Mayfair 101

Mayfair 101 is an independent investment bank based in Melbourne, Australia, established in 2009. It specializes in providing debt and equity financing solutions to growth companies on a global scale, typically investing between $1 million and $50 million in equity and up to $500 million in debt transactions. The firm focuses on sectors such as financial services, media, and real estate. Investee companies benefit from access to capital, experienced management personnel, and expertise in global expansion and marketing strategies. Additionally, Mayfair 101 offers support for stock market listings to facilitate liquidity events for shareholders. The firm adopts a unique approach to collaborating with investors and investee companies, aiming to achieve tangible outcomes and financial returns.

James Mawhinney

Founder and Director

5 past transactions

PayMate

Series D in 2019
PayMate is a leading provider of B2B payment solutions for enterprises and small to medium-sized enterprises (SMEs) across supply chains. The company's platform enhances digital workflow management related to payments, ensuring improved control, transparency, and cash flow optimization along with end-to-end reconciliation. By collaborating with major commercial card-issuing banks, PayMate facilitates credit for both payables and receivables, transitioning traditional payment methods to card streams while offering risk-mitigating features and extended payment terms for buyers. Key functionalities of the platform include procure-to-pay automation, credit evaluation, a discount marketplace, and APIs for integration with existing accounting and ERP systems. PayMate's cloud-based platform is accessible on various devices and currently serves users in South Asia and the UAE, with ongoing expansion efforts in the Central and Eastern Europe, Middle East, and Africa (CEMEA) region.

Accloud

Funding Round in 2019
Accloud Limited specializes in developing online accounting and business management software tailored for small and medium-sized enterprises (SMEs) in high-growth markets. Founded in 2013 and headquartered in Melbourne, Australia, Accloud provides a comprehensive suite of tools that includes modules for sales, purchasing, inventory management, warehousing, finance, and eCommerce, among others. The company aims to empower entrepreneurs by offering a mobile-first, user-friendly platform that addresses the specific challenges faced in various regions, including India, Brazil, China, and parts of Africa and Europe. In addition to its software solutions, Accloud is committed to facilitating access to affordable capital for SMEs, thereby helping to bridge funding gaps and fostering economic development. With offices and development centers in multiple countries, Accloud is focused on unlocking the potential of future wealth creators and contributing positively to job creation and social impact globally.

PayMate

Series C in 2018
PayMate is a leading provider of B2B payment solutions for enterprises and small to medium-sized enterprises (SMEs) across supply chains. The company's platform enhances digital workflow management related to payments, ensuring improved control, transparency, and cash flow optimization along with end-to-end reconciliation. By collaborating with major commercial card-issuing banks, PayMate facilitates credit for both payables and receivables, transitioning traditional payment methods to card streams while offering risk-mitigating features and extended payment terms for buyers. Key functionalities of the platform include procure-to-pay automation, credit evaluation, a discount marketplace, and APIs for integration with existing accounting and ERP systems. PayMate's cloud-based platform is accessible on various devices and currently serves users in South Asia and the UAE, with ongoing expansion efforts in the Central and Eastern Europe, Middle East, and Africa (CEMEA) region.

SportsFix

Venture Round in 2018
SportsFix is a live streaming OTT platform for sports fans. They provide exciting live sport updates to sports fans through mobile and internet.

Liven

Series A in 2017
Liven is a global technology start-up that specializes in enhancing customer engagement for food and entertainment venues. Recognized for its innovative approach, Liven's platform offers a plug-and-play solution that enables venues to reward and retain their most valuable customers while attracting new patrons. The application provides users with access to exclusive deals, cashback, and coupons, allowing them to save money during their visits. Customers earn rewards in the form of LVN, which they can spend across Liven's network, and can also purchase pre-paid Foodollars. By eliminating the reliance on major tech firms, Liven empowers venues to own their data and foster their own communities, ultimately enhancing customer satisfaction and loyalty.
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