Google for Startups

Google for Startups is an initiative launched in 2011 that focuses on supporting startups globally by providing access to Google's products, connections, and best practices. The program partners with over fifty leading startup organizations to foster entrepreneurial ecosystems in more than 135 countries. It offers various resources, including financial support and exclusive programming, to help these partners and their startups thrive. Central to this initiative are six Google for Startups Campuses located in London, Tel Aviv, Seoul, Madrid, São Paulo, and Warsaw. These Campuses serve as collaborative spaces where startup founders can access mentorship, educational resources, and networking opportunities within their local communities. Startups benefit from free workspaces, community events, and a network of like-minded entrepreneurs, all aimed at nurturing their growth and innovation across diverse sectors such as healthcare, retail, finance, and technology.

Sundar Pichai

CEO, Google

Past deals in HoReCa

Cleanster

Non Equity Assistance in 2024
Cleanster is a cleaning platform that connects users with top-rated cleaning professionals for homes, short-term rentals, and offices. The platform facilitates the booking of on-demand cleaning services and integrates with Airbnb and over 15 property management software systems to streamline cleaning automation. By offering a network of quality and pre-screened independent cleaners, Cleanster aims to enhance the guest experience for property managers and homeowners alike. Trusted by leading property managers, the service emphasizes reliability and convenience in the cleaning industry.

ORDA

Non Equity Assistance in 2023
ORDA is a cloud-based restaurant operating system built for African chefs and food business owners. ORDA's ePos, integrations, and lending solutions enable Africa’s millions of food business owners to scale and grow their business. The company was founded in 2020 and is based in Lagos, Nigeria.

Maybein

Non Equity Assistance in 2023
Maybein is a restaurant table booking application that helps users find available tables near their location. The platform automatically searches for canceled reservations, providing real-time alerts and notifications about free tables, preferred dining days, and services. By notifying clients when a table becomes available, Maybein enables them to quickly secure reservations at their desired restaurants. This innovative approach enhances the dining experience by simplifying the reservation process and ensuring that users have access to available tables in their vicinity.

Tablz

Grant in 2023
Tablz is a company focused on transforming the dining experience by allowing customers to choose and upgrade to their preferred tables. It has developed a three-dimensional reservation platform tailored for the food and beverage industry, addressing the common issue of diners not having the option to select their desired table or section. This platform enables restaurants to capitalize on the supply and demand of their dining spaces by accurately pricing valuable areas within their establishments. As a result, Tablz helps restaurants lower costs, enhance operational efficiency, and improve the overall guest experience.

Proky

Non Equity Assistance in 2022
Proky is a digital marketplace that streamlines procurement for the food service and hospitality industries. It connects hotels, restaurants, and schools with food suppliers, enhancing efficiency in their supply chains. By utilizing artificial intelligence and integrating various systems, Proky automates procurement processes, allowing clients to save time and reduce costs. The platform also provides access to comprehensive market and sales analysis, helping clients make informed decisions and minimize food waste. Through its innovative approach, Proky aims to improve operational efficiency and sustainability within the sector.

Goomer

Non Equity Assistance in 2022
Goomer is a Brazilian company based in Sorocaba that specializes in developing an omnichannel food service system for restaurants, hotels, and bars. Founded in 2014, Goomer provides a self-service platform that includes digital menus displaying images and descriptions of dishes and drinks, as well as a self-delivery totem for food establishments. This platform enables consumers to place orders via smartphones, tablets, and kiosks, whether they are dining in, ordering for delivery, or arranging for pick-up. Goomer's system not only streamlines service but also personalizes customer experiences by suggesting sales and facilitating payment and feedback. Through its innovative solutions, Goomer aims to enhance the agility and profitability of food service businesses.

Caantin AI

Non Equity Assistance in 2022
Caantin is focused on enhancing the contribution of restaurants to the global economy by providing a comprehensive platform tailored for the African food industry. Their solution facilitates food supply procurement, short-term credit access, and overall business management for restaurants. By developing vendor management and payments software, Caantin simplifies onboarding and operations, which improves customer satisfaction and business performance. The platform streamlines procurement processes, supplier payments, and inventory financing, while also offering payment reminders and a collection system for accounts receivable. This enables clients to obtain necessary products at competitive prices, ultimately supporting the growth of food businesses across Africa.

Ristoranti

Non Equity Assistance in 2021
Ristoranti is a developer of technologies based on the Java ecosystem. They offer agile and scalable web and mobile solutions. They offer a digital platform for restaurant businesses. Their apps tailored to the needs of restaurateurs, a fast and efficient management system, and widgets to make the website finally able to generate value

HotelBreak

Non Equity Assistance in 2020
Hotelbreak operates an online platform that allows residents and visitors in Spain to enjoy hotel amenities and services without the need for overnight stays. Founded in 2019 and based in Palma de Mallorca, the company provides day passes for various offerings, including spa access, gourmet meals, and curated city experiences at top-tier hotels. This innovative approach enables tourists and local residents to explore and indulge in the luxury of hotels, enjoying activities such as spa treatments and dining on rooftop terraces while enhancing their overall experience in the city.

Doinn

Non Equity Assistance in 2020
Doinn, S.A., founded in 2015 and based in Lisbon, Portugal, offers a digital platform that connects short-term rental properties with housekeeping, laundry, and check-in service providers. The platform simplifies the management of cleaning schedules, allowing property managers to dispatch cleaners with ease and track job progress in real time. Doinn enhances operational efficiency by enabling communication between cleaners and customers through its app and providing access to vetted service providers across six countries. The platform features intelligent indicators that help cleaning companies and property managers monitor costs, predict linen needs, and forecast cleaning hours, ultimately improving business performance. By streamlining these processes, Doinn empowers rental property managers and service providers to scale operations, save time, and enhance overall service quality.

Chekin

Non Equity Assistance in 2020
Chekin offers an automated check-in solution designed for tourist accommodations, focusing on online registration and identity verification. The platform streamlines guest access through remote keys and facilitates the management of tourist taxes. By integrating with existing property management systems, Chekin enhances operational efficiency while improving the guest experience. Its digital check-in process allows guests to complete their registration by filling in personal information and signing documents electronically, thereby reducing the time and costs associated with traditional registration methods.

ApetEat

Non Equity Assistance in 2020
ApetEat is a digital corporate catering service based in Madrid, Spain, founded in 2015. It specializes in Mediterranean cuisine, offering over 70 daily dishes for office consumption. The company aims to transform workplace dining by providing a platform that allows users to conveniently order meals for delivery. ApetEat is committed to sustainability, utilizing recycled, compostable, and biodegradable materials for most of its products. In addition to serving nutritious meals, the company donates surplus food to organizations supporting individuals in Spain who lack access to basic nutrition. ApetEat's focus encompasses product quality, exceptional service, advanced technology, and a commitment to social responsibility, promoting healthier eating habits in the workplace.

ZeroStorefront

Non Equity Assistance in 2020
ZeroStorefront is a technology company that offers an integrated platform designed for the restaurant industry, facilitating connections between point-of-sale systems, delivery platforms, review sites, and communication channels. This platform enhances the customer journey by providing insights into customer behavior and enables safe sharing of customer data across various applications. Founded in 2019 and recognized as a YCombinator alum, ZeroStorefront is venture-backed and rapidly growing. It equips restaurants with tools for automated outreach, lead generation, and measuring the effectiveness of marketing campaigns, while also allowing for customer segmentation and automated communication via email, SMS, and social media platforms. Clients include well-known brands such as Frank Pepe’s and Halal Guys.

MyStay

Non Equity Assistance in 2020
MyStay is a guest experience platform designed to strengthen the relationship between hotels and their guests, ultimately enhancing revenue and guest satisfaction. The platform allows for quick check-ins, provides offline maps, and facilitates constant communication between guests and hotel staff through a chat feature. Additionally, it enables guests to order and rate hotel services during their stay, while also offering post-check-out services such as farewell messages and lost and found assistance. By leveraging a virtual assistant tool, MyStay guides users throughout their entire stay, enabling hotels to respond to feedback in real time, promote their services digitally, and gain insights into guest behavior. This comprehensive approach allows hotels to deliver personalized care and improve overall guest experiences.

Doinn

Non Equity Assistance in 2019
Doinn, S.A., founded in 2015 and based in Lisbon, Portugal, offers a digital platform that connects short-term rental properties with housekeeping, laundry, and check-in service providers. The platform simplifies the management of cleaning schedules, allowing property managers to dispatch cleaners with ease and track job progress in real time. Doinn enhances operational efficiency by enabling communication between cleaners and customers through its app and providing access to vetted service providers across six countries. The platform features intelligent indicators that help cleaning companies and property managers monitor costs, predict linen needs, and forecast cleaning hours, ultimately improving business performance. By streamlining these processes, Doinn empowers rental property managers and service providers to scale operations, save time, and enhance overall service quality.

Menu Price

Non Equity Assistance in 2018
Menu Price is a restaurant cost management platform that calculates the ideal price for each menu item according to the desired profit margin, giving restaurant owners better understanding about their operation and how to improve it.
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