Close is a customer relationship management (CRM) and sales communication platform designed specifically for startups and small businesses. Founded in 2013 and headquartered in Palo Alto, California, Close offers integrated phone and email syncing, enabling sales teams to streamline their communication and improve efficiency. The platform is tailored to meet the unique needs of smaller organizations, providing them with essential tools to manage customer relationships effectively. Close operates as a subsidiary of Elastic Inc., focusing on enhancing sales processes through its modern and user-friendly approach.
Loft is a Brazilian real estate technology company that operates a transactional marketplace and online property platform. Founded in 2018 and based in São Paulo, Loft provides an end-to-end digital workflow to manage home buying and selling, facilitating transactions for individuals, brokers, and publicly listed REITs. The platform combines proprietary transaction data with a searchable property database and integrated services to streamline search, valuation, and deal execution, bringing the Brazilian homebuying experience into the e-commerce era. It offers access to residential and commercial properties, with user feedback and ratings supporting transparent transactions. Loft aims to simplify real estate deals through digital tools and data-driven processes, reducing friction in buying and selling properties across the Brazilian market.
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