BackType

BackType is a marketing intelligence platform that enables brands and agencies to assess the business impact of social media. It operates a search engine that allows users to find, follow, and share comments from blogs and social news sites. Additionally, BackType provides features for over 100 companies, including notable organizations such as The New York Times and Automattic, enhancing their social media capabilities. The platform also supports search query results through RSS feeds and email notifications, streamlining the process of tracking online conversations and engagement.