Guros

Guros is a digital insurance technology company based in Mexico that specializes in providing an end-to-end embedded insurance experience for businesses and their customers. Founded in 2013, Guros has developed proprietary technology that allows partners such as Kavak, Creditas, and Coppel to seamlessly integrate auto insurance offerings into their purchasing processes. This integration enables users to obtain quotes and manage policies through a straightforward, one-click system. Guros focuses on enhancing customer experience by simplifying the insurance journey, and it plans to expand its services into additional sectors, including mobile devices, electronics, and home insurance. The company's mission is to streamline the insurance purchasing process, making it more accessible and user-friendly for consumers.