Google for Startups

Google for Startups is an initiative launched in 2011 that focuses on supporting startups globally by providing access to Google's products, connections, and best practices. The program partners with over fifty leading startup organizations to foster entrepreneurial ecosystems in more than 135 countries. It offers various resources, including financial support and exclusive programming, to help these partners and their startups thrive. Central to this initiative are six Google for Startups Campuses located in London, Tel Aviv, Seoul, Madrid, São Paulo, and Warsaw. These Campuses serve as collaborative spaces where startup founders can access mentorship, educational resources, and networking opportunities within their local communities. Startups benefit from free workspaces, community events, and a network of like-minded entrepreneurs, all aimed at nurturing their growth and innovation across diverse sectors such as healthcare, retail, finance, and technology.

Sundar Pichai

CEO, Google

Past deals in NFC

Hideez

Grant in 2024
Hideez is a cybersecurity company that specializes in manufacturing hardware and providing services for secure authentication. Based in the USA and Ukraine, the company offers the Hideez Key, a hybrid device combining wireless authentication, password management, and access control for both physical and digital environments. This multifunctional key uses encrypted Bluetooth, RFID, and NFC technologies, and supports various authentication standards, making it a versatile and secure solution for managing user credentials.

BALLDESIGNER

Non Equity Assistance in 2023
Balldesigner is an innovative sports equipment company established in 2006, specializing in the design and production of sports balls. Utilizing advanced technology, including proprietary software enhanced by artificial intelligence, Balldesigner has transformed the ball design process to improve performance, durability, and aesthetics. The company's AI-driven configurator allows for the creation of unique, customizable designs tailored to the specific preferences of athletes and sports enthusiasts. This technology optimizes various aspects of ball design, such as aerodynamics and material selection, ensuring high-quality products. In addition to its commitment to innovation in physical products, Balldesigner has recently launched a Non-Fungible Token (NFT) initiative, enabling customers to acquire digital representations of their patented ball designs, thus merging traditional sports equipment with modern digital assets.

Touch and Pay

Non Equity Assistance in 2021
Touch and Pay is a company that offers a digital transaction platform designed to facilitate mobile payments through the use of near-field communication (NFC) technology. The platform enables businesses to digitize and process both online and offline transactions, promoting financial inclusion by simplifying payment registration, collection, and tracking. With a focus on enhancing efficiency for organizations of all sizes, Touch and Pay provides end-to-end solutions that encompass ideation, prototyping, production, quality checking, product launches, and ongoing maintenance. Their system features a robust dashboard and reporting backend, ensuring full visibility of all transactions. By addressing common challenges faced by business owners, the company aims to create a seamless payment experience that enhances market appeal and operational efficiency.

FreeNFe

Non Equity Assistance in 2020
FreeNFe helps to issue an NFe electronic invoice on the free issuer, issue an NFe in seconds, and also issue an NFCe consumer invoice. This platform allows to issue invoices online from anywhere.
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