Zaius

Zaius, Inc. is a customer data platform that specializes in enhancing consumer engagement for e-commerce and direct-to-consumer businesses. Founded in 2012 and headquartered in Boston, Massachusetts, the company provides a comprehensive solution that integrates customer data management and marketing execution. Its platform offers a single customer view, allowing marketers to process and interpret interactions across various channels and devices, while also resolving identities for targeted marketing efforts. Zaius features intelligent marketing automation that enables real-time, behaviorally-triggered messaging and lifecycle segmentation. Additionally, it includes cross-channel attribution and analytics to unify data from all marketing channels, helping businesses optimize customer experiences and drive repeat purchases. The company also offers strategic consulting, creative services, and tactical execution to support its clients' marketing initiatives.