Upright Project

Upright Project, founded in August 2017 by Annu Nieminen in Helsinki, develops a quantification platform designed to assess the net impact of companies on various aspects such as people, the planet, and society. The platform employs natural language processing and deep neural networks to analyze and categorize companies' offerings, facilitating a science-driven approach to decision-making for investors, employees, and stakeholders. By providing a comprehensive impact profile, Upright enables businesses and investors to align their investments with both financial goals and sustainability requirements, thus addressing regulatory obligations related to environmental and social governance.