Firstparty

Firstparty is a B2B software startup founded in 2021 that specializes in marketing automation tools designed for data-driven growth teams. The company's software enables businesses to connect online conversions with offline data, providing a comprehensive view of the customer journey from initial awareness through conversion. Firstparty's platform allows users to write custom code and queries, optimize campaigns based on specific business objectives, and create audiences from various sources, including offline data.