500 Global, established in 2010, is a global venture capital firm with over $2.4 billion in assets under management. Based in Mountain View, California, with offices worldwide, the firm invests in early-stage technology companies across 80+ countries. 500 Global focuses on markets where technology and innovation can drive long-term value and economic growth. The firm's investment portfolio spans diverse sectors such as biotech, fintech, internet, and consumer services, with a preference for companies generating at least $100,000 in monthly revenue. 500 Global offers a four-month accelerator program, providing startups with funding, mentorship, and connections to renowned investors. The firm has invested in over 2,800 companies, including 35 unicorns, and has a team of over 190 members based in 25 countries.
814 Mission Street, 6th Floor San Francisco, CA, 94103
Clayton Bryan
Partner
Tim Chae
Managing Partner
Shawn Chu
Principal
Itali Pedroni Collini
Director 500 Startups Brazil
Nicholas Davison
Director
Amal Dokhan
Managing Partner
Cecilia Ezquerro
Portfolio Director
Enis Hulli
General Partner, Istanbul
Eunhye Kim
Investment Associate
Khailee Ng
Managing Partner
René Lomelí Ojeda
Operations Director
Pahrada Sapprasert
Partner
Pedro Vieira Ph.D
Partner
Tony Wang
Managing Partner
Yingjie Wang
Investor
Bedy Yang
Managing Partner
Past deals in FMCG
Applecrumby & Fish
Venture Round in 2024
Applecrumby & Fish is a retail business that operates both online and offline, specializing in a diverse range of baby products available locally and internationally. Founded in 2011 and based in Selangor, Malaysia, the store categorizes its offerings into several segments, including bath and skincare, food and health, feeding, baby gear, diapers and potty, playroom, maternity, and school supplies. The company features a variety of reputable brands such as Putto, Tommee Tippee, Annie’s Organic, and Munchkin, among others. Applecrumby & Fish aims to provide customers with access to high-quality, affordable baby-care essentials, including diapers, wipes, and skincare products made from premium materials.
Calo
Venture Round in 2023
Calo is a direct-to-consumer food tech company that specializes in personalized meal subscriptions. The company’s app calculates the specific calories and macronutrients users require, delivering ready-to-eat meals tailored to their fitness goals. By matching users with chef-prepared meals, Calo ensures high-quality food that caters to busy lifestyles. The platform offers a diverse range of meal plans based on individual dietary needs, facilitated by nutritionist-approved algorithms. With a user-friendly interface, the Calo app allows users to analyze their nutritional requirements and subscribe to meal plans in under two minutes, providing a convenient solution for those seeking healthy food options delivered directly to their doorstep.
Saib
Venture Round in 2023
Saib & Co Inc., established in 2018 and based in Seoul, South Korea, specializes in designing and manufacturing plant-based latex condoms tailored to women's needs. The company also offers a range of sexual wellness and intimate hygiene products, focusing on natural, safe, and high-quality ingredients. Saib aims to normalize and redefine sexual wellness, providing a shame-free experience and promoting a healthy perspective on female sexuality.
Verofax
Seed Round in 2022
Verofax is a company that provides a comprehensive asset digitization and tracing platform aimed at enhancing productivity and compliance for businesses. Its services focus on traceability for pharmaceuticals, valuables, and food products, helping to build trust by eliminating issues related to counterfeiting, tampering, and inventory diversion. The platform includes features such as serialization and anti-counterfeiting systems, which enable organizations to securely validate transactions and protect their brands. Additionally, Verofax offers solutions for safe last-mile delivery, ensuring that products reach consumers securely and reliably. By improving traceability and compliance, Verofax aims to enhance consumer satisfaction and bolster the integrity of supply chains across various industries.
Calo
Seed Round in 2021
Calo is a direct-to-consumer food tech company that specializes in personalized meal subscriptions. The company’s app calculates the specific calories and macronutrients users require, delivering ready-to-eat meals tailored to their fitness goals. By matching users with chef-prepared meals, Calo ensures high-quality food that caters to busy lifestyles. The platform offers a diverse range of meal plans based on individual dietary needs, facilitated by nutritionist-approved algorithms. With a user-friendly interface, the Calo app allows users to analyze their nutritional requirements and subscribe to meal plans in under two minutes, providing a convenient solution for those seeking healthy food options delivered directly to their doorstep.
Freshket
Venture Round in 2021
Freshket operates a web-based platform designed to streamline the supply chain for fresh food suppliers and restaurants. It serves as an integrated marketplace where clients can efficiently find vendors and manage orders for fresh ingredients. By facilitating effortless transactions, Freshket enhances business efficiency and promotes transparency in information exchange. This approach helps clients improve profitability and effectively manage their restaurant supply needs.
Shoppa
Seed Round in 2021
Shoppa is a digital supermarket that connects consumers to farms and other suppliers.
Graviti
Seed Round in 2021
Graviti offers the products needed the most, financed for months. No credit or debit card, no initial payment, no arrears, and with credit approved immediately. It wants to make sure every family in LATAM is able to buy basic appliances for the home by offering fair and accessible financing to acquire them. The company was founded in 2019 and is based in Mexico.
Quantum Platform
Seed Round in 2021
Quantum Platform operates a business-to-business product platform that specializes in sampling solutions through data-driven processes. The company provides targeted sampling solutions by utilizing intelligent e-process integration, which focuses on active online shoppers based on specific criteria to enhance conversion rates. By collaborating with global fast-moving consumer goods companies and various exclusive online businesses, Quantum ensures that samples reach the intended audience efficiently. Additionally, the platform supports specialized targeted sampling campaigns and online sampling initiatives, leveraging data-driven models to optimize marketing efforts. Through its services, Quantum Platform aims to facilitate effective market research and product testing, ultimately helping enterprises improve their business outcomes and profitability.
Blume
Seed Round in 2020
Blume is a North Vancouver-based company founded in 2016 that specializes in developing and retailing all-natural self-care products aimed at girls during puberty. The product line includes a variety of items such as organic tampons, acne treatments, face washes, natural deodorants, and PMS oil. Additionally, Blume offers gift boxes that feature its products. The company markets its offerings through its website, providing a focused approach to addressing the unique needs of young women.
Invygo
Seed Round in 2020
Invygo is the first and largest car subscription service in the MENA region, offering consumers an all-inclusive monthly subscription model through a user-friendly mobile app. Founded in 2018 in Dubai by Eslam Hussein and Pulkit Ganjoo, Invygo enables users to access passenger vehicles without the financial burdens associated with traditional car ownership. The platform allows for customizable month-to-month subscriptions, providing flexibility for users to return or upgrade their vehicles without penalties. Additionally, Invygo supports car dealers by offering a new business model that helps them generate revenue while minimizing depreciation and operational costs. Overall, Invygo aims to create accessible mobility options with a hassle-free experience for both consumers and dealers.
Quantum Platform
Seed Round in 2020
Quantum Platform operates a business-to-business product platform that specializes in sampling solutions through data-driven processes. The company provides targeted sampling solutions by utilizing intelligent e-process integration, which focuses on active online shoppers based on specific criteria to enhance conversion rates. By collaborating with global fast-moving consumer goods companies and various exclusive online businesses, Quantum ensures that samples reach the intended audience efficiently. Additionally, the platform supports specialized targeted sampling campaigns and online sampling initiatives, leveraging data-driven models to optimize marketing efforts. Through its services, Quantum Platform aims to facilitate effective market research and product testing, ultimately helping enterprises improve their business outcomes and profitability.
Bakala
Seed Round in 2020
Bakala is a Software-as-a-Service (SaaS) tool that provides Fast Moving Consumer Goods (FMCGs) companies with real-time access to analytics on market shares, distribution, pricing, promotion, and much more. With accurate and timely data, FMCGs can accordingly make better business decisions to improve their product, supply chain, distribution, and sales.
Graviti
Seed Round in 2020
Graviti offers the products needed the most, financed for months. No credit or debit card, no initial payment, no arrears, and with credit approved immediately. It wants to make sure every family in LATAM is able to buy basic appliances for the home by offering fair and accessible financing to acquire them. The company was founded in 2019 and is based in Mexico.
Calo
Seed Round in 2019
Calo is a direct-to-consumer food tech company that specializes in personalized meal subscriptions. The company’s app calculates the specific calories and macronutrients users require, delivering ready-to-eat meals tailored to their fitness goals. By matching users with chef-prepared meals, Calo ensures high-quality food that caters to busy lifestyles. The platform offers a diverse range of meal plans based on individual dietary needs, facilitated by nutritionist-approved algorithms. With a user-friendly interface, the Calo app allows users to analyze their nutritional requirements and subscribe to meal plans in under two minutes, providing a convenient solution for those seeking healthy food options delivered directly to their doorstep.
Invygo
Pre Seed Round in 2019
Invygo is the first and largest car subscription service in the MENA region, offering consumers an all-inclusive monthly subscription model through a user-friendly mobile app. Founded in 2018 in Dubai by Eslam Hussein and Pulkit Ganjoo, Invygo enables users to access passenger vehicles without the financial burdens associated with traditional car ownership. The platform allows for customizable month-to-month subscriptions, providing flexibility for users to return or upgrade their vehicles without penalties. Additionally, Invygo supports car dealers by offering a new business model that helps them generate revenue while minimizing depreciation and operational costs. Overall, Invygo aims to create accessible mobility options with a hassle-free experience for both consumers and dealers.
Cricket One
Seed Round in 2019
Cricket One Inc. is a producer of cricket-based protein products, established in 2017 and headquartered in Ho Chi Minh City, Vietnam. The company specializes in cricket protein powder, which is utilized in a variety of food products, including sausages and mayonnaise, and is sold to bakeries and chip manufacturers in the United States and Europe. Cricket One aims to promote sustainable food sources by providing cricket meal for both human and animal consumption. Additionally, the company supports local farmers by leasing integrated container units to enhance cricket farming practices and improve livelihoods, potentially increasing their income significantly. Cricket One's approach emphasizes environmental sustainability, as it offers a protein source with a lower water and greenhouse gas footprint compared to traditional alternatives.
Saib
Seed Round in 2019
Saib & Co Inc., established in 2018 and based in Seoul, South Korea, specializes in designing and manufacturing plant-based latex condoms tailored to women's needs. The company also offers a range of sexual wellness and intimate hygiene products, focusing on natural, safe, and high-quality ingredients. Saib aims to normalize and redefine sexual wellness, providing a shame-free experience and promoting a healthy perspective on female sexuality.
GoodsMart
Venture Round in 2019
GoodsMart is a mobile application developed to facilitate online grocery shopping and delivery. Founded in 2013 and headquartered in Cairo, Egypt, the platform aggregates local grocery stores, allowing users to purchase groceries, personal care, and home care products conveniently. GoodsMart aims to provide premium products while ensuring timely delivery, with options for next-day drop-off. The service is designed to help consumers streamline their daily errands, enjoy fresh products, and save money by bringing essential items directly to their homes.
Cricket One
Seed Round in 2019
Cricket One Inc. is a producer of cricket-based protein products, established in 2017 and headquartered in Ho Chi Minh City, Vietnam. The company specializes in cricket protein powder, which is utilized in a variety of food products, including sausages and mayonnaise, and is sold to bakeries and chip manufacturers in the United States and Europe. Cricket One aims to promote sustainable food sources by providing cricket meal for both human and animal consumption. Additionally, the company supports local farmers by leasing integrated container units to enhance cricket farming practices and improve livelihoods, potentially increasing their income significantly. Cricket One's approach emphasizes environmental sustainability, as it offers a protein source with a lower water and greenhouse gas footprint compared to traditional alternatives.
Graviti
Pre Seed Round in 2019
Graviti offers the products needed the most, financed for months. No credit or debit card, no initial payment, no arrears, and with credit approved immediately. It wants to make sure every family in LATAM is able to buy basic appliances for the home by offering fair and accessible financing to acquire them. The company was founded in 2019 and is based in Mexico.
Goldbelly
Series B in 2018
Goldbelly is an online platform that specializes in connecting consumers with local food makers and artisans across the United States. The company operates a marketplace that features a diverse range of iconic and regional foods, allowing customers to order specialty items from various cuisines. Goldbelly provides logistical support by supplying packaging and cold packs for shipping, enabling restaurants and food creators to deliver their products directly to consumers’ doorsteps. By facilitating this connection, Goldbelly helps small businesses expand their reach and increase revenue, making artisan foods accessible to a wider audience.
CARS24
Series C in 2018
CARS24 Services Pvt. Ltd. is a company based in Gurugram, India, specializing in the buying and selling of used cars. Founded in 2015, CARS24 operates as a subsidiary of Global Car Group and has developed a tech-enabled marketplace that transforms the process of selling pre-owned vehicles. The company offers car inspection and valuation services, utilizing an AI-driven pricing algorithm to provide accurate market and appraisal prices. This innovative approach facilitates secure and efficient transactions, enabling car owners to sell their vehicles at fair prices through a network of channel partners across various cities in India. Additionally, CARS24 offers vehicle lending products, expanding its services within the automotive finance sector.
Prodsmart
Seed Round in 2017
Prodsmart, Informática, Lda. is a software development company based in Lisbon, Portugal, specializing in analytics and optimization solutions for manufacturing assembly lines and job shops. Founded in 2013, the company offers a real-time tracking system that helps factories transition to a digital smart factory model by eliminating paperwork and collecting data via smartphones on the shop floor. Its software provides various functionalities, including shop floor management, real-time dashboards, planning and scheduling, product traceability, inventory management, and custom reporting, all accessible remotely. Prodsmart serves a diverse range of industries, such as automotive, construction, electronics, food and beverage, and textiles, among others. Notable clients include Componor, Mitsubishi, and Alualpha, reflecting the company's significant presence in the manufacturing sector.
Blume
Angel Round in 2017
Blume is a North Vancouver-based company founded in 2016 that specializes in developing and retailing all-natural self-care products aimed at girls during puberty. The product line includes a variety of items such as organic tampons, acne treatments, face washes, natural deodorants, and PMS oil. Additionally, Blume offers gift boxes that feature its products. The company markets its offerings through its website, providing a focused approach to addressing the unique needs of young women.
Goldbelly
Series A in 2017
Goldbelly is an online platform that specializes in connecting consumers with local food makers and artisans across the United States. The company operates a marketplace that features a diverse range of iconic and regional foods, allowing customers to order specialty items from various cuisines. Goldbelly provides logistical support by supplying packaging and cold packs for shipping, enabling restaurants and food creators to deliver their products directly to consumers’ doorsteps. By facilitating this connection, Goldbelly helps small businesses expand their reach and increase revenue, making artisan foods accessible to a wider audience.
SureGroup
Seed Round in 2016
Commerce in Africa is deeply facilitated by cash, but cash-based transactions are expensive, unsafe, and difficult to track. Suregifts identified an opportunity to take advantage of the growth and adoption of the internet and all things digital in Africa by creating a simple, yet safe alternative currency to be utilised for specific purposes; Vouchers. At the core of what SureGifts does, is selling and maintaining an inventory of vouchers, which can be exchanged between two or more parties, and spent at a closed but extensive network of merchants across Africa for a near-unlimited assortment of goods and services.
Boxgreen
Seed Round in 2016
BoxGreen is an e-commerce subscription service based in Singapore that specializes in curating and delivering a selection of natural snacks. Founded in 2014, the company offers a variety of 20 snack options, all made with wholesome ingredients and free from artificial flavoring and coloring. BoxGreen aims to provide consumers with nutritious snacks that support a healthy lifestyle, delivering them directly to offices or doorsteps on a monthly basis. The service focuses on making it easy for individuals to enjoy healthy snacking without compromising their well-being.
Applecrumby & Fish
Seed Round in 2016
Applecrumby & Fish is a retail business that operates both online and offline, specializing in a diverse range of baby products available locally and internationally. Founded in 2011 and based in Selangor, Malaysia, the store categorizes its offerings into several segments, including bath and skincare, food and health, feeding, baby gear, diapers and potty, playroom, maternity, and school supplies. The company features a variety of reputable brands such as Putto, Tommee Tippee, Annie’s Organic, and Munchkin, among others. Applecrumby & Fish aims to provide customers with access to high-quality, affordable baby-care essentials, including diapers, wipes, and skincare products made from premium materials.
Tuckernuck
Series A in 2015
TuckerNuck, Inc. is an online retail platform that specializes in apparel and lifestyle products reflecting a classic American aesthetic. Founded in 2010 and based in Washington, D.C., the company offers a diverse range of products for women, men, and children, including clothing, accessories, and home décor. Its inventory features items such as tops, dresses, outerwear, jewelry, and activewear for women, while men can find polos, sport coats, and footwear. Additionally, TuckerNuck provides children's clothing and a variety of home goods, from barware to organizing products. The company aims to deliver a curated shopping experience that blends new, emerging brands with established names, appealing to customers who appreciate timeless style and quality. TuckerNuck serves a wide customer base across the United States, making it a go-to destination for those seeking a blend of tradition and modernity in their lifestyle products.
Prayas Analytics
Seed Round in 2015
Prayas Analytics Inc. is a Pennsylvania-based company that provides a cloud-based analytics solution specifically designed for brick-and-mortar retailers. By utilizing existing surveillance footage, it quantifies various operational metrics, such as queue length, service speed, and customer abandonment rates. This data allows retailers to optimize labor costs, assess staff performance, and implement A/B testing similar to eCommerce practices, thus facilitating ongoing operational improvements. The company serves a range of clients, including notable retailers and Fortune 200 companies, and offers tailored services to meet the specific needs of large clients. Prayas Analytics has been recognized in various industry publications and is backed by Y Combinator.
Sonoma
Venture Round in 2015
Sonoma is an online marketplace based in São Paulo, Brazil, that specializes in delivering high-quality food and beverages, including a focus on wine sales. Founded in 2012, the company initially operated as a leading e-commerce platform for wines until 2016. In 2018, it evolved into a broader marketplace connecting local farmers and artisanal producers with consumers seeking curated products and immediate delivery. By leveraging marketplace dynamics, Sonoma facilitates seller fulfillment and financing, aiming to enhance digital distribution within the Latin American quality food and beverage sector.
Love With Food
Seed Round in 2014
Love With Food operates an online subscription platform that focuses on delivering healthier snack options, including organic, all-natural, and gluten-free products, directly to consumers. Targeting primarily female consumers aged 25 to 45, the platform allows users to explore new snacks through a monthly subscription service that includes free home delivery and no cancellation fees. In addition to providing a diverse range of snack choices, Love With Food also serves as a marketing platform that collects valuable product intelligence data for consumer food brands. This data helps brands effectively reach their target audience while significantly reducing marketing and research costs. The company has partnered with notable brands such as General Mills, Nestle, and Lindt Chocolates. A distinctive aspect of Love With Food's mission is its commitment to social responsibility; for every snack box delivered, the company donates a meal to feed a hungry child in America, having contributed over 250,000 meals to date.
Goldbelly
Seed Round in 2013
Goldbelly is an online platform that specializes in connecting consumers with local food makers and artisans across the United States. The company operates a marketplace that features a diverse range of iconic and regional foods, allowing customers to order specialty items from various cuisines. Goldbelly provides logistical support by supplying packaging and cold packs for shipping, enabling restaurants and food creators to deliver their products directly to consumers’ doorsteps. By facilitating this connection, Goldbelly helps small businesses expand their reach and increase revenue, making artisan foods accessible to a wider audience.
Sonoma
Angel Round in 2013
Sonoma is an online marketplace based in São Paulo, Brazil, that specializes in delivering high-quality food and beverages, including a focus on wine sales. Founded in 2012, the company initially operated as a leading e-commerce platform for wines until 2016. In 2018, it evolved into a broader marketplace connecting local farmers and artisanal producers with consumers seeking curated products and immediate delivery. By leveraging marketplace dynamics, Sonoma facilitates seller fulfillment and financing, aiming to enhance digital distribution within the Latin American quality food and beverage sector.
Love With Food
Seed Round in 2012
Love With Food operates an online subscription platform that focuses on delivering healthier snack options, including organic, all-natural, and gluten-free products, directly to consumers. Targeting primarily female consumers aged 25 to 45, the platform allows users to explore new snacks through a monthly subscription service that includes free home delivery and no cancellation fees. In addition to providing a diverse range of snack choices, Love With Food also serves as a marketing platform that collects valuable product intelligence data for consumer food brands. This data helps brands effectively reach their target audience while significantly reducing marketing and research costs. The company has partnered with notable brands such as General Mills, Nestle, and Lindt Chocolates. A distinctive aspect of Love With Food's mission is its commitment to social responsibility; for every snack box delivered, the company donates a meal to feed a hungry child in America, having contributed over 250,000 meals to date.
Tuckernuck
Seed Round in 2012
TuckerNuck, Inc. is an online retail platform that specializes in apparel and lifestyle products reflecting a classic American aesthetic. Founded in 2010 and based in Washington, D.C., the company offers a diverse range of products for women, men, and children, including clothing, accessories, and home décor. Its inventory features items such as tops, dresses, outerwear, jewelry, and activewear for women, while men can find polos, sport coats, and footwear. Additionally, TuckerNuck provides children's clothing and a variety of home goods, from barware to organizing products. The company aims to deliver a curated shopping experience that blends new, emerging brands with established names, appealing to customers who appreciate timeless style and quality. TuckerNuck serves a wide customer base across the United States, making it a go-to destination for those seeking a blend of tradition and modernity in their lifestyle products.
Love With Food
Seed Round in 2011
Love With Food operates an online subscription platform that focuses on delivering healthier snack options, including organic, all-natural, and gluten-free products, directly to consumers. Targeting primarily female consumers aged 25 to 45, the platform allows users to explore new snacks through a monthly subscription service that includes free home delivery and no cancellation fees. In addition to providing a diverse range of snack choices, Love With Food also serves as a marketing platform that collects valuable product intelligence data for consumer food brands. This data helps brands effectively reach their target audience while significantly reducing marketing and research costs. The company has partnered with notable brands such as General Mills, Nestle, and Lindt Chocolates. A distinctive aspect of Love With Food's mission is its commitment to social responsibility; for every snack box delivered, the company donates a meal to feed a hungry child in America, having contributed over 250,000 meals to date.
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