Google for Startups

Google for Startups is an initiative launched in 2011 that focuses on supporting startups globally by providing access to Google's products, connections, and best practices. The program partners with over fifty leading startup organizations to foster entrepreneurial ecosystems in more than 135 countries. It offers various resources, including financial support and exclusive programming, to help these partners and their startups thrive. Central to this initiative are six Google for Startups Campuses located in London, Tel Aviv, Seoul, Madrid, São Paulo, and Warsaw. These Campuses serve as collaborative spaces where startup founders can access mentorship, educational resources, and networking opportunities within their local communities. Startups benefit from free workspaces, community events, and a network of like-minded entrepreneurs, all aimed at nurturing their growth and innovation across diverse sectors such as healthcare, retail, finance, and technology.

Sundar Pichai

CEO, Google

Past deals in Supply Chain Management

Helios Artificial Intelligence

Non Equity Assistance in 2024
Helios Artificial Intelligence, Inc. is focused on developing advanced AI software aimed at predicting supply chain disruptions. The company’s platform processes billions of signals in real-time to forecast risks associated with political, economic, and climate changes, enabling clients to proactively address potential issues. Specifically tailored for agricultural commodities, the platform offers features such as supply availability predictions and identification of alternative suppliers. By analyzing various risks, Helios provides actionable insights that enhance negotiation strategies, helping customers navigate the complexities of global supply chains and maintain operational efficiency.

Logistify AI

Non Equity Assistance in 2023
Logistify AI operates a platform that automates the verification of inventory for various stakeholders, including producers, retailers, suppliers, and distributors. The platform utilizes advanced CCTV computer vision technology to streamline inventory verification processes within warehouses and factories. Additionally, it focuses on creating infrastructure for last-mile distribution of food and beverages, aiming to reduce delivery and labor costs while minimizing food waste. By automating these processes, Logistify AI helps inventory managers decrease losses associated with human error in manual counting, ultimately enhancing efficiency in global trade.

OBORTECH

Grant in 2023
OBORTECH operates a blockchain and cloud-powered communication platform that enhances supply chain collaboration and document sharing among various stakeholders, including producers, transporters, and consumers. The platform addresses significant issues in the food industry, such as food waste and supply chain inefficiencies, which result in substantial financial losses annually. By providing real-time visibility and traceability, OBORTECH helps clients track shipments, monitor key metrics, and protect valuable products. The Smart Hub, its flagship solution, is a highly customizable platform that can be deployed quickly within 1-2 weeks. It facilitates seamless data collection from multiple actors through web and mobile applications, ensuring that information is accessible and verifiable on a tamper-proof blockchain. This enables users to make informed decisions based on real-time insights and fosters a collaborative environment where participants can share and validate product stories, enhancing transparency and accountability in the supply chain.

Chargel

Non Equity Assistance in 2023
Chargel is a freight brokerage platform that facilitates connections between shippers and carriers, enabling efficient matching of available loads. The platform is designed to help carriers identify freight opportunities at any time, thereby minimizing empty miles and maximizing revenue. Additionally, Chargel offers value-added services, including GPS plotters, fuel purchasing assistance at reduced rates, and support for repairs in case of breakdowns. This approach not only allows shippers to access transportation solutions at competitive prices but also helps carriers enhance their operational efficiency and profitability.

Strella Biotechnology

Series A in 2023
Strella Biotechnology, Inc. is a Philadelphia-based company that designs and manufactures sensor-based devices aimed at maximizing the freshness of produce throughout the supply chain. Founded in 2018 by Jacob Jordan and Katherine Sizov, the company specializes in ethylene detection technology, which assesses the ripeness of fruit by measuring the ethylene gas emitted during ripening. This innovation helps to optimize the produce supply chain by providing critical data that reduces spoilage and enhances the management of fresh produce. Strella Biotechnology leverages its patented technology to support efficiency and maintain quality in food distribution.

Morpheus.Network

Grant in 2023
Morpheus.Network develops a supply chain platform designed to assist companies and government organizations in digitizing, optimizing, and automating their global supply chain operations. By utilizing blockchain technology, the platform facilitates automated work contracts, shipping, and customs documentation, along with multi-currency payment options. This approach aims to eliminate barriers within traditional supply chains, allowing clients to enhance efficiency and protect sensitive data. Morpheus.Network's solutions are crafted to address complex issues associated with legacy systems, ultimately enabling effective and equitable global trade. Through a combination of innovative technology and a global network of partners, the company focuses on maximizing revenue for its clients while streamlining supply chain processes.

Rider

Non Equity Assistance in 2022
Rider is a logistics startup based in Pakistan that focuses on providing innovative solutions for last-mile delivery tailored for online shippers. The company has developed a technology-driven platform that facilitates the delivery of e-commerce products from various online stores and marketplaces directly to customers. Rider offers services such as cash on delivery and a "cash now, deliver later" option, which allows vendors to receive payments promptly while ensuring timely delivery of goods to their customers. This customer-centric approach aims to enhance the overall efficiency of the e-commerce delivery process in the region.

PackDash

Non Equity Assistance in 2022
PackDash is a provider of e-commerce warehousing and fulfillment services aimed at supporting e-commerce brands in their growth and success. The company specializes in handling a diverse array of products, including perishable, frozen, and durable goods, which allows it to cater to the specific needs of various businesses. By offering personalized and cost-efficient services, PackDash helps brands streamline their fulfillment processes, ultimately creating a more effective and less stressful experience for its clients.

BCOME

Non Equity Assistance in 2022
BCOME is a platform that helps textile and apparel businesses to build supply chains.

XpressRun

Pre Seed Round in 2022
XpressRun is a cloud-based platform that specializes in same-day and next-day delivery services tailored for e-commerce businesses. By connecting last-mile delivery companies with local e-commerce ventures, the platform ensures efficient and reliable parcel delivery at competitive rates. XpressRun offers a unified last-mile delivery API that integrates seamlessly with popular e-commerce platforms such as Shopify, WooCommerce, and Squarespace. With a network of verified drivers and a high accuracy rate for estimated delivery times, XpressRun provides clients with a fast and transparent delivery experience, granting them end-to-end control over the delivery process.

Vecino

Grant in 2022
Vecino is a hyperlocal supply chain platform that focuses on improving last mile delivery by utilizing the available space of local businesses, referred to as "Nano Warehouses," and the delivery capabilities of nearby residents, known as "Neighbors." This innovative approach allows retailers and shipping carriers to consolidate deliveries and pickups efficiently. By connecting local businesses and community members, Vecino enables retailers to quickly place their goods close to customers, while offering carriers urban consolidation centers along their routes. The platform emphasizes sustainable delivery solutions that align with consumer expectations, facilitating a more community-oriented method for fulfilling and delivering goods.

Route

Grant in 2022
Route is a business management platform tailored for the commercial cleaning industry, designed to meet the unique needs of service providers. It consolidates essential sales processes into a single cross-platform system, offering tools for bidding, job management, contractor relationships, time and attendance tracking, scheduling, and inventory management. The platform features a web portal and a mobile app with offline capabilities, enabling real-time analytics on team performance and providing workflow guidance during job execution. Additionally, Route’s Walkthrough Builder collects and organizes the scope of work on-site, allowing users to calculate bids and generate customized proposals efficiently. By leveraging these tools, Route aims to enhance operational efficiency, improve service quality, and facilitate contract acquisition in a competitive marketplace.

Colosseum

Non Equity Assistance in 2022
Provider of e-commerce logistics services intended for businesses with cargo, early delivery, and easy transportation. The company offers services with advanced artificial intelligence technology supporting small and medium-sized sellers and warehouse owners through an operating tool developed in-house based on long-term distribution and logistics experience so goods can be traded fairly and effectively, allowing online sellers to be relieved about their consignments.

Proky

Non Equity Assistance in 2022
Proky is a digital marketplace that streamlines procurement for the food service and hospitality industries. It connects hotels, restaurants, and schools with food suppliers, enhancing efficiency in their supply chains. By utilizing artificial intelligence and integrating various systems, Proky automates procurement processes, allowing clients to save time and reduce costs. The platform also provides access to comprehensive market and sales analysis, helping clients make informed decisions and minimize food waste. Through its innovative approach, Proky aims to improve operational efficiency and sustainability within the sector.

Hier Foods

Non Equity Assistance in 2022
Hier Foods is a foodtech startup that offers decentralized food systems for retailers and local suppliers. The startup's platform supports all industry-standard EDI integration methods for working with inventory management, as well as a cutting-edge API to make it as simple as possible for IT. Its adaptive software enables even very small suppliers to process digital orders, return shipping notifications and invoices digitally, and easily update prices and products. Instead of faxing, calling, or emailing, they order everything through a single app. Prices, products, and order reminders are always up to date.

VanOnGo

Grant in 2022
VanOnGo is an AI-powered logistics platform that specializes in last-mile delivery solutions for both merchants and fleets. By focusing on the post-checkout phase of the delivery process, VanOnGo enhances upselling opportunities while ensuring transparent and accurate delivery. The platform connects individuals and businesses with a network of drivers, facilitating same-day or pre-scheduled delivery of bulky goods. This approach simplifies logistics, making it more reliable and cost-effective for clients, ultimately contributing to increased sales and improved customer satisfaction.

Caantin AI

Non Equity Assistance in 2022
Caantin is focused on enhancing the contribution of restaurants to the global economy by providing a comprehensive platform tailored for the African food industry. Their solution facilitates food supply procurement, short-term credit access, and overall business management for restaurants. By developing vendor management and payments software, Caantin simplifies onboarding and operations, which improves customer satisfaction and business performance. The platform streamlines procurement processes, supplier payments, and inventory financing, while also offering payment reminders and a collection system for accounts receivable. This enables clients to obtain necessary products at competitive prices, ultimately supporting the growth of food businesses across Africa.

S-Mat

Non Equity Assistance in 2022
S-Mat is an innovative company that specializes in eco-friendly Internet of Things (IoT) solutions for grocery shopping and inventory management. The company has developed a shopping portal that streamlines the purchasing process by allowing users to compare prices across major e-commerce platforms. S-Mat's smart mat technology detects the weight of inventory items, automatically tracking remaining quantities and storing this data in a cloud server. When supplies run low, the system can reorder products automatically, alleviating the burden of managing daily necessities. This approach not only enhances convenience for consumers but also promotes cost-effective shipping and efficient inventory management.

Vahak

Non Equity Assistance in 2022
Vahak is an online transport marketplace and directory that aims to empower small and medium-sized logistics businesses across India. The Vahak app connects users with a vast network of over one million GST and Aadhar verified transporters, enabling them to efficiently book loads and lorries. The platform facilitates the reservation of various transit vehicles, including trucks, lorries, trailers, and containers, while also providing a rating system for these vehicles. By streamlining the booking process and expanding access to transport services, Vahak offers growth opportunities for small and medium-scale transport businesses, ultimately helping them increase their profitability.

ChekkitApp

Grant in 2021
Chekkit is a technology company that provides an anti-counterfeiting solution powered by a DAG blockchain, specifically designed for the food and drug supply chain. The platform enables producers to protect their brands by offering real-time product authentication and tracking of supply chain activities. Additionally, Chekkit facilitates consumer engagement and collects valuable insights from the last mile of the supply chain. By equipping producers of fast-moving consumer goods (FMCG) and pharmaceuticals with tools to combat counterfeiting, Chekkit helps them regain market share and enhance sales while ensuring the integrity of their products.

Shopa

Grant in 2021
Shopa is a digital platform that connects informal retailers with manufacturers and suppliers to streamline the ordering and delivery process. By digitizing the informal retail supply chain, Shopa facilitates direct access for retailers to source essential goods, thereby enhancing product availability in underprivileged communities. Additionally, the platform offers microcredit options to support informal retailers in managing their business activities effectively. Through these services, Shopa aims to bridge the gap between informal retailers and suppliers, ultimately contributing to the economic empowerment of underserved markets.

SEND

Non Equity Assistance in 2021
SEND is a digital freight forwarding and courier service provider based in Yaba, Nigeria, specializing in logistics for African businesses. The company offers a comprehensive platform that manages cargo shipping by air, truck, and sea, serving as both a freight forwarder and customs broker. SEND's services include handling the entire shipping process, from customs clearance to final delivery, ensuring efficient routing and reliable deliveries. By digitizing documentation and streamlining interactions with shipping vendors, SEND enhances the shipping experience and facilitates faster trade within the industry.

Figorr

Grant in 2021
Figorr is a provider of cold chain solutions that specializes in temperature-controlled products and monitoring systems. The company focuses on addressing the unique challenges faced by various markets it serves. Its enterprise software is designed for real-time monitoring and tracking of temperature-sensitive items, offering clients critical information regarding temperature, humidity, and location. Additionally, the software generates automated reports at predetermined intervals, summarizing cold storage performance and delivering both qualitative and quantitative insights on customer deliveries. This comprehensive approach enables Figorr to enhance the efficiency and effectiveness of cold chain management for its clients.

Kudoti

Grant in 2021
Kudoti specializes in creating digital solutions aimed at enhancing efficiency in the waste management and recycling sectors. The company has developed a customizable supply chain optimization platform that supports end-to-end reverse supply chains. This platform features a modular design and application programming interfaces, allowing for tailored implementations suited to specific client needs or projects. It seamlessly integrates logistics, payments, and supplier management, thereby facilitating the buying and selling of waste resources. Through its innovative approach, Kudoti aims to improve the overall management and recycling of waste, contributing to more sustainable practices within the industry.

Hutch Logistics

Non Equity Assistance in 2021
Hutch is a logistics and fulfillment service designed for growing e-commerce brands, offering a comprehensive third-party fulfillment solution. The company manages inventory, picking, packing, and delivering products directly to customers, ensuring efficient order fulfillment. Hutch integrates technology with its services to enhance post-purchase experiences, featuring options like same-day shipping and customized unboxing experiences. This integration with various e-commerce platforms allows brands to deliver exceptional customer service, fostering loyalty and encouraging repeat business. By streamlining the logistics process, Hutch aims to support e-commerce brands in meeting their growth objectives while delighting their customers with fast and reliable delivery.

ChekkitApp

Non Equity Assistance in 2021
Chekkit is a technology company that provides an anti-counterfeiting solution powered by a DAG blockchain, specifically designed for the food and drug supply chain. The platform enables producers to protect their brands by offering real-time product authentication and tracking of supply chain activities. Additionally, Chekkit facilitates consumer engagement and collects valuable insights from the last mile of the supply chain. By equipping producers of fast-moving consumer goods (FMCG) and pharmaceuticals with tools to combat counterfeiting, Chekkit helps them regain market share and enhance sales while ensuring the integrity of their products.

Journey Foods

Non Equity Assistance in 2021
Journey Foods is a technology company that offers a machine learning-powered software platform tailored for the packaged food industry. It specializes in enhancing product monitoring and development for consumer packaged goods companies, ingredient suppliers, and manufacturers. The platform focuses on optimizing innovation, decision-making, and operational efficiency by providing insights into nutrition and supply chain dynamics. Journey Foods' software allows food companies to transform ideas into commercial products by configuring consumer preferences, generating improved product formulations, and offering automated compliance checks and sustainability metrics. With a robust database that includes over 1 billion ingredient insights, the platform utilizes advanced algorithms to deliver optimized portfolio recommendations based on pricing, supply chain, and nutritional considerations. By streamlining these processes, Journey Foods empowers management teams to make strategic decisions more swiftly, thereby facilitating greater efficiency in the $3 trillion packaged foods market.

ERA zero waste

Non Equity Assistance in 2021
Our purpose is to make global food supply chains shorter, transparent, circular and consequently reduce all the waste that happens along the way. Subscribe for your weekly supermarket list directly from the source, zero waste. Eat right. Always.

Lyzer

Non Equity Assistance in 2021
Optimize your supply chain. From order to doorstep. Boost your operational efficiency with our all-in-one solution that simplifies and enhances every step of order management, picking, and delivery. Streamlined Order Hub provides a centralized platform to consolidate orders from all sales channels, offering an intuitive dashboard for simplified management. This tool enhances efficiency by minimizing the complexity of handling multiple sales streams, making it easier to track, process, and fulfill orders in a single, seamless interface. With Smart Task Allocation, a cutting-edge algorithm dynamically assigns tasks based on real-time demand and resource availability. This feature optimizes workflows, ensuring that tasks are completed with maximum efficiency, improving team performance, and reducing bottlenecks in the order fulfillment process. Picking: 52% more efficient We found that our top-performing stores are 52% faster compared to our lowest-performing ones. This indicates room for improvement and suggests that our operations and technology are likely outperforming some competitors that don’t use similar tools. Delivery: 18% cost savings This is an estimate based on route and delivery optimization, including multi-delivery options and the use of non-branded vehicles. Time: 70% reduction in manual interactions We reviewed the number of questions handled via WhatsApp groups and found that 70% could be eliminated with proper adoption of our technology and features.

CBcloud

Non Equity Assistance in 2020
CBcloud Co., Ltd., established in 2012 and headquartered in Tokyo, Japan, operates a crowd-sourcing platform that connects shippers with drivers. The company leverages technology to streamline logistics, enhance driver working conditions, and develop new services for shippers, ultimately aiming to improve overall logistics efficiency and consumer satisfaction.

Stimulus

Non Equity Assistance in 2020
Stimulus, Inc. is a New York-based company that specializes in relationship intelligence software, designed to enhance vendor and supplier management for businesses. Founded in 2016, Stimulus offers a platform that leverages data and analytics to provide organizations with insights necessary for informed purchasing decisions. The platform enables teams to analyze supplier data, compare suppliers, and generate custom reports, all while ensuring real-time data analysis. By enhancing visibility into supplier relationships, Stimulus helps companies identify risks, uncover opportunities, and optimize their sourcing and procurement processes, ultimately leading to cost savings and improved efficiency in the supply chain.

Countalytics

Non Equity Assistance in 2020
Countalytics improves and streamlines inventory management through its cutting-edge visual recognition technology.

Laundris

Pre Seed Round in 2020
Laundris offers a centralized platform that enhances transparency in ownership, management, operations, and procurement within the property, commercial laundry, and supply chain sectors. By utilizing patented artificial intelligence technology, the company has developed an autonomous inventory management system that accurately tracks items such as linens and textiles in real time. This innovation improves inventory visibility, reduces shortages, and automates various processes. Laundris provides an integrated portal for linen pickup and tracking, billing, and spoilage management, enabling businesses to make informed decisions and strengthen partnerships. Through its services, Laundris aims to streamline operations and reduce expenses for its customers, who can reach out for support via phone, email, or online applications.

Obuu

Non Equity Assistance in 2020
Obuu operates a logistics intelligence cloud platform that focuses on analyzing the support structures within maintenance, repair, and operations (MRO) for the aerospace and energy sectors. By collecting data on aircraft maintenance, spare parts reliability, and organizational operations, Obuu simulates cost and efficiency dynamics to create a Cost/Efficiency Curve. This curve identifies optimal points of availability versus investment, allowing the company to implement various optimization methods tailored to customer needs. The platform also generates an optimized stock list, detailing the precise quantity of parts required to meet availability goals at specified investment levels. Additionally, Obuu assists clients in strategizing stock purchasing or rental policies, thereby facilitating informed investment decisions. Recently selected for the Airbus BizLab acceleration program, Obuu aims to further enhance innovative aerospace solutions through mentorship and support.

TrackerThings

Non Equity Assistance in 2020
TrackerThings is a technology company specializing in Internet of Things (IoT) and web-based solutions for the logistics industry. It provides a freight tracking system that automates inventory management, helping businesses monitor and protect their assets in real-time. The system enables automatic detection of product theft, loss, or damage, enhancing operational efficiency and reducing costs.

ZEME

Non Equity Assistance in 2019
ZEME Sp. Z.o.o., founded in 2019 and based in Warsaw, Poland, specializes in industrial waste management services. The company operates a platform that facilitates cooperation between international and local clients and waste recipients. Its offerings encompass a wide range of services, including waste collection, recycling, waste audits, and environmental documentation. ZEME also provides insights into waste market conditions, cost optimization strategies, and compliance with waste management regulations. By organizing the collection, recycling, and disposal of industrial waste, ZEME enables businesses to optimize their waste management processes and potentially generate revenue from their waste materials.

ERA zero waste

Non Equity Assistance in 2019
Our purpose is to make global food supply chains shorter, transparent, circular and consequently reduce all the waste that happens along the way. Subscribe for your weekly supermarket list directly from the source, zero waste. Eat right. Always.

Logispot

Non Equity Assistance in 2017
Logispot is a South Korean company founded in 2016 that specializes in digital logistics and freight transport services. It operates a platform designed to streamline the fragmented cargo transportation market by offering integrated transport management and efficient handling of incoming and outgoing shipments. The platform also facilitates seamless integration with customers' internal systems, ensuring a hassle-free experience in the movement of goods and services. By providing systematic functions, Logispot aims to enhance the efficiency and convenience of logistics operations for its clients.

Globechain

Non Equity Assistance in 2016
Globechain is an online platform that facilitates the reuse of unwanted items by connecting businesses, charities, and individuals within a global supply chain. By providing a marketplace for the redistribution of surplus goods, Globechain helps enterprises manage their asset inventory and track items, promoting sustainability and reducing waste. The platform generates data that enhances transparency and enables organizations to report on their environmental and social impact. Through its services, Globechain aims to foster sustainable supply chains and support social causes by diverting items from landfills, thus creating both economic and social value for its members.

Ecotrace

Ecotrace is a blockchain-based platform focused on providing end-to-end traceability in the agribusiness supply chain. Founded by experienced entrepreneurs with over 15 years in the industry, Ecotrace leverages advanced technologies such as machine learning, the Internet of Things, big data, and data science to enhance transparency, safety, equity, and sustainability within value chains. By offering comprehensive production chain tracing solutions, Ecotrace enables retailers, industry stakeholders, and producers in sectors such as cattle, poultry, and cotton to access a detailed account of their products' histories. This technology ensures that processes are fully auditable, helping companies avoid associations with social and environmental issues while promoting responsible practices in the market.
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