Implistic Capital

500friends is a provider of loyalty marketing solutions, catering to over 40 brands from the Internet Retailer 1,000 list. The company specializes in customer retention through its LoyaltyPlus platform, which allows e-commerce retailers to track, reward, and recognize important customer behaviors. 500friends is supported by notable institutional investors, enhancing its credibility in the market.

Listia Inc. operates an online auction marketplace that facilitates the exchange of unwanted goods for credits, allowing users to acquire items without spending money. Founded in 2009 and based in Mountain View, California, Listia enables users to list a wide variety of products across numerous categories, including electronics, clothing, collectibles, and home goods. Participants can earn credits by signing up, giving away items, and engaging actively on the platform. These credits can then be used to bid on other listed items, promoting a cycle of trading that unlocks value from unused possessions. This innovative model encourages sustainable consumption and fosters a community centered around sharing and trading.