Vertical Finance

Vertical Finance specializes in creating rewards programs aimed at enhancing consumer experiences through their passions. The company offers a card reward platform that connects customers' payments to their interests, particularly focusing on boutique merchants. One of their notable programs, the Grand Reserve, caters specifically to wine enthusiasts, rewarding consumers for purchases made at wineries, wine clubs, and wine shops. By providing insights into customer behaviors and preferences, Vertical Finance enables businesses to foster deeper relationships with their clientele, encouraging frequent shopping and larger purchases with tailored rewards.