YaData

YaData was purchased by Microsoft on February 27, 2008. It offers analytic software for marketers in the United States, including segment discovery and ranking, which combines statistical techniques for segment discovery. It also offers segment relationship management, which performs segment related activities, including segment discovery, analysis and research, marketing decision support, and tracking to monitor segment evolution. The company serves telecom, banking, insurance, credit card, and Web ad industries. YaData, Ltd. was founded in 2005 and is based in Tel Aviv, Israel.