Google for Startups

Google for Startups is an initiative launched in 2011 that focuses on supporting startups globally by providing access to Google's products, connections, and best practices. The program partners with over fifty leading startup organizations to foster entrepreneurial ecosystems in more than 135 countries. It offers various resources, including financial support and exclusive programming, to help these partners and their startups thrive. Central to this initiative are six Google for Startups Campuses located in London, Tel Aviv, Seoul, Madrid, São Paulo, and Warsaw. These Campuses serve as collaborative spaces where startup founders can access mentorship, educational resources, and networking opportunities within their local communities. Startups benefit from free workspaces, community events, and a network of like-minded entrepreneurs, all aimed at nurturing their growth and innovation across diverse sectors such as healthcare, retail, finance, and technology.

Sundar Pichai

CEO, Google

Past deals in Wealth Management

BezoMoney

Non Equity Assistance in 2023
BezoMoney is a digital savings platform based in Accra, Ghana, aimed at assisting low-income earners in effective saving. It offers both personal and group e-wallets, enabling users to save individually or collaboratively through group savings initiatives. The platform includes a mobile application with features that promote financial discipline, such as a personal wallet with a locking mechanism that encourages users to save over time. Additionally, BezoMoney employs a machine learning model that rewards consistent saving behavior with points, which can be redeemed for discounts, property acquisition, and investment opportunities. By enhancing users' creditworthiness and providing access to bulk capital through group savings, BezoMoney strives to foster financial independence among the unbanked and young people, ensuring transparency, accountability, and security in all transactions.

MipangoApp

Non Equity Assistance in 2023
MipangoApp is a financial data analysis, education, money management, and recommendations software for Financial Institutions, and a mobile application for the unbanked. They are enabling users to track their income and expenses, set financial goals, and get personalized financial advice and investment opportunities.

Deposits

Non Equity Assistance in 2022
Deposits is a fintech company that develops a low-code, cloud-based platform aimed at enhancing the financial service offerings of banks and brands. By partnering with various financial institutions and businesses, Deposits provides a streamlined approach to money management and employee benefits. Its platform enables community banks, credit unions, insurers, and retailers to modernize their services and engage effectively with their customers. The tools offered include payment processing, mobile applications, and lending solutions, all designed to foster financial innovation and inclusion. Through these services, Deposits aims to transform workplace financial experiences and simplify access to essential financial services.

Gainvest

Grant in 2022
Gainvest is a professional law firm that provides investment and wealth management services. It offers an all-inclusive wealth management experience complete with asset management, accounting, and legal services and serves as the legal branch for the Gainvest investment platform, and supports the Gainvestors and operators on the Gainvest platform. In 2019, Nashid Ibn Ali founded it in Pittsburgh, Pennsylvania.

FinMarie

Non Equity Assistance in 2022
FinMarie is a pioneering financial platform in Germany designed specifically for women, aiming to empower them in investment and financial management. The platform integrates education, technology, and personalized solutions to assist women in overcoming financial barriers and achieving investment security. By utilizing advanced algorithms, FinMarie helps users manage and rebalance their portfolios according to their financial goals and risk tolerance. The service combines digital financial education with tailored expertise, providing a structured approach for women to enhance their financial literacy and build wealth effectively. Backed by notable investors, FinMarie seeks to create a supportive environment for women at all stages of their financial journeys.

Pivo

Non Equity Assistance in 2022
Pivo is a financial platform designed to support small and medium-sized businesses across Africa by providing access to a comprehensive range of financial services in one location. The platform aims to democratize finance, offering tools specifically tailored for the supply chain sector. By streamlining access to various financial services, Pivo enables its clients to efficiently engage with borderless financial solutions, promoting enhanced operational efficiency and growth opportunities for businesses in the region.

Cauri Money

Non Equity Assistance in 2022
Cauri Money is a financial services company that offers users a comprehensive platform for money management and transfer. It provides a wallet and a BG IBAN, allowing users to exchange, save, manage, and send money easily. The platform includes features such as peer-to-peer payments, as well as virtual and physical Mastercards. Cauri Money also facilitates wallet recharge, phone recharge, and invoice payments, making it particularly useful for sending money to Africa and managing daily expenditures. The service is accessible to anyone, regardless of their banking affiliation, and includes support from a dedicated financial supervisor.

Uellbee

Non Equity Assistance in 2022
Uellbee is a technology company that specializes in financial wellness, providing a range of services aimed at improving personal finance management. The company offers debt refinancing loans and a proprietary tool called GPS Financiero, which assists users in managing their finances effectively. In addition, Uellbee provides personalized and flexible consumer loans targeted at the middle class, along with access to credit and financial coaching. Their platform also includes savings instruments, enabling individuals to automate their financial management and redesign their approach to consumer credit.

Shecluded

Non Equity Assistance in 2021
Shecluded is a financial consulting company focused on empowering women through access to essential financial services. The company offers an online platform that provides business and personal loans with competitive interest rates, supporting women's personal development, career advancement, and business growth. In addition to loans, Shecluded supplies investment advisory, retirement planning, and health insurance services, all aimed at fostering financial independence and growth for women. Through these offerings, Shecluded seeks to help women achieve their financial goals and enhance their overall economic well-being.

AkinTec

Seed Round in 2021
AkinTec is a venture debt fund that specializes in blended finance with a focus on environmental, social, and governance (ESG) criteria. The company also develops a fintech platform aimed at supporting small businesses. This platform provides various services, including bill payment, money withdrawal, and the establishment of a partner network. Additionally, it enables users to earn rewards for each transaction made within its marketplace, which features online shopping capabilities, virtual currency, and credit options. AkinTec's solutions are designed to assist customers in managing their budgeting and financial activities in everyday life.

Ndovu

Non Equity Assistance in 2021
Ndovu is an online financial advisory platform that provides personalized and cost-effective investment solutions for users looking to engage in both local and global financial markets. By offering curated investment funds and tailored investment plans based on individual risk tolerance and financial goals, Ndovu aims to improve access to investment opportunities. The platform focuses on simplifying financial concepts for its customers, utilizing advanced technology alongside knowledgeable financial advisors to enhance the investment experience and facilitate wealth generation.

Blue Studios

Non Equity Assistance in 2021
Blue Studios is a developer of a Web3 family crypto wallet that aims to transform how families manage their finances and engage with their assets. The company's platform offers tools and software designed to empower families in planning, investing, learning, and enjoying activities together. By providing a secure environment for families to take control of their data and wealth, Blue Studios helps redefine the possibilities for family collaboration in financial matters. The focus is on fostering family unity and success through innovative financial solutions.

Avenue

Non Equity Assistance in 2021
Avenue is an online financial platform designed to facilitate access to the U.S. investment market for all types of investors. By eliminating minimum investment requirements and reducing costs, Avenue aims to create a more inclusive financial environment. The platform offers a straightforward and efficient investment and banking experience, allowing users to engage in international investing with enhanced security, guidance, and comprehensive information. Through its services, Avenue seeks to remove barriers to entry in the American financial system, making it accessible to a broader audience.

Lili

Series B in 2021
Lili is a digital banking service provider founded in 2018 and based in New York, New York. The company focuses on empowering freelancers by offering a range of financial services and tools designed to help them manage their work and personal finances within a single account. Lili integrates banking services with features such as real-time expense tracking, tax tools, and financial insights, enabling its customers to navigate their financial needs more effectively. Through a human-centered design approach, Lili aims to enhance user experience and address the specific challenges faced by freelancers, thereby supporting their independence and financial well-being.

Colbr

Non Equity Assistance in 2021
Colbr is a fintech company that specializes in wealth management and financial services, offering a digital platform for global asset allocation. It provides access to a diverse range of investment options, including financial markets, private equity, and real estate, while ensuring transparency and eliminating hidden costs. The platform is designed to deliver premium and accessible services, allowing users to monitor and grow their assets effectively. Additionally, Colbr offers personalized advice and access to historically inaccessible investment opportunities, enhancing the overall user experience in asset management.

Magnetis

Non Equity Assistance in 2020
Magnetis Consultoria De Investimentos LTDA. operates an investment platform that focuses on financial planning and wealth management. Founded in 2012 and based in São Paulo, Brazil, the company provides digital solutions to help individuals develop long-term investment strategies. Through the use of sophisticated algorithms, Magnetis manages diversified, low-cost portfolios tailored to each investor's profile. Clients can invest directly online, allowing them to monitor their assets while the company ensures their investment plans remain aligned with their financial goals. In addition to investment management, Magnetis offers consultation services for property purchases, retirement planning, and other financial needs, making it a comprehensive resource for personal financial growth.

Warren Investimentos

Non Equity Assistance in 2020
Warren Investimentos is an investment brokerage and wealth management firm based in Brazil, specializing in providing tailored investment solutions for clients at various life stages. The company distinguishes itself as the first in Brazil to adopt a goal-based investment model, a strategy previously utilized primarily by ultra-high-net-worth individuals abroad. Warren Investimentos emphasizes a client-centric approach that aligns its services with the specific objectives of each investor, effectively mitigating conflicts of interest that often arise in the market. Through its innovative wealth management platform, the firm enables clients to set investment goals, analyze results, and track performance, thereby facilitating informed decision-making and enhancing the overall investment experience.

ORO Wealth

Venture Round in 2020
ORO Wealth lets retail investors access sophisticated advice and techniques that are available to high-net-worth individuals and institutions.

AkinTec

Non Equity Assistance in 2020
AkinTec is a venture debt fund that specializes in blended finance with a focus on environmental, social, and governance (ESG) criteria. The company also develops a fintech platform aimed at supporting small businesses. This platform provides various services, including bill payment, money withdrawal, and the establishment of a partner network. Additionally, it enables users to earn rewards for each transaction made within its marketplace, which features online shopping capabilities, virtual currency, and credit options. AkinTec's solutions are designed to assist customers in managing their budgeting and financial activities in everyday life.

Freeman Capital

Non Equity Assistance in 2020
Freeman Capital is a tool for financial planning. One-on-one financial planning is now accessible, scalable, and cheap to anyone.

Maji

Non Equity Assistance in 2019
Maji is a financial wellbeing and money management platform dedicated to enhancing financial outcomes through education and behavioral change. The platform addresses the common concerns individuals have about money by employing powerful diagnostics to identify users' financial challenges, goals, and opportunities. Maji matches these insights with personalized education, coaching, and advice, enabling users to actively reduce financial worries and work towards a more secure financial future. For employers, Maji offers tools to track and improve employee financial wellbeing, providing valuable data insights that inform employee benefit strategies. The platform also enhances engagement for pension providers by encouraging members to save at recommended rates and consolidating their pensions, ultimately leading to more informed members and healthier pension pots. Through its user-friendly tools and resources, Maji strives to empower individuals to navigate their financial journeys more effectively and attain financial freedom.

WealthArc

Non Equity Assistance in 2017
WealthArc is a SaaS company that provides a comprehensive wealth management platform for private banks and external asset managers. Founded in 2015, with offices in Rockville, Maryland, USA, and Zurich, Switzerland, the company specializes in automating the consolidation of investment portfolios and financial data from over 60 custodian banks worldwide. WealthArc's platform offers a wide range of services, including portfolio management, client reporting, risk monitoring, compliance checks, and a digital client portal for live access to family wealth and investment overviews. The platform is distributed via a SaaS model, ensuring secure cloud storage and easy access for clients.

WealthKernel

Non Equity Assistance in 2016
WealthKernel Ltd. is a London-based company established in 2015 that specializes in providing a comprehensive API for automated financial services. The platform facilitates access to financial advice for mass affluent customers in the U.K. and the European Union, offering solutions through both human advisors and user-friendly digital interfaces. WealthKernel operates as a wealth management platform, delivering compliance and distribution as a service, which includes investment management and infrastructure support tools. This enables institutions to enhance their wealth management offerings, allowing them to digitally distribute investment products and reach a broader market beyond traditional high net worth individuals.
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