InContext Solutions

InContext Solutions, Inc. specializes in mixed and virtual reality solutions aimed at optimizing retail experiences. The company offers ShopperMX, a web-based simulation software that enables manufacturers and retailers to collaboratively ideate, evaluate, and implement various merchandising and display strategies within a virtual store environment. By providing digital content, virtual simulations, insights, and analytics, InContext Solutions assists clients in understanding shopper behavior and refining their retail strategies across various industries, including consumer packaged goods, apparel, and food service. Founded in 2008 and headquartered in Chicago, Illinois, with additional operations in the United Kingdom and several locations across the United States, the company facilitates substantial cost savings for clients by allowing them to test ideas in a virtual setting rather than in physical stores. This innovative approach equips businesses with the necessary data and insights to make informed decisions, enhancing their confidence in developing successful in-store concepts.