Google for Startups is an initiative launched in 2011 that focuses on supporting startups globally by providing access to Google's products, connections, and best practices. The program partners with over fifty leading startup organizations to foster entrepreneurial ecosystems in more than 135 countries. It offers various resources, including financial support and exclusive programming, to help these partners and their startups thrive. Central to this initiative are six Google for Startups Campuses located in London, Tel Aviv, Seoul, Madrid, São Paulo, and Warsaw. These Campuses serve as collaborative spaces where startup founders can access mentorship, educational resources, and networking opportunities within their local communities. Startups benefit from free workspaces, community events, and a network of like-minded entrepreneurs, all aimed at nurturing their growth and innovation across diverse sectors such as healthcare, retail, finance, and technology.
Wisi-Oi Marketplace is a pre-loved fashion online marketplace.
Sortile
Grant in 2024
Sortile specializes in creating AI-driven data analytics solutions aimed at improving the textile recycling process. By utilizing near-infrared (NIR) spectroscopy and machine learning, Sortile's technology efficiently identifies fiber composition, enhancing the sorting of textiles for recycling. This innovation facilitates textile-to-textile recycling and promotes circular fashion, helping to divert textile waste from landfills. Sortile's products not only improve existing sorting infrastructure but also provide vital data analytics that illuminate the waste stream, thus supporting the fashion industry in adopting more sustainable practices.
Queenly
Non Equity Assistance in 2024
Queenly is an online marketplace and search engine specializing in the formalwear industry, catering to a diverse community of dress enthusiasts. Founded in 2019 and based in San Francisco, California, Queenly has quickly established itself as a leader in the market, boasting the largest inventory of formal dresses in the United States, surpassing traditional retailers like Macy’s, Rent the Runway, and Nordstrom. The platform addresses the needs of underserved segments such as prom, pageant, quinceañera, and wedding dress markets, offering a solution for high-priced, low-usage inventory. Queenly's features include a custom search function and flexible purchasing options, allowing users to buy and sell dresses at negotiable prices, thus enhancing accessibility and convenience for both buyers and sellers.
Bigthinx 3DAI
Non Equity Assistance in 2024
Bigthinx 3DAI is transforming the way we shop, interact, and create. At Bigthinx, an award winning fashion tech company, we disrupt the global fashion industry with Artificial Intelligence for digital clothing, 3D PDP content, virtual beings, and transformational digital shopping experiences. With the world’s first automated high-quality 3D fashion content from photos at scale, Bigthinx combines generative AI, 3D virtualization, immersive shopping, and interactive visual tools which enable brands to personalize shopping, augment supply chains, increase profitability and sustainability, and save costs.
Bods
Non Equity Assistance in 2024
Bods is a fashion technology company that specializes in providing a virtual fit solution for online shoppers. By utilizing artificial intelligence and computer vision, Bods allows users to create personalized avatars from two uploaded photographs. These avatars enable customers to see how different garments will fit and look in real life, thereby enhancing the online shopping experience. The platform aims to reduce clothing waste caused by improper fit and offers an engaging, inclusive, and personalized digital experience for users. Through its innovative technology, Bods transforms traditional online shopping into a more enjoyable and effective process.
Refiberd
Non Equity Assistance in 2023
Refiberd specializes in textile recycling by employing advanced AI and hyperspectral imaging technology to facilitate intelligent sorting of textile waste. This innovative approach allows for the precise identification of fiber compositions and contaminants, aiming to redirect up to 70% of textile waste to high-value recyclers. By integrating a green chemical recycling process, Refiberd transforms discarded textiles into new threads, providing sustainable and cost-effective alternatives for the fashion industry. The company's mission is to enhance the recycling process, thereby empowering brands to incorporate recycled materials into their products.
Timpers
Non Equity Assistance in 2022
Timpers is a footwear brand that specializes in manufacturing sneakers designed by blind individuals. The company focuses on creating shoes that cater to various preferences, all crafted by a workforce comprised of people with disabilities. By offering a unique product line, Timpers enables customers to order sneakers online while simultaneously supporting individuals with disabilities. This approach not only fosters inclusivity but also emphasizes the creativity and talent of designers who are blind, showcasing their ability to contribute meaningfully to the fashion industry.
Kitkaton
Grant in 2022
Kitkaton is a technology company that specializes in social commerce. It has developed a platform that enables influencers and creators to curate and sell products directly to their followers. The platform focuses on timeless fashion items such as watches, apparel, and home goods, allowing creators to monetize their influence and fans to shop directly from their favorite content creators.
Glam and go
Non Equity Assistance in 2022
How did Glam and go started? Glam and go was build on a vision. A vision to create a hassle free future for you. We understand how frustrating it can be to wait days or even weeks just to get seen by a stylist. We know it is annoying to arrive at the salon at 9:00 am and end up leaving at 10:00 pm. Glamo value your time. That is why we have created a unique way to show you that we respect you. Glam and go is here for you for that last minute appointment or that planned event. You can always count on us. Aim Our aim is to revolutionize the beauty industry . We want all client to know what it is like to have the luxury of having the convenient of having beauty services when were and where ever they want. We see a future where all stylist earning their rightful share. To build wealth on what they are passionate about and the opportunity to broadcast their talent while having fun doing so. Why Glamo care? We care about everyone who join our platform. Glamo want to help you stay beautiful in the rough days.
Kleiderly
Non Equity Assistance in 2022
Kleiderly is focused on addressing environmental challenges by recycling textile waste and transforming it into sustainable materials. The company specializes in producing eyewear accessories, including sunglasses and blue light glasses, made from surplus or unusable textiles. By diverting textile waste from landfills, Kleiderly not only creates innovative products but also contributes to reducing the carbon footprint of the fashion industry. Their approach allows customers to participate in environmental conservation while enjoying stylish and functional eyewear. Additionally, Kleiderly is involved in material innovation and chemical engineering, further enhancing its commitment to sustainability and responsible manufacturing practices.
Ooia
Non Equity Assistance in 2022
Ooia is a female health company focused on providing sustainable and socially responsible bodywear for women. The brand offers a range of products, including period underwear, absorbent nursing bras, and aesthetically designed absorbent incontinence underwear. By emphasizing affordability and a variety of sizes, Ooia aims to empower women and facilitate access to essential health solutions. The company promotes a long-term approach to female hygiene by offering products that can be washed and reused, contributing to environmental sustainability while addressing the specific needs of women.
Gollala
Non Equity Assistance in 2022
Operater of a fashion marketplace platform intended to connect the global market with K-fashion. The company's platform provides one-stop buying services from order to settlement of orders for the retail manager and connects with global buyers, enabling businesses to expand their reach and gain new customers.
Realry
Non Equity Assistance in 2022
Realry began as a fashion aggregator and is now evolving into a verticalized advertising platform that leverages data to power performance marketing for fashion brands, retailers, and merchants.
Clube da Preta
Venture Round in 2021
Clube da Preta is a digital subscription-based platform that empowers Afro-entrepreneurs and consumers in the fashion and accessories market. It offers signature accessories and fashion items, while also providing social support through consulting, curation, mentoring, and business management assistance to its partner suppliers.
Hypd Marketing Technologies Pvt
Non Equity Assistance in 2021
Hypd Marketing Technologies Pvt Ltd operates a creator-tech platform designed to empower influencers by allowing them to launch their own online stores. The platform facilitates live shopping sessions and provides a wealth of content, including videos, fashion trends, and tips. This enables creators to effectively explore various products and brands while monetizing their influence. Additionally, Hypd offers resources and guidance for creators to establish and manage their own stores, enhancing their ability to engage with audiences and drive sales. Through its innovative approach, the company aims to create a dynamic shopping environment where users can virtually experience products before making a purchase.
Ben & Frank
Non Equity Assistance in 2021
Ben & Frank is an online optical store aimed at transforming the traditional eyewear market through a customer-focused approach. The company offers a diverse selection of fashionable glasses, including anti-reflective, polycarbonate, anti-scratch, polarized, and UV-resistant options. By providing an accessible platform for vision testing and a wide range of eyewear products, Ben & Frank enables consumers to find affordable and stylish glasses tailored to their needs.
Lalaland
Non Equity Assistance in 2021
Lalaland is a company that specializes in generating artificial full-body fashion models for e-commerce brands, allowing them to showcase their collections on avatars that reflect the diversity of their customer base. Utilizing advanced machine learning techniques, Lalaland's platform creates customized digital avatars representing various ethnicities, ages, and body types. This flexibility enables brands to tailor models to individual preferences, including hairstyles and body shapes for both males and females. By offering a diverse library of AI-generated models, Lalaland aims to enhance conversion rates for fashion retailers while simultaneously reducing product return rates.
Balagan
Non Equity Assistance in 2021
Balagan Studio is a direct-to-consumer company specializing in the design and production of handcrafted leather goods. Their product range includes shoes, belts, bags, and accessories, all crafted from high-quality leather. Balagan Studio operates an online platform, allowing customers to purchase these products directly from the manufacturer via a web browser or mobile app.
Designovel
Non Equity Assistance in 2021
Designovel is a fashion technology company that leverages artificial intelligence to connect artists with fashion designers. Its platform is designed to facilitate trend searches, product recommendations, and design creation, enabling designers to discover inspiration from emerging artists. By showcasing the work of lesser-known artists, Designovel provides these creators with opportunities for recognition and profit through the sale of their designs. The company's innovative approach aims to enhance the collaboration between artistic talent and the fashion industry, fostering a more diverse and inclusive marketplace.
InPock
Non Equity Assistance in 2021
Inpock is an online platform designed to assist influencers in managing their business inquiries and sharing their schedules while facilitating e-commerce activities. The platform connects influencers with their followers, enabling them to showcase and sell a variety of products, including apparel, beauty items, and shoes, directly through social media. By collaborating with trendsetters, Inpock enhances exposure to sales channels, allowing influencers to streamline their selling processes and increase product sales. This platform serves as a comprehensive tool for influencers to effectively engage with their audience while promoting their merchandise.
Apricoat
Non Equity Assistance in 2021
Apricoat is a manufacturer of outdoor apparel specifically designed for travelers, focusing on adventure jackets that combine functionality and affordability. Developed by a team of international explorers in collaboration with a leading material designer, the jackets are crafted to meet the diverse needs of adventurers. Apricoat aims to offer a fully featured product that includes essential features for exploration while maintaining a competitive price point that undercuts major adventure brands. In addition to jackets, the company provides a range of lightweight and weather-resistant products, such as pants, shirts, and backpacks, ensuring that travelers can explore comfortably and conveniently. The company also utilized a Kickstarter campaign to engage its community and support the launch of its innovative coat.
Calypsa
Non Equity Assistance in 2021
Calypsa is a manufacturer of swimwear and activewear designed to empower women by enhancing their comfort and confidence. The company focuses on creating fashionable collections that feature designs from around the globe, ensuring a perfect fit for various body types and occasions. By prioritizing customer feedback and analyzing extensive data, Calypsa aims to deliver swimwear that meets the needs and preferences of women. The brand name, inspired by the sea goddess Calypso, reflects a commitment to providing a soothing and enjoyable experience, evoking a sense of ease and satisfaction. Through its innovative approach, Calypsa seeks to revolutionize swimwear, making it a desirable choice for women everywhere.
GoodStyle
Non Equity Assistance in 2021
GOODSTYLE the most user-friendly service for virtual trying on, selecting and purchasing apparel online. We’ve made AI-based apps (IOS, Android) that allow users to try on clothes virtually before purchasing in online stores.
Lopi.Ai
Non Equity Assistance in 2021
LOPI is an advanced platform for retailers in fashion & furniture industries. We power online shopping, so millions of products are naturally seen, searched, and bought. Using AI-powered visual recognition technology in retail (fashion, home & deco, etc).
Minishoes
Non Equity Assistance in 2021
Minishoes is a Spanish company operating in the footwear industry, focusing on children's shoes. The company offers a diverse range of products, including sneakers, bluchers, boots, booties, crab shoes, child moccasins, sandals, house slippers, school shoes, and communion shoes. In addition to footwear, Minishoes also provides accessories such as socks, belts, hair bands, towels, and hats. The brand is dedicated to catering to the needs of children, ensuring a wide selection of stylish and practical options for various occasions.
Allzone
Non Equity Assistance in 2021
Allzone is an online marketplace that offers a wide array of consumer products. Its catalog includes electronics such as smartphones, smartwatches, laptops, and tablets, along with home appliances, fashion items, and pet supplies. The company aims to provide a convenient and trustworthy online shopping experience for consumers seeking diverse products.
Tropicfeel
Non Equity Assistance in 2021
Tropicfeel operates an online retail platform specializing in travel-related footwear, clothing, and accessories. The brand emphasizes versatility and sustainability, offering products designed for comfort and functionality during travel. Tropicfeel aims to enhance the travel experience by providing innovative solutions that cater to the needs of modern travelers. With a focus on responsible travel, the company seeks to challenge conventional tourism practices and promote a more sustainable approach, recognizing the importance of preserving local cultures and environments. By making travel accessible and enjoyable year-round, Tropicfeel fosters a community of travelers who prioritize both adventure and responsibility.
D.Franklin
Non Equity Assistance in 2021
Operator of an e-commerce website intended to sell footwear and eyewear. The company sells sunglasses, footwear, clothing, and accessories through its online store and physical locations and allows customers to browse and purchase a wide variety of products, providing customers with a convenient shopping experience.
Foxy
Pre Seed Round in 2020
Foxy is a startup dedicated to creating a comprehensive ecosystem for new-age brands within lifestyle categories, particularly in the beauty sector. The company has developed a social engagement platform designed to connect beauty influencers and artists with leading brands. By establishing influencer networks and commerce platforms, Foxy aims to enhance social infrastructure that fosters growth in online communities, facilitating stronger connections between influencers, brands, and consumers. The venture is led by Kartik Sheth and Chandranshu Sinha and is backed by three prominent venture capital firms, providing sufficient funding for its operations over the next two to three years.
Afropolitan
Non Equity Assistance in 2020
Afropolitan is a supplier of fashion apparel, books, home decor, beauty products, and other accessories. Their product categories are fashion products, home products, and lifestyle products. Their fashion products such as outwear, t-shirts, shirts, pants, jackets, caps, accessories, and dresses. Their home products such as kitchen products, decoration products, and furniture products.
Laine London
Non Equity Assistance in 2020
Laine London is transforming the bridal retail landscape by providing tailored designer dress rentals, including wedding gowns, bridesmaid dresses, prom dresses, and bridal accessories. Co-founders Lundyn Carter and Miriam Williams sought to create a modern and enjoyable experience for brides, focusing on inclusivity and accessibility. By offering a rental model, Laine London enables brides to access high-quality designer dresses at affordable prices, making the process less stressful and more personalized. The company aims to redefine the traditional bridal shopping experience, ensuring every bride can find a dress that resonates with her style and vision.
Promobit
Non Equity Assistance in 2020
Promobit is an online platform that aggregates deals and coupons from various sources, providing users with a comprehensive selection of promo codes across multiple product categories. These categories include smartphones, electronics, home appliances, fashion, health and beauty products, sports supplements, and more. By consolidating discounts from different platforms, Promobit generates commission from sales while enabling customers to access and benefit from a wide range of promotional offers. The platform is designed to enhance the shopping experience by making it easier for consumers to find and utilize deals on products they desire.
Underoutfit
Non Equity Assistance in 2020
Underoutfit is an online apparel company specializing in women's clothing, focusing on undergarments designed for comfort and support. The product range includes shapewear, leggings, shaping camis and tanks, activewear, smooth wear, boy shorts, thongs, and sports bras. By offering a diverse selection of comfortable and functional garments, Underoutfit aims to meet the needs of women seeking reliable and stylish underclothing options.
InPock
Non Equity Assistance in 2019
Inpock is an online platform designed to assist influencers in managing their business inquiries and sharing their schedules while facilitating e-commerce activities. The platform connects influencers with their followers, enabling them to showcase and sell a variety of products, including apparel, beauty items, and shoes, directly through social media. By collaborating with trendsetters, Inpock enhances exposure to sales channels, allowing influencers to streamline their selling processes and increase product sales. This platform serves as a comprehensive tool for influencers to effectively engage with their audience while promoting their merchandise.
Lukso
Non Equity Assistance in 2019
Lukso is an open blockchain ecosystem tailored for the fashion and lifestyle industry, aimed at fostering decentralized innovation and trust among fashion brands, start-ups, and consumers. By providing a robust infrastructure, Lukso facilitates new forms of automated economic interactions and sustainable ownership management. The platform enables users to develop a wide array of innovative features, including digital wardrobes, sharing economies, and enhanced security for intellectual property rights and authenticity. Additionally, it supports omnichannel communications and introduces novel funding mechanisms for fashion collections. By combining sewn-in chips, smart contracts, and user-friendly interfaces, Lukso creates digital identities for real-life products, thus paving the way for a new digital lifestyle rooted in creative economies.
FroHub
Non Equity Assistance in 2019
FroHub is an online platform designed for Afro hairdressers and beauticians to showcase their work and expand their businesses. Founded in 2019 by Rahel Tesfai, FroHub enables clients to discover nearby services, read reviews, and book appointments with ease. Beyond a simple booking system, it serves as a community forum where black women can learn about hair care, access blogs, watch tutorials, and share ideas. FroHub aims to foster trust and collaboration within the Afro hair and beauty community while facilitating the transition of a traditionally offline industry into the digital realm.
Sepiia
Non Equity Assistance in 2018
Sepiia is an intelligent clothing company established in 2016, focusing on the production of sustainable garments manufactured in Spain. Leveraging innovative materials, Sepiia offers durable clothing that requires no ironing and resists body odor, ensuring comfort and breathability for its customers. The company is committed to sustainability and aims to revolutionize the fashion industry with its technological fashion products, which are set to launch in September.
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