Matcha

Matcha is a content marketing platform that assists small and medium-sized businesses in sourcing, distributing, and measuring their marketing content. The company offers the Compass platform, which includes a suite of technology-enabled services designed to enhance customer awareness, acquisition, and retention. Matcha operates primarily within the outdoor apparel and destination marketing sectors, providing valuable information on outdoor activities through a network of local experts and retailers. Users can explore various outdoor destinations and activities, such as hiking, climbing, and cycling, across different cities in the United States. Founded in 2012 and based in Atlanta, Georgia, Matcha was previously known as RootsRated Media, Inc. before rebranding in November 2018. The platform also delivers actionable insights on how content influences traffic, brand engagement, and lead acquisition in the e-commerce space.