Alloy Merchant Finance
Alloy Merchant Finance LP is a cross-border finance company focused on providing growth capital to small and medium enterprises in Mexico and the United States. Established in 2014 and headquartered in Houston, Texas, with additional offices in Mexico City and Monterrey, the firm is dedicated to supporting early-stage and middle-market businesses across various sectors, including retail, consumer goods, healthcare, and financial services. Alloy Merchant Finance aims to invest between $3 million and $10 million in each company, positioning itself as a value-added partner for firms seeking to expand in these markets. The company is led by a diverse management team with extensive experience in private equity and structured credit, particularly within the US Hispanic market and other emerging economies.
CXC enables private debt transaction in Latin America.
Auronix is a technology company based in Naucalpan de Juárez, Mexico, specializing in its communication platform, Calixta, which is recognized as the leading communication platform as a service in Latin America. Calixta allows brands to connect with millions of clients through various channels, including SMS, RCS, WhatsApp, email, social networks, and voice assistants. The platform facilitates meaningful conversations by integrating these communications with systems, processes, and personnel. Auronix caters to prominent brands across various sectors, including finance, telecommunications, retail, and e-commerce, helping them enhance their marketing efforts and improve customer engagement through effective mass mobile communication solutions.
Mas Seguros is a brokerage firm specializing in insurance services for automotive and heavy equipment, particularly heavy trucks. The company provides a comprehensive range of offerings that include insurance solutions, tracking services, assistance, claim handling, and risk management. Through its diverse products, Mas Seguros aims to address the specific needs of its clients in the transportation and logistics sectors.
Bravo, originally founded as Resuelve tu Deuda, is a financial advisory firm established in Mexico in 2009 by Javier Velasquez and Juan Pablo Zorrilla. The company was created as a response to the growing issue of over-indebtedness affecting many Mexicans, particularly those who accumulated unmanageable debts between 2002 and 2009. Bravo offers a range of services aimed at improving credit scores, managing debt, and facilitating debt settlement. The firm provides support to both debtors and creditors, enabling individuals to regain control of their finances and achieve greater financial stability. By acting as a reliable advisor, Bravo addresses the significant need for assistance in navigating financial challenges within the country.
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