Standard Media Index

Standard Media Index is a New York-based company that provides secure access to independent advertising spend data across various media types and vendors on a global scale. Founded in 2009, it utilizes a proprietary data collection methodology that directly integrates with the financial systems of leading media buying agencies. This approach allows Standard Media Index to offer real-time insights into actual advertising expenditures, covering approximately 75% of agency spending in 15 global markets. The platform serves media agencies, media owners, investors, and advertisers by delivering crucial data that aids in informed decision-making regarding advertising strategies.