Violet Grey

Violet Grey Inc. is a beauty retail company that offers a wide range of beauty care products through both physical stores and an online platform. Founded in 2010 and based in West Hollywood, California, the company provides an extensive selection of makeup products, including foundations, concealers, lipsticks, and eye care items, as well as skincare essentials like cleansers, toners, and moisturizers. Additionally, Violet Grey features hair care products, tools and accessories, and gift items. The company also operates THE VIOLET FILES, a digital magazine focused on beauty content, alongside offering private makeup applications and tutorials. Initially established as a private dressing studio for Hollywood figures, Violet Grey has evolved into a marketplace known for its curated beauty recommendations and reviews.