25madison

25Madison, LLC is a venture capital firm and startup studio established in 2018, with its headquarters in New York and additional offices in Miami, Atlanta, and Tel Aviv. The firm specializes in incubating and supporting early-stage companies, particularly in the healthcare, financial technology, and B2B SaaS sectors. By leveraging the extensive experience of its partners, who collectively possess over 200 years of expertise in building and managing diverse businesses, 25Madison aims to accelerate the development of innovative business concepts. The firm focuses on providing strategic partnerships and resources to help entrepreneurs navigate the challenges of growing their ventures.

Sara Garson

Managing Director

Jaja Liao

Principal, 25m ventures

Grant Silow

Managing Director

Alex Toporek

Associate, Incubations and Investments

46 past transactions

Onda

Series B in 2022
Onda is a spirits brand focused on creating canned sparkling tequila beverages for modern consumers. Its flagship product features a blend of blanco tequila, sparkling water, and real fruit juice, resulting in a light and refreshing drink that contains 5% ABV, 100 calories, zero sugar, and zero carbs, while also being naturally gluten-free. Onda draws inspiration from the surf culture of the 1990s, appealing to a new generation of drinkers seeking healthier options in the spirits market.

Modern

Pre Seed Round in 2022
Over the past decade, the consumer fintech industry has been focused on serving the ‘underbanked’ population by providing the same bank account experience with a handful of new features. At Modern, we believe this population isn’t underbanked by the current system, they are misunderstood. For millions of Americans, as much as 40% of their true financial health is hidden from the financial system, leaving them without basic visibility into their monthly cashflow and unable to build credit without more debt. Modern is on a mission to unlock modern financial health. Modern is the first banking platform designed specifically to support the dynamic, often volatile financial experience that most Americans face each month. They rely on an interconnected group of people and five or more different apps to manage their money, cover monthly bills, and avoid negative financial outcomes. By breaking down the walls of the traditional bank account, Modern brings your entire financial world into one intelligence banking app and is purposefully designed to think about your money the same way you do. Modern offers unique tools to get a better handle on monthly cashflow, pay bills without the stress, build credit without debt, and establish a more secure financial future.

Sagewell Financial

Seed Round in 2022
Sagewell Financial is a team of technology, insurance, financial services, and operations professionals passionate about changing the financial landscape for older people in this country.

Intellihealth

Seed Round in 2021
Changing the perception of obesity and redefining how it is treated

Opsera

Series A in 2021
Opsera is a provider of cloud-based continuous orchestration software aimed at automating CI/CD toolchains for software and DevOps engineers. Its platform facilitates self-service toolchain automation and offers features such as drag-and-drop declarative pipelines and unified insights. By enabling teams to select their preferred tools without scripting, Opsera enhances software delivery speed and efficiency while minimizing complexity and risk. The platform supports the entire DevOps lifecycle, allowing development teams to increase velocity, operations teams to improve efficiency, and business leaders to gain comprehensive visibility. Opsera's mission is to accelerate DevOps adoption, transforming it into a practical science that fosters peak innovation velocity within organizations.

Boosted Commerce

Series A in 2021
Boosted Ecommerce Inc., an acquisition company, buys, manages, and grows e-commerce consumer packaged third-party sellers on Amazon and Shopify. The company focuses on third party fulfillment sellers on Amazon. It offers beauty care products, greeting cards, personal care products, personal care and cardiovascular health alternative supplements, skin and hair care products, and men’s personal care products. Boosted Ecommerce Inc. was incorporated in 2019 and is based in Los Angeles, California.

Coterie

Seed Round in 2021
Operator of an e-commerce platform intended to offer festive party supplies and décor. The company's range of products includes cutlery, plates, utensils, confetti, banners, and other accessories curated for occasions like bridal bashes, baby showers, birthdays, and garden parties, enabling customers to elevate functional atmosphere and experiences.

OROS

Series A in 2021
OROS Apparel specializes in manufacturing warm outdoor winter jackets for both men and women, utilizing innovative insulative technology to enhance performance. The company's patented Solarcore technology, derived from NASA's Aerogel used in space suits and Mars Rovers, allows for the creation of outerwear that is thinner, warmer, and more flexible. By integrating this advanced material into their designs, OROS provides jackets with waterproof outer shells and zippers, ensuring durability and comfort in harsh weather conditions. Founded in 2013 and based in Cincinnati, Ohio, OROS operates primarily through online sales channels, catering to a market that values high-quality, functional outdoor apparel.

Onda

Series A in 2021
Onda is a spirits brand focused on creating canned sparkling tequila beverages for modern consumers. Its flagship product features a blend of blanco tequila, sparkling water, and real fruit juice, resulting in a light and refreshing drink that contains 5% ABV, 100 calories, zero sugar, and zero carbs, while also being naturally gluten-free. Onda draws inspiration from the surf culture of the 1990s, appealing to a new generation of drinkers seeking healthier options in the spirits market.

Sourse

Seed Round in 2021
Sourse is a food tech company focused on creating innovative formats for vitamins and supplements with an emphasis on efficacy and sustainability. Founded by Jenne Moore and Andrew Remlinger, the company specializes in producing vitamin-infused dark chocolates made from local, natural ingredients. These chocolates are designed to be gluten and GMO-free, catering to health-conscious consumers seeking functional wellness benefits. Sourse's mission is to offer clean and delicious snacks that not only enhance individual well-being but also consider the health of the planet. Their initial product line features a vitamin-infused chocolate aimed at improving mood, energy, and brain function.

Truehold

Seed Round in 2021
Provider of a sale-leaseback service intended to create a living option for senior citizens that lets them enjoy a healthy, happy life at home. The company's program turns home equity into cash to remove the maintenance burden by buying the house for its full value paying rent and living in the home, enabling homeowners to live in their home without the maintenance and financial responsibilities.

Truehold

Seed Round in 2021
Provider of a sale-leaseback service intended to create a living option for senior citizens that lets them enjoy a healthy, happy life at home. The company's program turns home equity into cash to remove the maintenance burden by buying the house for its full value paying rent and living in the home, enabling homeowners to live in their home without the maintenance and financial responsibilities.

Onda

Series A in 2021
Onda is a spirits brand focused on creating canned sparkling tequila beverages for modern consumers. Its flagship product features a blend of blanco tequila, sparkling water, and real fruit juice, resulting in a light and refreshing drink that contains 5% ABV, 100 calories, zero sugar, and zero carbs, while also being naturally gluten-free. Onda draws inspiration from the surf culture of the 1990s, appealing to a new generation of drinkers seeking healthier options in the spirits market.

Ruby

Pre Seed Round in 2020
Provider of a home assessment service intended to help senior citizens for safe and comfortable living. The company provides services like home furniture designing, evidence-based home safety assessment and modern designs along with safety and accessibility and it has also developed a platform that helps seniors to stay physically healthy and socially connected, enabling seniors to stay safe and happy in their homes.

Onda

Seed Round in 2020
Onda is a spirits brand focused on creating canned sparkling tequila beverages for modern consumers. Its flagship product features a blend of blanco tequila, sparkling water, and real fruit juice, resulting in a light and refreshing drink that contains 5% ABV, 100 calories, zero sugar, and zero carbs, while also being naturally gluten-free. Onda draws inspiration from the surf culture of the 1990s, appealing to a new generation of drinkers seeking healthier options in the spirits market.

Park Diamond

Venture Round in 2020
Park & Diamond, Inc. designs and manufactures ultra-portable and collapsible cycling helmets, providing a practical alternative to traditional bulky designs. Founded in 2015, the company is headquartered in Brooklyn, New York. Its innovative helmets feature a compact design, interchangeable skins, and hand-washable layers, ensuring ease of use and maintenance. These helmets are engineered to absorb and dissipate energy effectively, offering essential protection for cyclists and kick scooter riders. Additionally, the helmets provide ultraviolet protection, enhancing their functionality for outdoor use.

harbor

Pre Seed Round in 2020
Harbor is a Los Angeles-based company established in 2019 that specializes in retailing public safety equipment and offering disaster preparedness and planning services. The company has developed an app and readiness platform designed to simplify the assessment of preparedness needs and enhance personal safety. By curating expert advice and personalizing the experience, Harbor aims to automate and gamify critical aspects of home safety. This innovative approach seeks to make disaster readiness an engaging and integral part of daily life, ultimately providing users with peace of mind in the face of unexpected events.

harbor

Seed Round in 2020
Harbor is a Los Angeles-based company established in 2019 that specializes in retailing public safety equipment and offering disaster preparedness and planning services. The company has developed an app and readiness platform designed to simplify the assessment of preparedness needs and enhance personal safety. By curating expert advice and personalizing the experience, Harbor aims to automate and gamify critical aspects of home safety. This innovative approach seeks to make disaster readiness an engaging and integral part of daily life, ultimately providing users with peace of mind in the face of unexpected events.

harbor

Seed Round in 2020
Harbor is a Los Angeles-based company established in 2019 that specializes in retailing public safety equipment and offering disaster preparedness and planning services. The company has developed an app and readiness platform designed to simplify the assessment of preparedness needs and enhance personal safety. By curating expert advice and personalizing the experience, Harbor aims to automate and gamify critical aspects of home safety. This innovative approach seeks to make disaster readiness an engaging and integral part of daily life, ultimately providing users with peace of mind in the face of unexpected events.

Noops

Pre Seed Round in 2020
Noops, Inc. manufactures and sells plant-based oat milk pudding products. The company offers mocha, cocoa, French toast, sticky bun, and related flavors of oat milk pudding products. It sells its products through its online platform. Noops, Inc. was formerly known as SuperBox Brands, Inc. and changed its name to Noops, Inc. in October 2019. The company was founded in 2019 and is based in Roslyn, New York.

Onda

Seed Round in 2020
Onda is a spirits brand focused on creating canned sparkling tequila beverages for modern consumers. Its flagship product features a blend of blanco tequila, sparkling water, and real fruit juice, resulting in a light and refreshing drink that contains 5% ABV, 100 calories, zero sugar, and zero carbs, while also being naturally gluten-free. Onda draws inspiration from the surf culture of the 1990s, appealing to a new generation of drinkers seeking healthier options in the spirits market.

Noops

Pre Seed Round in 2020
Noops, Inc. manufactures and sells plant-based oat milk pudding products. The company offers mocha, cocoa, French toast, sticky bun, and related flavors of oat milk pudding products. It sells its products through its online platform. Noops, Inc. was formerly known as SuperBox Brands, Inc. and changed its name to Noops, Inc. in October 2019. The company was founded in 2019 and is based in Roslyn, New York.

Demoleap

Pre Seed Round in 2020
Developer of a real-time sales assistant designed to help sales representatives conduct enhanced demos. The company's sales assistant provides live-demo-driving technology to shift focus from operating demos to delivering value and offers insights automatically, tracking and logging demo activities, enabling sales teams to upscale sales efficiency and execute a compelling demo.

REWIRE

Pre Seed Round in 2020
REWIRE is a cutting-edge health and fitness training system specifically designed to upgrade whole-body performance. REWIRE's proprietary system combines five technologies into a full-stack exercise and recovery program that optimizes sleep, energy, focus, and cognitive and athletic performance.

Tigapo

Seed Round in 2020
Tigapo is a digital payment platform designed to permit users to pay for services with their smartphones and NFC chips. The company's platform facilitates remote control and management of the machines and connects the machines to the cloud, collecting and analyzing real-time data, profiling customers and using different and innovative algorithms to autonomously manage the machines remotely, enabling machine owners to dramatically lower operational costs and increase revenues.

Onda

Pre Seed Round in 2020
Onda is a spirits brand focused on creating canned sparkling tequila beverages for modern consumers. Its flagship product features a blend of blanco tequila, sparkling water, and real fruit juice, resulting in a light and refreshing drink that contains 5% ABV, 100 calories, zero sugar, and zero carbs, while also being naturally gluten-free. Onda draws inspiration from the surf culture of the 1990s, appealing to a new generation of drinkers seeking healthier options in the spirits market.

Forks Over Knives

Seed Round in 2019
Forks Over Knives, LLC is a company based in Santa Monica, California, that specializes in providing ready-to-eat plant-based meals and promoting a healthy lifestyle through its platform. The company offers a variety of whole-food plant-based recipes, health magazines, meal planners, and recipe applications. By focusing on plant-based nutrition, Forks Over Knives aims to help customers achieve better health outcomes, increased energy, and reduced inflammation. In addition to its meal offerings, the company also provides online cookery courses to educate individuals on plant-based cooking techniques and nutrition.

Park Diamond

Seed Round in 2019
Park & Diamond, Inc. designs and manufactures ultra-portable and collapsible cycling helmets, providing a practical alternative to traditional bulky designs. Founded in 2015, the company is headquartered in Brooklyn, New York. Its innovative helmets feature a compact design, interchangeable skins, and hand-washable layers, ensuring ease of use and maintenance. These helmets are engineered to absorb and dissipate energy effectively, offering essential protection for cyclists and kick scooter riders. Additionally, the helmets provide ultraviolet protection, enhancing their functionality for outdoor use.

Landa

Series A in 2019
Landa Holdings, Inc. offers Landa, mobile application, which allows users to invest in real estate. The company was incorporated in 2019 an is based in New York, New York.

Noops

Pre Seed Round in 2019
Noops, Inc. manufactures and sells plant-based oat milk pudding products. The company offers mocha, cocoa, French toast, sticky bun, and related flavors of oat milk pudding products. It sells its products through its online platform. Noops, Inc. was formerly known as SuperBox Brands, Inc. and changed its name to Noops, Inc. in October 2019. The company was founded in 2019 and is based in Roslyn, New York.

Parmela Creamery

Seed Round in 2019
Parmela Creamery is a manufacturer of food products. It produces plant based cheeses such as cashew cheese, nut cheese and more. It sells its products through food retail stores at different locations. The company is based in New York City, New York.

Great American Turkey Co

Seed Round in 2019
Great American Turkey Co., LLC specializes in the production and distribution of a variety of turkey products across the United States. Established in 2017 and headquartered in Monsey, New York, the company offers a diverse range of items, including turkey cutlets, strips, sausages, bratwursts, and hotdogs. Great American Turkey Co. emphasizes quality by providing products that are free from antibiotics, preservatives, and added hormones, catering to consumers seeking healthier options for their meals. These products are available through retail stores and online, allowing for convenient access to turkey meat for various culinary uses.

Steady

Series A in 2019
Steady removes barriers to earn through its income intelligence that supports over 3 million hourly, 1099 and mixed-earners in earning more, an average of over $5,500 per year. Steady's view of income also applies its technology for purposes of income measurement that fills the wage data gap for public and private sector entities that service this worker population in areas such as the administration of public sector benefits. Steady was founded in 2017.

Skylark

Seed Round in 2019
Skylark Travel Group, Inc. is an online luxury travel agency that specializes in providing a range of travel products and solutions, including air tickets, customized holiday packages, and hotel bookings. Founded in 2014 and headquartered in New York, the company focuses on enhancing the travel experience by combining advanced technology with personalized service. Skylark aims to create exceptional vacations through competitive pricing and premium amenities, offering clients the option to utilize high-tech trip-planning tools while also benefiting from expert advice when needed. The agency's approach prioritizes customer satisfaction and peace of mind, ensuring a seamless booking experience for luxury travelers.

Skylark

Seed Round in 2019
Skylark Travel Group, Inc. is an online luxury travel agency that specializes in providing a range of travel products and solutions, including air tickets, customized holiday packages, and hotel bookings. Founded in 2014 and headquartered in New York, the company focuses on enhancing the travel experience by combining advanced technology with personalized service. Skylark aims to create exceptional vacations through competitive pricing and premium amenities, offering clients the option to utilize high-tech trip-planning tools while also benefiting from expert advice when needed. The agency's approach prioritizes customer satisfaction and peace of mind, ensuring a seamless booking experience for luxury travelers.

Parmela Creamery

Seed Round in 2019
Parmela Creamery is a manufacturer of food products. It produces plant based cheeses such as cashew cheese, nut cheese and more. It sells its products through food retail stores at different locations. The company is based in New York City, New York.

Bou

Series B in 2018
BOU Brands, LLC, established in 2016 and based in New York, specializes in producing high-quality bouillon cubes and ready-to-eat soups. The company offers a diverse range of products, including risottos, dips, pies, pizzas, and salads, all made with real, all-natural ingredients. BOU Brands focuses on providing convenient solutions for cooks of all skill levels, emphasizing flavor without compromising health or quality. Their offerings include easy-to-use bouillon cubes that enhance the flavor of various dishes and on-the-go soup cups that cater to gluten-free and vegan diets. The company is committed to making cooking easier and more enjoyable, encouraging healthy eating habits, especially among children.

Mud\Wtr

Pre Seed Round in 2018
MUD\WTR is an amalgam of organic, earth-grown ingredients lauded by cultures old and young around the world for their health and performance benefits.

Steady

Series A in 2018
Steady removes barriers to earn through its income intelligence that supports over 3 million hourly, 1099 and mixed-earners in earning more, an average of over $5,500 per year. Steady's view of income also applies its technology for purposes of income measurement that fills the wage data gap for public and private sector entities that service this worker population in areas such as the administration of public sector benefits. Steady was founded in 2017.

Steady

Series A in 2018
Steady removes barriers to earn through its income intelligence that supports over 3 million hourly, 1099 and mixed-earners in earning more, an average of over $5,500 per year. Steady's view of income also applies its technology for purposes of income measurement that fills the wage data gap for public and private sector entities that service this worker population in areas such as the administration of public sector benefits. Steady was founded in 2017.

Tigapo

Seed Round in 2018
Tigapo is a digital payment platform designed to permit users to pay for services with their smartphones and NFC chips. The company's platform facilitates remote control and management of the machines and connects the machines to the cloud, collecting and analyzing real-time data, profiling customers and using different and innovative algorithms to autonomously manage the machines remotely, enabling machine owners to dramatically lower operational costs and increase revenues.
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