Google for Startups

Google for Startups is an initiative launched in 2011 that focuses on supporting startups globally by providing access to Google's products, connections, and best practices. The program partners with over fifty leading startup organizations to foster entrepreneurial ecosystems in more than 135 countries. It offers various resources, including financial support and exclusive programming, to help these partners and their startups thrive. Central to this initiative are six Google for Startups Campuses located in London, Tel Aviv, Seoul, Madrid, São Paulo, and Warsaw. These Campuses serve as collaborative spaces where startup founders can access mentorship, educational resources, and networking opportunities within their local communities. Startups benefit from free workspaces, community events, and a network of like-minded entrepreneurs, all aimed at nurturing their growth and innovation across diverse sectors such as healthcare, retail, finance, and technology.

Matthew Brittin

President, EMEA

Sundar Pichai

CEO, Google

Past deals in Recycling

Sortile

Grant in 2024
Sortile specializes in developing an AI-driven, data-analytics solution aimed at transforming textile waste management. The company's technology utilizes Near-Infrared (NIR) spectroscopy and machine learning to efficiently identify fiber compositions within textiles. This capability is crucial for enabling textile-to-textile recycling, a process that promotes circular fashion by diverting textiles from landfills. Sortile's products enhance the current sorting infrastructure, making it possible to sort textiles by their fiber composition. Additionally, they provide data analytics services that offer visibility into the waste stream, thereby supporting more sustainable practices within the fashion industry.

BANTgo Impact2earn

Grant in 2023
BANTgo Impact2earn operates a subscription-based micro-EV food delivery service that leverages an innovative Out-Of-Home (OOH) advertising platform. Each micro-EV is equipped with a proprietary chip designed to monitor geolocation and battery status while providing optimized logistics for delivery couriers. This technology enables the dynamic display of non-competitive advertisements in real-time, targeting potential customers as they approach delivery points. Additionally, BANTgo is developing a sustainable waste and recycling solution that allows residential consumers to schedule pickups for recyclable materials. Their digital platform encourages recycling by offering users an engaging experience, including a generative AI chatbot that identifies recyclable materials and directs users to collection points. Customers can also earn NFT rewards based on their recycling activities, blending environmental responsibility with profitability.

ShareWares

Grant in 2023
ShareWares is a Vancouver-based B2B cleantech company that is ending humanity’s dependence on disposable packaging. We have launched a citywide borrowing platform for reusable packaging that is plug & play with existing business operations, and makes zero-waste living convenient, affordable, and rapidly scalable.

Refiberd

Non Equity Assistance in 2023
Refiberd is a technology company focused on revolutionizing textile recycling by utilizing artificial intelligence and hyperspectral imaging systems for intelligent sorting of textile waste. Its innovative technology accurately identifies fiber composition and contaminants, striving to redirect up to 70% of textile waste to high-value recycling processes. By integrating AI with a green chemical recycling approach, Refiberd converts discarded textiles into new threads, providing sustainable and cost-effective alternatives for the fashion industry. The company aims to enhance the recycling process and empower its clients to adopt more environmentally friendly practices.

recircular

Non Equity Assistance in 2022
Recircular is a technology company that operates an AI-driven B2B marketplace. It connects businesses to facilitate the reuse and recycling of industrial waste, used materials, and equipment. The platform automatically matches waste generators with potential consumers, promoting a circular economy and helping businesses reduce waste and lower costs.

HUMARA

Non Equity Assistance in 2022
HUMARA is a software technology company focused on enhancing the design and operation of recycling and waste management plants. Its platform automates and optimizes the engineering processes involved in these facilities, allowing users to conduct multiple simulations tailored to various waste types. By leveraging this technology, HUMARA enables clients to improve operational efficiency and reduce unnecessary costs, ultimately contributing to more effective waste management and recycling solutions.

Kleiderly

Non Equity Assistance in 2022
Kleiderly is a company focused on addressing environmental issues by transforming textile waste into valuable materials. By diverting surplus or unusable textiles from landfills, Kleiderly recycles these materials into sustainable alternatives for various applications, including eyewear and furniture. The firm specializes in producing eyewear accessories such as sunglasses, blue light glasses, and other products made from recycled textiles. Through its innovative approach, Kleiderly aims to lower the carbon footprint of the fashion industry while providing customers with eco-friendly solutions that contribute to environmental sustainability.

DePoly

Non Equity Assistance in 2022
DePoly is a chemical recycling company focused on addressing the global plastic waste issue through its innovative recycling technology. The company specializes in converting post-consumer PET plastic and polyester textiles into their original raw materials at room temperature, eliminating the need for pre-washing, pre-sorting, or separating other plastics. This efficient process ensures that the quality of the recycled materials is maintained, regardless of their source or condition. By supplying these high-quality raw materials back to the industry, DePoly contributes to the creation of a circular plastic economy, enabling the production of new plastic items in a sustainable and environmentally friendly manner.

Scrapays

Non Equity Assistance in 2022
Scrapays is a cleantech startup that integrates recycling, technology, and finance to streamline the recovery of recyclable waste. Targeting the top 1% of urban populations involved in recycling, Scrapays offers on-demand material recovery services for individuals and enterprises. Utilizing an innovative platform that combines USSD, IoT, web, and mobile applications, the company enables a decentralized recovery model that facilitates quick pickups, often within a day. Scrapays empowers independent businesses, known as Agents and Collectors, to manage recyclable material recovery while earning commissions based on the weight of materials collected. Additionally, individuals can host collection outlets or take on roles as local Collectors, transforming unused spaces into temporary recycling hubs. The platform not only helps users monetize their recyclable waste but also enhances overall efficiency in managing scrap materials through a network of micro-businesses. Scrapays aims to create a more sustainable and profitable recycling ecosystem for both waste producers and recovery partners.

Releaf Paper

Non Equity Assistance in 2022
Releaf Paper is a producer of sustainable paper products that utilizes fallen leaves as a raw material, aiming to reduce the environmental impact associated with traditional paper production. By sourcing leaves from city parks and other urban areas, Releaf Paper offers an innovative alternative to wood-based paper. Their technology not only addresses sustainability concerns but also minimizes water and energy consumption in the manufacturing process. This approach enables paper manufacturers to adopt more environmentally friendly practices while contributing to a circular economy.

Octa

Non Equity Assistance in 2022
Octa is a company focused on enhancing the automotive circular economy by providing services for the demobilization and monetization of end-of-life vehicles. It operates a circular marketplace that seamlessly connects fleets with vehicle disassembly facilities, facilitating the optimization of repairable parts through innovative reverse logistics solutions. Octa's platform aims to make the automotive sector in Brazil fair, accessible, and sustainable by bridging the gap between individuals and businesses with inactive, damaged, or scrapped vehicles and the centers responsible for their proper dismantling. This approach not only promotes responsible recycling practices but also democratizes access to quality automotive parts at affordable prices.

Kudoti

Grant in 2021
Kudoti is a company focused on enhancing the waste management and recycling sectors through the development of a digital platform. This platform is designed to optimize supply chain processes by offering customizable solutions that cater to the specific needs of each client or project. Utilizing a modular and application programming interface-based approach, Kudoti's platform supports end-to-end reverse supply chains and integrates various functionalities, including logistics, payments, and supplier management. This enables users to efficiently buy and sell waste resources, improving overall efficiency in waste management practices.

Cataki

Non Equity Assistance in 2020
Developer of a recycling app that connects waste generators with recycling professionals. The company's application provides instructions for use, allows users to register a collector, and offers support for the recycling team, enabling clients to value recycling and environmental sustainability as an important process.

GREENbimlabs

Non Equity Assistance in 2019
GREENbimlabs is a developer of an innovative building information modeling platform that leverages artificial intelligence and advanced analytics to enhance the construction industry. The platform is designed to analyze, verify, and predict the circularity, health, and cost performance of buildings and infrastructure. By assessing the reusability and recyclability of building materials, GREENbimlabs provides architects, owners, and investors with critical documentation, including material information and performance data. This enables stakeholders to create safe, sustainable, and cost-efficient structures, transforming the construction sector from a major consumer of resources into a responsible steward that contributes positively to environmental sustainability.

ZEME

Non Equity Assistance in 2019
ZEME Sp. Z.o.o. is a Warsaw-based company established in 2019 that specializes in industrial waste management services. The firm facilitates cooperation between international and local clients and waste recipients, offering a comprehensive range of services that includes the collection, recycling, and disposal of industrial waste. ZEME also provides waste audits, lean management strategies, and environmental documentation, ensuring compliance with waste management laws. Additionally, the company focuses on cost optimization in waste management and maintains necessary records and reports for effective waste governance. By organizing these services, ZEME helps businesses optimize their waste management processes and potentially generate revenue from waste.

Eureciclo

Non Equity Assistance in 2016
Eureciclo is a Brazilian company that facilitates the recycling process by connecting consumer goods brands with recyclers, promoting both environmental responsibility and social engagement. Through its innovative platform, Eureciclo issues Certificates of Environmental Compensation, which represent the environmentally sound disposal of waste equivalent to the packaging mass introduced by companies into the market. The company verifies the operations of waste collection and sorting, ensuring transparency and compliance in the recycling chain. This process enables brands to demonstrate their commitment to sustainable practices, as they receive the Eureciclo label to showcase their environmental efforts to consumers. By promoting conscious consumption and supporting the development of recycling operators, Eureciclo aims to create a more sustainable and equitable waste management system in Brazil.

Globechain

Non Equity Assistance in 2016
Globechain is an online reuse platform that facilitates the redistribution of unwanted items among businesses, charities, and individuals within a global supply chain network. By connecting these entities, Globechain promotes the reuse of goods, helping to reduce waste and create social impact. The platform features an internal asset inventory management system alongside an external marketplace, allowing businesses to manage and track surplus items efficiently. This approach not only reduces costs and increases transparency but also generates valuable data for reporting purposes. Through its services, Globechain enables enterprises to develop sustainable supply chains that redirect goods to social causes instead of contributing to landfills.
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