Google for Startups

Google for Startups is an initiative launched in 2011 that focuses on supporting startups globally by providing access to Google's products, connections, and best practices. The program partners with over fifty leading startup organizations to foster entrepreneurial ecosystems in more than 135 countries. It offers various resources, including financial support and exclusive programming, to help these partners and their startups thrive. Central to this initiative are six Google for Startups Campuses located in London, Tel Aviv, Seoul, Madrid, São Paulo, and Warsaw. These Campuses serve as collaborative spaces where startup founders can access mentorship, educational resources, and networking opportunities within their local communities. Startups benefit from free workspaces, community events, and a network of like-minded entrepreneurs, all aimed at nurturing their growth and innovation across diverse sectors such as healthcare, retail, finance, and technology.

Sundar Pichai

CEO, Google

Past deals in Home Decor

Clavis Studio

Grant in 2023
Clavis Studio is an AI-driven interior design visualization platform that empowers design professionals to acquire clients and design virtual spaces while collaborating with their clients. Designers are equipped with business tools to develop and share proposals with clients, onboard clients, invoice clients and receive payment. Clavis Studio's proprietary all-in-one platform aids running and growing a design business with unlimited library of easily-sourced 3D inventory.

Atelier

Grant in 2022
Atelier App is a multisided marketplace for brands and professionals in the home industry. Atelier App specializes in the fields of home decor, interior design, sustainability, and software. The company was founded in 2021 and headquartered in Carbondale, Colorado.

Atmo Home

Non Equity Assistance in 2022
Atmo Home is a consumer brand focused on creating eco-friendly home essentials that enhance everyday routines. Specializing in refillable scented candles made from natural wax blends, Atmo Home's products are designed with sustainability in mind. The candles come in reusable ceramic holders, allowing customers to minimize waste by refilling them with new wax once the original has burned out. With an emphasis on accessibility and customization, Atmo Home aims to support modern consumers in caring for their living spaces while promoting a planet-positive lifestyle.

Homeshift

Non Equity Assistance in 2021
Homeshift builds a simple online dashboard that lets users see their existing services. They design homes and services from scratch. They provide services in internet, energy, water, and council.

GAIA

Non Equity Assistance in 2021
GAIA operates a prominent e-commerce platform for furniture in Mexico, providing a diverse selection of high-quality products that includes sofas, chairs, drawers, dressers, bureaus, tables, desks, rugs, lamps, textiles, paintings, and various accessories. The company showcases a range of styles, from contemporary to traditional, artisan, industrial, and retro, catering to a wide array of consumer preferences. By offering well-crafted home furnishing products at affordable prices, GAIA aims to enhance the shopping experience for customers seeking to furnish their spaces.

Bosque

Non Equity Assistance in 2021
Bosque GmbH, founded in 2019 and based in Berlin, Germany, specializes in providing digitally integrated solutions for purchasing and caring for houseplants. The company offers a variety of plants and a range of accessories, including fertilizers, bug deterrents, water misters, scissors, and storage solutions, all available through its online platform. Bosque aims to enhance living and working environments by promoting the benefits of plants, which are known to reduce stress, improve mood, and foster creativity. Through its offerings, Bosque seeks to encourage a more mindful lifestyle by integrating greenery into everyday spaces.

HomeHero

Non Equity Assistance in 2021
HomeHero is a digital home management platform that simplifies the management of household tasks and expenses. The company offers a cloud-based system that integrates mobile and IoT technologies to streamline various services. Users can manage utility bills, household chores, and home repairs all in one place, allowing for efficient handling of maintenance issues, booking cleaners, and managing administrative tasks such as receiving packages or granting access to contractors. By providing access to online experts for live chat support, HomeHero aims to save users both time and money with a comprehensive solution for home management.

ElephantStock

Non Equity Assistance in 2021
ElephantStock is an online art gallery specializing in canvas prints and wall art. It offers a wide range of designs, including flowers, pop culture themes, maps, and abstract art, all customizable to customers' specifications. The company sources its products from global artists, ensuring a diverse and unique collection. Customers can shop for these products directly through the company's online platform.

Allzone

Non Equity Assistance in 2021
Allzone is an online marketplace that offers a wide array of consumer products. Its catalog includes electronics such as smartphones, smartwatches, laptops, and tablets, along with home appliances, fashion items, and pet supplies. The company aims to provide a convenient and trustworthy online shopping experience for consumers seeking diverse products.

Afropolitan

Non Equity Assistance in 2020
Afropolitan is a supplier of fashion apparel, books, home decor, beauty products, and other accessories. Their product categories are fashion products, home products, and lifestyle products. Their fashion products such as outwear, t-shirts, shirts, pants, jackets, caps, accessories, and dresses. Their home products such as kitchen products, decoration products, and furniture products.

Homsy

Non Equity Assistance in 2019
Homsy is an online marketplace offering a range of affordable interior design services. The company was founded by Agnieszka Papież and is headquartered in Warsaw, Poland.

Leaf Envy

Non Equity Assistance in 2019
Leaf Envy is an online retail platform based in London, focused on providing ornamental plants and plant decor for modern plant enthusiasts. Founded in 2019 by Beth, the company emerged from her passion for botany and the challenges she faced in finding suitable plants and pots for her home. Leaf Envy simplifies the plant care journey by offering a plant quiz to help customers discover plants that suit their environment and preferences. The company offers a curated selection of plants, including low light varieties, air-purifying options, and pet-friendly choices, available on a subscription basis. In addition to its e-commerce offerings, Leaf Envy launched a B2B Plant Installation and Maintenance service in 2020, collaborating with notable brands such as Google and Accenture. Initially operating pop-up events on a boat along Regents Canal, Leaf Envy has since expanded its reach, delivering across the UK and establishing itself as a go-to destination for plant lovers.

Archisketch

Non Equity Assistance in 2018
Archisketch is an innovative platform that simplifies the interior design process by offering an all-in-one solution for users. It provides tools for creating floor plans, generating 3D models, and producing high-quality renderings, including 4K and panoramic visuals. The platform also features an augmented reality viewer, allowing users to visualize their designs in real-world environments. Archisketch's scanning tool enhances efficiency by enabling users to furnish and decorate spaces through a user-friendly drag-and-drop interface, facilitating seamless design adjustments and real-time visualization in both 3D and virtual reality. This comprehensive approach makes interior design accessible and straightforward for a wide range of users.

Vinterior

Non Equity Assistance in 2016
Vinterior is an online marketplace dedicated to the discovery, purchase, and sourcing of vintage and antique furniture. The platform facilitates the buying and selling of pre-owned and upcycled vintage items, including furniture, textiles, and lampshades. Vinterior enables customers to recreate period styles in their homes or workspaces, catering to a range of tastes, budgets, and lifestyles. Through its comprehensive offerings, the company connects buyers and sellers, fostering an appreciation for unique, historical pieces.
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