Fullpath

Fullpath, formerly known as AutoLeadStar, is a prominent Customer Data and Experience Platform (CDXP) in the automotive sector. The company specializes in helping automotive dealers transform their first-party data into long-term customer relationships. Fullpath achieves this by consolidating disparate data sources and utilizing advanced technology to facilitate seamless omnichannel marketing campaigns. Its comprehensive platform automates digital advertising strategies, enhances personalized customer interactions, and generates detailed marketing insights. By streamlining data management, Fullpath allows dealers to refine their customer messaging and adapt to the dynamic market landscape, ultimately driving sales and reducing costs.