EQ2 Ventures

EQ2 Ventures is a venture capital firm based in Dubai, United Arab Emirates, founded in 2015 as a spin-off of Equitrust, the corporate venture capital arm of Choueiri Group. The firm focuses on investing in seed to Series B-stage startup companies across various sectors, including ad tech, ed tech, e-commerce, fintech, health tech, digital content, software as a service, and B2C marketplaces. By leveraging a robust network of strategic investors and mentors, EQ2 Ventures aims to assist entrepreneurs in addressing significant consumer and business challenges, fostering the development of sustainable companies and generating long-term value.

Patrick Thiriet

CEO and Founder

Manish Phulwani

Associate Director

27 past transactions

Sukhiba

Seed Round in 2024
Sukhiba is a decentralized community-based commerce platform.

Uncover

Seed Round in 2024
Uncover is a beauty company that provides skincare products for consumers. The company's mission is to inspire, support, educate, and empower women to take control of health and well-being and become the most trusted skin-care brand. Uncover was founded in 2020 and is based in Kenya.

Sukhiba

Seed Round in 2023
Sukhiba is a decentralized community-based commerce platform.

Julaya

Seed Round in 2022
Julaya is a fintech company focused on providing African businesses with digital financial solutions. The platform enables companies to manage payments efficiently through a digital account, facilitating mobile money transactions for employees and suppliers. Julaya's services include issuing virtual and physical prepaid cards, allowing businesses to streamline their financial operations. Additionally, the software supports utility bill payments, credit card reloading, and money transfers, enhancing accessibility to digital payment options. By digitizing their operations on the Julaya platform, businesses can also access digital loans, thereby improving their financial flexibility and operational efficiency. Julaya aims to empower businesses by offering a comprehensive suite of financial tools tailored to meet their specific needs.

Hala

Series A in 2021
Hala Insurance, founded in 2020, aims to provide insurance coverage to the 500 million individuals residing in the MENA region. The company focuses on transforming the traditional insurance landscape by offering affordable and rapid online car and home insurance solutions. By leveraging technology, Hala seeks to make the insurance process more accessible and efficient for its customers. The company is part of a broader trend of innovation in the insurance sector, which includes the use of blockchain technology for sharing insurance information, as exemplified by other startups in the region.

AIfluence

Seed Round in 2021
AIfluence is an AI-driven platform that specializes in influencer marketing, providing a comprehensive solution for brands to promote their products effectively. The platform leverages advanced algorithms to match influencers with brands, facilitating influencer discovery, campaign management, and performance measurement for both organic and paid campaigns. By monitoring and managing high-impact audience-based campaigns in real-time, AIfluence enhances brand promotion strategies and generates measurable results. Its technology adapts to evolving audience demographics, fostering authentic and credible conversations that build trust and engagement. Ultimately, AIfluence aims to optimize influencer marketing efforts, enabling clients to achieve superior return on investment and drive revenue growth through social media networks.

Speero

Seed Round in 2021
Speero is an online marketplace based in Riyadh, Saudi Arabia, that specializes in the purchase of new and used automotive spare parts. Established in 2017, the platform facilitates online ordering and offers a dedicated team to assist users with queries, quotations, and information. Speero integrates directly with repair shops, insurance companies, and other businesses, allowing users to compare price quotes from various suppliers. This functionality enables car owners to acquire automotive parts at competitive prices while helping businesses reduce costs, enhance efficiency, and minimize fraud. By providing a comprehensive solution for automotive spare parts, Speero aims to streamline the procurement process for both individual consumers and businesses in the automotive sector.

Homzmart

Series A in 2021
Homzmart Ltd. is an e-commerce platform based in Cairo, Egypt, that specializes in selling home furniture, décor, lighting, and supplies. Founded in 2019, the company not only offers a diverse selection of home furnishings but also connects homeowners with home professionals. Users can browse various home designs, products, and accessories, as well as access reviews and advice from industry experts. This interactive community aspect enhances the home shopping experience, allowing customers to make informed decisions while finding quality products at competitive prices.

Abwaab

Seed Round in 2021
Abwaab is an online learning platform tailored for secondary school students, providing a flexible and engaging educational experience. The platform features short, curated video lessons across various subjects, allowing students to learn at their own pace. It incorporates visualized learning journeys, continuous assessments, and performance analytics to enhance understanding and retention of concepts. By leveraging technology, Abwaab aims to transform how students learn outside the traditional classroom setting, making education more accessible and stimulating.

Eyewa

Series B in 2020
Eyewa is an online optical store focused on simplifying the eyewear shopping experience. The company offers a diverse range of products, including sunglasses, prescription glasses, blue-light reading glasses, and contact lenses. By providing a user-friendly platform, Eyewa aims to make eyewear shopping accessible and affordable for customers, catering to both fashion and functional needs.

Invygo

Seed Round in 2020
Invygo is the first and largest car subscription service in the MENA region, offering consumers an all-inclusive monthly subscription model through a user-friendly mobile app. Founded in 2018 in Dubai by Eslam Hussein and Pulkit Ganjoo, Invygo enables users to access passenger vehicles without the financial burdens associated with traditional car ownership. The platform allows for customizable month-to-month subscriptions, providing flexibility for users to return or upgrade their vehicles without penalties. Additionally, Invygo supports car dealers by offering a new business model that helps them generate revenue while minimizing depreciation and operational costs. Overall, Invygo aims to create accessible mobility options with a hassle-free experience for both consumers and dealers.

Abwaab

Pre Seed Round in 2020
Abwaab is an online learning platform tailored for secondary school students, providing a flexible and engaging educational experience. The platform features short, curated video lessons across various subjects, allowing students to learn at their own pace. It incorporates visualized learning journeys, continuous assessments, and performance analytics to enhance understanding and retention of concepts. By leveraging technology, Abwaab aims to transform how students learn outside the traditional classroom setting, making education more accessible and stimulating.

Homzmart

Seed Round in 2020
Homzmart Ltd. is an e-commerce platform based in Cairo, Egypt, that specializes in selling home furniture, décor, lighting, and supplies. Founded in 2019, the company not only offers a diverse selection of home furnishings but also connects homeowners with home professionals. Users can browse various home designs, products, and accessories, as well as access reviews and advice from industry experts. This interactive community aspect enhances the home shopping experience, allowing customers to make informed decisions while finding quality products at competitive prices.

CarSwitch

Series A in 2019
CarSwitch operates an online marketplace designed to streamline the buying and selling of used cars in a market valued at over $20 billion. The company addresses the complexities and challenges faced by both sellers and buyers by employing certified specialists and advanced technology. CarSwitch manages the entire transaction process, including inspecting, certifying, and warranting vehicles, as well as photographing, advertising, and filtering potential buyers. Additionally, the platform facilitates test drives and handles all necessary paperwork, ensuring a seamless experience. By simplifying these processes, CarSwitch aims to enhance transparency and trust in the used car market, making it easier for users to buy and sell vehicles while also accessing services such as insurance and financing.

Invygo

Seed Round in 2019
Invygo is the first and largest car subscription service in the MENA region, offering consumers an all-inclusive monthly subscription model through a user-friendly mobile app. Founded in 2018 in Dubai by Eslam Hussein and Pulkit Ganjoo, Invygo enables users to access passenger vehicles without the financial burdens associated with traditional car ownership. The platform allows for customizable month-to-month subscriptions, providing flexibility for users to return or upgrade their vehicles without penalties. Additionally, Invygo supports car dealers by offering a new business model that helps them generate revenue while minimizing depreciation and operational costs. Overall, Invygo aims to create accessible mobility options with a hassle-free experience for both consumers and dealers.

Mawdoo3

Series B in 2019
Mawdoo3 is an online platform dedicated to providing high-quality Arabic content across a wide range of topics, including health, education, and cooking. With a monthly reach of over 50 million unique visitors, the platform seeks to enhance the availability of credible information in the Arabic language. Utilizing an artificial intelligence-driven encyclopedia, Mawdoo3 ensures that users can access reliable content from trustworthy sources efficiently. The platform is committed to enriching the digital landscape for Arabic-speaking internet users, making it easier for them to find relevant and accurate information about Arabian culture, history, and various other subjects.

Eyewa

Series A in 2019
Eyewa is an online optical store focused on simplifying the eyewear shopping experience. The company offers a diverse range of products, including sunglasses, prescription glasses, blue-light reading glasses, and contact lenses. By providing a user-friendly platform, Eyewa aims to make eyewear shopping accessible and affordable for customers, catering to both fashion and functional needs.

ArabyAds

Series A in 2019
ArabyAds is a performance marketing firm established in 2013 and based in Dubai, United Arab Emirates, with an additional office in Cairo, Egypt. The company focuses on enhancing e-commerce marketing through a variety of services, including influencer marketing, affiliate marketing, media buying, lead generation, sales promotion, customer acquisition, and market testing. By offering diverse marketing platforms, ArabyAds aims to help merchants improve their return on investment, boost sales, and enhance brand visibility.

Golden Scent

Series B in 2019
Golden Scent is an online destination for genuine fragrances and beauty products.

feel22.com

Series A in 2018
Feel22.com is a prominent online beauty destination in Lebanon, specializing in e-commerce for a wide array of beauty products. The platform offers customers an extensive selection that includes makeup, haircare, skincare, perfumes, and more, catering to diverse beauty needs. By providing a convenient shopping experience, feel22.com enables customers to easily order their favorite products and have them delivered directly to their homes.

The Luxury Closet

Series C in 2018
The Luxury Closet is a fast growing online market platform that buys, sells, and consigns luxury items, mostly pre-owned, at a discounted price maintaining brand and item integrity and the assurance of authenticity. The Luxury Closet is the first of its kind in the GCC region in terms of size, market reach and scalability. It has achieved massive traction in a short period of time, and double digit monthly growth.

Aqeed

Series B in 2018
Aqeed is an insurance technology company focused on simplifying the insurance process for users. The company offers a software platform that helps individuals and businesses understand, compare, and manage their insurance needs. By leveraging a secure and customizable insurance-as-a-service technology, Aqeed aims to provide a transparent experience, allowing customers to make informed decisions tailored to their specific requirements. Through its innovative approach, Aqeed seeks to enhance the accessibility of insurance and empower users in their insurance-related choices.

Eyewa

Seed Round in 2018
Eyewa is an online optical store focused on simplifying the eyewear shopping experience. The company offers a diverse range of products, including sunglasses, prescription glasses, blue-light reading glasses, and contact lenses. By providing a user-friendly platform, Eyewa aims to make eyewear shopping accessible and affordable for customers, catering to both fashion and functional needs.

Golden Scent

Series A in 2017
Golden Scent is an online destination for genuine fragrances and beauty products.

STEP Group

Series A in 2017
STEP Group is a leading digital and new media company in the Middle East with a house of modern news and entertainment brands.

The Luxury Closet

Series B in 2016
The Luxury Closet is a fast growing online market platform that buys, sells, and consigns luxury items, mostly pre-owned, at a discounted price maintaining brand and item integrity and the assurance of authenticity. The Luxury Closet is the first of its kind in the GCC region in terms of size, market reach and scalability. It has achieved massive traction in a short period of time, and double digit monthly growth.

Mawdoo3

Series A in 2015
Mawdoo3 is an online platform dedicated to providing high-quality Arabic content across a wide range of topics, including health, education, and cooking. With a monthly reach of over 50 million unique visitors, the platform seeks to enhance the availability of credible information in the Arabic language. Utilizing an artificial intelligence-driven encyclopedia, Mawdoo3 ensures that users can access reliable content from trustworthy sources efficiently. The platform is committed to enriching the digital landscape for Arabic-speaking internet users, making it easier for them to find relevant and accurate information about Arabian culture, history, and various other subjects.
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