EQ2 Ventures

Sukhiba is a decentralized community-based commerce platform that focuses on enhancing customer engagement through conversational commerce. It provides businesses with tools designed to facilitate interactions via WhatsApp, allowing for efficient management of customer relationships. The platform enables companies to send notifications, process orders, and streamline operations, ultimately supporting growth in sales. By leveraging conversational technology, Sukhiba aims to create a more interactive and responsive shopping experience for both businesses and their customers.

Uncover is a beauty company that provides skincare products for consumers. The company's mission is to inspire, support, educate, and empower women to take control of health and well-being and become the most trusted skin-care brand. Uncover was founded in 2020 and is based in Kenya.

Sukhiba is a decentralized community-based commerce platform that focuses on enhancing customer engagement through conversational commerce. It provides businesses with tools designed to facilitate interactions via WhatsApp, allowing for efficient management of customer relationships. The platform enables companies to send notifications, process orders, and streamline operations, ultimately supporting growth in sales. By leveraging conversational technology, Sukhiba aims to create a more interactive and responsive shopping experience for both businesses and their customers.

Julaya is a fintech company that provides African businesses with a comprehensive digital platform for managing payments and financial transactions. The platform enables businesses to disburse mobile money transactions to employees and suppliers while also offering virtual and physical prepaid cards. Julaya's software facilitates various financial activities, including paying utility bills, reloading credit cards, and transferring money. Additionally, it supports cash collection for fast-moving consumer goods and retailers, and provides access to digital loans. By digitizing operations through its platform, Julaya empowers businesses to utilize new digital payment methods and streamline their financial processes.

Addenda LTD, established in 2018 and headquartered in Dubai, United Arab Emirates, specializes in providing blockchain-based distributed ledger technology (DLT) services to the insurance industry. The company streamlines insurance processes, enables real-time task reporting, and securely records claim and policy data onto the blockchain for enhanced transparency and security. Additionally, Addenda offers data input validation and analysis services. In 2020, Addenda launched Hala Insurance, an insurtech startup aiming to provide affordable, quick, and online car and home insurance to the 500 million people living in the Middle East and North Africa (MENA) region, thereby disrupting the traditional insurance industry.

AIfluence is an artificial intelligence-driven influencer marketing platform designed to optimize and scale global marketing strategies for brands. The platform offers a comprehensive end-to-end solution that facilitates the discovery and evaluation of influencers, campaign management, and performance measurement for both organic and paid campaigns. Utilizing advanced algorithms, AIfluence accurately matches influencers with brands, enabling real-time monitoring and management of high-impact audience-based campaigns. The platform adapts to evolving demographic trends, leveraging audience trust networks to foster authentic and credible conversations that enhance brand promotion and deliver measurable results. By focusing on emotional connections within campaigns, AIfluence aims to generate greater return on investment and revenue for its clients.

Speero is an online marketplace based in Riyadh, Saudi Arabia, that specializes in the sale of new and used automotive spare parts. Founded in 2017, the platform allows users to order parts through its website and mobile applications. It features a specialized team that assists with queries, quotations, and information regarding spare parts. Speero integrates directly with repair shops, insurance companies, and other businesses, enabling users to compare price quotes from various suppliers. This functionality helps car owners acquire automotive parts at lower costs while also providing clients the opportunity to reduce expenses, improve efficiency, and minimize the risk of fraud within their operations.

Homzmart Ltd. is an e-commerce platform based in Cairo, Egypt, that specializes in selling home furniture, décor, lighting, and various home supplies. Founded in 2019, the company facilitates connections between homeowners and home professionals, allowing users to browse an extensive selection of products while accessing reviews, expert advice, and articles on home improvement. Homzmart aims to create a community-driven environment that enhances the shopping experience for home-related needs, offering a diverse range of quality products at competitive prices. Through its platform, the company seeks to simplify the process of home furnishing and improvement for its customers.

Abwaab Technologies Inc, established in 2019 and headquartered in Amman, Jordan, operates an online learning platform for secondary-school students. It provides concept-based video lessons, visualized learning journeys, assessments, and performance-tracking features for key subjects like math, physics, chemistry, and biology. The platform allows students to learn at their own pace, test themselves, and access expert tutors anytime and anywhere, aiming to enhance the learning experience outside the classroom.

Eyewa is an online optical store that aims to simplify the eyewear shopping experience for consumers. The company offers a diverse range of products, including sunglasses, prescription glasses, blue-light reading glasses, and contact lenses. By focusing on convenience and affordability, Eyewa strives to provide customers with a fashion-forward selection of eyewear that meets their individual needs.

Invygo is the first and largest car subscription service in the MENA region, established in 2018 by Eslam Hussein and Pulkit Ganjoo in Dubai, UAE. The company offers consumers a seamless app-based platform that provides access to passenger cars through an all-inclusive monthly subscription model, allowing users to customize their subscriptions on a month-to-month basis without the financial burdens typically associated with car ownership. Invygo's service enables customers to easily subscribe to and return vehicles, with payments covering insurance, maintenance, breakdown support, and concierge assistance. Additionally, the platform offers dealers an innovative business model to generate revenue while minimizing depreciation and operational costs.

Abwaab Technologies Inc, established in 2019 and headquartered in Amman, Jordan, operates an online learning platform for secondary-school students. It provides concept-based video lessons, visualized learning journeys, assessments, and performance-tracking features for key subjects like math, physics, chemistry, and biology. The platform allows students to learn at their own pace, test themselves, and access expert tutors anytime and anywhere, aiming to enhance the learning experience outside the classroom.

Homzmart Ltd. is an e-commerce platform based in Cairo, Egypt, that specializes in selling home furniture, décor, lighting, and various home supplies. Founded in 2019, the company facilitates connections between homeowners and home professionals, allowing users to browse an extensive selection of products while accessing reviews, expert advice, and articles on home improvement. Homzmart aims to create a community-driven environment that enhances the shopping experience for home-related needs, offering a diverse range of quality products at competitive prices. Through its platform, the company seeks to simplify the process of home furnishing and improvement for its customers.

CarSwitch is an online marketplace dedicated to transforming the regional used car market, which is valued at over $20 billion. It aims to simplify the complex and often frustrating process of buying and selling used cars. The company employs certified specialists and advanced technology to inspect, certify, and warranty vehicles, ensuring transparency and trust in every transaction. CarSwitch manages various aspects of the sales process, including advertising, handling inquiries, filtering potential buyers, and assisting with test drives and paperwork. By providing these comprehensive services, CarSwitch enables users to buy and sell used cars with ease, while also offering additional services like insurance and financing.

Invygo is the first and largest car subscription service in the MENA region, established in 2018 by Eslam Hussein and Pulkit Ganjoo in Dubai, UAE. The company offers consumers a seamless app-based platform that provides access to passenger cars through an all-inclusive monthly subscription model, allowing users to customize their subscriptions on a month-to-month basis without the financial burdens typically associated with car ownership. Invygo's service enables customers to easily subscribe to and return vehicles, with payments covering insurance, maintenance, breakdown support, and concierge assistance. Additionally, the platform offers dealers an innovative business model to generate revenue while minimizing depreciation and operational costs.

Mawdoo3 is an online platform dedicated to providing credible Arabic content across various topics, including health, education, and cooking. It serves over 50 million unique visitors each month, aiming to enhance the availability of quality Arabic information on the Internet. The platform employs artificial intelligence to curate an encyclopedia of digital content that emphasizes Arabian culture and history, allowing users to access relevant information quickly and efficiently. By focusing on trustworthy sources, Mawdoo3 strives to meet the needs of Arabic internet users seeking reliable content.

Eyewa is an online optical store that aims to simplify the eyewear shopping experience for consumers. The company offers a diverse range of products, including sunglasses, prescription glasses, blue-light reading glasses, and contact lenses. By focusing on convenience and affordability, Eyewa strives to provide customers with a fashion-forward selection of eyewear that meets their individual needs.

ArabyAds is a performance marketing company founded in 2013 and based in Dubai, United Arab Emirates, with an additional office in Cairo, Egypt. The firm specializes in enhancing e-commerce marketing through a diverse range of services, including influencer marketing, affiliate marketing, lead generation, sales promotion, customer acquisition, and market testing. ArabyAds aims to empower merchants by improving their return on investment, boosting sales, and enhancing brand visibility through its comprehensive marketing platforms. With a focus on online marketing strategies, the company is dedicated to helping its clients navigate the evolving digital landscape.

Golden Scent is an e-commerce platform based in Dammam, Saudi Arabia, specializing in branded perfumes, cosmetics, skincare, and hair products. Founded in 2014, the company aims to be a comprehensive online beauty destination, allowing customers to explore and purchase a wide variety of luxury fragrances and beauty items from a single source. One of the platform's standout features is its application, which enables users to virtually try on products before making a purchase, enhancing the shopping experience. Through its commitment to genuine products and customer satisfaction, Golden Scent has established itself as a key player in the online beauty market.

Feel22.com is a prominent online beauty destination in Lebanon, specializing in e-commerce for a wide array of beauty products. The platform offers customers an extensive selection that includes makeup, haircare, skincare, perfumes, and more, catering to diverse beauty needs. By providing a convenient shopping experience, feel22.com enables customers to easily order their favorite products and have them delivered directly to their homes.

The Luxury Closet is a pioneering online marketplace in the GCC region dedicated to the buying, selling, and consignment of luxury items, with a focus on pre-owned products. By ensuring the authenticity and integrity of each item, the platform allows customers to purchase designer goods at discounted prices. With its significant market reach and impressive scalability, The Luxury Closet has experienced rapid growth, achieving double-digit monthly increases in sales since its inception. The platform serves as a trusted venue for individuals seeking to access authentic luxury items while promoting a sustainable approach to fashion consumption.

Aqeed is an insurance technology company focused on simplifying and enhancing the insurance experience for users. By developing an intuitive software platform, Aqeed enables individuals and businesses to understand, decide, shop for, and manage their insurance needs effectively. The company's technology promotes transparency and accessibility, allowing customers to make informed choices tailored to their specific requirements. Through its secure and customizable insurance-as-a-service approach, Aqeed aims to empower users in navigating the complexities of the insurance landscape, ultimately fostering better decision-making and a more straightforward insurance process.

Eyewa is an online optical store that aims to simplify the eyewear shopping experience for consumers. The company offers a diverse range of products, including sunglasses, prescription glasses, blue-light reading glasses, and contact lenses. By focusing on convenience and affordability, Eyewa strives to provide customers with a fashion-forward selection of eyewear that meets their individual needs.

Golden Scent is an e-commerce platform based in Dammam, Saudi Arabia, specializing in branded perfumes, cosmetics, skincare, and hair products. Founded in 2014, the company aims to be a comprehensive online beauty destination, allowing customers to explore and purchase a wide variety of luxury fragrances and beauty items from a single source. One of the platform's standout features is its application, which enables users to virtually try on products before making a purchase, enhancing the shopping experience. Through its commitment to genuine products and customer satisfaction, Golden Scent has established itself as a key player in the online beauty market.

STEP Group is a leading digital and new media company in the Middle East with a house of modern news and entertainment brands.

The Luxury Closet is a pioneering online marketplace in the GCC region dedicated to the buying, selling, and consignment of luxury items, with a focus on pre-owned products. By ensuring the authenticity and integrity of each item, the platform allows customers to purchase designer goods at discounted prices. With its significant market reach and impressive scalability, The Luxury Closet has experienced rapid growth, achieving double-digit monthly increases in sales since its inception. The platform serves as a trusted venue for individuals seeking to access authentic luxury items while promoting a sustainable approach to fashion consumption.

Mawdoo3 is an online platform dedicated to providing credible Arabic content across various topics, including health, education, and cooking. It serves over 50 million unique visitors each month, aiming to enhance the availability of quality Arabic information on the Internet. The platform employs artificial intelligence to curate an encyclopedia of digital content that emphasizes Arabian culture and history, allowing users to access relevant information quickly and efficiently. By focusing on trustworthy sources, Mawdoo3 strives to meet the needs of Arabic internet users seeking reliable content.