Google for Startups

Google for Startups is an initiative supporting global startups. It offers access to Google's products, connections, and best practices through a network of partners in over 135 countries. The program aims to help determined startups succeed.

Matthew Brittin

President, EMEA

Yossi Matias

Head of Google Research

Daniel Navarro

Marketing, Google for Startups

Sundar Pichai

CEO, Google

Past deals in Home Decor

Clavis Studio

Grant in 2023
Clavis Studio is an AI-driven interior design visualization platform that empowers design professionals to acquire clients and design virtual spaces while collaborating with their clients. Designers are equipped with business tools to develop and share proposals with clients, onboard clients, invoice clients and receive payment. Clavis Studio's proprietary all-in-one platform aids running and growing a design business with unlimited library of easily-sourced 3D inventory.

Atelier

Grant in 2022
Atelier App is a multisided marketplace for brands and professionals in the home industry. Atelier App specializes in the fields of home decor, interior design, sustainability, and software. The company was founded in 2021 and headquartered in Carbondale, Colorado.

Atmo Home

Non Equity Assistance in 2022
Atmo Home is a consumer brand focused on creating eco-friendly home essentials that enhance daily routines. The company specializes in beautifully designed, customizable products, including refillable scented candles made from natural wax blends. These candles are housed in reusable ceramic holders, allowing consumers to reduce waste by refilling them with new wax once the original has burned out. Atmo Home's offerings are intended to support modern consumers in caring for both their living spaces and themselves, while maintaining a commitment to sustainability and accessibility.

Homeshift

Non Equity Assistance in 2021
Homeshift builds a simple online dashboard that lets users see their existing services. They design homes and services from scratch. They provide services in internet, energy, water, and council.

Greentop Gifts

Non Equity Assistance in 2021
Greentop Gifts provides gift wrap services for celebrations, including birthdays, weddings, and other occasions. The company offers wrapping for apparel, home décor, and stationery, helping customers create memorable celebrations with decorative gifts.

GAIA

Non Equity Assistance in 2021
GAIA operates a prominent e-commerce platform for furniture in Mexico, providing a diverse selection of high-quality products that includes sofas, chairs, drawers, dressers, bureaus, tables, desks, rugs, lamps, textiles, paintings, and various accessories. The company showcases a range of styles, from contemporary to traditional, artisan, industrial, and retro, catering to a wide array of consumer preferences. By offering well-crafted home furnishing products at affordable prices, GAIA aims to enhance the shopping experience for customers seeking to furnish their spaces.

Bosque

Non Equity Assistance in 2021
Founded in Berlin in 2019, Bosque offers a digitally integrated solution for purchasing and caring for plants. Their mission is to bring mindfulness into homes through plants, backed by scientific evidence that they improve mood, creativity, and stress relief. They retail a variety of houseplants along with accessories such as fertilizers, watering tools, and decorative boxes.

HomeHero

Non Equity Assistance in 2021
HomeHero is a digital home manager that consolidates household bills and services and provides an operating system for the home built on cloud-based architecture integrated with mobile and IoT technologies. The platform collects and organizes all bills in one place, supports maintenance reporting and service bookings such as boiler repairs and cleaners, and handles administrative tasks such as package reception and access control for contractors. By offering a single, integrated service, HomeHero aims to streamline home management for tenants, homeowners, and property managers, enabling users to coordinate utilities, repairs, and routine chores from one interface with scalable, cloud-enabled tools.

Afropolitan

Non Equity Assistance in 2020
Afropolitan is a supplier of fashion apparel, books, home decor, beauty products, and other accessories. Their product categories are fashion products, home products, and lifestyle products. Their fashion products such as outwear, t-shirts, shirts, pants, jackets, caps, accessories, and dresses. Their home products such as kitchen products, decoration products, and furniture products.

Feexers

Non Equity Assistance in 2020
Feexers is a mobile application designed to connect homeowners with skilled professionals for various daily tasks. Users can easily post job requests, which are then sent to registered service providers, or "Pros," who can bid on the jobs. Homeowners are able to select a Pro based on criteria such as price, ratings, and reviews. The app facilitates a marketplace for home services, including repairs for electrical installations, plumbing, and interior design, enabling customers to address their everyday issues efficiently and affordably. Payments for services are securely processed within the app, ensuring a smooth transaction experience for both homeowners and service providers.

Homsy

Non Equity Assistance in 2019
Homsy is an online marketplace offering a range of affordable interior design services. The company was founded by Agnieszka Papież and is headquartered in Warsaw, Poland.

Leaf Envy

Non Equity Assistance in 2019
Leaf Envy is an online retail platform based in London that specializes in providing ornamental plants and plant decor for modern plant enthusiasts. Founded in 2019 by Beth, the company aims to simplify the journey of plant care for individuals ranging from novices to avid collectors. Leaf Envy offers a unique experience by allowing customers to discover plants through a quiz and explore curated collections, including low-light, air-purifying, and pet-friendly plants. The company expanded its services to include a subscription model and a B2B Plant Installation and Maintenance service, collaborating with notable brands like Google and Accenture. Initially starting with pop-up events on a boat along Regents Canal, Leaf Envy has grown rapidly and now delivers its products across the UK, helping customers find, style, and care for indoor greenery.

Vinterior

Non Equity Assistance in 2016
Vinterior is an online marketplace for vintage and antique furniture, textiles, and lighting. The platform enables users to discover, buy, source, and sell pre-owned pieces, and to curate interiors that reflect period styles. By emphasizing upcycled and restored items, Vinterior helps customers recreate historical aesthetics in homes or workspaces while tailoring selections to individual budgets and tastes.
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