21212

21212 is a digital accelerator based in Rio de Janeiro, Brazil, established in 2011. The company specializes in funding, building, and accelerating digital startups, leveraging the expertise of an international team comprised of former entrepreneurs and executives. 21212 focuses on sectors such as information technology, healthcare, software as a service (SaaS), and digital health technology. By applying global best practices, the firm provides skilled resources and operational support to assist startups in developing their teams, growing their businesses, and securing the necessary capital to emerge as leaders in the digital landscape.

Rafael Duton

Co-Founder and Executive, Program Methodology

Henrik Werdelin

Angel Investor

41 past transactions

Pluga

Seed Round in 2018
Pluga is a developer of integration software that automates daily operations for businesses without requiring any coding. The platform connects essential tools, allowing users to streamline their workflows, such as automatically creating invoices in accounting software for new sales or adding clients with ease. By facilitating these integrations, Pluga helps companies save time and focus on their core activities, making it particularly beneficial for businesses experiencing growth challenges. The software enhances information management across different platforms, simplifying processes and improving efficiency for enterprises.

Configr

Series A in 2017
Configr is a Brazilian company founded by Arthur Furlan and Felipe Tomaz in 2013, headquartered in Brasília. The company offers a cloud computing platform that enables businesses to efficiently manage their websites and email services. Its online platform allows users to automatically configure and manage applications and servers in the cloud, providing an intuitive web interface for streamlined management. Configr's services aim to simplify the complexities of web management, making it easier for companies to deploy and oversee their digital assets.

Superela

Seed Round in 2016
Superela is a women empowerment platform headquartered in Brazil, dedicated to transforming women into empowered individuals through its health programs. By focusing on women's health and well-being, Superela aims to provide resources and support that foster personal growth and empowerment. The platform's mission is to create a community where women can thrive, supporting their journeys towards becoming their best selves.

Beta Educação

Seed Round in 2015
Our proposal is to offer quality teaching and in a differentiated way, be it distance learning or face-to-face. Therefore, we are always investing in the formation of values ​​for the people and we count with collaborators always tuned in the new technologies, ideas, markets and tendencies. We work to improve people's lives and we believe that the search for knowledge also makes us grow personally and professionally.

Treebos

Seed Round in 2015
Treebos operates a vertically integrated model that transforms the financing, production, and distribution processes for small farms in Brazil. Through its online platform, users can plant virtual trees, which represent real fruit trees planted on small farms. Subscribers receive regular updates on their trees' growth and can purchase subscriptions for organic fruit deliveries sourced from these trees or local sustainable farms. This model addresses significant inefficiencies in Brazilian agriculture, where a substantial portion of produce is lost during distribution and farmers receive a minimal share of market prices. By connecting urban consumers directly with rural farmers, Treebos enhances supply chain efficiency and increases farmers' income by paying them significantly more for their produce. Additionally, Treebos emphasizes social impact, providing subscribers with metrics to track their personal contributions to environmental sustainability and community support.

Zoony

Seed Round in 2015
Zoony reduces the gap between university and the market.

We Do Logos

Venture Round in 2014
We Do Logos is an online platform based in Rio de Janeiro, Brazil, that specializes in providing high-quality design solutions at competitive prices. The service connects micro and small entrepreneurs with a curated selection of designers to create logos, websites, and company names. Clients engage in a customizable competition where they can select their preferred design from multiple submissions, ensuring a tailored approach to their branding needs. The platform also offers a money-back guarantee, adding a layer of security for clients as they navigate the design process. By making design services accessible, We Do Logos empowers even the smallest businesses to enhance their brand identity effectively.

Superplayer

Seed Round in 2014
Superplayer & Co is a prominent provider of B2B music digital solutions in Brazil, established in 2013. The company specializes in a range of services, including custom white label solutions, background music services for businesses, and trans-media music content. Superplayer employs a three-pillar strategy focused on technology, content licensing, and curation, leveraging its extensive knowledge of the music industry to support clients across various sectors such as telecommunications, media, airlines, and financial services. Notable projects include Brazil’s largest music streaming service, Superplayer, which boasts over 5 million users, as well as LOUVE, the first music service dedicated to evangelical content, and SBT HITS, a streaming service launched in collaboration with a major television network. Additionally, Superplayer has developed onboard music channels for Azul, a leading Brazilian airline. The company has received global recognition through its participation in an accelerator program by Google and is part of the Movile Group, which includes various leading services in Latin America. Superplayer operates offices in São Paulo, Rio de Janeiro, and Porto Alegre.

Superplayer

Seed Round in 2014
Superplayer & Co is a prominent provider of B2B music digital solutions in Brazil, established in 2013. The company specializes in a range of services, including custom white label solutions, background music services for businesses, and trans-media music content. Superplayer employs a three-pillar strategy focused on technology, content licensing, and curation, leveraging its extensive knowledge of the music industry to support clients across various sectors such as telecommunications, media, airlines, and financial services. Notable projects include Brazil’s largest music streaming service, Superplayer, which boasts over 5 million users, as well as LOUVE, the first music service dedicated to evangelical content, and SBT HITS, a streaming service launched in collaboration with a major television network. Additionally, Superplayer has developed onboard music channels for Azul, a leading Brazilian airline. The company has received global recognition through its participation in an accelerator program by Google and is part of the Movile Group, which includes various leading services in Latin America. Superplayer operates offices in São Paulo, Rio de Janeiro, and Porto Alegre.

Saldo Coletivo

Seed Round in 2014
Saldo Coletivo is an online platform based in Belém, Brazil, that specializes in automating the debt renegotiation process. The platform is designed to deliver high conversion rates for companies, allowing them to effectively manage and negotiate their debts. Saldo Coletivo offers various customer benefits, including special discounts, installment options, and multiple payment methods. By streamlining the negotiation process, the company aims to generate cost savings and enhance return on investment for its users.

Videolog

Venture Round in 2014
Videolog.tv is a Brazilian company founded in 2004 and headquartered in Rio de Janeiro. It focuses on research and development of solutions for broadcast and video sharing. Initially, the platform catered to a local community of urban youth, growing to encompass nearly one million young producers and filmmakers. Today, it attracts over 9 million visitors monthly, serving as a marketplace for outsourcing content production. Videolog.tv is recognized as the first SaaS platform for online videos targeting small and medium broadcasters, educational institutions, and e-commerce marketplaces. It offers an intuitive and user-friendly tool that allows clients to manage, measure, and monetize their video channels effectively, helping them enhance the visibility of their content online.

InBEP

Seed Round in 2014
InBEP is a provider of online professional training courses. The company specializes in online and in-company corporate training with a focus on occupational safety.

Responde Ai

Seed Round in 2014
Responde Ai is an online platform based in Rio de Janeiro, Brazil, focused on enhancing the academic performance of college students. Founded in 2013, the company provides a mobile application that offers a range of study resources, including summaries, old tests, step-by-step exercises, and video resolutions tailored to Brazilian colleges. By making these educational materials easily accessible, Responde Ai aims to help students optimize their study processes and improve their test scores.

Athenas

Seed Round in 2014
Athenas specializes in developing advanced software solutions tailored for the maritime transportation and logistics sectors. Its innovative technology products focus on enhancing logistics operations through management, planning, asset optimization, and scheduling. The company's offerings include automation tools, monitoring and control systems, and support for compliance with legal regulations. By incorporating elements such as digital twins, artificial intelligence, and automated billing, Athenas enables clients to streamline their operational processes and improve productivity. The aim is to provide integrated logistics solutions that maximize revenue and minimize costs, ensuring that customers can adapt and thrive in a competitive environment.

PEBmed

Seed Round in 2014
PEBmed provides physicians and medical students with medical content to help them make wise medical decisions. Through an app and the articles published in the portal, PEBmed wants to act as a support to the modern physician. The company was founded in 2012 and is based in Rio de Janeiro, Brazil.

Vet Smart

Seed Round in 2014
Vet Smart is a non-profit organization based in Brazil that operates an online platform designed to support clinical veterinarians. The platform provides technical assistance and clinical decision-making tools related to veterinary products, enhancing the ability of veterinarians to make informed choices in their practice. By leveraging technology, Vet Smart aims to improve the quality of veterinary care through accessible resources and expert guidance.

Razoom

Seed Round in 2014
Razoom is an integrated mobile application designed for tour operators and inbound tourism agencies, facilitating business management, schedule organization, and online payment processing. The platform enables users to efficiently manage the availability of tours, guides, and suppliers while accessing essential information through a calendar interface. Additionally, Razoom allows for the submission of work orders via email and the generation of detailed reports to provide insights for business improvement. Founded by Aloisio Moraes, Bernard Bucher, Ivan Freitas, and Raphael Faria, Razoom serves as a comprehensive tool for enhancing operational efficiency in the travel and tourism sector.

MaxMilhas

Seed Round in 2014
MaxMilhas is an online platform based in Brazil that facilitates the buying and selling of airline tickets using mileage points. The company operates an online marketplace where users can select economic travel packages and engage with various mileage programs, including TudoAzul, GOL Smiles, and TAM Loyalty. MaxMilhas enables users to purchase and sell airline miles through its user-authenticated web application, allowing for price negotiations prior to transactions. Additionally, the platform allows users to transfer credit card points to airline miles and exchange miles among different cardholders. With offices in Belo Horizonte, Rio de Janeiro, and New York, MaxMilhas serves a broad audience seeking to maximize their travel options and savings.

ShowApp

Seed Round in 2014
ShowApp, originally known as Hoy Plan, is a smartphone application designed for event discovery and booking. Launched in 2013, the platform enables users to find real-time information about various local events, including music, nightlife, theater, cinema, and food and drinks. Available in Brazil and Argentina, ShowApp provides a user-friendly interface for individuals seeking to explore and attend events in their vicinity.

eStoks

Pre Seed Round in 2013
eStoks is a company that specializes in asset and surplus settlement services for large organizations. It offers an inventory management platform that facilitates the management, sale, and allocation of surplus inventory. The platform operates across Brazil and provides services such as auctioning, donating, and pricing surplus items. By utilizing eStoks' services, customers can effectively reduce logistics management costs and gain the ability to track their inventory online.

Oficialize

Seed Round in 2013
Oficialize is a financial services company that helps the small and medium-sized business with legal structure, attorneys and accountants.

Monograme

Seed Round in 2013
Monograme is an online clothing shop based in Niteroi, Brazil, offering a diverse selection of apparel for men, women, and children. The e-commerce platform aims to make the latest fashion accessible and affordable, providing clothing suitable for all seasons and purposes. By focusing on convenience, Monograme enables customers to shop for a wide range of styles and sizes from the comfort of their homes.

Selo Reserva

Seed Round in 2013
Selo Reserva offers a curated platform for purchasing a selection of local and international wines, alongside haute gastronomic products. The business focuses on providing an exceptional online shopping experience by featuring high-quality items that have been carefully selected from the market. Customers benefit from exclusive discounts on these premium goods, enhancing their culinary and wine experiences. Selo Reserva aims to connect consumers with the finest offerings available, making gourmet dining and wine selections accessible to a broader audience.

Aentropico

Seed Round in 2013
Aentropico is a Brazilian company that develops a predictive analytics platform aimed at facilitating decision-making for managers in mid and large enterprises. The platform utilizes Big Data to provide actionable intelligence on various aspects such as marketing, customer analysis, and resource allocation. By combining user-friendly design with advanced applied statistics, Aentropico enables non-technical users to access useful algorithms tailored to industry-specific questions. The company has conducted paid pilot projects in Colombia and Mexico across three different sectors, with plans to expand into recurrent billing projects through their beta platform. Aentropico aspires to establish itself as a leading marketplace for data science solutions in the Latin American market.

Instaquadros

Pre Seed Round in 2013
Instaquadros is Brazil’s first crowdsourced art marketplace where amateur and professional photographers and designers can create free online galleries and easily turn their digital photos into incredible custom made products. Users are able to add photos by simply connecting their Instagram, Facebook, Flickr, Dropbox, Picasa, Google Drive accounts, or uploading photos directly from their computers. We are currently offering several sophisticated products like the canvas prints in three sizes, framed photographs in two sizes, mini frames, fine art methacrylate, acrylic prisms, greeting cards, cell phone covers, and customized pillow cases.

Easyaula

Venture Round in 2013
The Easyaula believes that the current educational system does not provide the tools that people need to succeed in their professional and personal lives. Therefore, they created an online platform that enables anyone to become a teacher, sharing their knowledge and experience relevant to those interested in learning.

Memed

Seed Round in 2013
Memed is a developer of a digital prescriptions platform that provides web-based e-prescribing services to healthcare professionals. The platform is designed to enhance treatment adherence for patients by offering smart prescriptions informed by a comprehensive database. It connects doctors with key partners in the healthcare industry, facilitating effective communication and collaboration. This approach aims to improve the quality of care by enabling doctors to deliver accurate prescriptions and treatment plans tailored to individual patient needs. Memed emphasizes safety and user-friendliness in its tools, making it an accessible option for both healthcare providers and patients.

GoBooks

Seed Round in 2013
GoBooks is a textbook rental company based in Rio de Janeiro, Brazil, that offers university students an affordable alternative to purchasing textbooks. By renting textbooks online, students can save up to 70% compared to traditional bookstore prices. The company provides both physical and e-textbooks, with physical copies delivered directly to students' homes within a week. Students can retain the physical textbooks for an entire semester and return them at designated drop-off locations within their universities. For e-textbooks, users can download a dedicated application that allows them to search, highlight text, and take notes, providing a comprehensive digital reading experience.

WeGoOut

Seed Round in 2012
WeGoOut is a location-based social events discovery application that provides users with personalized recommendations for local events, parties, and venues based on their interests and social circles. The platform enhances the discovery experience by suggesting activities that not only align with individual preferences but also connect users with friends of friends who share similar interests, facilitating new social interactions. Alongside event suggestions, WeGoOut also offers discounts and special offers to enhance offline experiences. By focusing on individual user profiles and local opportunities, WeGoOut aims to create a simple and engaging way for users to explore their surroundings and meet new people.

Access Club

Seed Round in 2012
Access Club is an online-to-offline platform that functions as a closed community, offering exclusive benefits, services, and events to its members. The company focuses on providing convenience and privileges across various brands and market outlets, ensuring that its members enjoy unique access to a range of services. By creating a private space for guests, Access Club enhances the experience of its members, allowing them to engage with curated offerings tailored to their needs.

Queremos

Seed Round in 2012
Queremos, Ltd. is a social platform based in Rio de Janeiro, Brazil, that facilitates crowdfunding and promotion for concerts. Established in 2010, the platform serves as a promotional tool that allows fans to become investors, enabling them to bring their favorite bands to their local areas. By connecting fans, artists, and producers, Queremos enhances the concert experience and fosters a more engaged community around live music events.

XJobs

Pre Seed Round in 2012
XJobs operates as a marketplace in Brazil, connecting companies with freelance professionals to fulfill online job requirements. Founded in 2012 and based in Rio de Janeiro, the platform allows businesses to post projects and receive proposals from qualified talent, facilitating the execution of various tasks. By leveraging the internet's changing dynamics in the workforce, XJobs aims to become the largest outsourcing marketplace in Brazil and Latin America. The service enhances productivity for businesses by enabling them to reduce their workload through efficient project management and collaboration with skilled freelancers and service providers.

Site Sustentável

Pre Seed Round in 2012
Site Sustentável is an environmental services company based in Brazil that focuses on neutralizing carbon dioxide emissions generated from electricity consumption associated with website operations. By providing carbon neutralization services, the company helps businesses and individuals offset their online carbon footprint, contributing to a more sustainable internet.

Bloompa

Pre Seed Round in 2011
Bloompa was founded by Thiago Nascimento and Ricardo Dantas, who came together as part of a mutual interest in the social commerce concept. Though today the idea is quite commonplace in the digital marketing sector today, it is important to remember that it is relatively new. The two embarked on a blog about the subject, the Social Commerce Blog. Through the platform, they learned about the subject and carried out validation and other tests with their readers.

Craques.com

Venture Round in 2011
Craques.com is an online platform that connects the soccer market with players and agents to communicate information.

Helpin

Pre Seed Round in 2011
Helpin is an online platform founded in 2011 by Roberto Fermino, based in São Paulo, Brazil. It operates as a marketplace that connects consumers with service providers, offering tools that facilitate the discovery and completion of various jobs. The platform aims to streamline the process for customers seeking local services, enabling them to find and engage with service providers effectively.

Igluu

Pre Seed Round in 2011
Igluu ​​is a free service created to make it easy to replace the products in your pantry. A practical way to maintain the organization of the house without taking your time. In the Igluu ​​portal, or through the mobile application you make your purchases by entering the products in the cart when you want, in addition to having a price comparator to choose the supermarket of your preference and save money. If you choose to buy from an online supermarket, Igluu ​​takes care of transporting your cart to the website of the chosen market and in a short time the purchases arrive at your house.

Simpply

Pre Seed Round in 2011
Simpply is an online marketplace that specializes in direct sales solution for resellers with brand operations.

AindaTem!

Seed Round in 2011
Ainda Tem! is an online marketplace for secondary market tickets, connecting buyers and sellers of tickets for sports, concerts, theater and other live entertainment events through a trustworthy system.

iTrip

Venture Round in 2011
iTrip is an online travel company that offers Q&A and travel package services using web that helps the travelers to select tour packages.

ResolveAí

Pre Seed Round in 2011
ResolveAí is a virtual assistance agency founded in 2011 that specializes in providing mobility solutions. The company offers users the ability to find information on transportation options, including cabs and plane tickets, facilitating a seamless travel experience. By focusing on delivering accurate and timely information, ResolveAí aims to enhance the convenience of travel for its clients, ensuring they have access to essential services anytime and anywhere.
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