemporary to traditional, artisan, industrial, and retro, catering to a wide array of consumer preferences. By offering well-crafted home furnishing products at affordable prices, GAIA aims to enhance the shopping experience for customers seeking to furnish their spaces.
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