Insider is a growth management platform that assists digital marketers in enhancing their customer engagement throughout the marketing funnel, from acquisition to retention and revenue generation. The platform utilizes real-time predictive segmentation powered by artificial intelligence and machine learning, enabling marketers to create personalized customer journeys across various channels, including web, mobile apps, and advertising. Designed for ease of implementation, Insider's unified data layer eliminates the need for complex integrations, allowing marketers to focus on driving growth without inefficiencies. The company aims to optimize marketing effectiveness by improving return on ad spend, driving conversions, and facilitating product discovery. Founded in 2012 and headquartered in Singapore, Insider has expanded its presence globally with offices in multiple cities, including London, Tokyo, and Dubai. The company has received recognition for its innovative solutions and leadership, including listings in prestigious startup rankings.