Picwell

Picwell Inc. operates an online predictive recommendation engine that assists consumers in selecting appropriate health plans. By analyzing lifestyle, behavioral, and financial data alongside health claims, the company forecasts individual healthcare needs. Founded in 2013 and based in Philadelphia, Pennsylvania, Picwell serves a diverse range of clients, including exchanges, benefit platforms, agents, brokers, retail pharmacies, and employers. Its software streamlines the benefits purchasing process, enabling users to confidently choose plans based on future care considerations and estimated out-of-pocket expenses. This approach not only aids consumers in making informed decisions but also enhances efficiency and cost-effectiveness for businesses involved in selling health plans.