Sure Ventures

Sure Ventures Plc is a venture capital firm established in 2017 and based in London, United Kingdom. The firm specializes in early-stage investments, including series A and seed stage funding, with a particular focus on software-centric businesses in sectors such as augmented reality (AR), virtual reality (VR), the Internet of Things (IoT), artificial intelligence, and financial technologies (Fintech). Sure Ventures does not invest in companies primarily engaged in real estate or resource exploration and does not have geographical limitations, although it emphasizes investments in the United Kingdom, Ireland, and other countries within the European Economic Area. The firm typically acquires interests ranging from 20 to 50 percent in its portfolio companies. As a subsidiary of Jarvis Securities plc, Sure Ventures provides investors with a structured opportunity to gain exposure to a diversified range of early-stage technology companies.