Google for Startups

Herconomy is the first bank for women in Nigeria. Women can build their finances and capacities, collaborate, and access opportunities. Empower women in Nigeria and beyond to be financially independent, thereby contributing to the socioeconomic growth of their ecosystem.

Wolomi is a maternal care platform that offers a supportive community and resources for women during pregnancy, with a focus on women of color. The service aims to provide safety and answers to pregnancy-related questions while enhancing the joy of pregnancy through access to continuous support. The platform connects users with in-house trained peer supporters and healthcare providers, including obstetricians/gynecologists, doulas, nutritionists, and lactation specialists, for group mental health support, expert-written articles, in-app chat, virtual events, and guidance from midwives. It helps recent mothers and pregnant individuals navigate the healthcare system and receive ongoing assistance throughout the pregnancy journey.

Noula is a health technology company specializing in hormonal care. It empowers individuals with personalized insights derived from unique health data, including hormone biomarkers, genetics, nutrition, and lifestyle factors. Noula offers virtual support from clinicians to provide inclusive, whole-person care.

Founderland is a community platform focused on empowering women of color founders to build sustainable businesses. By bridging the funding gap, it aims to create a more inclusive entrepreneurial ecosystem. The organization offers resources and education designed to enhance investor readiness, while facilitating connections among women of color founders. This supportive platform enables members to share experiences and insights, fostering a sense of community among individuals who face similar challenges in their business journeys. Through these initiatives, Founderland strives to level the playing field in the startup landscape.

Superheldin is a platform that combines an employer branding job board with tools to connect female talent with flexible work opportunities. It targets women seeking jobs and emphasizes part-time, remote, and freelance roles at companies that promote family-friendly policies and diverse workplaces, enabling better work-life balance and career opportunities that suit individual needs.

FinMarie is an innovative financial platform in Germany designed specifically for women, aimed at empowering them to take control of their financial futures. The company focuses on providing education, technology, and personalized solutions to address the unique challenges women face in investing and financial management. By utilizing advanced algorithms, FinMarie helps users set financial goals and assess their risk tolerance, allowing for effective portfolio management and rebalancing. The platform combines digital financial education with tailored guidance to assist women at every stage of their financial journey, ultimately enabling them to build investment and financial security with confidence.

Femtasy is the world's first audio streaming platform dedicated to female-centric erotica. With a team of over 30 individuals, Femtasy aims to liberate pleasure through its intimate and detailed audio experiences.

Founded in Berlin in 2017, Keleya empowers women and their partners throughout pregnancy and motherhood by providing personalized information, workout plans, nutrition guidance, and matching them with local midwives to ensure a safe and relaxed experience.

Ooia is a female health company specializing in reusable menstrual and leak-proof underwear. Its products aim to provide long-term sustainable solutions while promoting social change for women.

HerVest is a fintech company dedicated to improving financial inclusion for underserved African women. It offers savings, impact investing, and credit services tailored for smallholder women farmers and women-led businesses in Nigeria.

Femly is a Maryland-based producer of plant-based, environmentally friendly feminine hygiene products, including organic cotton tampons, pads, and cups. The company sells online and through a monthly subscription model, delivering to individual customers as well as restrooms in hotels, coworking facilities, and colleges. Founded in 2016, Femly emphasizes sustainable materials and easy access to menstrual care, offering convenient, health-conscious options that align with environmental values.

Shecluded is a financial services provider specializing in empowering women through tailored financial solutions. They offer loans, health insurance, wealth advisory services, investment advisory, retirement plans, and health insurance, aiming to help women achieve financial independence.

Whispa Health is a technology-driven organization focused on providing convenient, affordable, confidential, and shame-free access to sexual and reproductive healthcare services, with a particular emphasis on supporting women.

CoTripper is a travel company specializing in destinations, products, and communities tailored for single mothers traveling with children.

Thermaband is a health technology company dedicated to improving menopause management. Founded by Debbie and Markea Dickinson, it offers 'The Zone', a smart wearable device that provides personalized thermal comfort using sensors and machine learning algorithms. The device aims to minimize discomfort caused by menopausal symptoms and temperature swings.

Syrona Health is a digital health company focused on personalized gynecological care throughout various life stages, including menstrual health, fertility, parenthood, and menopause. It offers a virtual health support platform that integrates software and hardware to enhance gynecological health outcomes. The company's solutions address conditions such as endometriosis, polycystic ovary syndrome (PCOS), and gynecological cancers, enabling women to monitor their health independently. Syrona Health also provides at-home clinical testing and online counseling, allowing women to manage their gynecological health proactively without relying on lengthy clinic visits for diagnostics.

Calypsa is a manufacturer of swimwear and activewear focused on helping women move freely with confidence. The company offers fashionable collections designed to fit well and provide comfort across various activities and settings. Product development emphasizes customer input and data-driven design to produce swimwear that aligns with user preferences and addresses common fit and comfort concerns. The name Calypsa evokes the sea goddess Calypso and conveys a sense of ease associated with wearing the brand. Calypsa positions itself as a provider of versatile, well-fitting swimwear and activewear that combines style with practicality for everyday wear and leisure.

Thermaband is a health technology company dedicated to improving menopause management. Founded by Debbie and Markea Dickinson, it offers 'The Zone', a smart wearable device that provides personalized thermal comfort using sensors and machine learning algorithms. The device aims to minimize discomfort caused by menopausal symptoms and temperature swings.

Founded in 2017, EnrichHer Inc. empowers women-led businesses by providing affordable debt-based funding through its platform, connecting them with investors, and fostering a community of female entrepreneurs.

Womaniya is a developer of a social vernacular platform aimed at creating India's largest woman-only space for sharing and discussing interests and relevant issues. The platform is designed for non-English speaking women, allowing them to communicate in their native languages. By facilitating conversations in users' mother tongues, Womaniya enables women to exchange information, gain knowledge, and foster empowerment. The company's focus is on providing informative content that resonates with the diverse interests of women, contributing to their education and awareness in a supportive environment.

UX para Minas Pretas is involved in introducing black women to UX design, generating more access. They provide training and hire black women for entry-level positions in the digital and tech areas of companies. They visit companies dedicated to sharing, awakening interest, and reflection among women. They connect them to companies, internal HR steps, and support teams that are related to hiring qualified and diverse labor.

Her Impact is a community-based platform focused on empowering young women in their career development. The platform serves as a comprehensive resource for both individual users and employers, aiming to inspire, educate, and support its members in their professional journeys. By leveraging artificial intelligence, Her Impact connects women with shared interests and skills, facilitating networking and collaboration. The platform further enhances user experience by linking members to experts who can provide guidance and match them with job opportunities and events hosted by partners. Ultimately, Her Impact is dedicated to fostering professional success for women in Poland.

Latched and Hooked manufactures textured synthetic hair extensions for Black women. The company provides pre-curled and looped hair for easy crochet braid installation, ombré braiding hair, crochet twists and braids, wigs and luxe styling tools. Latched and Hooked was founded by Tiffini Gatlin and is based in Atlanta, Georgia, United States.

AzMina is a non-profit media organization dedicated to promoting gender equality through the use of journalism, data, and technology. The company provides a platform featuring articles and opinions on various topics related to women's rights, including politics, the environment, and social behavior. In addition to informative content, AzMina offers resources about its initiatives and ways for individuals to support its mission. The organization also maintains a newsletter for subscribers, aimed at empowering women through education and increased awareness of gender issues.

Underoutfit is an apparel and fashion company that specializes in women's clothing, focusing on comfort and support. The company's product range includes shapewear, leggings, shaping camis and tanks, activewear, smooth wear, boy shorts, thongs, and sports bras. By offering a diverse selection of comfortable and functional undergarments, Underoutfit aims to provide women with stylish options that enhance their everyday wear.

WILD.AI, founded in 2017 and based in San Francisco, California, focuses on enhancing women's performance through a specialized application platform. The company builds a comprehensive knowledge base that includes datasets reflecting various female demographics, including age, life stages, and ethnicity. Its platform empowers women to optimize their physical potential by understanding the connections between their menstrual cycles, strength, digestion, and physical activities. By promoting self-tracking and tailored nutrition and training, WILD.AI aims to provide women with the knowledge and support necessary to perform at their best.

Thermaband is a health technology company dedicated to improving menopause management. Founded by Debbie and Markea Dickinson, it offers 'The Zone', a smart wearable device that provides personalized thermal comfort using sensors and machine learning algorithms. The device aims to minimize discomfort caused by menopausal symptoms and temperature swings.

PelviFly is a health technology company that provides a telemedicine–enabled pelvic floor training solution comprising a mobile app and connected devices. The platform guides women through exercises designed to strengthen the pelvic floor for pregnancy preparation, delivery, and postnatal recovery, and it supports treatments related to aesthetic gynecology. Users can perform safe, private workouts at home under the care of a specialist, with remote consultations that tailor exercises to individual needs. The system aims to address urinary incontinence, improve pelvic sensitivity, and enhance core support and postural awareness by delivering clinician-guided training and ongoing remote guidance.

Tuune is a femtech startup focused on transforming women's health through personalized medicine. The company offers a platform that provides individualized hormonal analysis and tailored contraceptive plans. By considering a woman's biological profile, medical history, mental health, genetics, and hormone levels, Tuune aims to optimize birth control options and minimize the side effects associated with oral contraceptives. This innovative approach addresses the unique health needs of women, promoting better reproductive health and well-being.

Founded in 2017, Daye is a London-based company dedicated to improving women's gynecological health. It manufactures and markets innovative tampon products, including CBD-infused options for period pain relief, and offers an at-home vaginal microbiome screening kit to detect infections and microbiome disruptions.

WOOM develops an AI-powered reproductive health platform that helps women monitor and manage fertility and related health factors. The application tracks the menstrual cycle and symptoms such as pain and flow, and provides a calendar of fertile and ovulation windows to improve fertility outcomes. It also offers daily estimates of pregnancy likelihood and personalized recommendations, complemented by an engaged community and a fertility services platform. The initial product focuses on assisting individuals trying to conceive, with plans to expand into broader women's health solutions. The company positions itself around empowering women's health decisions and addressing fertility challenges experienced by couples.

Ferly develops a sexual wellness application that provides a space for female-identifying users to explore their sexuality and understand what pleasure means to them. The app offers audio-guided content, including erotic audio stories, podcasts on the science of sex, guided meditations, body-mapping, and a journaling tool for capturing thoughts and fantasies. By combining educational content with mindful self-practice, Ferly aims to help users lead healthy, confident and pleasurable lives and promote self-discovery. The company was founded in 2018 and is based in London, United Kingdom.

Ovul AI is a women’s health technology company developing saliva-based hormone monitoring for fertility tracking. Its device uses artificial intelligence to interpret salivary crystallization patterns, enabling non-invasive, daily hormone assessments through a mobile app with real-time insights. The reusable hardware supports irregular cycles and hormone-related conditions.