Google for Startups

Sortile develops textile recycling technology that uses near-infrared spectroscopy and machine learning to identify fiber composition, enabling accurate sorting by fiber type and supporting textile-to-textile recycling. The company’s data-analytics capabilities provide visibility into the waste stream and traceability across the value chain, helping textile brands and recyclers recover valuable materials and improve circularity in the fashion industry. By improving identification, sorting, and data transparency, Sortile aims to advance a sustainable, circular model for textiles and reduce landfill and incineration.

Refiberd employs AI and hyperspectral imaging systems to enhance textile-to-textile recycling. Its technology accurately identifies fiber types and contaminants in textile waste, aiming to divert up to 70% of such waste to high-value recyclers. This empowers the fashion industry by improving the recycling process and transforming discarded textiles into new materials.

BCOME is a platform that helps textile and apparel businesses to build supply chains.

Kleiderly is a company focused on addressing environmental issues by transforming textile waste into valuable materials. By diverting surplus or unusable textiles from landfills, Kleiderly recycles these materials into sustainable alternatives for various applications, including eyewear and furniture. The firm specializes in producing eyewear accessories such as sunglasses, blue light glasses, and other products made from recycled textiles. Through its innovative approach, Kleiderly aims to lower the carbon footprint of the fashion industry while providing customers with eco-friendly solutions that contribute to environmental sustainability.

GAIA operates a prominent e-commerce platform for furniture in Mexico, providing a diverse selection of high-quality products that includes sofas, chairs, drawers, dressers, bureaus, tables, desks, rugs, lamps, textiles, paintings, and various accessories. The company showcases a range of styles, from contemporary to traditional, artisan, industrial, and retro, catering to a wide array of consumer preferences. By offering well-crafted home furnishing products at affordable prices, GAIA aims to enhance the shopping experience for customers seeking to furnish their spaces.

Latched and Hooked manufactures textured synthetic hair extensions for Black women. The company provides pre-curled and looped hair for easy crochet braid installation, ombré braiding hair, crochet twists and braids, wigs and luxe styling tools. Latched and Hooked was founded by Tiffini Gatlin and is based in Atlanta, Georgia, United States.

Vinterior is an online marketplace for vintage and antique furniture, textiles, and lighting. The platform enables users to discover, buy, source, and sell pre-owned pieces, and to curate interiors that reflect period styles. By emphasizing upcycled and restored items, Vinterior helps customers recreate historical aesthetics in homes or workspaces while tailoring selections to individual budgets and tastes.