MeUndies

MeUndies, Inc. is a Los Angeles-based company that manufactures and distributes a diverse range of underwear and loungewear for both men and women. Founded in 2011, the brand is recognized for its vibrant product offerings, which include cheeky briefs, bikinis, boxer briefs, loungewear, and various accessories. MeUndies aims to resonate with Gen Z and millennial customers by promoting comfort, creativity, and self-expression while championing inclusivity and body positivity. The company employs a direct-to-consumer model, allowing customers to purchase items individually or through a membership program that offers discounts and flexible delivery options. MeUndies also engages its audience with frequent launches of colorful and trendy prints, having sold over nine million pairs of underwear to date. Through its innovative approach to the subscription market, MeUndies focuses on building a community around its brand and enhancing customer relationships.