The Faction Collective

The Faction Collective SA, founded in 2006 and headquartered in Verbier, Switzerland, specializes in designing and manufacturing skis, helmets, poles, clothing, and accessories for outdoor enthusiasts. The company caters to a global market, selling products online across Europe, the United States, and Canada, as well as through a network of dealers in various European countries, including Austria, France, and the United Kingdom. Faction is known for its award-winning skis and commitment to a culture of freeskiing that promotes freedom and sustainability in outdoor activities. In addition to its ski products, Faction also offers high-performance apparel through its FW brand and snowboarding equipment via United Shapes, both of which emphasize innovative design and a connection to nature. With locations in Breckenridge, Colorado; Whistler and Whitewater, Canada; and Snowpark, New Zealand, The Faction Collective aims to redefine outdoor experiences while prioritizing both people and the planet.