Google for Startups

Google for Startups is an initiative launched in 2011 that focuses on supporting startups globally by providing access to Google's products, connections, and best practices. The program partners with over fifty leading startup organizations to foster entrepreneurial ecosystems in more than 135 countries. It offers various resources, including financial support and exclusive programming, to help these partners and their startups thrive. Central to this initiative are six Google for Startups Campuses located in London, Tel Aviv, Seoul, Madrid, São Paulo, and Warsaw. These Campuses serve as collaborative spaces where startup founders can access mentorship, educational resources, and networking opportunities within their local communities. Startups benefit from free workspaces, community events, and a network of like-minded entrepreneurs, all aimed at nurturing their growth and innovation across diverse sectors such as healthcare, retail, finance, and technology.

Sundar Pichai

CEO, Google

Past deals in Smart Home

Upliance.ai

Non Equity Assistance in 2024
Upliance.ai is a startup focused on developing AI-powered home appliances aimed at simplifying the cooking process. The company's flagship product, the AI Cooking Assistant, offers a wide variety of recipes and features smart appliances capable of performing multiple cooking tasks, including chopping, stirring, sautéing, whisking, blending, boiling, steaming, cooking, kneading, and self-cleaning. Additionally, these appliances are equipped with an integrated smart weighing scale, allowing users to prepare meals with ease and convenience, ultimately enhancing their overall cooking experience.

Akeptus

Grant in 2024
Akeptus is a developer of smart home automation software aimed at assisting residential energy consumers in managing their energy usage more effectively. The company's innovative platform allows users to control their lighting, water, heating, and cooling systems, leading to reduced monthly bills and lower carbon emissions. By utilizing artificial intelligence, Akeptus' system learns the user's preferred settings and automatically adjusts energy consumption accordingly. This not only enhances comfort but also enables homeowners to monitor the energy usage of various appliances, empowering them to make informed decisions about their energy consumption while promoting sustainability.

Cleanster

Non Equity Assistance in 2024
Cleanster is a cleaning platform that connects users with top-rated cleaning professionals for homes, short-term rentals, and offices. The platform facilitates the booking of on-demand cleaning services and integrates with Airbnb and over 15 property management software systems to streamline cleaning automation. By offering a network of quality and pre-screened independent cleaners, Cleanster aims to enhance the guest experience for property managers and homeowners alike. Trusted by leading property managers, the service emphasizes reliability and convenience in the cleaning industry.

Clevergy

Non Equity Assistance in 2022
Clevergy is a technology company specializing in energy management solutions. It designs and programs electronic components, developing firmware for various control units. The company operates an innovative energy optimization platform that empowers users to understand and manage their energy consumption effectively. By collaborating with marketers, Clevergy aims to facilitate energy transformation in residential settings. Its platform offers tools that provide personalized advice, promote bill savings, and help users understand their consumption habits. This approach enables businesses in the energy sector to make informed decisions and enhances customers' overall energy experience.

Sugar

Non Equity Assistance in 2021
Jetpack, Inc. is a company that specializes in the online retail and delivery of both food and non-food products, focusing on nighttime service. Established in 2017 and headquartered in Stanford, California, the company primarily serves college students by providing essential consumer products on-demand. Jetpack aims to streamline convenience for its customers by ensuring that necessary items are readily available in real-time, thereby enhancing the overall shopping experience.

Casai

Non Equity Assistance in 2021
Casai is a startup in Latin America, merging smart home technology, and premium accommodation to innovate the hospitality industry. It is a real estate platform for fully-furnished premium apartments in Mexico City and is a hospitality concept designed for the nomadic generation. Casai curates beautiful apartments that merge the design and comforts of a boutique hotel with the technology of a San Francisco home and the local ambiance of a vacation rental.

TULU

Non Equity Assistance in 2021
TULU is a company based in Tel Aviv, Israel, that specializes in on-demand rentals of household and lifestyle products through its application. The company offers tenants in residential buildings, student housing, and offices access to a wide range of brand-name appliances, grocery staples, and entertainment devices. Utilizing IoT-based smart rental units, TULU customizes its offerings to meet the needs of urban dwellers, while leveraging data to analyze usage patterns and optimize inventory. This approach not only enhances the user experience but also aims to reduce waste and maximize space utilization. TULU operates in 15 cities across the United States and Europe, collaborating with major landlords and top brand manufacturers to provide quality products and services to its customers.

Allzone

Non Equity Assistance in 2021
Allzone is an online marketplace that offers a wide array of consumer products. Its catalog includes electronics such as smartphones, smartwatches, laptops, and tablets, along with home appliances, fashion items, and pet supplies. The company aims to provide a convenient and trustworthy online shopping experience for consumers seeking diverse products.

Aura Air

Non Equity Assistance in 2021
Aura Air specializes in developing and marketing advanced air purification systems that enhance indoor air quality through real-time monitoring. The company's flagship product features a unique four-stage purification process that effectively captures and eliminates 99.99% of viruses, bacteria, germs, and allergens, including SARS-CoV-2. Aura Air's solutions are utilized across various settings, including homes, hospitals, schools, businesses, hotels, restaurants, buses, and nursing homes, and the company has established a presence in over 50 countries. Alongside its main product, Aura Air also offers the Aura Air Mini and Ray Filters, contributing to its comprehensive approach to air purification and monitoring in diverse environments.

Nature

Non Equity Assistance in 2021
Nature, Inc., established in 2014, is a Japanese company based in Tokyo. It specializes in manufacturing and selling the Nature Remo, a smart device that transforms traditional room air conditioners into smart ones. The device, comprising a controller and a power plug, connects to home appliances via infrared and the internet, enabling users to control their air conditioners remotely, pre-cool spaces, and adjust temperature and humidity. It also includes sensors for temperature, humidity, motion, and illumination, and is compatible with voice control via smartphone apps and smart home devices like Google Home and Amazon Echo. By offering this simple, inexpensive, and easy-to-install device, Nature aims to improve consumer comfort and energy efficiency while reducing peak energy demand for utilities.

Yukai Engineering

Non Equity Assistance in 2019
Yukai Engineering Inc., founded in 2007 and based in Tokyo, Japan, specializes in developing and manufacturing communication robots that enhance everyday life experiences. The company's product lineup includes BOCCO, a family robot that allows users to send notifications to connected smartphones, and Qoobo, a robotic pillow that offers comfort through responsive tail movements. Other notable products are Necomimi, a headband with cat ears that react to brainwaves, and Paby, a robot designed to connect working parents with their babies. Yukai Engineering also offers physical computing toolkits for iPhone and iPad devices, as well as interactive devices like teamLabHanger and DLabHook that link physical products to digital displays. The company aims to create joyful moments and facilitate communication among family members through its innovative robotics solutions.

Cochl

Non Equity Assistance in 2019
Cochl is a deep-tech startup focused on developing an advanced sound AI model that emulates human-like understanding of audio. This innovative technology is applicable across various sectors, including public safety, where it can identify critical sounds like screams, glass breaking, and gunfire. It enhances smart home systems by recognizing sounds such as dog barks, baby cries, and smoke alarms, while also supporting health monitoring by detecting coughs and sneezes. Additionally, Cochl's sound AI is capable of mood tracking through the recognition of sounds like yawns and laughter, monitoring machine malfunctions, and improving video closed captioning. The company employs audio signal processing and machine learning algorithms, providing clients with access to its capabilities through a cloud-based application programming interface.

Archisketch

Non Equity Assistance in 2018
Archisketch is an innovative platform that simplifies the interior design process by offering an all-in-one solution for users. It provides tools for creating floor plans, generating 3D models, and producing high-quality renderings, including 4K and panoramic visuals. The platform also features an augmented reality viewer, allowing users to visualize their designs in real-world environments. Archisketch's scanning tool enhances efficiency by enabling users to furnish and decorate spaces through a user-friendly drag-and-drop interface, facilitating seamless design adjustments and real-time visualization in both 3D and virtual reality. This comprehensive approach makes interior design accessible and straightforward for a wide range of users.

Oscar Senior

Non Equity Assistance in 2017
Oscar Senior is a provider of a digital remote care platform designed to enhance the connection between care providers and elderly individuals or those with disabilities. The platform facilitates effective support through various channels, including video calls and messaging, allowing clients to age in place while maintaining their independence and quality of life. Key features of the platform include auto-answer calls, a voice assistant, and medication management, which can all be integrated with smart devices such as sensors, alarm buttons, remote locks, and cameras. This comprehensive approach enables care organizations to monitor potential dangers and respond promptly, thereby improving the overall efficacy of care.

Verv

Non Equity Assistance in 2016
Verv Limited, founded in 2017 and based in London, operates a technology platform that focuses on enhancing the efficiency and sustainability of home appliances. The company specializes in high-speed data acquisition and artificial intelligence within the electrical domain, developing innovative predictive maintenance solutions for white goods manufacturers. Verv's patented technology captures detailed energy signatures of appliances, allowing it to detect performance anomalies and identify potential faults before they escalate. This capability provides manufacturers with real-time diagnostics, facilitating timely maintenance actions and reducing repair costs associated with warranty claims. By improving the longevity and energy efficiency of appliances, Verv contributes to a more sustainable consumer landscape while enhancing customer experiences through reduced appliance downtime. Its insights are also accessible via a smartphone application, streamlining maintenance for users and helping companies lower operational costs.

Mosqitter

Mosqitter is a technology company that develops and markets an innovative, eco-friendly mosquito control solution. Their flagship product is a smart, solar-powered mosquito trap that mimics the behavior of a living being to attract and capture mosquitoes. The device, made of durable stainless steel, is harmless to beneficial insects like butterflies and bees. It can be controlled remotely via a mobile application, providing users with efficient, long-term, and environmentally safe protection from mosquitoes and the diseases they carry, regardless of weather conditions.
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