212

212 Limited is a venture capital firm based in Luxembourg City, established in 2011. The firm specializes in early to late-stage investments in internet, communication, and technology sectors, with a particular emphasis on software, social gaming, eCommerce, mobile applications, social media, and cloud computing. 212 Limited primarily targets investment opportunities in Turkey, the Central and Eastern Europe (CEE) region, and the Middle East (MENA). The firm typically invests between $0.5 million and $3 million in its portfolio companies, generally preferring to acquire minority stakes. Founded by a team of experienced professionals, 212 aims to cultivate a robust entrepreneurial ecosystem within its focus regions, leveraging their diverse backgrounds in both global corporations and startups to drive strategic growth and operational success.

Ipek Celiksoz

Associate

Gozde Demir

Vice President

Gulce Gunindi

Associate

Maher Hakim

Partner

Ali H. Karabey

Founding Partner

Ezabel Nihmet

Chief Financial Officer

Numan Numan

Founding Partner, Executive, Investment, Growth Funds & Managing Director

Cem Okay

Associate

Gülce Turan

Associate

Basar Yenidunya

Vice President

Sercan Zülfikar

Finance Associate

Past deals in United Arab Emirates

Insider

Series D in 2022
Insider is a growth management platform that assists digital marketers in enhancing their customer engagement throughout the marketing funnel, from acquisition to retention and revenue generation. The platform utilizes real-time predictive segmentation powered by artificial intelligence and machine learning, enabling marketers to create personalized customer journeys across various channels, including web, mobile apps, and advertising. Designed for ease of implementation, Insider's unified data layer eliminates the need for complex integrations, allowing marketers to focus on driving growth without inefficiencies. The company aims to optimize marketing effectiveness by improving return on ad spend, driving conversions, and facilitating product discovery. Founded in 2012 and headquartered in Singapore, Insider has expanded its presence globally with offices in multiple cities, including London, Tokyo, and Dubai. The company has received recognition for its innovative solutions and leadership, including listings in prestigious startup rankings.

Meddy

Series A in 2019
Meddy is an online healthcare platform founded in 2014 and based in Qatar. It enables users to access comprehensive profiles of doctors and seek information based on user reviews. The platform facilitates the process of finding and booking appointments with healthcare professionals, helping patients identify the best doctors in Qatar and the UAE. Through its user-friendly interface, Meddy aims to enhance the patient experience by providing valuable insights and facilitating informed healthcare decisions.

Insider

Series A in 2016
Insider is a growth management platform that assists digital marketers in enhancing their customer engagement throughout the marketing funnel, from acquisition to retention and revenue generation. The platform utilizes real-time predictive segmentation powered by artificial intelligence and machine learning, enabling marketers to create personalized customer journeys across various channels, including web, mobile apps, and advertising. Designed for ease of implementation, Insider's unified data layer eliminates the need for complex integrations, allowing marketers to focus on driving growth without inefficiencies. The company aims to optimize marketing effectiveness by improving return on ad spend, driving conversions, and facilitating product discovery. Founded in 2012 and headquartered in Singapore, Insider has expanded its presence globally with offices in multiple cities, including London, Tokyo, and Dubai. The company has received recognition for its innovative solutions and leadership, including listings in prestigious startup rankings.

Flat4Day

Series B in 2014
Flat4Day is the leading network of vacation rentals, holiday homes, furnished apartments and villas in Europe, Turkey and the Middle East regions. You can instantly view and book out of thousands of available vacation homes in over 71 countries around the world, including Turkey, Spain, Italy, France, Portugal, England, Russia, Ukraine, Croatia, Greece, Poland, Czech Republic, Hungary, Netherlands, Malta, Germany, Austria, Morocco and UAE.

Flat4Day

Series A in 2013
Flat4Day is the leading network of vacation rentals, holiday homes, furnished apartments and villas in Europe, Turkey and the Middle East regions. You can instantly view and book out of thousands of available vacation homes in over 71 countries around the world, including Turkey, Spain, Italy, France, Portugal, England, Russia, Ukraine, Croatia, Greece, Poland, Czech Republic, Hungary, Netherlands, Malta, Germany, Austria, Morocco and UAE.