WPP

WPP is a leading creative transformation company headquartered in the United Kingdom, recognized as the world's largest advertising holding company by annual revenue. The firm specializes in delivering transformative ideas and outcomes for its clients through a comprehensive range of services that encompass traditional and digital advertising, public relations, and consulting. With a significant portion of its revenue generated from more developed markets, including North America, the UK, and Western Europe, WPP leverages an integrated approach that combines communications, experience, commerce, and technology to meet the evolving needs of its clients globally.

David Mayo

CEO, Bates CHI and Partners

Mark Read

CEO, Board Member and Member of the Executive Committee

131 past transactions

InfoSum

Acquisition in 2025
InfoSum is a company that has developed a decentralized data platform aimed at facilitating collaboration among advertisers, media owners, data providers, and advertising technology firms while prioritizing customer privacy. Founded in 2016 and headquartered in Basingstoke, Hampshire, InfoSum's platform allows multiple parties to connect and utilize customer data without the need for data to be transferred or pooled. This innovative approach enhances data collaboration by ensuring that the underlying data remains secure and protected from exposure or misuse. By leveraging patented, non-movement data technology, InfoSum helps organizations unlock the potential of their customer data, ultimately enabling them to improve customer experiences while maintaining a strong focus on privacy.

Stability AI

Corporate Round in 2025
Stability AI is an artificial intelligence startup focused on creating open AI tools for visual art and various media types, including images, video, 3D, and audio. The company specializes in developing AI models that convert text inputs into images and other media formats, leveraging collective intelligence and advanced technology. Stability AI also aims to address enterprise-level needs and promotes collaboration within a global community of experts and partners, fostering the development of innovative AI solutions. By prioritizing open models, the company supports a diverse range of applications and encourages participation in the evolution of artificial intelligence.

New Commercial Arts

Acquisition in 2024
New Commercial Arts is a creative and customer experience agency firm.

Anzu.io

Series B in 2023
Anzu.io, Inc. is an advertising technology company that specializes in integrating brand advertisements into digital gaming environments, including mobile, PC, console, and the metaverse. Founded in 2017 and headquartered in Tel Aviv, with an office in Berlin, Anzu provides a non-disruptive in-game advertising solution that enhances player experience while enabling advertisers to connect with their target audiences programmatically. The company utilizes a patented 3D ad tracking engine to measure ad viewability in games, ensuring compliance with industry standards. Anzu's platform supports various game engines and offers developers a full-suite ad monetization solution that allows for seamless ad placements, thereby generating consistent revenue. The company has garnered support from prominent investors such as Sony Innovation Fund, NBCUniversal, and PayPal Ventures, as it strives to improve the advertising landscape for brands, developers, and gamers alike.

Majority

Corporate Round in 2023
Majority is a marketing and consulting agency based in Atlanta, Georgia, focused on leveraging diversity as a competitive advantage to drive disruptive creativity. The agency aims to normalize diverse representation in creative industries, recognizing that this diversity not only fosters innovation but also moves culture and products. Majority emphasizes its roots in Atlanta, a city where local culture significantly influences global trends, particularly within Black culture. The agency provides a range of services including advertising, strategic planning, digital solutions, branded entertainment, design, product innovation, and experiences that resonate with diverse lived experiences. Majority's mission transcends traditional advertising, seeking to ignite cultural disruption and ensure that the best ideas prevail, regardless of the medium.

amp sound branding

Acquisition in 2023
amp sound branding create sonic identities that amplify a brand’s essence and strengthen its connection to target audiences at every touchpoint, from music in audio-visual productions, sound in brand spaces and product interfaces to brand voices.

Diff Agency

Acquisition in 2022
Diff is a full-service eCommerce agency shaping the future of retail. As one of the longest-standing ShopifyPlus partners, Diff has built the platform's most innovative and complex stores. Diff experts create modern solutions that streamline operations and connect retailers with customers.

PulPac

Venture Round in 2022
PulPac is a Swedish company that specializes in manufacturing dry-molded fiber packaging, offering a sustainable alternative to single-use plastics. By developing innovative technology, PulPac aims to provide low-cost, high-performance fiber-based packaging solutions for various industries. The company's approach enables brands to transition away from plastic products, addressing environmental concerns while maintaining cost-competitiveness. Through its focus on cellulose molding, PulPac positions itself as a viable and responsible choice for companies seeking to adopt more sustainable packaging practices globally.

Passport Brand Design

Acquisition in 2022
Passport Brand Design is a company that specializes in branding and marketing services aimed at enhancing the brand reach of its clients. The firm offers a range of services, including retail marketing, digital marketing, brand planning, digital campaigns, and asset development. Through these services, Passport Brand Design helps businesses effectively connect with their target audiences and strengthen their market presence.

Anzu.io

Series B in 2022
Anzu.io, Inc. is an advertising technology company that specializes in integrating brand advertisements into digital gaming environments, including mobile, PC, console, and the metaverse. Founded in 2017 and headquartered in Tel Aviv, with an office in Berlin, Anzu provides a non-disruptive in-game advertising solution that enhances player experience while enabling advertisers to connect with their target audiences programmatically. The company utilizes a patented 3D ad tracking engine to measure ad viewability in games, ensuring compliance with industry standards. Anzu's platform supports various game engines and offers developers a full-suite ad monetization solution that allows for seamless ad placements, thereby generating consistent revenue. The company has garnered support from prominent investors such as Sony Innovation Fund, NBCUniversal, and PayPal Ventures, as it strives to improve the advertising landscape for brands, developers, and gamers alike.

Village Marketing

Acquisition in 2022
Village Marketing is a creative influencer marketing agency that specializes in building brands within a social media and mobile-focused environment. The company offers a range of services, including social media marketing, influencer marketing, affiliate marketing, content usage management, and content production. By leveraging influencers, Village Marketing aims to help clients effectively enhance their brand presence and engagement in the digital landscape.

PulPac

Venture Round in 2021
PulPac is a Swedish company that specializes in manufacturing dry-molded fiber packaging, offering a sustainable alternative to single-use plastics. By developing innovative technology, PulPac aims to provide low-cost, high-performance fiber-based packaging solutions for various industries. The company's approach enables brands to transition away from plastic products, addressing environmental concerns while maintaining cost-competitiveness. Through its focus on cellulose molding, PulPac positions itself as a viable and responsible choice for companies seeking to adopt more sustainable packaging practices globally.

Satalia

Acquisition in 2021
The SolveEngine is designed for solving any type of problem enabling you to do things with your business you could previously only dream about. Use the one-stop-source for state of the art optimisation algorithms and you can get immediate access to cutting edge technologies to solve even the hardest problems. Innovative algorithms are produced in academia yet rarely reach industry. The pace of change means that most planning and optimisation software is ageing and outdated. Their optimisation solutions are available “as-a-service” on demand, or on-premise, as a hybrid cloud or as a standalone solution – whatever suits your individual needs. They take the complexity out of solving optimisation problems, delivering real-world efficiencies and real-time improvements to increase your competitiveness. Companies use Satalia to solve their most challenging optimisation problems in Telecommunications, Financial services, System design and Drug discovery.

DTI Digital

Acquisition in 2021
DTI Digital is a Brazilian digital innovation and software engineering company.

Anzu.io

Series B in 2021
Anzu.io, Inc. is an advertising technology company that specializes in integrating brand advertisements into digital gaming environments, including mobile, PC, console, and the metaverse. Founded in 2017 and headquartered in Tel Aviv, with an office in Berlin, Anzu provides a non-disruptive in-game advertising solution that enhances player experience while enabling advertisers to connect with their target audiences programmatically. The company utilizes a patented 3D ad tracking engine to measure ad viewability in games, ensuring compliance with industry standards. Anzu's platform supports various game engines and offers developers a full-suite ad monetization solution that allows for seamless ad placements, thereby generating consistent revenue. The company has garnered support from prominent investors such as Sony Innovation Fund, NBCUniversal, and PayPal Ventures, as it strives to improve the advertising landscape for brands, developers, and gamers alike.

Makers

Seed Round in 2020
Makers is a platform that connects individuals and brands to future markets. They assist big businesses in getting out of their comfort zones and thinking in new ways to solve their most difficult issues.

Anzu.io

Series A in 2019
Anzu.io, Inc. is an advertising technology company that specializes in integrating brand advertisements into digital gaming environments, including mobile, PC, console, and the metaverse. Founded in 2017 and headquartered in Tel Aviv, with an office in Berlin, Anzu provides a non-disruptive in-game advertising solution that enhances player experience while enabling advertisers to connect with their target audiences programmatically. The company utilizes a patented 3D ad tracking engine to measure ad viewability in games, ensuring compliance with industry standards. Anzu's platform supports various game engines and offers developers a full-suite ad monetization solution that allows for seamless ad placements, thereby generating consistent revenue. The company has garnered support from prominent investors such as Sony Innovation Fund, NBCUniversal, and PayPal Ventures, as it strives to improve the advertising landscape for brands, developers, and gamers alike.
We scan the world with fresh eyes, seeing what others can’t, transforming and recreating what our minds draw.

mitú

Series D in 2018
mitú connect brands, content buyers, and creators to Latino youth in America. It is a home away from home for Latinos in the U.S. They are young, edgy, smart, loud, funny, relevant, proud, and united.They are what it means to be Latino.

PulPac

Venture Round in 2018
PulPac is a Swedish company that specializes in manufacturing dry-molded fiber packaging, offering a sustainable alternative to single-use plastics. By developing innovative technology, PulPac aims to provide low-cost, high-performance fiber-based packaging solutions for various industries. The company's approach enables brands to transition away from plastic products, addressing environmental concerns while maintaining cost-competitiveness. Through its focus on cellulose molding, PulPac positions itself as a viable and responsible choice for companies seeking to adopt more sustainable packaging practices globally.

Bomtempo, Anahory e Ralha

Acquisition in 2018
BAR, an independent creative agency.

Gimlet

Series B in 2017
Gimlet Media Inc. is a digital media company founded in 2014 and headquartered in Brooklyn, New York. The company specializes in producing narrative podcasts, focusing on delivering high-quality audio storytelling that engages listeners and fosters understanding of various topics. Gimlet's platform allows users to share, subscribe to, and download podcasts, enhancing accessibility and audience engagement. In 2019, Gimlet became a subsidiary of Spotify Technology S.A., further expanding its reach within the digital media landscape. Through its innovative approach, Gimlet aims to help clients convey compelling narratives while broadening their brand visibility.

Design Bridge

Acquisition in 2017
Design Bridge Limited is a renowned brand design agency specializing in brand design and advertising services to help companies effectively reach a wide audience. Established in 1986 and based in London, with additional offices in Amsterdam, Singapore, and New York, the agency provides a range of services including story writing, brand positioning, marketing strategy formulation, and content development. Its diverse clientele features notable brands such as Hellmann’s, Guinness, Fortnum & Mason, and Dulux. Design Bridge aims to assist businesses across various sectors, including e-commerce, healthcare, and consumer products, in enhancing their brand presence and achieving strategic marketing goals. The company was formerly known as The Design Bridge U.K. Limited before rebranding in 1994 and currently operates as a subsidiary of WPP plc.

Within (VR/AR)

Series B in 2017
Within is the premier destination for innovative, entertaining, and informative story-based virtual reality and augmented reality. We bring together the best immersive experiences from the world's finest VR/AR creators—from gripping tales set in worlds of pure imagination to documentaries taking you further inside the news than ever before. Within supports all major headsets, including Oculus Quest, Rift, HTC Vive, Sony PlayStation VR, and Samsung Gear VR. To get started experiencing our ever-growing roster of content, just download our app for iPhone or Android today.

Thjnk

Acquisition in 2017
Thjnk AG is an independent creative agency group based in Hamburg, Germany, founded in 2012. The agency operates multiple offices in Berlin, Munich, Dusseldorf, Zurich, and New York. Thjnk provides a range of advertising services, focusing on strategic brand positioning and integrated communication concepts. Its diverse client portfolio includes notable brands such as McDonald’s, adidas, GlaxoSmithKline, Haribo, Paulaner, and Audi. Recognized as one of the top three agencies in Germany, Thjnk aims to deliver measurably effective communication solutions that contribute to sustainable business growth.

88rising

Funding Round in 2017
88rising is a multi-platform digital media company that focuses on content about Asia and Asian culture. To date, 88rising has produced over 500 hours of original content that has generated over 80 million total video views on Facebook and YouTube. More than half of 88rising’s 16-34-year-old viewers are in the Asia Pacific region.

Kazoo

Series A in 2017
Kazoo is an all-in-one Employee Experience platform that combines recognition, performance, and engagement in one powerful solution. By bringing together Real-time Recognition & Rewards, Continuous Performance Management, and Employee Engagement Surveys, Kazoo’s employee-first solution enables companies to build purpose-driven cultures while increasing productivity, retention, and revenue. With over 600 global customers, the Kazoo platform puts actionable analytics in the hands of business leaders, connecting them to what really matters. Kazoo is when work is working.

Civis Analytics

Series A in 2016
Civis Analytics, Inc. is a data science software company that empowers organizations to make data-driven decisions. Founded in 2013 and based in Chicago, Illinois, Civis offers a range of tools designed to enhance data analysis and audience engagement. Its Civis platform provides predictive analytics capabilities, facilitating end-to-end data science workflows. Key offerings include the Community Outreach and Engagement Hub, which assists government and nonprofit teams in effectively reaching and influencing their target audiences, and the Census Intelligence Center, a resource for supporting census efforts. Additionally, the company features tools such as the Audience Center for customer targeting, Creative Focus for message testing, and Civis Media Optimizer for optimizing TV advertising strategies. Civis Analytics also delivers consumer insights, market research, and data science consulting services, helping clients leverage data to gain a competitive edge in their operations.

Pep LLC

Acquisition in 2016
Promotion Execution Partners, LLC ("PEP"), a project management and procurement company that oversees shopper marketing promotions for clients, in the US.

Ingage

Funding Round in 2016
Ingage offers a suite of tools that help sales teams create, customize and deliver branded sales content that boosts engagement at every stage of the sales process. Teams can quickly Create a new presentation or import an existing PPTX file; Share from any mobile device allowing users to capture attention by leveraging touchable images, videos, product specs and branding, and ensure all elements are up-to-date and easily accessible; and Measure to understand if content is being viewed, how many times and by what people, and adapt the content for better results.

CONEXANCE MD

Acquisition in 2016
CONEXANCE MD focuses on direct marketing and the development of shared databases, particularly for distance selling and electronic commerce. The company is known for creating the first dedicated shared database aimed at enhancing marketing efforts in these sectors. By facilitating efficient access to targeted consumer data, CONEXANCE MD enables businesses to optimize their marketing strategies and improve their outreach to potential customers.

dBOD

Acquisition in 2016
dBOD is a full-service agency specialising in packaging design, corporate design, digital media and retail design. dBOD employs 38 people at its headquarters in Amsterdam and an office in Shanghai.

CMI Media

Acquisition in 2016
About CMI/Compas: Well-known as a media planning and buying organization for healthcare clients, sister agencies CMI Media, LLC (CMI) and Compas, Inc. together form the indispensable strategic marketing partner to the world’s game-changers in health, offering guidance at every level of marketing. CMI/Compas focuses on core service offerings of Media, Innovation, Customer Insights, Technology, and Buying. CMI/Compas is laser-focused on helping clients move the promotional needle. CMI/Compas has offices in Philadelphia; King of Prussia, PA; Pennsauken, NJ; and New York.

comScore

Post in 2015
comScore, Inc. is an information and analytics company that specializes in measuring audiences, consumer behavior, and advertising across various media platforms globally. The company provides a range of ratings and planning products, including Media Metrix and Mobile Metrix for measuring website and app usage, Video Metrix for assessing digital video consumption alongside TV metrics, and Plan Metrix for understanding consumer lifestyles. Additionally, it offers validated Campaign Essentials (vCE) to ensure digital ad visibility and audience targeting, as well as Campaign Ratings for comprehensive campaign evaluation across platforms. Its services also include TV Essentials, StationView Essentials, and OnDemand Essentials, which analyze viewing patterns and transactional data. Furthermore, comScore delivers analytics for the film industry, measuring movie viewership and box office performance in real-time. Founded in 1999 and based in Reston, Virginia, comScore combines extensive digital, TV, and movie intelligence, helping over 3,200 clients worldwide optimize their advertising efforts and audience engagement.

Medialets

Acquisition in 2015
Medialets is the creator of Servo the only technology that helps marketers manage and measure the complete ROI of mobile ad campaigns. Servo is also the only buy-side mobile ad server to receive Media Rating Council (MRC) accreditation for display impressions and clicks and it's the only ad serving platform that comprehensively delivers, accurately measures, fully attribute, and instantly optimizes the ROI of every impression across all creative types, everywhere in mobile. Partnered with all five of the top five agency holding groups including Publicis, Omnicom, and Interpublic, Medialets’ Servo supports clients like P&G, American Express, Toyota, HBO, and other global brands. Founded in 2008 and is headquartered in New York City with offices in London, Chicago, and Los Angeles.

Ootworld

Acquisition in 2015
Digital Agency

Clarus Digital

Acquisition in 2014
Clarus Digital S.A. de C.V. provides full-service digital marketing services and media buying capabilities to its clients.

Quirk

Acquisition in 2014
Quirk was founded in February 2010, to facilitate the translation of real-world connections to a rapidly growing number of social networks. Quirk gives users not only the ability to collect their entire online presence in one profile, but also the power to control what aspects of their online identity to share with new contacts. Quirks emphasis on connections extends beyond person to person. Social networking has given new life to customer relations. Quirk makes those connections easy, to the benefit of both businesses and consumers.

Twist Image

Acquisition in 2014
Twist Image is a digital marketing agency known for its extensive experience in assisting major brands to capitalize on significant opportunities. With over ten years of industry expertise, the agency offers a comprehensive range of digital marketing services. It specializes in creating fully integrated marketing platforms and campaigns that encompass social media, mobile strategies, interactive experiences, and content creation. Twist Image has established itself as a capable partner for sophisticated marketers seeking to enhance their digital presence and effectiveness.

XMKT Group

Acquisition in 2014
XMKT Group is a marketing services agency specialising in customer experience management.

Cognifide

Acquisition in 2014
Cognifide Limited is a digital technology consultancy that specializes in enhancing customer experiences for leading global businesses. Founded in 2005 and headquartered in London, with additional offices in New York and Johannesburg, Cognifide offers a range of services including digital marketing acceleration, marketing execution improvement, cost reduction, and consultancy. The company is particularly known for its engineering capabilities, with a development center based in Poznan, Poland, which is recognized for its technical talent. Cognifide has developed innovative tools such as Zen Garden, a site production accelerator for Adobe Experience Manager, and Zengage, which facilitates content management for tablets. Through its expertise, Cognifide empowers marketers to navigate complex digital landscapes more efficiently, enabling faster market entry and improved operational effectiveness.

TMARC

Acquisition in 2014
TMARC is a Digital Consumer Engagement Company, enabling connection for consumers, shoppers, brands and retailers.

Marketeers Vietnam

Acquisition in 2014
Marketeers Vietnam is a privately held full-service integrated marketing company that offers a wide range of marketing services. The firm specializes in promotional campaigns, activation, marketing consulting, market planning, branding, and field marketing services. By combining these elements, Marketeers Vietnam aims to deliver comprehensive marketing solutions tailored to meet the needs of its clients. The company focuses on helping businesses enhance their brand visibility and achieve their marketing objectives through strategic planning and execution.

Cerebra

Acquisition in 2013
Cerebra is a Johannesburg-based consulting firm specializing in public relations and marketing services. The company assists corporate clients in addressing the challenges and opportunities presented by the social era of business. Its offerings include community management, crisis management, social business strategy, and creative communication campaigns. Cerebra positions itself as Africa's social business authority, providing insights, advisory services, educational programs, and agency support to help organizations navigate the evolving landscape of social engagement.

Bottle Rocket

Acquisition in 2013
Bottle Rocket is an international mobile studio focused on creating meaningful connections between brands and their customers through innovative mobile experiences. The company specializes in experience consultancy services, providing business strategy, product design, and technology solutions that enhance user interactions and drive business results. With a portfolio of over 250 applications across various platforms, including iOS, Android, and VR, Bottle Rocket aims to set new standards in customer engagement. By prioritizing simplicity and functionality, the studio helps its partners strengthen their brands and effectively meet customer needs.

VMLY&R

Acquisition in 2013
At VMLY&R, they are thinkers, dreamers, constructors and builders. They connect what they imagine with the means to get it done. VMLY&R brings a practical, grounded approach to everything they do, demonstrated through a can-do attitude, professional accountability and a collaborative approach to solving challenges. At VMLY&R they value hard work, the human spirit and the idea that if the solution doesn't currently exist, they can create it.

Candyspace

Corporate Round in 2013
Candyspace specializes in digital marketing services that bridge customer value with business outcomes. The company offers a range of services, including user experience design, front-end web development, and mobile app development for platforms such as iOS, Android, and Roku. Additionally, Candyspace provides quality assurance, graphic design, and social media campaigns, along with analytics and data insights to enhance campaign performance. Their comprehensive approach includes strategy and planning, testing, and effective project and campaign management, ensuring that clients can optimize their digital presence and achieve their marketing objectives.

Miaozhen Systems

Series C in 2013
Miaozhen Systems is a prominent third-party advertising technology company based in Beijing, China, founded in 2006. With over 280 employees and branch offices in Shanghai, Guangzhou, and Singapore, the company serves clients across Taiwan, Japan, and Australia. Miaozhen excels in data processing, handling 100 billion ad requests daily and storing more than 2 petabytes of data. Its innovative Moment Tracking Technology enables advertisers, agencies, and publishers to effectively measure the impact of online campaigns by analyzing reach, frequency, and audience demographics, thereby enhancing advertising returns. The company is a pioneer in digital advertising evaluation and optimization, addressing issues related to online advertisement effectiveness through metrics such as effective frequency and internet gross rating points. Miaozhen's solutions are utilized by numerous leading multinational brands, including P&G, Microsoft, and Coca-Cola, to improve their digital marketing strategies.

John Street, Inc.

Acquisition in 2013
John Street, Inc is one of Canada’s top creative agencies. Founded in 2001 and based in Toronto, john st. employs approximately 100 people and has unaudited revenues for the year ended 31 December 2012 of approximately $14.0 million, with gross assets at the same date of $5.5 million. Clients include AstraZeneca, Kruger, ING Direct, Maple Leaf Foods and Tata.

MRC

Private Equity Round in 2013
MRC (Formerly Valance, Media Rights Capital), is comprised of Businesses in Film, Television, Media, and Data; Brands Include The Hollywood Reporter, Billboard, Vibe and dick clark productions.

Salmon

Acquisition in 2013
Salmon, founded in 1989 in England, is a digital agency specializing in eCommerce solutions. The company has built a strong reputation for delivering business systems that provide measurable competitive value, particularly in the realm of large-scale eCommerce for multi-channel retailers. Known for its commitment to on-time and on-budget project delivery, Salmon offers a range of services including multichannel integration, customer experience enhancement, usability testing, content management, and social commerce. The agency serves clients across various sectors, including retail, manufacturing, and wholesale, helping them optimize their eCommerce operations. Salmon has received recognition for its achievements, being ranked among the top digital agencies in industry lists.

Acceleration

Acquisition in 2012
We’re a global network of consultants, data scientists, technologists, and practitioners. We help brands modernize, by building seamless connections between data, technology and media strategy, in a privacy first world. For more than 20 years we've been trusted partners to Google, consulting with clients to unlock the value of their technology investment and transform their media performance. As part of GroupM, we work across operating companies as embedded modernization and growth specialists. We have seen many companies invest heavily in large transformation projects, only to realize the solution is outdated before implemented. Acceleration offers an alternative approach called media modernization that builds a culture of continuous improvement to data, technology, people and processes. It means our clients are always equipped with what they need to remain competitive, in pursuit of perpetual growth. We’re a force for modernization, challenging brands to be the very best they can be and helping them do it. It’s a path we walk with our clients every day as we continue the modernization journey.

Ace Metrix

Series C in 2012
Ace Metrix, Inc. specializes in video creative assessment solutions, delivering detailed analytics and insights for television and video advertisements. Founded in 2007 and based in El Segundo, California, the company provides a suite of services including Ace Metrix PRE for ad pre-testing, Ace Metrix LIVE for real-time analytics of digital ads, Ace Metrix POLITICS for evaluating campaign advertisements, and Ace Metrix VIVA for assessing Spanish language ads among U.S. Hispanic consumers. These tools offer brands, creative agencies, and publishers qualitative and quantitative data, competitive insights, and metrics to analyze the effectiveness of their advertising campaigns, facilitating real-time optimization.

EffectiveUI

Acquisition in 2012
Dedicated to improving people’s lives through their interactions with technology, EffectiveUI designs and builds digital solutions for the Fortune 1000 and ambitious innovators. In addition to creating award-winning digital products, mission-critical Web applications and integrated mobile apps, EffectiveUI also provides clientele with strategic guidance, training and embedded experts. The company name speaks to the belief that the interface between people and technology makes or breaks the success of every digital product, application and experience.

Barrows Global

Funding Round in 2012
Barrows is a specialist Marketing at Retail company. With over 20-years experience working with clients in every consumer goods sector and across all types of markets, we truly understand how to attract, engage and sell to a shopper. We provide a holistic range of shopper marketing services that enable our clients to evolve their sales and marketing strategies into targeted and executable shopper marketing activities. Driven by insights and underpinned by methodical planning, Barrows sets out to nurture collaboration amongst key client stakeholders, both internal and external, culminating in a range of tight briefs which we take forward into design, engineering, testing and implementation, either on our own or occasionally we partner with other organisations who have proven their capabilities in the expert field of marketing to shoppers.

41?29!

Acquisition in 2012
41?29! is a creative media agency that designs and offers online social media campaigns. The agency employs 48 people and clients include Diageo, Garanti Bank, Kraft, Microsoft, Nokia, Renault, Ulker, and Unilever.

The Glover Park Group

Acquisition in 2011
The Glover Park Group is a strategic communications and government affairs firm based in Washington, D.C., founded in 2001. It operates at the intersection of business, government, media, culture, and technology, offering a comprehensive range of services to help clients effectively communicate their messages and navigate complex challenges. The firm specializes in advocacy, corporate communications, issues and crisis management, legislative affairs, media relations, public affairs, and research services. Its diverse clientele includes non-profit organizations, initiative campaigns, and industry coalitions, all of whom seek the firm's expertise in storytelling, policy shaping, product marketing, and identity transformation.

Miaozhen Systems

Series B in 2011
Miaozhen Systems is a prominent third-party advertising technology company based in Beijing, China, founded in 2006. With over 280 employees and branch offices in Shanghai, Guangzhou, and Singapore, the company serves clients across Taiwan, Japan, and Australia. Miaozhen excels in data processing, handling 100 billion ad requests daily and storing more than 2 petabytes of data. Its innovative Moment Tracking Technology enables advertisers, agencies, and publishers to effectively measure the impact of online campaigns by analyzing reach, frequency, and audience demographics, thereby enhancing advertising returns. The company is a pioneer in digital advertising evaluation and optimization, addressing issues related to online advertisement effectiveness through metrics such as effective frequency and internet gross rating points. Miaozhen's solutions are utilized by numerous leading multinational brands, including P&G, Microsoft, and Coca-Cola, to improve their digital marketing strategies.

Lumi Global

Series A in 2011
Lumi Global is a technology company specializing in the facilitation of real-time audience engagement and insights, with a focus on enhancing the experience of annual general meetings (AGMs), conferences, and events. The company offers products such as Vevox, a leading polling and Q&A platform widely adopted by corporations and educational institutions for its simplicity and effectiveness. Lumi Global also features QMob, a mobile application designed for market research that enables users to capture and share data seamlessly. By prioritizing user-friendly technology and reliable performance, Lumi Global aims to ensure that every participant's voice is heard and that events are engaging and impactful.

MRC

Debt Financing in 2011
MRC (Formerly Valance, Media Rights Capital), is comprised of Businesses in Film, Television, Media, and Data; Brands Include The Hollywood Reporter, Billboard, Vibe and dick clark productions.

F.biz

Acquisition in 2011
The São Paulo based agency was founded in 1999 and has enjoyed annual growth rate of nearly 50% since then. The agency employs 200 people and services clients such as Unilever, Campari, Itaú, Vivo and NetShoes.

Domo

Angel Round in 2011
Domo, Inc. operates a cloud-based platform that connects all levels of an organization, from executives to frontline employees, facilitating access to real-time data and insights. Founded in 2010 and headquartered in American Fork, Utah, Domo enables users to manage their business operations via smartphones. The platform is offered as a subscription-based service, allowing users to receive notifications and respond promptly, with the capability to write back to the original systems of record. In addition to its core platform, Domo provides a Programmatic Revenue Solution that integrates complex data from ad servers and sell-side platforms into user-friendly dashboards. The company's revenue primarily comes from subscriptions to its platform and related professional services.

nPario

Venture Round in 2011
nPario is a provider of data products and services that enable companies to understand and market consumer commercial intent. Led by recognized data veterans Bassel Ojjeh, Krishna Uppala, and Basel Tutunji nPario delivers solutions that allow companies to increase their revenue by gaining and acting upon consumer behavior insights.

Who Digital

Acquisition in 2011
Who Digital is a Customer Experience (CX) systems integration company specializing in highly strategic, creative and innovative digital solutions that co-exist in a world beyond the browser; multi-channel, VR + AR and mobile enabled. Our mantra is delivering software solutions built on Insight, Innovation and Integration. Continuously seeking out to construct better, more intimate Brand and Consumer relationships through experience driven and contextually delightful digital platforms.

Ace Metrix

Venture Round in 2010
Ace Metrix, Inc. specializes in video creative assessment solutions, delivering detailed analytics and insights for television and video advertisements. Founded in 2007 and based in El Segundo, California, the company provides a suite of services including Ace Metrix PRE for ad pre-testing, Ace Metrix LIVE for real-time analytics of digital ads, Ace Metrix POLITICS for evaluating campaign advertisements, and Ace Metrix VIVA for assessing Spanish language ads among U.S. Hispanic consumers. These tools offer brands, creative agencies, and publishers qualitative and quantitative data, competitive insights, and metrics to analyze the effectiveness of their advertising campaigns, facilitating real-time optimization.

Ecommera

Acquisition in 2010
eCommera, Linked by Isobar, is a commerce specialist that combines strategic, technology and operational support to deliver rapid growth for global brands and retailers. They are passionate about retail and that permeates everything that they do - whether they are helping clients like Jimmy Choo develop an international strategy, working with Clarins to launch sites in over 25 markets, or putting their heads together with the team at Asda-Walmart to realise their next innovation. They have over eight years of experience, during which they’ve launched more than 170 sites for 25 brands across 30+ markets, logged over 2 million hours of development experience, and chalked up over 50,000 hours of analysis. They provide system integration services, retail consultancy and in-life technology management. They have the expertise, the experience and the drive to help you take your commerce operation to the next level. Part of the Dentsu Aegis Network, eCommera is at the forefront of Brand Commerce – creating effortless, borderless consumer journeys from the point of engagement to the point of purchase.

Visible Technologies

Series C in 2009
Visible Technologies specializes in social media monitoring and analytics, offering a blend of software and services to help businesses extract value from social communities. Its flagship product, Visible Intelligence™, is an advanced social media platform designed to enhance competitive and brand intelligence, marketing return on investment, and customer insights. The platform enables brands to engage with their communities swiftly and at scale. With offices in Seattle, London, and New York, Visible is recognized as one of the fastest-growing private companies. The firm has established strong partnerships with notable clients such as Office Depot, Microsoft, and FedEx, among others. In addition to its core offerings, Visible provides tools for online brand management, including social performance dashboards and customer engagement technologies. The company is privately held and backed by various investors with expertise in analytics, digital marketing, and technology.

H-art

Acquisition in 2009
H-ART specializes in marketing and communication strategies for brands, focusing on creating impactful digital experiences. The company aims to explore how brands can utilize online channels, including websites, mobile devices, and emerging media, to engage consumers effectively. H-ART also emphasizes connecting these online efforts with offline touchpoints, such as retail and events. Its client portfolio includes notable brands like Diesel, Dainese, Illycaffe, Nike, Toyota, Heineken, and Telecom Italia, among others.

Proclivity

Series B in 2008
Proclivity Systems specializes in predictive analytics solutions that deliver insights into consumer shopping and purchasing behavior. The company's central platform, Proclivity, serves as a consumer behavior bank, equipping clients with valuable information on customer interests, purchasing probabilities, and potential spending for various offers. This intelligence facilitates informed business decisions and enables immediate targeting across multiple channels to enhance revenue generation. Proclivity's flagship product, Proclivity Mail, leverages the insights from the consumer behavior bank to accurately predict responses to targeted email campaigns, thereby optimizing marketing efforts. The integration of high-speed trading with machine learning allows Proclivity to offer performance-driven marketing and merchandising tailored to individual consumer preferences.

Chunnel.TV

Seed Round in 2008
Chunnel.TV is a curated underground and independent web content service bringing the user fresh and edgy content. Chunnel.TV is also producing original episodic content with several teams of independent film teams. Chunnel.TV was founded in 2008 by Jacob Septimus, CEO, and Matthew Berman, CMO. The company received funding through a partnership with WPPâ€:tm:s United Network. Septimus acts as Creative Director at Berlin Cameron United and has directed the film B.I.K.E. as well as an array of music videos for artists including KRS-ONE, Mos Def, and Young Jeezy. Berman is a recent graduate of the Freeman School of Business at Tulane University with a dual degree in both marketing and management.

HeathWallace

Acquisition in 2008
HeathWallace Ltd. is a global provider of creative digital solutions, specializing in the financial services and telecommunications sectors. Founded in 2001 and headquartered in Reading, United Kingdom, the company offers a wide array of services, including large-scale content management systems, user interface development, research, information architecture, design, and development. HeathWallace has established a presence in multiple regions, with offices in the United Kingdom, the United States, South Africa, Hong Kong, Dubai, Saudi Arabia, and Australia. The firm focuses on delivering engaging and effective digital experiences for its clients.

NuConomy

Series A in 2008
NuConomy is a developer of a web analytics and optimization platform designed to enhance the assessment of website and social marketing performance. Founded in 2006 in Tel Aviv, Israel, and now headquartered in San Francisco, the company offers tools that go beyond traditional metrics by measuring rich interactions and social features on websites. Its unique engagement module enables businesses to analyze individual user behaviors and interactions with content, brands, and site features. By leveraging these insights, NuConomy allows publishers and advertisers to dynamically optimize their online presence and create personalized marketing opportunities. The company, which has an executive team with experience from Microsoft and Google, completed its A Round financing in 2008, receiving investment from WPP Group. NuConomy was acquired by LivePerson in 2010, effectively covering its initial investment.
IMMI, a San Mateo, CA-based mobile-based ad tracking and research firm. The IMMI phone randomly samples 10 seconds of room audio every 30 seconds...these sample are uploaded continuously to the IMMI servers. IMMI also tracks all local TV and radio outlets, and then compares mobile-uploaded signatures with the IMMI-monitored TV and radio broadcasts. The mobile phone also receives a signal from an IMMI "Bluetooth beacon" when the panel member is at home, so the servers can interpret media exposure as "in" or "out-of-home."

Quasar Media Private

Acquisition in 2007
Quasar Media Private Limited is a digital agency based in New Delhi, with additional offices in Mumbai and Bangalore. Founded in 2005, the company offers a wide range of digital media solutions, including digital advertising, media buying and planning, social media management, mobile marketing, e-commerce, and search marketing. Quasar is known for its comprehensive digital skills and has built a diverse client portfolio that includes prominent brands such as LG Electronics, MakeMyTrip.com, Microsoft, and VISA. The company employs 73 professionals and is managed by its founding team, led by CEO Harish Bahl and Chief Business Officer Manish Vij. In 2016, Quasar became a subsidiary of Hogarth Worldwide Ltd.

Dawson Integrated Marketing Communications

Acquisition in 2007
Dawson Integrated Marketing Communications is a marketing communications services group in China.

Ootworld

Corporate Round in 2007
Digital Agency

PBN Holdings

Corporate Round in 2007
PBN Holdings is a international integrated strategic communications consultancy, specializing in Russia, Ukraine and CIS countries. The PBN Company will maintain its independent positioning. Founded in 1983, The PBN Company has offices in Washington DC, London, Moscow, Kyiv and Riga and employs 115 people. The PBN Company serves major multinational companies such as BP, Bristol-Myers-Squibb, Enel, Merrill Lynch, Mittal Steel, Motorola, Telenor, Xerox and Western NIS Fund; and some of the region's top businesses, including Basic Element, Ferrexpo, Renaissance Group, Rolf Group of Companies, Sberbank, UkrEximbank and UMC.

Plano.Trio Comunicacao

Acquisition in 2007
Plano.Trio Comunicacao is a specialist in trade and channel marketing, events, promotions and design, in Brazil. Founded in 2003 and headquartered in São Paulo, with offices in Curitiba and Porto Alegre in a network spanning some of the major markets of Brazil, Plano.Trio employs 350 full time professionals and over 3800 field marketing representatives. Plano.Trio’s clients include Grendene, Nokia, Procter & Gamble, Vivo and Whirlpool.

Real Media

Acquisition in 2007
24/7 Real Media, Inc., a WPP company, provides digital display marketing solutions for advertisers, agencies and publishers globally. Behind every insight, there's the experience of 18 offices in 12 countries, billions of global advertising impressions served every month and a stellar reputation as a leader in the digital marketing industry. 24/7 Real Media continues to empower advertisers and publishers to engage their audiences. With its award winning Open AdStream® ad management platform that powers its Global Web Alliance media network, 24/7 Real Media takes targeting, tracking, and analytics to the next level across digital media. The 24/7 Real Media Global Web Alliance reaches hundreds of millions of unique users every month. The media network the most advanced targeting capabilities, which include behavioral targeting, demographic targeting, daypart targeting, retargeting, geodemographic, and psychographic targeting. The Global Web Alliance also delivers advertising in any format, including the most advanced rich media and video formats. 24/7 Real Media introduced Open AdStream technology in 1995 and offered ad serving into applications in 1999. By 2000, 24/7 Real Media was serving ads into games and first implemented two-screen integrated ad delivery into DTV and Web. In September 2004, 24/7 Real Media developed Behavioral Targeting applications and a Behavioral Targeting Network. Advanced developments in prioritization and yield management, as well as automated yield management in Open AdStream were introduced in March 2005. On July 12th, 2007, WPP, the largest global communications groups, completed its acquisition of 24/7 Real Media. Regularly scheduling updates to its technology, 24/7 Real Media announced Open AdStream 11 for seamless online revenue optimization in 2011.

Say Media

Corporate Round in 2007
Say Media, Inc. is a digital publishing company that provides a platform for creating, distributing, and monetizing digital content. With its Tempest content management system, Say Media supports independent content creators in building engaged communities across various consumer interest areas, including Style, Living, Food, and Tech. The company offers innovative advertising solutions such as AdFrames, which enhance reader engagement by allowing users to opt-in to the ad experience, as well as Portable Creative, which extends these capabilities beyond Say Media’s inventory. Headquartered in San Francisco, with additional offices in New York, Chicago, London, Toronto, and Portland, Say Media reaches an audience of over 400 million worldwide. The company was founded in 2004 and was formerly known as VideoEgg, Inc. It has operated as a subsidiary of TheMaven, Inc. since December 2018.

Iconmobile

Corporate Round in 2007
Iconmobile GmbH is an international leader in mobile business solutions and marketing, headquartered in Berlin, Germany. Founded in 2003, the company employs over 150 professionals and operates additional offices in cities such as Munich, Ingolstadt, London, and New York City. Iconmobile offers a comprehensive range of services that help brands connect with their audiences through mobile channels. This includes mobile marketing services such as planning, design, implementation, and optimization of marketing and loyalty programs. The company also specializes in user experience design, augmented reality applications, and custom app development. Notable projects include the development of the Ford Pass app and the CoverGirl Beauty U augmented reality app. Iconmobile serves a diverse clientele, including major brands in the automotive and consumer goods sectors, and is recognized for its ability to create tailored user experiences that enhance brand engagement.

All Global

Acquisition in 2007
All Global Limited is a data collection company based in London, established in 2002. It specializes in providing healthcare research services to the market research community, utilizing a combination of online, telephone, and qualitative methodologies. This approach allows clients to access a diverse range of healthcare-related data, enhancing their research capabilities. As of April 2006, All Global employed 44 staff members and reported revenues of £7.3 million, with gross assets totaling £1.5 million.

Ray + Keshavan Design

Acquisition in 2006
Ray + Keshavan Design Associates Private Limited is an established brand identity and design agency based in Bangalore, India, founded in 1989. With a team of 33 employees, the agency specializes in graphic design services, including strategic brand identity programs, logo and trademark design, naming services, and print and packaging documentation for consumer durables. Ray + Keshavan has built a strong reputation, serving a diverse portfolio of notable clients such as Airtel, Hindustan Lever, Infosys, Kotak Mahindra Bank, and Wipro. Over the years, the agency has demonstrated its expertise in enhancing brand visibility and recognition through innovative design solutions.

Dewey Square Group

Acquisition in 2006
Dewey Square Group is a public relations and communications firm based in Boston, Massachusetts, founded in 1992. The company specializes in public affairs strategy, offering a variety of services including public relations, community-based consumer marketing, and strategic and crisis communication. Dewey Square Group assists businesses, nonprofits, campaigns, and causes in achieving their public affairs objectives, which may involve securing favorable legislative outcomes, effective advocacy efforts, or high-profile awareness campaigns. The firm focuses on delivering tailored solutions to meet the unique needs of its clients in the ever-evolving landscape of public communication.

WildTangent

Venture Round in 2006
WildTangent is a leading global technology company specializing in the distribution and monetization of mobile and online applications, having delivered over 20 billion apps. The company develops a wide range of video games, including single-player and multiplayer formats across various genres such as role-playing, adventure, shooting, casual, board, puzzle, racing, and sports, catering to users of all ages. In addition to game development, WildTangent operates a digital advertising platform and entertainment services. Its latest innovation, Application Platform Management (AMP), streamlines the app management process for device manufacturers and mobile operators. WildTangent's technology is utilized by several prominent companies, including AT&T, T-Mobile, Hewlett-Packard, Samsung, and ACER, enhancing their offerings in the mobile and gaming markets.

M:Metrics

Series B in 2005
M:Metrics specializes in marketing and media intelligence solutions tailored for the mobile medium. The company's product suite integrates mobile consumer behavior, content merchandising, and device capabilities to deliver comprehensive mobile market intelligence. Among its offerings is M:Ad, a tracking service that monitors clickable display advertising across various mobile web destinations, providing insights into leading advertisers in different market segments. This focus on mobile analytics enables businesses to better understand and engage their target audiences in an increasingly mobile-driven landscape.
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