Google for Startups

Aveade is a South African technology company that operates an online marketplace, facilitating the purchase of products and services from various businesses. It offers services such as Aveade.com and Aveade Distribution, aiming to make these items accessible to a wider audience. The company's platform integrates robust technology for online marketplace, advertising, distribution, and logistics, helping clients optimize operations, expand reach, and improve business performance.

Hue Beauty is a beauty technology and sampling platform designed to assist beauty shoppers in identifying makeup products that complement their unique skin tones. The platform integrates with beauty brands' e-commerce websites, utilizing photo technology and a community of beauty advisors to facilitate accurate shade matching. Additionally, Hue Beauty offers customized try-at-home shade sampling kits, enhancing the shopping experience. The company also develops shoppable video technology, allowing online beauty brands to incorporate user-generated videos into their marketing strategies. This approach fosters customer trust and engagement by providing authentic content. Moreover, Hue Beauty employs an artificial intelligence-powered recommendation engine to analyze shoppers' skin tones, types, and beauty preferences, enabling clients to generate genuine reviews in various formats.

Onlihub is a B2B platform that connects direct-to-consumer (DTC) and private label brands with online retailers globally. It facilitates retailers, selling on platforms like eBay, Walmart, Facebook, and their own stores (powered by Shopify, WooCommerce), to expand their product offerings with zero upfront investment. Simultaneously, Onlihub assists DTC and private label brands in setting up or expanding their online distribution network beyond their current sales channels, also at no initial cost.

Yoobe is a technology company that specializes in providing an automated platform for corporate swag. It offers a comprehensive solution, allowing businesses to shop for, store, and ship promotional items directly to their employees or collaborators worldwide. The platform aims to foster corporate culture and engagement by enabling companies to track and measure the impact of their swag programs, thereby boosting employee morale and promoting their brand.

Fairy is a B2B SaaS company specializing in enhancing customer engagement through its advanced mobile shopping and payment platform. The platform is designed to provide users with automatic discount notifications and facilitate in-store payments, consolidating various discounts such as membership offers, event promotions, and gift cards in one accessible location. By focusing on user context and privacy protection, Fairy's solutions are tailored to meet the specific needs of individual users, creating a seamless and efficient shopping experience.

Ziscuit is a 2-sided shopping platform where shoppers save time and money when grocery stores bid to fulfill their grocery lists

DohYangu is a shopper cashback application that provides rewards to consumers based on their purchases. The app enables users to receive instant cashback through mobile money, enhancing the shopping experience by directly incentivizing spending. Additionally, DohYangu supports suppliers by allowing them to monitor their marketing performance and gain insights into consumer behavior. This integration with retailers' management systems facilitates the implementation of promotional campaigns, enabling a streamlined approach for clients to boost their sales while offering consumers access to promotions from various brands.

NewLentes is a retailer specializing in a wide range of optical products, including prescription contact lenses for various vision conditions such as myopia, farsightedness, and astigmatism. The company also offers multifocal contact lenses, both prescription and non-prescription colored contact lenses, as well as exotic options. In addition to contact lenses, NewLentes provides sunglasses and graded glasses, aiming to enhance the way individuals see and experience their surroundings. By focusing on affordability, NewLentes strives to make eyewear accessible to a broad customer base.

XpressRun is a cloud-based platform that specializes in same-day and next-day delivery services tailored for e-commerce businesses. By connecting last-mile delivery companies with local e-commerce ventures, the platform ensures efficient and reliable parcel delivery at competitive rates. XpressRun offers a unified last-mile delivery API that integrates seamlessly with popular e-commerce platforms such as Shopify, WooCommerce, and Squarespace. With a network of verified drivers and a high accuracy rate for estimated delivery times, XpressRun provides clients with a fast and transparent delivery experience, granting them end-to-end control over the delivery process.

DapIt is a user-friendly gift card management platform that facilitates the buying, selling, and sharing of gift cards for customers and local businesses. Founded in 2018 and based in Woodland, California, DapIt enables users to purchase gift cards from their favorite local establishments at any time, enhancing accessibility and convenience. The platform also provides small businesses with tools to manage gift card transactions, allowing them to share their offerings with customers easily and efficiently. By streamlining the gift card process, DapIt connects businesses and consumers, making it a valuable resource for both parties.

Devo is a grocery delivery platform that connects customers with local convenience stores, allowing for on-demand ordering of a wide range of products, including groceries, snacks, drinks, and more. The company offers a user-friendly application that enables real-time order tracking and selection from thousands of items. By partnering with local shops, Devo aims to provide a fast and affordable delivery service, enhancing the efficiency of both stores and customers. The platform includes features such as a robust online presence, omnichannel point of sale, and analytical tools, which facilitate smoother operations and improve the overall shopping experience.

Gorillas, established in Berlin, Germany in May 2020, operates a grocery delivery platform that aggregates supermarket product ranges for swift delivery to consumers' doorsteps. Their service offers a wide variety of products, including fresh produce, dairy items, vegan options, cooled drinks, and unique selections from local community partners, with the aim of delivering orders within just 10 minutes.

Wine is an online supplier of spirits specializing in a diverse selection of wines, along with alcohol and beer. The company operates an online store that provides consumers with the convenience of shopping for a variety of country liquors from the comfort of their homes. Wine also offers subscription plans for wine boxes, allowing customers to receive curated selections of beverages regularly. This approach enables consumers to conveniently access their preferred drinks in one location.

Rekisa is a South African online marketplace that facilitates the buying and selling of a wide array of items, including second-hand goods, vehicles, properties, and services. It manually reviews and approves each advertisement to ensure quality and deter fraudulent activities, aiming to provide a secure and trustworthy platform for users. The platform is accessible via desktop, tablets, and smartphones, and its name, Rekisa, is derived from the Setswana word for 'sell'.

SHiiP provides individuals and small businesses with the best delivery alternatives, cheap shipping, and real-time cost comparison from all major carriers, as well as on-demand tracking, customer shipment notifications, and smooth return handling.

EatOkra is a food ordering application that features a directory focused on black-owned culinary establishments. The platform enables users to easily locate and support black-owned restaurants and food businesses, promoting the exploration of diverse culinary offerings within these communities. By facilitating connections between consumers and black-owned eateries, EatOkra aims to enhance awareness and appreciation for the rich cultural contributions of these establishments.

Vendoo is a reseller platform that simplifies the selling process for individual sellers by allowing them to crosspost items across multiple online marketplaces, such as eBay, Poshmark, Etsy, Mercari, and Facebook Marketplace. By enabling users to enter item details only once, Vendoo eliminates the need for repetitive manual listings, making it easier and more efficient to manage sales. The platform consolidates item listings, sales, and customer interactions into a single interface, providing sellers with valuable insights into their business performance. This information includes sales data and highlights best-selling items, helping users identify which marketplaces yield the best results for their products. Overall, Vendoo streamlines the selling experience and supports sellers in maximizing their earnings.

GiftMall is an e-commerce platform focused on offering unique gift experiences designed to address challenges in the gifting industry. By utilizing artificial intelligence, the platform suggests personalized gifts tailored to individual preferences based on users' browsing and purchasing histories. GiftMall enhances the shopping experience by providing consultation services via phone or email, allowing customers to efficiently find the perfect gift without unnecessary effort. Through its innovative approach and commitment to creating memorable moments, GiftMall aims to redefine how people connect and celebrate special occasions.

Hypd Marketing Technologies Pvt Ltd operates a creator-tech platform designed to empower influencers by allowing them to launch their own online stores. The platform facilitates live shopping sessions and provides a wealth of content, including videos, fashion trends, and tips. This enables creators to effectively explore various products and brands while monetizing their influence. Additionally, Hypd offers resources and guidance for creators to establish and manage their own stores, enhancing their ability to engage with audiences and drive sales. Through its innovative approach, the company aims to create a dynamic shopping environment where users can virtually experience products before making a purchase.

Bosque GmbH, founded in 2019 and based in Berlin, Germany, specializes in providing digitally integrated solutions for purchasing and caring for houseplants. The company offers a variety of plants and a range of accessories, including fertilizers, bug deterrents, water misters, scissors, and storage solutions, all available through its online platform. Bosque aims to enhance living and working environments by promoting the benefits of plants, which are known to reduce stress, improve mood, and foster creativity. Through its offerings, Bosque seeks to encourage a more mindful lifestyle by integrating greenery into everyday spaces.

OjaExpress is a digital marketplace focused on ethnic and cultural groceries, aimed at enhancing the growth and competitiveness of local independent grocery stores. The platform enables customers to discover unique product offerings from these stores, facilitating online ordering and same-day delivery of ethnic groceries. OjaExpress addresses food access and convenience concerns, particularly for immigrants and those seeking cultural provisions. In addition to streamlining the ordering process, the platform provides grocery store partners with valuable customer insights and marketing support, fostering a sustainable ecosystem for both consumers and local businesses.

Balagan Studio is a direct-to-consumer company specializing in the design and production of handcrafted leather goods. Their product range includes shoes, belts, bags, and accessories, all crafted from high-quality leather. Balagan Studio operates an online platform, allowing customers to purchase these products directly from the manufacturer via a web browser or mobile app.

Nuvemshop provides entrepreneurs and SMBs with the tools to set up, manage, and promote their online businesses easily from any device. With the suite of tools around payments, shipping, inventory management, and marketing provided by the company, owners are enabled to participate in the e-commerce market, ramp up their sales, reduce costs, and provide their end customers with a shopping experience. In 2011, co-founders Alejandro Alfonso, Santiago Sosa, Jose Abuchaem, Martin Palombo, and Alejandro Vazquez established Nuvemshop in 2011.

ElephantStock is an online art gallery specializing in canvas prints and wall art. It offers a wide range of designs, including flowers, pop culture themes, maps, and abstract art, all customizable to customers' specifications. The company sources its products from global artists, ensuring a diverse and unique collection. Customers can shop for these products directly through the company's online platform.

GOODSTYLE the most user-friendly service for virtual trying on, selecting and purchasing apparel online. We’ve made AI-based apps (IOS, Android) that allow users to try on clothes virtually before purchasing in online stores.

LOPI is an advanced platform for retailers in fashion & furniture industries. We power online shopping, so millions of products are naturally seen, searched, and bought. Using AI-powered visual recognition technology in retail (fashion, home & deco, etc).

Operator of an e-commerce website intended to sell footwear and eyewear. The company sells sunglasses, footwear, clothing, and accessories through its online store and physical locations and allows customers to browse and purchase a wide variety of products, providing customers with a convenient shopping experience.

Allzone is an online marketplace that offers a wide array of consumer products. Its catalog includes electronics such as smartphones, smartwatches, laptops, and tablets, along with home appliances, fashion items, and pet supplies. The company aims to provide a convenient and trustworthy online shopping experience for consumers seeking diverse products.

Mangos is a mobile application designed to enhance grocery and pharmacy shopping experiences by offering cashback on purchases. The platform facilitates a direct relationship between businesses and shoppers, enabling users to access various offers and promotions that result in financial rewards. By promoting cashback incentives, Mangos aims to activate customer engagement and loyalty within the retail sector, making everyday shopping more rewarding for its users.

Lokal is a news platform focused on delivering local news and information to Indian communities. It aggregates and publishes a wide range of content, including news on politics, sports, education, and entertainment, as well as government job notifications and classifieds such as job and matrimonial ads. The platform aims to provide authentic and relevant news in native languages, helping readers stay informed about current affairs and issues that affect their local towns and cities. Through its comprehensive approach, Lokal serves as a vital resource for individuals seeking localized content and services.

Afropolitan is a supplier of fashion apparel, books, home decor, beauty products, and other accessories. Their product categories are fashion products, home products, and lifestyle products. Their fashion products such as outwear, t-shirts, shirts, pants, jackets, caps, accessories, and dresses. Their home products such as kitchen products, decoration products, and furniture products.

Promobit is an online platform that aggregates deals and coupons from various sources, providing users with a comprehensive selection of promo codes across multiple product categories. These categories include smartphones, electronics, home appliances, fashion, health and beauty products, sports supplements, and more. By consolidating discounts from different platforms, Promobit generates commission from sales while enabling customers to access and benefit from a wide range of promotional offers. The platform is designed to enhance the shopping experience by making it easier for consumers to find and utilize deals on products they desire.

Style seller is creating a zero-marketing through linking brands and buyers. Buyers become sellers and create revenue from their purchased products.

Leaf Envy is an online retail platform based in London, focused on providing ornamental plants and plant decor for modern plant enthusiasts. Founded in 2019 by Beth, the company emerged from her passion for botany and the challenges she faced in finding suitable plants and pots for her home. Leaf Envy simplifies the plant care journey by offering a plant quiz to help customers discover plants that suit their environment and preferences. The company offers a curated selection of plants, including low light varieties, air-purifying options, and pet-friendly choices, available on a subscription basis. In addition to its e-commerce offerings, Leaf Envy launched a B2B Plant Installation and Maintenance service in 2020, collaborating with notable brands such as Google and Accenture. Initially operating pop-up events on a boat along Regents Canal, Leaf Envy has since expanded its reach, delivering across the UK and establishing itself as a go-to destination for plant lovers.

Hubbon is an app that makes shopping at airports become more simple. It was based in Guarulhos, Brazil.

HOBBYBOX is an online platform for hobby curation e-commerce services.

Vinterior is an online marketplace dedicated to the discovery, purchase, and sourcing of vintage and antique furniture. The platform facilitates the buying and selling of pre-owned and upcycled vintage items, including furniture, textiles, and lampshades. Vinterior enables customers to recreate period styles in their homes or workspaces, catering to a range of tastes, budgets, and lifestyles. Through its comprehensive offerings, the company connects buyers and sellers, fostering an appreciation for unique, historical pieces.