Stagwell Marketing Cloud

Stagwell Marketing Cloud (SMC) is a collection of data-driven SaaS solutions designed for today's in-house marketer. SMC's technology, which arose from Stagwell's network of award-winning marketing agencies, enables marketers to drive business impact by providing them with intuitive tools and proprietary, actionable data. By leveraging technology such as generative artificial intelligence and shared augmented reality, SMC's portfolio of solutions powers strategic customer research, communications, and media activation for brands all over the world.

Elspeth Rollert

Chief Marketing Officer

1 past transactions

SmartAssets

Grant in 2023
SmartAssets is an AI-powered SaaS platform that extracts creative components from advertisements. The data from those advertising is then used to guide and support the creative process by reporting, forecasting, and optimising ads for effectiveness. Brands can improve production schedules and overall media performance with AI-powered asset categorization, performance analytics, and real-time creative tweaks.
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