Google for Startups

Google for Startups is an initiative launched in 2011 that focuses on supporting startups globally by providing access to Google's products, connections, and best practices. The program partners with over fifty leading startup organizations to foster entrepreneurial ecosystems in more than 135 countries. It offers various resources, including financial support and exclusive programming, to help these partners and their startups thrive. Central to this initiative are six Google for Startups Campuses located in London, Tel Aviv, Seoul, Madrid, São Paulo, and Warsaw. These Campuses serve as collaborative spaces where startup founders can access mentorship, educational resources, and networking opportunities within their local communities. Startups benefit from free workspaces, community events, and a network of like-minded entrepreneurs, all aimed at nurturing their growth and innovation across diverse sectors such as healthcare, retail, finance, and technology.

Matthew Brittin

President, EMEA

Sundar Pichai

CEO, Google

Past deals in Shopping

Hue

Grant in 2024
Hue Beauty is a beauty technology and sampling platform designed to assist beauty shoppers in identifying makeup products that complement their unique skin tones. The platform integrates with beauty brands' e-commerce websites, utilizing photo technology and a community of beauty advisors to facilitate accurate shade matching. Additionally, Hue Beauty offers customized try-at-home shade sampling kits, enhancing the shopping experience. The company also develops shoppable video technology, allowing online beauty brands to incorporate user-generated videos into their marketing strategies. This approach fosters customer trust and engagement by providing authentic content. Moreover, Hue Beauty employs an artificial intelligence-powered recommendation engine to analyze shoppers' skin tones, types, and beauty preferences, enabling clients to generate genuine reviews in various formats.

Fairy

Pre Seed Round in 2023
Fairy is a B2B SaaS company that specializes in enhancing customer engagement through its advanced mobile shopping and payment platform. The firm provides solutions that improve organizations' understanding of user context while ensuring the protection of sensitive user privacy. Fairy’s platform enables seamless in-store payments and automatically notifies users of available discounts, including membership offers and promotional events. This developer-friendly framework is designed to adapt to individual user needs, facilitating a more personalized shopping experience and enabling customers to access discounts efficiently.

Ziscuit

Non Equity Assistance in 2022
Ziscuit is a 2-sided shopping platform where shoppers save time and money when grocery stores bid to fulfill their grocery lists

DohYangu

Non Equity Assistance in 2022
DohYangu is a developer of an innovative shopper cashback application that directly rewards consumers for their purchases. The app enables users to receive cashback instantly through mobile money, enhancing the shopping experience. Additionally, it provides suppliers with valuable tools to track marketing performance and gather insights into consumer behavior. By integrating with retailers' management systems, DohYangu facilitates the implementation of promotional campaigns, allowing consumers to access a variety of promotional offerings from multiple brands. This functionality not only benefits shoppers but also helps clients increase their sales through targeted marketing strategies.

NewLentes

Non Equity Assistance in 2022
NewLentes is a company specializing in the sale of a wide range of eyewear products, including prescription contact lenses for myopia, farsightedness, and astigmatism, as well as multifocal and colored contact lenses. The product range also features exotic lenses, sunglasses, and graded glasses. By focusing on providing quality optical products at fair prices, NewLentes aims to enhance the way individuals see and experience the world around them. Through its diverse offerings, the company caters to various vision needs and preferences, positioning itself as a versatile player in the eyewear market.

XpressRun

Pre Seed Round in 2022
XpressRun is a cloud-based delivery solution provider that specializes in same-day and next-day delivery services tailored for e-commerce businesses. The platform connects local e-commerce companies with last-mile delivery services, ensuring an efficient and cost-effective delivery experience. With a network of nearly 4 million verified drivers and a commitment to 97% estimated time of arrival accuracy, XpressRun leverages a unified last-mile delivery API to facilitate seamless integration with popular e-commerce platforms like Shopify, WooCommerce, and Squarespace. The company focuses on providing clients with quick delivery options while maintaining end-to-end ownership of the delivery process.

Devo

Grant in 2022
Devo is a grocery delivery platform that connects customers with local convenience stores, allowing for on-demand ordering of a wide range of products, including groceries, snacks, drinks, and more. The company offers a user-friendly application that enables real-time order tracking and selection from thousands of items. By partnering with local shops, Devo aims to provide a fast and affordable delivery service, enhancing the efficiency of both stores and customers. The platform includes features such as a robust online presence, omnichannel point of sale, and analytical tools, which facilitate smoother operations and improve the overall shopping experience.

Wine

Non Equity Assistance in 2022
Wine is an online supplier of spirits specializing in a diverse selection of wines, along with alcohol and beer. The company operates an online store that provides consumers with the convenience of shopping for a variety of country liquors from the comfort of their homes. Wine also offers subscription plans for wine boxes, allowing customers to receive curated selections of beverages regularly. This approach enables consumers to conveniently access their preferred drinks in one location.

SHiiP

Non Equity Assistance in 2022
SHiiP provides individuals and small businesses with the best delivery alternatives, cheap shipping, and real-time cost comparison from all major carriers, as well as on-demand tracking, customer shipment notifications, and smooth return handling.

EatOkra

Non Equity Assistance in 2022
EatOkra is a food ordering application that serves as a directory focused on black-owned culinary establishments. The platform enables users to locate and support black-owned restaurants and food businesses, facilitating access to diverse culinary offerings within these communities. By promoting awareness and connection to these establishments, EatOkra aims to enhance the dining experiences of consumers while fostering support for black-owned enterprises.

Vendoo

Non Equity Assistance in 2022
Vendoo is a reseller platform that simplifies the selling process for individuals by allowing them to crosspost items across multiple online marketplaces, including eBay, Poshmark, Etsy, Mercari, and Facebook Marketplace. The software enables sellers to enter item details just once, streamlining the listing process and eliminating the need to manually input information for each marketplace. Vendoo consolidates all item listings, messages, and sales data into a single interface, providing users with valuable insights into their sales performance and customer interactions. This functionality helps sellers identify their best-selling items and understand which marketplaces are most effective for their business, ultimately making the selling experience quicker, easier, and more efficient.

Greentop Gifts

Non Equity Assistance in 2021
Provider of gift wrap services intended for celebrations with apparel, home decor, and stationery. The company offers wrapping for celebrations such as birthdays, weddings, and various types of gifts and ideas, enabling customers to make their celebrations memorable with decoration and gifts.

Giftmall

Non Equity Assistance in 2021
GiftMall is an e-commerce platform dedicated to providing specialized gifting experiences that aim to create meaningful moments. By leveraging advanced artificial intelligence and big data, GiftMall offers personalized gift suggestions based on customers' browsing and purchasing histories. This innovative approach not only enhances the shopping experience but also addresses common challenges in the gift industry. Additionally, GiftMall provides consultation services through phone and email, ensuring that customers can find the perfect gift efficiently and effortlessly. Through its unique services and commitment to innovation, GiftMall strives to transform the way people give and receive gifts.

Hypd Marketing Technologies Pvt

Non Equity Assistance in 2021
Hypd Marketing Technologies Pvt Ltd operates a creator-tech platform designed to empower influencers by allowing them to launch their own online stores. The platform facilitates live shopping sessions and provides a wealth of content, including videos, fashion trends, and tips. This enables creators to effectively explore various products and brands while monetizing their influence. Additionally, Hypd offers resources and guidance for creators to establish and manage their own stores, enhancing their ability to engage with audiences and drive sales. Through its innovative approach, the company aims to create a dynamic shopping environment where users can virtually experience products before making a purchase.

GAIA

Non Equity Assistance in 2021
GAIA operates a prominent e-commerce platform for furniture in Mexico, providing a diverse selection of high-quality products that includes sofas, chairs, drawers, dressers, bureaus, tables, desks, rugs, lamps, textiles, paintings, and various accessories. The company showcases a range of styles, from contemporary to traditional, artisan, industrial, and retro, catering to a wide array of consumer preferences. By offering well-crafted home furnishing products at affordable prices, GAIA aims to enhance the shopping experience for customers seeking to furnish their spaces.

Bosque

Non Equity Assistance in 2021
Bosque GmbH, founded in 2019 and based in Berlin, Germany, specializes in providing digitally integrated solutions for purchasing and caring for a variety of houseplants. The company's offerings include a range of decorative plants, such as Monica, Stella, and Fiona, along with an assortment of plant accessories like fertilizers, water misters, and scissors. By retailing these products online, Bosque aims to enhance living and working environments with greenery, promoting a more mindful lifestyle supported by research that highlights the benefits of plants in reducing stress and boosting mood.

ElephantStock

Non Equity Assistance in 2021
ElephantStock is an online art gallery specializing in canvas prints and wall art. It offers a wide range of designs, including flowers, pop culture themes, maps, and abstract art, all customizable to customers' specifications. The company sources its products from global artists, ensuring a diverse and unique collection. Customers can shop for these products online through the company's user-friendly platform.

GoodStyle

Non Equity Assistance in 2021
GOODSTYLE the most user-friendly service for virtual trying on, selecting and purchasing apparel online. We’ve made AI-based apps (IOS, Android) that allow users to try on clothes virtually before purchasing in online stores.

Lopi.Ai

Non Equity Assistance in 2021
LOPI is an advanced platform for retailers in fashion & furniture industries. We power online shopping, so millions of products are naturally seen, searched, and bought. Using AI-powered visual recognition technology in retail (fashion, home & deco, etc).

D.Franklin

Non Equity Assistance in 2021
Operator of an e-commerce website intended to sell footwear and eyewear. The company sells sunglasses, footwear, clothing, and accessories through its online store and physical locations and allows customers to browse and purchase a wide variety of products, providing customers with a convenient shopping experience.

Allzone

Non Equity Assistance in 2021
Allzone is an online marketplace that offers a wide array of consumer products. Its catalog includes electronics such as smartphones, smartwatches, laptops, and tablets, along with home appliances, fashion items, and pet supplies. The company aims to provide a convenient and trustworthy online shopping experience for consumers seeking diverse products.

Mangos

Non Equity Assistance in 2020
Mangos is a mobile application focused on enhancing the grocery and pharmacy shopping experience by enabling users to earn cashback on their purchases. The platform facilitates industry-to-shopper activation by offering a variety of promotions and deals, allowing customers to benefit financially from their transactions at supermarkets and pharmacies. Through its user-friendly interface, Mangos promotes a direct relationship between retailers and shoppers, making it easier for consumers to save money while shopping for essential goods. The app is designed to streamline the cashback process, ensuring that users receive rewards seamlessly.

Afropolitan

Non Equity Assistance in 2020
Afropolitan is a supplier of fashion apparel, books, home decor, beauty products, and other accessories. Their product categories are fashion products, home products, and lifestyle products. Their fashion products such as outwear, t-shirts, shirts, pants, jackets, caps, accessories, and dresses. Their home products such as kitchen products, decoration products, and furniture products.

Promobit

Non Equity Assistance in 2020
Promobit is an online platform that aggregates deals and coupons from various sources, allowing customers to find and utilize promo codes across multiple categories. The company offers a diverse range of products, including smartphones, electronics, home appliances, fashion, health and beauty items, and more. By consolidating promotional offers, Promobit generates commissions from sales, enhancing the shopping experience for users while providing access to savings on their preferred platforms.

Style Seller

Non Equity Assistance in 2019
Style seller is creating a zero-marketing through linking brands and buyers. Buyers become sellers and create revenue from their purchased products.

Leaf Envy

Non Equity Assistance in 2019
Leaf Envy is an online retail platform based in London that specializes in providing ornamental plants and plant decor for modern plant enthusiasts. Founded in 2019 by Beth, the company aims to simplify the journey of plant care for individuals ranging from novices to avid collectors. Leaf Envy offers a unique experience by allowing customers to discover plants through a quiz and explore curated collections, including low-light, air-purifying, and pet-friendly plants. The company expanded its services to include a subscription model and a B2B Plant Installation and Maintenance service, collaborating with notable brands like Google and Accenture. Initially starting with pop-up events on a boat along Regents Canal, Leaf Envy has grown rapidly and now delivers its products across the UK, helping customers find, style, and care for indoor greenery.

Hubbon

Non Equity Assistance in 2018
Hubbon is an app that makes shopping at airports become more simple. It was based in Guarulhos, Brazil.

Hobby box

Non Equity Assistance in 2018
HOBBYBOX is an online platform for hobby curation e-commerce services.

Vinterior

Non Equity Assistance in 2016
Vinterior is an online marketplace dedicated to the discovery, purchase, and sourcing of vintage and antique furniture. The platform facilitates the buying and selling of pre-owned and upcycled vintage items, including furniture, textiles, and lampshades. Vinterior allows customers to recreate period styles in their homes or workspaces, catering to a variety of lifestyles, budgets, and tastes. By connecting sellers and buyers, Vinterior promotes sustainable practices in interior design while offering a curated selection of unique pieces that reflect individual aesthetic preferences.
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