500 Labs

500 Global, formerly known as 500 Startups, is a venture capital firm and incubator based in Mountain View, California, founded in 2010. The firm specializes in seed investments, primarily focusing on early-stage technology and financial services startups across various sectors, including biotech, e-commerce, fintech, and digital healthcare. 500 Global operates a four-month accelerator program, where it typically invests between $0.05 million and $1 million for a 5 to 10 percent equity stake in companies with at least $100,000 in monthly revenue. The firm targets a global market, with particular emphasis on regions such as the Middle East, Asia, Europe, and Latin America. Since its inception, it has invested in over 2,200 startups and supports the growth of innovation ecosystems through educational programs and partnerships. 500 Global also prioritizes investments in companies led by minority founders, reflecting its commitment to diverse entrepreneurial leadership.

Amjad Ahmad

General Partner

Chandini Ammineni

Partner

André Marcel Bally

Investor Relations Associate

Timothy Chae

Managing Partner

Amal Enan

Partner

Max Fram-Schwartz

Venture Partner

Christine Herron

Advisor

Twwo Pun Jaruthassanakul

Investment Associate

Yolanda Kim

Principal

Matt Lerner

Partner

Jon Li

Director, Investor Relations

Jasmine Liew

Investment Manager

Robert Neivert

Venture Partner

Khailee Ng

Managing Partner

Krating Poonpol Ph.D

Partner

Ruangroj Poonpol

Venture Partner

Natavudh Pungcharoenpong

Partner

Mameaw Sapprasert

Partner

Reena Sharma

Investor Relations Associate

Mike Sigal

Partner, FinTech

Sanjay Singhal

Partner, Canada

Tanya Soman

Venture Partner

Paulina Szyrmer

Head of Global Education

Pat Naranpat Thitipattakul

Investor

Christine Tsai

Co-Founder, Partner & Chief Executive Officer

Tony Wang

Managing Partner

Bedy Yang

Managing Partner

Paul Yoo

Chief Financial Officer

Past deals in FMCG

Chaldal

Venture Round in 2023
Chaldal Limited operates an online shop for necessities in Bangladesh. It offers groceries, such as fruits and vegetables, breakfast, beverages, meat and fish products, snacks, dairy products, frozen and canned food products, bread and bakery items, home and cleaning products, baking needs, and cooking products; office products, including writing and drawing, organizing, and printing products, as well as batteries; beauty and health care products; baby care products, such as diapering, fooding, and bath and skincare products; sweets; and electrical products. The company was founded in 2013 and is based in Dhaka, Bangladesh.

Fy!

Venture Round in 2023
Fy builds a creative and addictive mobile marketplace to shop online.

CrowdForce

Venture Round in 2023
CrowdForce is a company that operates an offline distribution network focused on market research and financial services. Founded in 2016 and headquartered in San Francisco, California, CrowdForce leverages mobile technology to facilitate the mass adoption of digital, cryptocurrency, and financial services. The company collaborates with businesses, banks, digital wallets, multinational organizations, NGOs, and government agencies to effectively reach underserved populations in various communities. By providing innovative solutions and a global agent network, CrowdForce aims to enhance access to essential services and drive engagement in financial literacy and technology adoption.

FreshKet

Venture Round in 2021
FreshKet is a integrated workflow marketplace for fresh food suppliers and restaurants.

Chaldal

Venture Round in 2021
Chaldal Limited operates an online shop for necessities in Bangladesh. It offers groceries, such as fruits and vegetables, breakfast, beverages, meat and fish products, snacks, dairy products, frozen and canned food products, bread and bakery items, home and cleaning products, baking needs, and cooking products; office products, including writing and drawing, organizing, and printing products, as well as batteries; beauty and health care products; baby care products, such as diapering, fooding, and bath and skincare products; sweets; and electrical products. The company was founded in 2013 and is based in Dhaka, Bangladesh.

FarMart

Seed Round in 2021
FarMart Service Private Limited operates an online marketplace that connects farmers who own agricultural machinery with those who need it, facilitating a pay-per-use model. Founded in 2015 and based in Gurugram, India, the company has developed a mobile app that allows farmers to order and schedule the use of agricultural machinery conveniently. Recognizing that a significant portion of Indian farmers manage small landholdings, which limits their ability to own machinery, FarMart offers a solution that enhances productivity while minimizing costs. This platform not only provides access to the latest agricultural technology but also promotes rural entrepreneurship by enabling farmers to monetize their machinery.

Brimore

Seed Round in 2020
Brimore Holding B.V. owns and operates an online retail and distribution platform. The company offers fast-moving consumer goods (FMCG). It offers detergents, perfumes, skin, canned food, upholstery, skin care, lips, spices, mixes, and beans, men wear, personal care, hair care, eyes, women wear, baby and kids wear, appliances, make up, textiles, home care, food and beverage, and wellness products. The company connects and serves manufacturers and customers. Brimore Holding B.V. was founded in 2017 and is headquartered in Cairo, Egypt.

Fy!

Seed Round in 2020
Fy builds a creative and addictive mobile marketplace to shop online.

Awfar

Seed Round in 2020
Awfar Market is the first online platform for supermarket and Grocery Stores in MENA Region, providing users with the ability to choose their favorite supermarket chain and shop for groceries, also comparing and viewing products nutrition information and picking appropriate delivery time & method of payment. Awfar Market provided the delivery service in the most safe and hygienic way through Through our Cloud Sourcing Delivery Application, Delivery Rep ( with their cars ) using our Application to pickup order and deliver to customer GPS Location, which is equipped with the required tools to keep your groceries safe, cool and fresh. - Vision Our Vision to be a leader in the e-commerce Sector In Middle east Through building a new shopping experience matching with culture of Middle East customers and satisfy their needs. - Mission: We are on a mission to virtualize the businesses around the Arab world

Bakala

Seed Round in 2020
Bakala is a Software-as-a-Service (SaaS) tool that provides Fast Moving Consumer Goods (FMCGs) companies with real-time access to analytics on market shares, distribution, pricing, promotion, and much more. With accurate and timely data, FMCGs can accordingly make better business decisions to improve their product, supply chain, distribution, and sales.

BulkWhiz

Series A in 2019
Bulkwhiz is the first hassle-free online bulk grocery shopping in the UAE, powered by the next generation artificial intelligence. It is the first local startup in its sector to develop its own proprietary AI-enabled technology that offers a personalized, simple online shopping experience for households and small businesses. Through its homegrown tech solution, Bulkwhiz delivers value and is designed to save time, money and effort for the busy working moms and dads, city dwellers and small businesses. Its one-click order offers door-to-door delivery service of branded bulk, shelf stable, household staples and office products. Carefully curating leading regional and international brands, Bulkwhiz allows shoppers to create a one-time smart and flexible shopping list that makes the arduous shopping of bulk products simple and easy.

FarMart

Series A in 2019
FarMart Service Private Limited operates an online marketplace that connects farmers who own agricultural machinery with those who need it, facilitating a pay-per-use model. Founded in 2015 and based in Gurugram, India, the company has developed a mobile app that allows farmers to order and schedule the use of agricultural machinery conveniently. Recognizing that a significant portion of Indian farmers manage small landholdings, which limits their ability to own machinery, FarMart offers a solution that enhances productivity while minimizing costs. This platform not only provides access to the latest agricultural technology but also promotes rural entrepreneurship by enabling farmers to monetize their machinery.

GoodsMart

Venture Round in 2019
GoodsMart designs and develops an mobile application software which allows users to shop groceries online. The company gathers the grocery stores in town in the application and also provides doorstep delivery. The company was founded in 2013 and is based in Cairo, Egypt.

Fy!

Seed Round in 2019
Fy builds a creative and addictive mobile marketplace to shop online.

Brimore

Seed Round in 2019
Brimore Holding B.V. owns and operates an online retail and distribution platform. The company offers fast-moving consumer goods (FMCG). It offers detergents, perfumes, skin, canned food, upholstery, skin care, lips, spices, mixes, and beans, men wear, personal care, hair care, eyes, women wear, baby and kids wear, appliances, make up, textiles, home care, food and beverage, and wellness products. The company connects and serves manufacturers and customers. Brimore Holding B.V. was founded in 2017 and is headquartered in Cairo, Egypt.

Fitco

Seed Round in 2018
Fitco is a management and retention software that helps fitness boutiques and sports centers in the growth of their business. Fitco is a management and CRM software for fitness centers and a mobile app for fitness users. The company is helping fitness centers to grow and build communities. FITCO helps companies take advantage of technology to streamline their processes and operations and make their service more efficient.

Chopp

Seed Round in 2018
Chopp Company Limited operates as an on-demand grocery shopping and delivery service company in Vietnam. It offers delivery services for various products, such as beer, confectionery and snacks, bread, personal care products, coffee, nuts, breakfast, spices and cooking oil, noodles, and mother and baby products; vegetables and fruits, canned vegetables, frozen vegetables, alcohol, salads, meat and seafood, canned seafood meat, frozen seafood meat, and ham products; and dry fruits, desserts, eggs and milk, home tools, and drinks. The company was founded in 2015 and is based in Ho Chi Minh City, Vietnam.

Foodics

Series A in 2017
Foodics is a company that provides a cloud-based restaurant management system utilizing iPad technology, designed specifically for the food service industry. Founded in 2014 and headquartered in AlKhobar, Saudi Arabia, Foodics offers a comprehensive suite of tools including a point-of-sale system, inventory management, employee scheduling, and customer loyalty programs. The platform supports both English and Arabic, catering to a diverse clientele in the Middle East, which includes restaurants, food trucks, cafes, and fast-food chains. With a focus on enhancing operational efficiency, Foodics enables its clients to manage transactions and analyze performance through its management dashboard and various add-on applications. The company has established five locations across the region and serves over a thousand customers, facilitating the processing of more than a billion orders.

CrowdForce

Seed Round in 2017
CrowdForce is a company that operates an offline distribution network focused on market research and financial services. Founded in 2016 and headquartered in San Francisco, California, CrowdForce leverages mobile technology to facilitate the mass adoption of digital, cryptocurrency, and financial services. The company collaborates with businesses, banks, digital wallets, multinational organizations, NGOs, and government agencies to effectively reach underserved populations in various communities. By providing innovative solutions and a global agent network, CrowdForce aims to enhance access to essential services and drive engagement in financial literacy and technology adoption.

ftcash

Seed Round in 2017
ftcash is one of India’s fast-growing financial technology venture, recognized by Forbes, which aims to empower micro-merchants and small businesses with the power of credit using digital payments, using only a bank account and a feature phone. ftcash uses its proprietary algorithm to understand the credit-worthiness using their transaction flow data on the ftcash payments platform along with several other data points including psychometric analysis, which can be leveraged to provide these SMEs institutional finance and recollect the money from their daily transactions. ftcash works with Banks and Financial Institutions to deploy its solution for all their SMEs. After a successful launch in India in 2015, ftcash is expanding globally. ftcash is being supported by PayPal and MasterCard to enable merchant services globally.

ftcash

Angel Round in 2017
ftcash is one of India’s fast-growing financial technology venture, recognized by Forbes, which aims to empower micro-merchants and small businesses with the power of credit using digital payments, using only a bank account and a feature phone. ftcash uses its proprietary algorithm to understand the credit-worthiness using their transaction flow data on the ftcash payments platform along with several other data points including psychometric analysis, which can be leveraged to provide these SMEs institutional finance and recollect the money from their daily transactions. ftcash works with Banks and Financial Institutions to deploy its solution for all their SMEs. After a successful launch in India in 2015, ftcash is expanding globally. ftcash is being supported by PayPal and MasterCard to enable merchant services globally.

Bfab

Seed Round in 2016
Bfab, which stands for "Be fabulous," is an online marketplace based in Kuala Lumpur, Malaysia, specializing in beauty and wellness services. The platform allows users to log in for free and easily book appointments for a variety of services, including hair, massage, spa, nail, waxing, and makeup. Bfab features an extensive list of beauty salons, enabling users to discover options in different areas while providing tools for price comparison, as well as the ability to review and rate services. The primary focus of Bfab is to offer ultimate convenience through real-time booking capabilities, making it simpler for users to access the beauty services they desire.

Fy!

Seed Round in 2016
Fy builds a creative and addictive mobile marketplace to shop online.

Boxgreen

Seed Round in 2016
boxgreen Pte. Ltd. operates a e-commerce platform that delivers healthy and natural snacks to consumers’ doorsteps and offices every month. It offers wholesome snacks in the areas of chips and pretzels, pure fruits, whole nuts, granolas, and chocolates, as well as nuts, seeds, and mixes. The company was incorporated in 2014 and is based in Singapore.

Applecrumby & Fish

Seed Round in 2016
Applecrumby & Fish is an online and offline baby store that offers various brands of baby products available both locally and internationally. The baby products are classified under the categories: bath and skincare, food and health, feeding, baby gear, diapers and potty, playroom, maternity, and school. Putto, Brush Baby, Tommee Tippee, Hot-Kid, Nordic Naturals, Annie’s Organic, Zoli, Munchkin, Avent, Clevamama, Attitude, Potette Plus, The First Years, Renova, Peaceable Kingdom, Mega Bloks, Emma-Jane, MooGoo, Stephen Joseph, and Thinkbaby are some of the brands available in Applecrumby & Fish’s stores. Applecrumby & Fish was founded in 2011 and is based in Selangor, Malaysia.

ftcash

Seed Round in 2016
ftcash is one of India’s fast-growing financial technology venture, recognized by Forbes, which aims to empower micro-merchants and small businesses with the power of credit using digital payments, using only a bank account and a feature phone. ftcash uses its proprietary algorithm to understand the credit-worthiness using their transaction flow data on the ftcash payments platform along with several other data points including psychometric analysis, which can be leveraged to provide these SMEs institutional finance and recollect the money from their daily transactions. ftcash works with Banks and Financial Institutions to deploy its solution for all their SMEs. After a successful launch in India in 2015, ftcash is expanding globally. ftcash is being supported by PayPal and MasterCard to enable merchant services globally.

KFit

Series A in 2016
KFit gets you into the best fitness studios, classes and gyms in your city. Get access to unlimited group fitness classes and activities with just one monthly membership. Transform your workouts.Never get bored. Discover new ways to move. Take as many classes per month as you’d like. Try a different studio everyday. It’s time to work out the way you want to.

Bfab

Seed Round in 2016
Bfab, which stands for "Be fabulous," is an online marketplace based in Kuala Lumpur, Malaysia, specializing in beauty and wellness services. The platform allows users to log in for free and easily book appointments for a variety of services, including hair, massage, spa, nail, waxing, and makeup. Bfab features an extensive list of beauty salons, enabling users to discover options in different areas while providing tools for price comparison, as well as the ability to review and rate services. The primary focus of Bfab is to offer ultimate convenience through real-time booking capabilities, making it simpler for users to access the beauty services they desire.

Fy!

Seed Round in 2015
Fy builds a creative and addictive mobile marketplace to shop online.

HappyFresh

Series A in 2015
HappyFresh is an online grocery platform operating in Southeast Asia, specifically in Indonesia, Malaysia, and Thailand. Founded in 2014, it enables customers to shop for a variety of grocery products from local supermarkets with ease. The company employs its own delivery fleet and staff, who are responsible for selecting and delivering fresh groceries directly to consumers' doorsteps. By partnering with established grocery stores, HappyFresh provides a convenient service that allows users to order their essential items efficiently.

Grana

Seed Round in 2015
Grana Group Limited is an ecommerce fashion startup based in Hong Kong, specializing in direct-to-consumer clothing for both men and women. Founded in 2014, the company offers a diverse range of wardrobe essentials, including T-shirts, sweaters, dresses, and various styles of jeans and chinos, all designed in-house using high-quality fabrics sourced globally. Grana aims to provide its products at honest prices by directly sourcing from garment factories, thereby minimizing unnecessary markups typically found in traditional retail. The brand ships to over 65 countries within 1-2 days and also features an offline showroom called "The Fitting Room" in Hong Kong, allowing customers to try on items before making online purchases.

KFit

Seed Round in 2015
KFit gets you into the best fitness studios, classes and gyms in your city. Get access to unlimited group fitness classes and activities with just one monthly membership. Transform your workouts.Never get bored. Discover new ways to move. Take as many classes per month as you’d like. Try a different studio everyday. It’s time to work out the way you want to.

FIGS

Seed Round in 2013
FIGS, Inc. is a healthcare apparel company that specializes in the design and production of high-quality scrubs and related medical apparel for both men and women. Founded in 2012 and based in Los Angeles, California, the company offers a variety of products including scrub tops, scrub pants, lab coats, underscrubs, outerwear, footwear, compression socks, and loungewear. FIGS markets and sells its products primarily through digital platforms, generating sales within the United States. The company is committed to providing premium medical apparel to healthcare professionals.

FMClarity

Seed Round in 2012
FMClarity has a single mission: to create simple, yet powerful, intuitive software that makes the job of managing facilities and compliance dramatically easier than anything else in the market.

FastCustomer

Seed Round in 2011
FastCustomer, Inc. offers FastCustomer, a mobile application that enables users to skip hold and talk directly with a human in customer service at various companies, including Fortune 500 companies. Its application works on iPhones and Android phones. The company was founded in 2011 and is based in Washington, District Of Columbia.