Mayfair 101

Mayfair 101 is an independent investment firm based in Melbourne, Australia that provides debt and equity financing solutions to growth companies internationally. It supports portfolio companies with capital access and value-creation resources, including experienced management personnel, global expansion expertise, and marketing guidance, backed by a professional network. The firm also advises on liquidity events and offers expertise related to preparing for public listings to help shareholders realize value. While active across sectors, Mayfair 101 focuses on financial services, media, and real estate, pursuing outcomes that support long-term growth for its companies and investors.

James Mawhinney

Founder and Director

5 past transactions

PayMate

Series D in 2019
PayMate is a B2B payments provider offering a cloud-based platform that streamlines enterprise and SME payments and cash flow across supply chains. The system supports procure-to-pay automation, credit evaluation, and a discount marketplace, with APIs for seamless integration into existing ERP and accounting systems to enable end-to-end reconciliation and greater transparency. It moves traditional cash, cheque, and EFT flows toward card-based transactions, leveraging partnerships with Visa commercial card-issuing banks to extend credit for both payables and receivables and to improve working capital. The platform is designed for enterprise and SME users across closed-loop supply chains and is accessible across form factors. PayMate operates in India and the UAE, with expansion into broader regions in CEMEA. In India, it offers a wireless payments approach, including SMS-based payments that use mobile devices as payment rails and connect banks, merchants, and customers to automate AP, AR, invoicing, and cash flow management.

Accloud

Funding Round in 2019
Accloud Limited is a company that develops cloud-based accounting and business management software tailored for small and medium-sized enterprises (SMEs) in high-growth markets. Founded in 2013 and headquartered in Melbourne, Australia, Accloud's platform encompasses a wide range of functionalities, including sales, inventory management, warehousing, finance, and eCommerce, among others. The software is designed to be user-friendly and mobile-first, enabling entrepreneurs to efficiently manage their operations and overcome the unique challenges they face. With a presence in multiple countries, including India, Brazil, China, and various regions across Southeast Asia and Europe, Accloud aims to empower SMEs by providing them with essential tools and access to affordable capital, thereby facilitating business growth and fostering economic development. The company is committed to unlocking the potential of future wealth creators, ultimately contributing to job creation and positive social impact.

PayMate

Series C in 2018
PayMate is a B2B payments provider offering a cloud-based platform that streamlines enterprise and SME payments and cash flow across supply chains. The system supports procure-to-pay automation, credit evaluation, and a discount marketplace, with APIs for seamless integration into existing ERP and accounting systems to enable end-to-end reconciliation and greater transparency. It moves traditional cash, cheque, and EFT flows toward card-based transactions, leveraging partnerships with Visa commercial card-issuing banks to extend credit for both payables and receivables and to improve working capital. The platform is designed for enterprise and SME users across closed-loop supply chains and is accessible across form factors. PayMate operates in India and the UAE, with expansion into broader regions in CEMEA. In India, it offers a wireless payments approach, including SMS-based payments that use mobile devices as payment rails and connect banks, merchants, and customers to automate AP, AR, invoicing, and cash flow management.

SportsFix

Venture Round in 2018
SportsFix is a live streaming OTT platform for sports fans. They provide exciting live sport updates to sports fans through mobile and internet.

Liven

Series A in 2017
Liven is a global technology startup that provides a plug‑and‑play hospitality platform for venues to reward and retain customers, attract new diners, and own their data. The platform offers deals, cashback, and coupons for bars, restaurants, and entertainment venues, and rewards customers through network credits such as LVN and pre‑purchased Foodollars. By removing large margins from tech platforms, Liven helps venues cultivate their own community and improve guest experiences while supporting scalable operations and profitability. The company has been recognized for blockchain and digital payments, highlighting its emphasis on secure, transparent rewards.
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