25madison

25Madison, LLC, established in 2018, is a venture capital firm headquartered in New York, with additional offices in Miami, Atlanta, and Tel Aviv. It specializes in incubating and investing in early-stage startups, focusing on pre-seed to Series A rounds. The firm operates through four segments: a general studio building companies across various verticals, 25M Health partnering with LifePoint Health to build and invest in healthtech startups, a Ventures Fund investing in B2B SaaS, fintech, and healthtech sectors, and 25M Create, a brand and experience agency offering services such as brand strategy and digital marketing.

Matthew Fremont-Smith

Co-Founder, President and Board Member

Jaja Liao

Principal, 25m ventures

Kirk Posmantur

Co-Founder and Board Member, Chief Partnership Officer

Grant Silow

Managing Director

Alex Toporek

Associate, Incubations and Investments

Past deals in Spirits

Onda

Series B in 2022
Onda is a spirits brand focused on creating canned sparkling tequila beverages for modern consumers. Its flagship product features a blend of blanco tequila, sparkling water, and real fruit juice, resulting in a light and refreshing drink that contains 5% ABV, 100 calories, zero sugar, and zero carbs, while also being naturally gluten-free. Onda draws inspiration from the surf culture of the 1990s, appealing to a new generation of drinkers seeking healthier options in the spirits market.

Onda

Series A in 2021
Onda is a spirits brand focused on creating canned sparkling tequila beverages for modern consumers. Its flagship product features a blend of blanco tequila, sparkling water, and real fruit juice, resulting in a light and refreshing drink that contains 5% ABV, 100 calories, zero sugar, and zero carbs, while also being naturally gluten-free. Onda draws inspiration from the surf culture of the 1990s, appealing to a new generation of drinkers seeking healthier options in the spirits market.

Onda

Series A in 2021
Onda is a spirits brand focused on creating canned sparkling tequila beverages for modern consumers. Its flagship product features a blend of blanco tequila, sparkling water, and real fruit juice, resulting in a light and refreshing drink that contains 5% ABV, 100 calories, zero sugar, and zero carbs, while also being naturally gluten-free. Onda draws inspiration from the surf culture of the 1990s, appealing to a new generation of drinkers seeking healthier options in the spirits market.

Onda

Seed Round in 2020
Onda is a spirits brand focused on creating canned sparkling tequila beverages for modern consumers. Its flagship product features a blend of blanco tequila, sparkling water, and real fruit juice, resulting in a light and refreshing drink that contains 5% ABV, 100 calories, zero sugar, and zero carbs, while also being naturally gluten-free. Onda draws inspiration from the surf culture of the 1990s, appealing to a new generation of drinkers seeking healthier options in the spirits market.

Onda

Seed Round in 2020
Onda is a spirits brand focused on creating canned sparkling tequila beverages for modern consumers. Its flagship product features a blend of blanco tequila, sparkling water, and real fruit juice, resulting in a light and refreshing drink that contains 5% ABV, 100 calories, zero sugar, and zero carbs, while also being naturally gluten-free. Onda draws inspiration from the surf culture of the 1990s, appealing to a new generation of drinkers seeking healthier options in the spirits market.

Onda

Pre Seed Round in 2020
Onda is a spirits brand focused on creating canned sparkling tequila beverages for modern consumers. Its flagship product features a blend of blanco tequila, sparkling water, and real fruit juice, resulting in a light and refreshing drink that contains 5% ABV, 100 calories, zero sugar, and zero carbs, while also being naturally gluten-free. Onda draws inspiration from the surf culture of the 1990s, appealing to a new generation of drinkers seeking healthier options in the spirits market.
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