Vitality Capital

Sampler is a company that specializes in digital product sampling services for consumer-packaged goods brands across various categories. It offers a self-serve platform that allows brands to deliver physical samples to precisely targeted consumers. By providing a comprehensive solution, Sampler enables brands to obtain valuable consumer feedback and demographic insights, enhancing the effectiveness of product trials. The company's services facilitate the capture of both demographic and behavioral data on every sample distributed, allowing businesses to gain a deeper understanding of consumer preferences and analytics. This targeted approach helps increase trial success rates and improves conversion rates for brands.

Luminari Talent Inc. is a career management platform dedicated to Chartered Professional Accountants (CPAs) and CPA candidates in Canada. Established in 2016 and headquartered in Toronto, the company operates an online job portal that aggregates job opportunities for both candidates and employers. Luminari offers a comprehensive suite of services designed to facilitate the professional development of CPAs, including job listings, continuing professional development (CPD) resources, mentorship programs, and various networking events. The platform has supported thousands of Canadian CPAs in advancing their careers. Luminari collaborates with several notable organizations, including Xero, CPA Ontario, and CIBC, to enhance the accounting profession and provide valuable resources to its users.

Abacus Agency is a digital marketing agency founded in 2016 and headquartered in Toronto, Canada, with additional offices in London and Los Angeles. The agency specializes in performance-driven marketing, particularly through Facebook ads, leveraging ad technology and marketing data to assist businesses in achieving their growth objectives. Abacus focuses on developing scalable, predictable, and repeatable advertising programs tailored for a diverse clientele, ranging from Fortune 500 companies to small and medium-sized businesses. With a commitment to data-driven strategies, Abacus serves clients both in Canada and internationally, aiming to enhance their marketing effectiveness and overall business growth.

MediSeen Inc. is a healthcare service provider based in North York, Canada, specializing in home care through a cloud-based digital platform. Founded in 2016, the company enables a wide range of healthcare professionals, including physicians, physiotherapists, psychologists, and nurses, to deliver care directly to patients' homes or through virtual appointments. MediSeen's user-friendly software allows patients to easily browse and book services from various health and wellness providers, ensuring more accessible and affordable care options. By facilitating both in-home and mobile healthcare services, MediSeen enhances the ability of practitioners to reach their communities effectively, thereby improving overall patient care.

Loyalty Markets, based in Ontario, Canada, specializes in providing workplace refreshment solutions. They operate micro-markets, office coffee services, vending machines, and pantry services, offering a diverse range of food and beverage options, including locally sourced, healthy choices. Their aim is to enhance workplace productivity, employee satisfaction, and company culture by delivering an engaging retail experience.

ShipFusion develops ecommerce fulfillment and inventory management software designed to provide retailers with a tailored solution for managing multiple locations. The platform supports cycle counting, stock reports, product categorization, and comprehensive stock control, helping retailers improve cash flow, gain visibility into inventory, and reduce spoilage, while the service component reinforces reliable fulfillment through strong customer support.

Vantage Analytics is a developer of a retail marketing platform that leverages predictive analytics, machine learning, and artificial intelligence to enhance consumer engagement throughout the purchasing journey. The platform provides an accessible interface for online business managers, enabling them to easily import and export data from common online services such as shopping carts and web analytics. It facilitates targeted marketing campaigns across various channels, including email and social media platforms, while allowing users to monitor and optimize campaign performance in real-time. By acting as a secure intermediary that connects retailers with real-time shopper intent data, Vantage enables businesses to gain a comprehensive understanding of shopper behavior, ultimately leading to increased site traffic, higher conversion rates, and larger transaction sizes. The service is offered on a software-as-a-service basis, allowing users to pay only for the features they need, with additional capabilities available as required.

Omatic Software is a software company that builds data integration and management solutions for nonprofit organizations and related sectors. Its offerings cover data import, deduplication, segmentation for direct marketing, event management, and automated affinity and engagement scoring, along with tools to streamline fundraising, accounting, and reporting. The company provides platforms that connect nonprofit applications with core systems to improve data quality, financial visibility, and fundraising effectiveness. Its solutions include ImportOmatic and MailOmatic for schools and accounting, as well as related integration and support services. Based in North Charleston, South Carolina, Omatic serves clients worldwide.

ShipFusion develops ecommerce fulfillment and inventory management software designed to provide retailers with a tailored solution for managing multiple locations. The platform supports cycle counting, stock reports, product categorization, and comprehensive stock control, helping retailers improve cash flow, gain visibility into inventory, and reduce spoilage, while the service component reinforces reliable fulfillment through strong customer support.