EQ2 Ventures

Flowcart develops a conversational commerce platform that helps businesses reach and engage customers through WhatsApp. The platform offers tools for managing customer relationships, sending notifications, and processing orders, enabling companies to streamline operations and grow sales.

Uncover is a beauty company that provides skincare products for consumers. The company's mission is to inspire, support, educate, and empower women to take control of health and well-being and become the most trusted skin-care brand. Uncover was founded in 2020 and is based in Kenya.

Flowcart develops a conversational commerce platform that helps businesses reach and engage customers through WhatsApp. The platform offers tools for managing customer relationships, sending notifications, and processing orders, enabling companies to streamline operations and grow sales.

Julaya is a fintech company empowering African businesses with digital financial solutions. It offers services such as mobile money transactions for employees and suppliers, virtual and physical prepaid cards, utility bill payments, and access to digital loans.

Addenda LTD, established in 2018 and headquartered in Dubai, United Arab Emirates, specializes in providing blockchain-based distributed ledger technology (DLT) services to the insurance industry. The company streamlines insurance processes, enables real-time task reporting, and securely records claim and policy data onto the blockchain for enhanced transparency and security. Additionally, Addenda offers data input validation and analysis services. In 2020, Addenda launched Hala Insurance, an insurtech startup aiming to provide affordable, quick, and online car and home insurance to the 500 million people living in the Middle East and North Africa (MENA) region, thereby disrupting the traditional insurance industry.

AIfluence is an artificial intelligence–driven influencer marketing platform that matches influencers with brands, and monitors and manages campaigns in real time to deliver measurable results. The platform uses advanced AI to analyze evolving audience demographics and adapt campaigns to create emotional connections, aiming to improve ROI. It also optimizes and scales global influencer marketing strategies, campaign management, and performance measurement for both organic and paid campaigns, enabling brands and advertisers to connect with influencers to raise awareness, increase engagement, and drive sales.

Speero operates an online marketplace for buying new and used automotive spare parts. Founded in 2017, it offers specialized support for queries, quotations, and information.

Homzmart Ltd. is an e-commerce platform based in Cairo, Egypt, that specializes in selling home furniture, décor, lighting, and various home supplies. Founded in 2019, the company facilitates connections between homeowners and home professionals, allowing users to browse an extensive selection of products while accessing reviews, expert advice, and articles on home improvement. Homzmart aims to create a community-driven environment that enhances the shopping experience for home-related needs, offering a diverse range of quality products at competitive prices. Through its platform, the company seeks to simplify the process of home furnishing and improvement for its customers.

Abwaab Technologies operates an online learning platform for secondary school students, offering short, concept-based video lessons, visualized learning journeys, continuous assessment, and performance analytics across subjects such as math, physics, chemistry, and biology. The platform supports self-paced study, access to expert tutors, and ongoing progress tracking, enabling students to learn anytime and anywhere. Founded in 2019 and based in Amman, Jordan, Abwaab focuses on making the learning experience engaging through technology and curated content.

Eyewa is an online optical store that aims to simplify the eyewear shopping experience for consumers. The company offers a diverse range of products, including sunglasses, prescription glasses, blue-light reading glasses, and contact lenses. By focusing on convenience and affordability, Eyewa strives to provide customers with a fashion-forward selection of eyewear that meets their individual needs.

Invygo is MENA's leading car subscription service, offering consumers accessible mobility options via an all-inclusive monthly subscription through its mobile app. It provides dealers with a new revenue-generating business model that reduces depreciation and operational costs.

Abwaab Technologies operates an online learning platform for secondary school students, offering short, concept-based video lessons, visualized learning journeys, continuous assessment, and performance analytics across subjects such as math, physics, chemistry, and biology. The platform supports self-paced study, access to expert tutors, and ongoing progress tracking, enabling students to learn anytime and anywhere. Founded in 2019 and based in Amman, Jordan, Abwaab focuses on making the learning experience engaging through technology and curated content.

Homzmart Ltd. is an e-commerce platform based in Cairo, Egypt, that specializes in selling home furniture, décor, lighting, and various home supplies. Founded in 2019, the company facilitates connections between homeowners and home professionals, allowing users to browse an extensive selection of products while accessing reviews, expert advice, and articles on home improvement. Homzmart aims to create a community-driven environment that enhances the shopping experience for home-related needs, offering a diverse range of quality products at competitive prices. Through its platform, the company seeks to simplify the process of home furnishing and improvement for its customers.

CarSwitch streamlines the used car market by employing certified specialists and advanced technology. They inspect, certify, warranty vehicles, vet buyers, match them with sellers, and facilitate transactions.

Invygo is MENA's leading car subscription service, offering consumers accessible mobility options via an all-inclusive monthly subscription through its mobile app. It provides dealers with a new revenue-generating business model that reduces depreciation and operational costs.

Mawdoo3 is an online Arabic content platform that provides information across topics such as health, education, and cooking. It serves more than 50 million unique visitors each month and aims to enrich Arabic online content for Arabic-speaking users. The service includes an artificial intelligence-powered encyclopedia focused on Arabian culture and history, enabling users to access accurate and trustworthy content quickly and effortlessly.

Eyewa is an online optical store that aims to simplify the eyewear shopping experience for consumers. The company offers a diverse range of products, including sunglasses, prescription glasses, blue-light reading glasses, and contact lenses. By focusing on convenience and affordability, Eyewa strives to provide customers with a fashion-forward selection of eyewear that meets their individual needs.

ArabyAds is a Dubai-based performance marketing company that provides influencer and affiliate marketing, media buying, and lead generation to strengthen e-commerce marketing in the Middle East and North Africa. Founded in 2013 with an office in Cairo, it operates a platform and services offering data-driven targeting, omnichannel campaign management, and real-time performance tracking to help merchants optimize advertising spend and reach the right audience across multiple channels. Its offerings cover market testing, online marketing, product display, customer acquisition, and sales promotion, enabling brands to improve campaign effectiveness in the regional market.

Founded in 2014, Golden Scent is an e-commerce platform based in Dammam, Saudi Arabia. It specializes in offering genuine fragrances and beauty products, including cosmetics, skincare, and hair care items. The platform enables users to try on products virtually before purchasing.

Feel22.com is a prominent online beauty destination in Lebanon, specializing in e-commerce for a wide array of beauty products. The platform offers customers an extensive selection that includes makeup, haircare, skincare, perfumes, and more, catering to diverse beauty needs. By providing a convenient shopping experience, feel22.com enables customers to easily order their favorite products and have them delivered directly to their homes.

The Luxury Closet is a pioneering online marketplace in the GCC region dedicated to the buying, selling, and consignment of luxury items, with a focus on pre-owned products. By ensuring the authenticity and integrity of each item, the platform allows customers to purchase designer goods at discounted prices. With its significant market reach and impressive scalability, The Luxury Closet has experienced rapid growth, achieving double-digit monthly increases in sales since its inception. The platform serves as a trusted venue for individuals seeking to access authentic luxury items while promoting a sustainable approach to fashion consumption.

Aqeed is an insurance technology company focused on simplifying and enhancing the insurance experience for users. By developing an intuitive software platform, Aqeed enables individuals and businesses to understand, decide, shop for, and manage their insurance needs effectively. The company's technology promotes transparency and accessibility, allowing customers to make informed choices tailored to their specific requirements. Through its secure and customizable insurance-as-a-service approach, Aqeed aims to empower users in navigating the complexities of the insurance landscape, ultimately fostering better decision-making and a more straightforward insurance process.

Eyewa is an online optical store that aims to simplify the eyewear shopping experience for consumers. The company offers a diverse range of products, including sunglasses, prescription glasses, blue-light reading glasses, and contact lenses. By focusing on convenience and affordability, Eyewa strives to provide customers with a fashion-forward selection of eyewear that meets their individual needs.

Founded in 2014, Golden Scent is an e-commerce platform based in Dammam, Saudi Arabia. It specializes in offering genuine fragrances and beauty products, including cosmetics, skincare, and hair care items. The platform enables users to try on products virtually before purchasing.

STEP Group is a leading digital and new media company in the Middle East with a house of modern news and entertainment brands.

The Luxury Closet is a pioneering online marketplace in the GCC region dedicated to the buying, selling, and consignment of luxury items, with a focus on pre-owned products. By ensuring the authenticity and integrity of each item, the platform allows customers to purchase designer goods at discounted prices. With its significant market reach and impressive scalability, The Luxury Closet has experienced rapid growth, achieving double-digit monthly increases in sales since its inception. The platform serves as a trusted venue for individuals seeking to access authentic luxury items while promoting a sustainable approach to fashion consumption.

Mawdoo3 is an online Arabic content platform that provides information across topics such as health, education, and cooking. It serves more than 50 million unique visitors each month and aims to enrich Arabic online content for Arabic-speaking users. The service includes an artificial intelligence-powered encyclopedia focused on Arabian culture and history, enabling users to access accurate and trustworthy content quickly and effortlessly.