Violet Grey

Violet Grey is a beauty retail company based in West Hollywood, California, founded in 2010. It specializes in selling a wide range of beauty care products, including makeup, skincare, hair care, and body treatment items, through both physical stores and an online platform. The company's offerings span from primers and foundations to cleansers and moisturizers, catering to various beauty needs. Additionally, Violet Grey provides digital content through THE VIOLET FILES, a magazine offering makeup recommendations, reviews, and tutorials. Originally known as Snob Inc., the company has evolved from its beginnings as a private dressing studio for Hollywood clients into a comprehensive beauty destination.