25madison

25Madison, LLC is a venture platform founded in 2018 and headquartered in New York, with additional offices in Miami, Atlanta, and Tel Aviv. The firm specializes in incubation and early-stage investments, focusing on building companies from the ground up. Its operations are divided into four key segments: the General Studio, which develops companies across various sectors; 25M Health, dedicated to health technology startups in collaboration with LifePoint Health; the Ventures Fund, which invests in pre-seed to Series A startups with an emphasis on B2B SaaS, fintech, and healthtech; and 25M Create, a brand and experience agency that offers services like brand strategy, visual identity, experience design, and digital marketing. Through these initiatives, 25Madison aims to support entrepreneurs at all stages of their business journey.

Grant Silow

Managing Director

41 past transactions

Onda

Series B in 2022
Onda is a spirits brand for a new generation of drinkers. Onda’s first product is a line of canned sparkling tequila beverages, made with blanco tequila and real, legit fruit. Onda’s beverages are all 5% ABV, 100 calories, zero sugar, zero carbs and naturally gluten free. Onda’s brand is inspired by the surf style of the ‘90s.

ModernLTV

Pre Seed Round in 2022
10%+ of annual subscription revenue is lost to unnecessary customer churn. Increased cost of living, zero switching costs, and a lack of predictive insights make it harder than ever to combat churn. Introducing ModernLTV, a no-code retention platform for consumer billers (mobile, cable/tv, insurance) and subscription businesses (streaming, health & wellness, eLearning). Powered by proprietary Retention Intelligence and purpose-built for marketers, Modern delivers real-time predictive insights and automated workflows to combat churn and maximize LTV — all with zero engineering. Launch a FREE test drive in just minutes and get a complimentary Retention Health Check. Start reducing churn today www.modernltv.com/get-started

Eon Health

Series A in 2022
Eon is a health-tech company focused on revolutionizing the way healthcare data is gathered, curated, and shared among healthcare professionals to ensure the right data reaches the right people at the right time, every time. Founded by Akrum Alzubaidi and Christine Spraker in 2015 as Matrix Analytics until it re-branded as Eon in 2018. Eon is headquartered in Denver, Colorado and currently partners with 31 hospitals to manage more than 12,000 patients.

Sagewell Financial

Seed Round in 2022
Sagewell Financial is a team of technology, insurance, financial services, and operations professionals passionate about changing the financial landscape for older people in this country.

Intellihealth

Seed Round in 2021
Intellihealth develops medical technology software to diagnose obesity-related diseases. The company's flagship product, Evolve, enables medical providers to offer effective medical obesity treatment to new and existing patients, both via telehealth and in person.

Intellihealth

Seed Round in 2021
Intellihealth develops medical technology software to diagnose obesity-related diseases. The company's flagship product, Evolve, enables medical providers to offer effective medical obesity treatment to new and existing patients, both via telehealth and in person.

Boosted Commerce

Series A in 2021
Boosted Commerce is a CPG platform that helps accelerates the growth of consumer brands. It engages in acquiring, investing in, and growing third-party seller businesses across Shopify and Amazon (FBA) and through original product development across verticals.

Opsera

Series A in 2021
At Opsera, we share a vision for the future of software delivery. Our vision is to empower software and DevOps engineers to deliver software faster, safer and smarter by providing them with a continuous orchestration platform that enables choice of any CI/CD tools and no-code automation across the entire DevOps life cycle. Opsera’s continuous orchestration platform provides self-service toolchain automation, drag-and-drop declarative pipelines, and unified insights. With Opsera, development teams can increase software velocity while using the tools they want, operations teams gain improved efficiency while reducing risk and complexity, and business leaders have unparalleled visibility. Opsera believes that DevOps has transformed from an aspiration to a practical science, and its platform is purpose-built to help organizations accelerate DevOps adoption and reach peak innovation velocity.

Coterie

Seed Round in 2021
Coterie offers a curated selection of elevated party supplies. Customers can find everything they need to throw a memorable party with Coterie's curated collections. Coterie's sells everything from party sets to glitter candles. Customers can find exactly what they want by filtering by occasion, color, or product type.

OROS

Series A in 2021
OROS designs, develop, and integrates insulative technology that delayers outerwear. It's patented Aerogel-based Solarcore technology is what makes the delayering possible. Originally developed from the NASA technology used for space suit insulation and the Mars Rovers, OROS has successfully extended Aerogel infusing it to create Solarcore, helping to make outerwear thinner, warmer, and more flexible. In doing so, OROS makes the impossible possible.

Onda

Series A in 2021
Onda is a spirits brand for a new generation of drinkers. Onda’s first product is a line of canned sparkling tequila beverages, made with blanco tequila and real, legit fruit. Onda’s beverages are all 5% ABV, 100 calories, zero sugar, zero carbs and naturally gluten free. Onda’s brand is inspired by the surf style of the ‘90s.

Sourse

Seed Round in 2021
Sourse is a food tech company that aims to set high standards for efficacy and sustainability in the category. They developing new formats for vitamins and supplements. The company's mission is to design clean, delicious functional snacks that serve people and the planet. Their first product is a vitamin-infused chocolate. Sourse was founded by Jenne Moore and Andrew Remlinger.

US Bitcoin

Series A in 2021
US Bitcoin Corporation builds and operates the data centers securing the bitcoin network. It is committed to sustainably managing its operations through the use of low- and no-carbon sources of energy. It is a provider of bitcoin mining services offering cost-effective mining, enabling consumers to have access to feasible mining services.

Truehold

Seed Round in 2021
Truehold provides a sale-leaseback service intended to create a living option for senior citizens that lets them enjoy a healthy, happy life at home.

Onda

Series A in 2021
Onda is a spirits brand for a new generation of drinkers. Onda’s first product is a line of canned sparkling tequila beverages, made with blanco tequila and real, legit fruit. Onda’s beverages are all 5% ABV, 100 calories, zero sugar, zero carbs and naturally gluten free. Onda’s brand is inspired by the surf style of the ‘90s.

Great American Plant Co

Seed Round in 2021
Great American Plant offers plant-based protein solutions for user brands, menus, and restaurants. They provide plant-based meatballs, burger patties, and sausage patties. Their solutions reduce greenhouse gas emissions.

Ruby

Pre Seed Round in 2020
Ruby specializes in the health and wellness of seniors and their families with home maintenance and healthcare services for a living. Founded in 2020, Ruby's mission empowers seniors to maintain their independence by living in and loving their homes.

Park Diamond

Venture Round in 2020
Park & Diamond provides ultra-portable and collapsible bike helmets as an alternative to the bulky designs saturating the market. The company was founded in 2015 and is headquartered in Brooklyn, New York.

Onda

Seed Round in 2020
Onda is a spirits brand for a new generation of drinkers. Onda’s first product is a line of canned sparkling tequila beverages, made with blanco tequila and real, legit fruit. Onda’s beverages are all 5% ABV, 100 calories, zero sugar, zero carbs and naturally gluten free. Onda’s brand is inspired by the surf style of the ‘90s.

harbor

Pre Seed Round in 2020
harbor's app and readiness platform provides a simple, relatable way to assess and develop preparedness and gain peace-of-mind. By curating expert advice and personalizing, automating, and gamifying key aspects of home safety, harbor aims to make getting ready for the unexpected a fun and easy part of everyday habits.

harbor

Seed Round in 2020
harbor's app and readiness platform provides a simple, relatable way to assess and develop preparedness and gain peace-of-mind. By curating expert advice and personalizing, automating, and gamifying key aspects of home safety, harbor aims to make getting ready for the unexpected a fun and easy part of everyday habits.

Noops

Pre Seed Round in 2020
Noops, Inc. manufactures and sells plant-based oat milk pudding products. The company offers mocha, cocoa, French toast, sticky bun, and related flavors of oat milk pudding products. It sells its products through its online platform. Noops, Inc. was formerly known as SuperBox Brands, Inc. and changed its name to Noops, Inc. in October 2019. The company was founded in 2019 and is based in Roslyn, New York.

Onda

Seed Round in 2020
Onda is a spirits brand for a new generation of drinkers. Onda’s first product is a line of canned sparkling tequila beverages, made with blanco tequila and real, legit fruit. Onda’s beverages are all 5% ABV, 100 calories, zero sugar, zero carbs and naturally gluten free. Onda’s brand is inspired by the surf style of the ‘90s.

Demoleap

Pre Seed Round in 2020
Demoleap is the only AI-powered live demo assistant and sales discovery platform empowering sales teams available on the market. Demoleap is an Israeli-founded company with offices in Delaware, Israel, and Ireland backed by US investors and firms, such as 25madison , Ground Up Ventures , former Cisco CMO Blair Christie , Atrium Co-Founder Peter Kazanjy , Aforza CEO Dominic Dinard , Fourand CEO Chaim Lever , and David Magerman , managing partner and CTO at Differential Ventures.

REWIRE

Pre Seed Round in 2020
REWIRE is a cutting-edge health and fitness training system specifically designed to upgrade whole-body performance. REWIRE's proprietary system combines five technologies into a full-stack exercise and recovery program that optimizes sleep, energy, focus, and cognitive and athletic performance.

Tigapo

Seed Round in 2020
Tigapo is a digital payment platform designed to permit users to pay for services with their smartphones and NFC chips. The company's platform facilitates remote control and management of the machines and connects the machines to the cloud, collecting and analyzing real-time data, profiling customers and using different and innovative algorithms to autonomously manage the machines remotely, enabling machine owners to dramatically lower operational costs and increase revenues.

Onda

Pre Seed Round in 2020
Onda is a spirits brand for a new generation of drinkers. Onda’s first product is a line of canned sparkling tequila beverages, made with blanco tequila and real, legit fruit. Onda’s beverages are all 5% ABV, 100 calories, zero sugar, zero carbs and naturally gluten free. Onda’s brand is inspired by the surf style of the ‘90s.

Forks Over Knives

Seed Round in 2019
Forks Over Knives is a food and health multimedia brand that to enable people to lead healthier lives by giving them the information and equipment necessary to lead a practical and fulfilling whole-food, plant-based lifestyle. Its three main operations are an online culinary school, a range of plant-based food products, and a meal planner.

Park Diamond

Seed Round in 2019
Park & Diamond provides ultra-portable and collapsible bike helmets as an alternative to the bulky designs saturating the market. The company was founded in 2015 and is headquartered in Brooklyn, New York.

Verifi Water

Seed Round in 2019
Verifi Water is a water-monitoring platform that delivers real-time water quality intelligence. Their water quality surveillance systems are based on proprietary, advanced material technologies that enable the rapid detection of pathogens, contaminants, and chemicals of concern.

Parmela Creamery

Seed Round in 2019
Parmela Creamery is creating the next evolution in plant-based cheese through the culturing and aging of plant-based milks, how cheese has always been made, just plant-based.

Steady

Series A in 2019
Steady removes barriers to earn through its income intelligence that supports over 3 million hourly, 1099 and mixed-earners in earning more, an average of over $5,500 per year. Steady's view of income also applies its technology for purposes of income measurement that fills the wage data gap for public and private sector entities that service this worker population in areas such as the administration of public sector benefits. Steady was founded in 2017.

Great American Turkey Co

Seed Round in 2019
Better-for-you, sustainably sourced protein products

Verifi Water

Seed Round in 2019
Verifi Water is a water-monitoring platform that delivers real-time water quality intelligence. Their water quality surveillance systems are based on proprietary, advanced material technologies that enable the rapid detection of pathogens, contaminants, and chemicals of concern.

Skylark

Seed Round in 2019
Skylark is a travel agency that allows clients to leverage technology when they want it and real people and expert advice when they need it. The company's vision is not just about enabling a better booking experience. More importantly, it's about creating exceptional vacations through better pricing and amenities for hotel and airfare, and a unique combination of unrivaled service, high-tech trip-planning tools and peace of mind. The company was founded in 2015 and based in New York.

Verifi Water

Seed Round in 2019
Verifi Water is a water-monitoring platform that delivers real-time water quality intelligence. Their water quality surveillance systems are based on proprietary, advanced material technologies that enable the rapid detection of pathogens, contaminants, and chemicals of concern.

Mud\Wtr

Pre Seed Round in 2018
MUD\WTR offers an amalgam of organic, earth-grown ingredients of coffee alternatives to get energy, focus, and immune support without the jitters, crash or poor sleep. MUD\WTR works on a mission to create healthy minds through healthy habits.

BOU Brands

Series B in 2018
BOU is a small team of foodies who are committed to creating products that are tastier, healthier, higher quality, and more convenient. They believe that you should never have to sacrifice flavor for health, or quality for convenience. Whether it's their easy to use cubes, or their on the go soup cups, their products are made with real and all natural ingredients, and are designed to make your life easier.

Steady

Series A in 2018
Steady removes barriers to earn through its income intelligence that supports over 3 million hourly, 1099 and mixed-earners in earning more, an average of over $5,500 per year. Steady's view of income also applies its technology for purposes of income measurement that fills the wage data gap for public and private sector entities that service this worker population in areas such as the administration of public sector benefits. Steady was founded in 2017.

Tigapo

Seed Round in 2018
Tigapo is a digital payment platform designed to permit users to pay for services with their smartphones and NFC chips. The company's platform facilitates remote control and management of the machines and connects the machines to the cloud, collecting and analyzing real-time data, profiling customers and using different and innovative algorithms to autonomously manage the machines remotely, enabling machine owners to dramatically lower operational costs and increase revenues.
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