Mintel

Pathmatics, Inc. is a digital advertising intelligence platform that serves advertisers, agencies, publishers, and ad technology providers. Founded in 2009 and located in Santa Monica, California, the company offers a comprehensive suite of data covering display, social, video, mobile, and native advertising. Its Pathsource technology identifies participants in the ad serving process, providing insights into ad performance for brands, their competitors, and entire industries. This data allows users to optimize their media and marketing strategies, minimize budget waste, and anticipate competitive movements. Pathmatics' analytics power offerings for major companies like Nielsen and Kantar Media, and its insights are utilized by agencies such as Mindshare and Mediacom. Initially known as Adomic, Inc., the company rebranded to Pathmatics in 2015.