Google for Startups

Nobuk is a payments reconciliation company enabling groups and collectives in Africa collect funds effortlessly and automatically reconcile and organize records into easily shareable reports.

Lengo is an AI-based intelligence platform focused on the fast-moving consumer goods (FMCG) sector in Africa. The platform aggregates data from various sources, including retail sales information, to provide a comprehensive database on consumer goods. By analyzing this data, Lengo generates insights into consumer behavior, market trends, and the competitive landscape. This enables FMCG companies to make informed decisions regarding their marketing, sales, and distribution strategies, ultimately enhancing their operational effectiveness and market positioning.

Hier Foods is a foodtech startup that offers decentralized food systems for retailers and local suppliers. The startup's platform supports all industry-standard EDI integration methods for working with inventory management, as well as a cutting-edge API to make it as simple as possible for IT. Its adaptive software enables even very small suppliers to process digital orders, return shipping notifications and invoices digitally, and easily update prices and products. Instead of faxing, calling, or emailing, they order everything through a single app. Prices, products, and order reminders are always up to date.

Gorillas, established in Berlin, Germany in May 2020, operates a grocery delivery platform that aggregates supermarket product ranges for swift delivery to consumers' doorsteps. Their service offers a wide variety of products, including fresh produce, dairy items, vegan options, cooled drinks, and unique selections from local community partners, with the aim of delivering orders within just 10 minutes.

Caantin is focused on enhancing the contribution of restaurants to the global economy by providing a comprehensive platform tailored for the African food industry. Their solution facilitates food supply procurement, short-term credit access, and overall business management for restaurants. By developing vendor management and payments software, Caantin simplifies onboarding and operations, which improves customer satisfaction and business performance. The platform streamlines procurement processes, supplier payments, and inventory financing, while also offering payment reminders and a collection system for accounts receivable. This enables clients to obtain necessary products at competitive prices, ultimately supporting the growth of food businesses across Africa.

Femly LLC, established in 2016 and based in Upper Marlboro, Maryland, specializes in manufacturing and distributing eco-friendly feminine hygiene care products. Its offerings include organic cotton tampons, day and night pads, menstrual cups, and related items, all designed to be environmentally sustainable and non-toxic. Femly provides direct-to-consumer services through a monthly subscription and online ordering platform, with home delivery options. Additionally, it supplies restrooms at various organizations, such as hotels, co-working spaces, and colleges. The company's products are available for purchase exclusively through its online platform.

Partner in Cream is a digital direct-to-consumer skincare brand that focuses on delivering natural skincare solutions tailored to individual skin types. The company offers a range of products free from harmful ingredients, aiming to promote healthy and rejuvenating skin. By providing the appropriate cream for each skin type and serum for various skin concerns, Partner in Cream enables consumers to create personalized skincare routines that cater to their specific needs.

Baybies is a sustainable baby healthcare brand that specializes in natural and organic skin care products for infants. The company offers a diverse range of items, including baby care lotion, mild baby bath, soothing wound protection cream, pregnancy oil, sun cream, and hooded baby towels. All products are designed to be vegan, non-allergenic, and free from fragrances and microplastics, ensuring the safety and well-being of babies. By focusing on natural ingredients and environmentally friendly practices, Baybies aims to provide mothers with effective solutions for their children's health care needs.

Infilect Technologies Pvt. Ltd., founded in 2015 and based in Bengaluru, India, specializes in visual intelligence technology solutions for the retail sector. The company develops products that leverage deep learning and artificial intelligence to analyze visual content, such as photos and videos, to derive actionable insights. Among its offerings are InfiViz, which provides shelf intelligence for fast-moving consumer goods brands to monitor product visibility; InfiArt, focused on creative design analysis; and InfiEye, which delivers in-store video analytics for retailers and shopping malls. Infilect's platform assists retail brands in understanding product presence across various stores and addresses discrepancies between product availability and supply chain logistics, ultimately enhancing operations, product offerings, and customer experiences for both retailers and manufacturers.

ApnaKlub is a company focused on transforming the fast-moving consumer goods (FMCG) procurement market by creating a digital platform that connects buyers and brands. This platform aims to streamline the procurement process, ensuring supply consistency and enhancing profit margins for wholesale businesses. By providing access to a wide range of brands, ApnaKlub enables these businesses to thrive in generating revenue, ultimately contributing to a more organized and efficient market landscape.

Fuell Technologies, S.L. is a Madrid-based company that specializes in issuing corporate credit cards and providing expense management software for businesses. Founded in 2019, Fuell's platform integrates a corporate card with expense management tools, allowing companies to manage spending in real-time and set budgets without the need for traditional expense reports. The service includes features such as automatic budget updates, credit increases as businesses grow, and cashbacks on various expenditures, including rideshare, fuel, dining, and recruitment services. This innovative approach aims to streamline financial management, offering businesses greater control over their expenses and enhancing operational efficiency.

Journey Foods is a technology company that offers a machine learning-powered software platform tailored for the packaged food industry. It specializes in enhancing product monitoring and development for consumer packaged goods companies, ingredient suppliers, and manufacturers. The platform focuses on optimizing innovation, decision-making, and operational efficiency by providing insights into nutrition and supply chain dynamics. Journey Foods' software allows food companies to transform ideas into commercial products by configuring consumer preferences, generating improved product formulations, and offering automated compliance checks and sustainability metrics. With a robust database that includes over 1 billion ingredient insights, the platform utilizes advanced algorithms to deliver optimized portfolio recommendations based on pricing, supply chain, and nutritional considerations. By streamlining these processes, Journey Foods empowers management teams to make strategic decisions more swiftly, thereby facilitating greater efficiency in the $3 trillion packaged foods market.

Our purpose is to make global food supply chains shorter, transparent, circular and consequently reduce all the waste that happens along the way. Subscribe for your weekly supermarket list directly from the source, zero waste. Eat right. Always.

Laconicum specializes in the online retail of cosmetics and personal care products, offering a diverse range of skincare, haircare, body care, makeup, and fragrance items from various brands. The company provides a curated selection of beauty products suitable for all skin and hair types, along with informative articles that cover beauty trends and offer practical advice. This approach enables customers to make informed choices regarding their beauty routines while discovering high-quality indie beauty products. Among the products offered are limitless lash mascara, heightened volumizing conditioner, heightened volumizing shampoo, unwind-detangling primer, and daily calma conditioner.

Eco-Pork, established in 2017 and based in Chiyoda-Ku, Tokyo, Japan, specializes in agricultural software solutions. Its flagship product, Porker, is a comprehensive pig farming management support system. Porker enables farmers to record and confirm farm data, visualize input data, schedule work, and manage costs effectively. The company aims to enhance food productivity and create a sustainable future for the pork industry by leveraging technology to improve pig farming practices.

Sallve is a direct-to-consumer beauty brand in Brazil that focuses on creating high-quality, safe cosmetics at fair prices. The company targets Gen Z and millennial consumers, offering a variety of personal care products such as cleansers, antioxidant moisturizers, and scrubs. Sallve's innovative approach is underpinned by a team of co-founders who include successful digital entrepreneurs, a prominent beauty influencer, and experienced professionals from the beauty industry. By leveraging an online platform, Sallve aims to meet the discerning needs of young consumers, positioning itself as a preferred choice for those seeking effective skincare solutions.

Afrocenchix is a beauty care brand focused on providing natural hair care products specifically designed for curly and multi-textured hair. Recognizing the unique challenges faced by customers in the $42 billion afro haircare market, Afrocenchix adopts a customer-centric and data-driven approach to formulate and manufacture its products. The brand has successfully sold over 65,000 bottles of its safe and effective products, which are made from natural and organic ingredients. Committed to environmental sustainability and ethical practices, Afrocenchix ensures that its products are cruelty-free and made with ethically sourced raw materials, free from preservatives. The brand's award-winning offerings have received recognition in prominent publications such as Vogue and have garnered an average customer rating of 4.7 stars from thousands of reviews.

Afropolitan is a supplier of fashion apparel, books, home decor, beauty products, and other accessories. Their product categories are fashion products, home products, and lifestyle products. Their fashion products such as outwear, t-shirts, shirts, pants, jackets, caps, accessories, and dresses. Their home products such as kitchen products, decoration products, and furniture products.

LYOFOOD offers ready to eat meals, dinner, soup and breakfast. Thanks to modern technology LYOFOOD developed optimally balanced meals of minimal weight and maximum nutritional value with no preservatives or artificial additives. Products already won the Outdoor GOLD Industry Award - one of the most important recognition in the industry and are awarded for exceptional product quality and particularly innovative design.

Origyn is a consumer, supplier, and delivery platform that helps in selling groceries, hygiene items, and health products to the community.

Our purpose is to make global food supply chains shorter, transparent, circular and consequently reduce all the waste that happens along the way. Subscribe for your weekly supermarket list directly from the source, zero waste. Eat right. Always.