50 South Capital Advisors

50 South Capital is an alternatives asset management firm based in Chicago, Illinois, focusing on providing investment solutions in hedge funds, private equity, and real assets. Incorporated in 2015, it operates as a wholly-owned subsidiary of Northern Trust Corporation. The firm primarily targets investments in technology and life science sectors within the United States, catering to the strategic needs of investors seeking access to diverse investment opportunities.

Jeff Buth

CFO and Managing Director

Bradley M. Dorchinecz

Managing Director, Private Equity Group

Adam Freda

Managing Director, Private Equity

Aaron Gillum

Senior Vice President

James Hart III

Managing Director, Private Equity

Robert Morgan

Managing Director and Executive Vice President

Brian Tam

Research Analyst and Principal

Tristan Thomas

Managing Director of Portfolio Strategy

17 past transactions

Leap

Series B in 2022
Leap Services, Inc. operates a retail-as-a-service platform designed to support consumer brands in establishing their physical store presence. Founded in 2018 and headquartered in Chicago, the company facilitates store development and operations by providing the necessary infrastructure, including physical space, staffing, and technology management. Leap's platform aims to enhance the retail experience by creating a seamless, omnichannel environment that caters to customer preferences. The company manages retail locations in major cities such as New York City, San Francisco, Chicago, and Miami, positioning itself as a key player in transforming the retail landscape for high-growth brands.

FourKites

Series D in 2021
FourKites, Inc. develops software platform for freight brokers and shippers to streamline their operations. It offers a real-time tracking platform for shippers, carriers, third party logistics companies, and freight brokers; BackHaul Management, a solution that identifies details about the window in which deadhead miles could potentially occur; and CarrierLink, a solution that helps brokers and owner-operators sync up in real time. FourKites, Inc. was incorporated in 2013 and is headquartered in Chicago, Illinois.

Interior Define

Series D in 2021
Interior Define Inc. is a furniture design and manufacturing company based in Chicago, Illinois, founded in 2013. The company specializes in offering customizable furniture products, including sofas, occasional chairs, beds, and dining pieces, allowing customers to tailor their selections by size, fabric, configuration, and other features. By employing a made-to-order production model, Interior Define effectively minimizes inventory costs, enabling it to provide high-quality, personalized furniture at accessible prices. Customers can explore products through an online platform that includes 360-degree views and the option to order free fabric swatches. Additionally, the company enhances the shopping experience with augmented reality tools and offers complimentary white glove delivery, a 365-day return policy, and personalized consultations at its Guideshop locations in major cities such as New York, Chicago, San Francisco, Los Angeles, Boston, and Austin. This combination of digital innovation and physical touchpoints allows Interior Define to deliver a comprehensive custom furniture experience to its clients.

M1 Finance

Series C in 2020
M1 Finance is a developer of a money management platform used to automate the investing process. Its platform allows users to invest automatically for free in a custom stock and ETF portfolio, helps to borrow a low-cost line of credit, and also provides digital banking that integrates with investments that enable users to manage their money in sophisticated ways.

Bringg

Series D in 2020
Bringg Delivery Technologies Ltd. is a software-as-a-service (SaaS) provider specializing in delivery logistics solutions. Founded in 2012 and headquartered in Tel Aviv, Israel, with additional offices in several locations including London and Chicago, Bringg offers a platform that enables businesses to efficiently manage their delivery operations. The platform allows users to order, track drivers in real-time, and communicate with both drivers and customers, enhancing the overall delivery experience. Various industries, including retail, grocery, and healthcare, utilize Bringg's technology to streamline their logistics, optimize supply chain processes, and improve customer satisfaction by ensuring timely and cost-effective deliveries. By automating and digitizing local and last-mile delivery operations, Bringg helps organizations achieve logistical excellence while balancing the needs of all participants in the delivery ecosystem.

Bringg

Series D in 2020
Bringg Delivery Technologies Ltd. is a software-as-a-service (SaaS) provider specializing in delivery logistics solutions. Founded in 2012 and headquartered in Tel Aviv, Israel, with additional offices in several locations including London and Chicago, Bringg offers a platform that enables businesses to efficiently manage their delivery operations. The platform allows users to order, track drivers in real-time, and communicate with both drivers and customers, enhancing the overall delivery experience. Various industries, including retail, grocery, and healthcare, utilize Bringg's technology to streamline their logistics, optimize supply chain processes, and improve customer satisfaction by ensuring timely and cost-effective deliveries. By automating and digitizing local and last-mile delivery operations, Bringg helps organizations achieve logistical excellence while balancing the needs of all participants in the delivery ecosystem.

Lessonly

Series C in 2020
Lessonly is a learning management software designed to enhance team training and productivity. Founded in 2012 and based in Indianapolis, Indiana, the platform serves over 3 million learners across more than 1,000 companies, including notable names like Trunk Club and U.S. Cellular. Lessonly enables organizations to create, share, and track training materials through a user-friendly interface. Its features include lesson creation tools, analytics to measure impact, and coaching functionalities that facilitate feedback at scale. The software aims to streamline onboarding processes and improve overall employee performance, contributing to increased customer satisfaction and team alignment.

Kenna Security

Series D in 2019
Kenna Security, Inc. is a technology company specializing in vulnerability management and risk intelligence solutions. Founded in 2009 and headquartered in San Francisco, with an additional office in Chicago, the company offers the Kenna platform, which enables organizations to prioritize vulnerabilities, measure risk, and automate analysis. By utilizing Cyber Risk Context Technology, Kenna helps clients focus on critical cyber risks, thereby enhancing the efficiency of security teams. Its solutions cater to a diverse range of sectors, including media and entertainment, healthcare, telecommunications, financial services, and more, both domestically and internationally. Kenna Security has established itself as a leader in predictive cyber risk management, serving numerous Fortune 100 companies across various industries.

SpotHero

Series D in 2019
SpotHero Inc. provides a digital platform for reserving off-street parking in North America, aiming to alleviate urban congestion by streamlining the parking process. Founded in 2011 and headquartered in Chicago, Illinois, with an additional office in Detroit and operations in Toronto, the company offers a mobile application and website that enable drivers to locate, compare, and book discounted parking spots. Users can easily access information about nearby parking facilities, facilitating a more efficient parking experience and reducing the time spent searching for parking. SpotHero also collaborates with mobility companies to integrate parking solutions into their services, enhancing overall convenience for users.

Inari

Series C in 2019
Inari Agriculture, Inc. is a biotechnology company that specializes in developing customized seeds through CRISPR gene editing technology, aimed at optimizing crop growth in diverse environmental conditions. Founded in 2016 and based in Cambridge, Massachusetts, Inari focuses on crops such as wheat, soybean, and corn, addressing significant agricultural challenges like climate change. The company employs advanced multiplex gene editing and predictive design to create efficient and sustainable plant breeding solutions, thereby reducing the time and cost associated with traditional breeding methods. Inari's approach aims to enhance agricultural productivity while respecting environmental sustainability, and it collaborates with a diverse team of scientists and partners globally to drive innovation in the agricultural sector.

G2

Series C in 2018
G2 is a platform to share business software reviews in real-time. It leverages more than 425,000 user reviews to drive better purchasing decisions. G2 is used by business professionals, buyers, investors, and analysts to select the best software and services based on peer reviews and synthesized social data. The company was founded in 2012 and is based out of Chicago, Illinois.

project44

Series C in 2018
Project44, Inc. is a technology company that provides a cloud-based visibility platform tailored for shippers and third-party logistics providers. Founded in 2014 and headquartered in Chicago, with an office in Paris, the company offers a suite of solutions that includes pricing, routing, scheduling, tracking, exception management, digital documentation, and payment processing. By connecting to over 175,000 carriers globally and supporting various transportation modes—such as parcel, final-mile, less-than-truckload, truckload, rail, intermodal, and ocean—project44 enhances operational efficiencies and reduces costs. Its platform enables organizations to improve shipping performance and offers a comprehensive view of the shipment life cycle, allowing businesses to act swiftly on insights gained from real-time data.

Fooda

Series C in 2017
Fooda, Inc. is a Chicago-based company that specializes in providing food delivery services to offices. Founded in 2010, Fooda connects local, regional, and national restaurants with workplace environments, offering unique meal programs that employees look forward to each day. The company facilitates on-site dining by having top-rated restaurants serve meals in office lobbies or breakrooms, while also providing catering services for corporate meetings and events. By leveraging its platform, Fooda not only supports local restaurants but also enhances the dining experience for employees, allowing them to enjoy authentic meals at work.

Palantir Technologies

Secondary Market in 2017
Palantir Technologies Inc. is a data analytics company that develops platforms for integrating, managing, and analyzing large volumes of information for public institutions, commercial enterprises, and non-profit organizations globally. Its primary products include Palantir Gotham, tailored for government applications, and Palantir Foundry, designed for commercial clients. These platforms facilitate collaboration among analysts and enable comprehensive data analysis across various sectors, including healthcare, finance, defense, and law enforcement. Palantir’s solutions address issues such as fraud detection, crisis response, cybersecurity, and disaster preparedness. Founded in 2003 in Denver, Colorado, the company is headquartered in Palo Alto, California, and has established strategic partnerships with clients like United Airlines.

Outcome Health

Private Equity Round in 2017
Outcome Health LLC, founded in 2006 and based in Chicago, Illinois, specializes in health intelligence technology solutions aimed at improving patient care and outcomes. The company provides a range of products, including digital waiting room screens that engage patients with educational health content, interactive exam room tablets that offer personalized information before consultations, and digital anatomy boards that facilitate better communication between providers and patients. Additionally, Outcome Health enhances clinical trial awareness through its educational resources and supports patients during treatment with infusion room tablets. With a focus on actionable intelligence, the company aims to empower both patients and physicians to make informed healthcare decisions during critical moments of care. Formerly known as ContextMedia, Outcome Health rebranded in 2017 to reflect its mission of activating optimal health outcomes for individuals.

Aurora Investment Management

Acquisition in 2016
Aurora Investment Management L.L.C. is the managers of hedge fund portfolios in the alternative investments industry. Since its founding in 1988 with the launch of Aurora Limited Partnership, Aurora has managed hedge fund portfolios, pursuing investment results with a consistent investment philosophy, a commitment to superior due diligence, and a disciplined investment process. Headquartered in Chicago, Aurora manages portfolios for institutional clients and high net worth investors.

Avant

Series D in 2014
Avant, LLC is an online marketplace lending platform that provides consumers access to personal loans for various purposes, including debt consolidation, medical expenses, and vacations. Founded in 2012 and headquartered in Chicago, Illinois, with additional offices in Los Angeles and London, the company collaborates with banks and financial institutions to enhance its offerings. Utilizing big data and machine-learning algorithms, Avant delivers a tailored approach to streamline credit options for its users. In addition to serving individual consumers in the United States and the United Kingdom, Avant operates an institutional marketplace that allows investors to purchase loans generated through its technology platform. The company also focuses on risk and fraud verification, credit policy adherence, and analytics to support its lending processes.
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