25Madison

25Madison is a New York based early-stage venture platform and investment firm founded in 2018. It operates a general studio that builds companies across verticals, a healthtech initiative called 25m health developed in partnership with LifePoint Health, a ventures fund that backs pre-seed to series A startups in B2B software, fintech, and healthtech, and 25m create, a brand and experience agency providing brand strategy, visual identity, experience design, and digital marketing. The group maintains offices in New York, with additional offices in Miami, Atlanta, and Tel Aviv.

Matthew Fremont-Smith

Co-Founder, President and Board Member

Sara Garson

Investor

Kirk Posmantur

Co-Founder and Board Member, Chief Partnership Officer

Grant Silow

Managing Director

Alex Toporek

Associate, Incubations and Investments

Past deals in Spirits

Onda

Series B in 2022
Onda is a spirits brand that offers canned sparkling tequila beverages made with blanco tequila and real fruit juice. The drinks are crafted with sparkling water and all-natural ingredients to deliver a light, refreshing taste with a hint of tequila and zero carbs. Each can contains 5% ABV, 100 calories, zero sugar, and is gluten-free. The brand draws on 1990s surf culture for its aesthetic, positioning itself as a convenient, lower-calorie tequila option for consumers seeking a real-fruit, gluten-free beverage experience.

Onda

Series A in 2021
Onda is a spirits brand that offers canned sparkling tequila beverages made with blanco tequila and real fruit juice. The drinks are crafted with sparkling water and all-natural ingredients to deliver a light, refreshing taste with a hint of tequila and zero carbs. Each can contains 5% ABV, 100 calories, zero sugar, and is gluten-free. The brand draws on 1990s surf culture for its aesthetic, positioning itself as a convenient, lower-calorie tequila option for consumers seeking a real-fruit, gluten-free beverage experience.

Onda

Series A in 2021
Onda is a spirits brand that offers canned sparkling tequila beverages made with blanco tequila and real fruit juice. The drinks are crafted with sparkling water and all-natural ingredients to deliver a light, refreshing taste with a hint of tequila and zero carbs. Each can contains 5% ABV, 100 calories, zero sugar, and is gluten-free. The brand draws on 1990s surf culture for its aesthetic, positioning itself as a convenient, lower-calorie tequila option for consumers seeking a real-fruit, gluten-free beverage experience.

Onda

Seed Round in 2020
Onda is a spirits brand that offers canned sparkling tequila beverages made with blanco tequila and real fruit juice. The drinks are crafted with sparkling water and all-natural ingredients to deliver a light, refreshing taste with a hint of tequila and zero carbs. Each can contains 5% ABV, 100 calories, zero sugar, and is gluten-free. The brand draws on 1990s surf culture for its aesthetic, positioning itself as a convenient, lower-calorie tequila option for consumers seeking a real-fruit, gluten-free beverage experience.

Onda

Seed Round in 2020
Onda is a spirits brand that offers canned sparkling tequila beverages made with blanco tequila and real fruit juice. The drinks are crafted with sparkling water and all-natural ingredients to deliver a light, refreshing taste with a hint of tequila and zero carbs. Each can contains 5% ABV, 100 calories, zero sugar, and is gluten-free. The brand draws on 1990s surf culture for its aesthetic, positioning itself as a convenient, lower-calorie tequila option for consumers seeking a real-fruit, gluten-free beverage experience.

Onda

Pre Seed Round in 2020
Onda is a spirits brand that offers canned sparkling tequila beverages made with blanco tequila and real fruit juice. The drinks are crafted with sparkling water and all-natural ingredients to deliver a light, refreshing taste with a hint of tequila and zero carbs. Each can contains 5% ABV, 100 calories, zero sugar, and is gluten-free. The brand draws on 1990s surf culture for its aesthetic, positioning itself as a convenient, lower-calorie tequila option for consumers seeking a real-fruit, gluten-free beverage experience.
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