Google for Startups

Equal Food operates an online platform that delivers fresh produce directly to customers in Lisbon. It focuses on 'second-category' produce, often overlooked due to cosmetic imperfections but perfectly edible, aiming to reduce food waste and support regional farmers.

Jüsto operates an online supermarket platform that enables doorstep delivery of groceries and related goods. The service offers a wide range of products, including fruits, vegetables, meat, dairy, beauty items, and household supplies, with a focus on convenient access to fresh, healthy options at affordable prices.

Agrikool operates an online marketplace that connects farmers directly with commercial buyers in Africa's agri-food sector. Its platform facilitates fair, reliable, and transparent transactions, offering secured payments, direct trade access, and managed logistics to enhance revenue for producers and streamline fresh produce distribution.

Pocket Marche Co., Ltd. is a Japanese company established in 2015, headquartered in Hanamaki. It specializes in supplying a wide range of food products, including vegetables, fishery products, rice, cereals, fruits, tea, seafood, meat, eggs, milk, and honey. The company operates a mobile application that enables consumers to purchase these products directly while facilitating communication with farmers and fishermen from across the country. Pocket Marche aims to provide a direct link between producers and consumers, enhancing the buying experience through personal interaction and access to fresh, locally sourced food.

Khula is a technology company focused on transforming agriculture in Africa through innovative solutions. The company operates an inclusive mobile marketplace designed to support the success and growth of farmers by disrupting traditional wholesale food markets. Khula's platform optimizes logistics using geolocation services, providing efficient and cost-effective transportation for emerging farmers. Additionally, it offers an e-commerce platform where small-scale farmers can order essentials like agrochemicals, fertilizers, and seeds, as well as sell their produce directly to consumers. This approach enables farmers to connect with retailers, bringing their products to market more effectively while offering customers access to fresh vegetables at competitive prices.

Wild Radish is a company dedicated to enhancing the cooking experience for food enthusiasts. It offers a food recipe box service that emphasizes the joy of cooking and the importance of high-quality ingredients. By curating farm-fresh ingredients and providing easy-to-follow cooking guidance, Wild Radish enables customers to prepare healthy meals in their own kitchens. The company aims to slow down the cooking process, encouraging individuals to take the time to enjoy both the preparation and consumption of their meals. Through its platform, Wild Radish seeks to make home cooking accessible and enjoyable for everyone.

Khula is a technology company focused on transforming agriculture in Africa through innovative solutions. The company operates an inclusive mobile marketplace designed to support the success and growth of farmers by disrupting traditional wholesale food markets. Khula's platform optimizes logistics using geolocation services, providing efficient and cost-effective transportation for emerging farmers. Additionally, it offers an e-commerce platform where small-scale farmers can order essentials like agrochemicals, fertilizers, and seeds, as well as sell their produce directly to consumers. This approach enables farmers to connect with retailers, bringing their products to market more effectively while offering customers access to fresh vegetables at competitive prices.

We provide agronomy support to every fruit grower in the world. Our vision is to change the way people do fruit growing by providing more sustainable spraying product applications. We developed MapMyApple and Krops, to help fruit growers to predict pests and diseases on time and to save money.

Planteris is a producer of plant-based chicken that offers an alternative to poultry meat, with products high in protein and dietary fiber to enable a healthy and sustainable lifestyle.

Leve BEM is a Brazilian company based in Vargem Grande Paulista, São Paulo, that specializes in delivering organic and natural products. Founded in 2013, the company focuses on providing food made from fresh ingredients while managing the supply chain for organic produce. Leve BEM is committed to sustainable practices that respect natural resources and promote fair trade, positioning itself as a participant in an eco-friendly production system. Its platform allows consumers to access a variety of organic products, supporting a healthier lifestyle and environmentally responsible choices.

Farmer Direct sells vegetables and fruits online. It began operation in 2013, with its headquarters in Warsaw in Poland.

Liv Up is a Brazilian direct-to-consumer food brand and online grocery store that specializes in providing natural, flash-frozen meals. The company sources fresh ingredients directly from family farmers, ensuring high quality and organic options for its customers. By leveraging advanced technology and a commitment to customer satisfaction, Liv Up offers a range of convenient, ready-to-eat meals that are both healthy and flavorful. The company focuses on optimizing its processes to deliver these meals efficiently and affordably to consumers in major metropolitan areas across Brazil. Through its dedication to innovation and local partnerships, Liv Up aims to redefine the convenience food market while promoting natural eating habits.