Firstparty

Firstparty is a B2B software startup established in 2021 that specializes in marketing automation tools aimed at supporting data-driven growth teams. The company develops software that integrates online conversions with offline data, allowing businesses to gain a comprehensive understanding of their customers' journeys from initial awareness to conversion. Its platform enables users to write custom code and queries, optimize marketing campaigns according to specific business objectives, and create targeted audiences from various data sources. This functionality helps organizations enhance their marketing strategies and improve overall performance.