Kimola is a data analytics company specializing in understanding human behavior through its innovative platforms. Launched in 2018, Kimola Analytics offers audience-specific trends and lifestyle insights by employing an artificial intelligence engine to anonymously profile consumers. This enables marketers to enhance their strategies, optimize media buying, and improve return on investment. Additionally, Kimola Cognitive, a machine learning platform, assists in auto-classifying various forms of social listening data, including interview scripts and customer feedback. Founded in 2014 at the Microsoft Innovation Center, Kimola has evolved into a resource for global corporations aiming to ground their strategies in sectors such as communications, sales, and marketing. The company combines technology with social sciences to deliver comprehensive insights into consumer behavior.