5Y Capital

5Y Capital is a private equity and venture capital firm based in Xuhui, Shanghai, China, founded in 2008 by Ken Shi and Richard Liu. The firm specializes in early-stage venture investments and is dedicated to supporting entrepreneurs in building their companies. With over USD 5 billion in capital under management, 5Y Capital attracts global investors, including sovereign wealth funds, endowments, foundations, family offices, and funds of funds. Formerly known as Morningside Venture Capital, 5Y Capital aims to foster innovation and growth in the entrepreneurial ecosystem.

Zhe Chen

Managing Director

Yu Cheng

Partner

Victor Jin

Managing Director

Ted Xutian Jing

Managing Director

Levi Liu

Partner

Ken Shi

Founding Partner

Jerry Tong

Senior Investment Associate

Tony Yeung

Managing Director

Cloris You

Managing Director

Elwin Yuan

Partner

Yuan Ye

Partner

Fisher Zhang

Partner

Fei Zhang

Partner

Bo Zhang

Managing Director

Past deals in FMCG

LANDBASE

Series B in 2022
LANDBASE is a food brand management company driven by the concept of innovation & fashion. Committed to integrating global R&D and production resources, LANDBASE utilizes frontier food processing technologies to redefine traditional foods and build fashionable foods for the future.

Zhuben

Series B in 2021
Zhuben will invest the proceeds towards product R&D, brand marketing, talent recruitment, and supply chain management.

Zhuben

Series A in 2021
Zhuben will invest the proceeds towards product R&D, brand marketing, talent recruitment, and supply chain management.

Liran cosmetics

Series B in 2021
Liran cosmetics operates as a men’s personal care brand. Liran cosmetics provides products catered to men covering skincare, body wash, hair care, body fragrance, and makeup, among others.

XINGYUN GROUP

Series C in 2020
Xingyun Group has reconstructed the digital supply chain in consumer goods. It empowers the global commodity trade environment through whole-process SaaS tools, and provides one-stop, full-category, Direct-to-consumer (DTC) digital supply chain services in consumer goods. The Management Middle-end System Services Engine of Xingyun Global Supply Chain focuses on the integration of industrial ecological resources, enables cost reduction and efficiency improvement with industrial data, serves overseas consumer brands to enter China, helps Chinese brands go global, and empowers global supply chain and SaaS service capability of the platform for massive merchants. It has nearly 160 cooperative and self-operated warehouses in 72 countries and 1 region, serving more than 350,000 online and offline retailers in China.

Furrytail

Series A in 2019
Furrytail is a designer and manufacturer of innovative pet lifestyle products, focusing on enhancing the quality of life for pets through modern, minimalist designs at affordable prices. The company specializes in a range of items including pet clothing, cat sleepers, food bowls, and cat mints, among other accessories. By targeting the younger cat population with high life cycle value, Furrytail aims to build a strong brand community and capture market share. The firm emphasizes the importance of understanding consumer needs and developing products that cater to the full life cycle value of cats, thereby fostering incremental user demand.

Furrytail

Seed Round in 2018
Furrytail is a designer and manufacturer of innovative pet lifestyle products, focusing on enhancing the quality of life for pets through modern, minimalist designs at affordable prices. The company specializes in a range of items including pet clothing, cat sleepers, food bowls, and cat mints, among other accessories. By targeting the younger cat population with high life cycle value, Furrytail aims to build a strong brand community and capture market share. The firm emphasizes the importance of understanding consumer needs and developing products that cater to the full life cycle value of cats, thereby fostering incremental user demand.

Furrytail

Angel Round in 2018
Furrytail is a designer and manufacturer of innovative pet lifestyle products, focusing on enhancing the quality of life for pets through modern, minimalist designs at affordable prices. The company specializes in a range of items including pet clothing, cat sleepers, food bowls, and cat mints, among other accessories. By targeting the younger cat population with high life cycle value, Furrytail aims to build a strong brand community and capture market share. The firm emphasizes the importance of understanding consumer needs and developing products that cater to the full life cycle value of cats, thereby fostering incremental user demand.

Zhima Zhanggui

Series A in 2018
Zhima Zhanggui is an one-stop online ordering platform for rural fast-moving products.

Freight Farms

Venture Round in 2017
Freight Farms create access to food in areas of the world where the climate does not support traditional farming methods. The Freight Farms' system brings a high volume of fresh, quality, and affordable food within reach of everyone along the food supply chain. By enabling high-yield crop production in any climate, Freight Farms offer an immediate foundation to grow a local food economy and sustainable food system. Freight Farms was founded in 2013 by Brad McNamara in Boston, Massachusetts.

Sheng Qian Kuaibao

Series A in 2015
Sheng Qian Kuaibao is the developer of a smartphone application that aims to provide users with purchasing advice. The company's app enables consumers to buy elevated goods at reasonable prices by offering them personalized shopping advice and recommendations based on machine learning capabilities.

273 Ershou Che Jiaoyiwang

Series B in 2014
273 Ershou Che Jiaoyiwang is a used car O2O trading platform in China.

273 Ershou Che Jiaoyiwang

Series A in 2010
273 Ershou Che Jiaoyiwang is a used car O2O trading platform in China.

360Guanxi

Venture Round in 2009
360Guanxi (formerly eChinaChem) is an integrated media company for the Chinese chemical, pharmaceutical and life science industries.
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