Fullpath

Fullpath, previously known as AutoLeadStar, is a leading Customer Data and Experience Platform (CDXP) in the automotive sector. The company specializes in transforming first-party data into long-term customer relationships by integrating disparate data sources. Its technology facilitates seamless omnichannel marketing campaigns, allowing automotive dealers to optimize their digital advertising strategies and enhance customer engagement through personalized interactions. Fullpath’s solutions include VIN-level marketing and streamlined data management, which collectively enable dealers to adapt their customer messaging effectively in a dynamic market. Through these innovations, Fullpath aims to help dealers increase sales while reducing costs.