Sharrp Ventures

Sharrp Ventures focuses on investing in early stage and growth stage companies that have shown some level of business traction. The firm is sector agnostic but tends to favor consumer and consumption-related ideas. Operating with a small team, Sharrp Ventures benefits from a broad network connected to the Marico Group, allowing it to provide valuable connections and insights to the companies it invests in on a pull-basis. This strategic positioning enables Sharrp Ventures to support its portfolio companies effectively while exploring diverse investment opportunities.

Rishabh Mariwala

Co-Founder and Director

Past deals in FMCG

Power Gummies

Venture Round in 2024
Power Gummies is a direct-to-consumer nutraceutical company specializing in vitamin-enriched gummy supplements designed to address specific health concerns. The company offers a range of chewable dietary products suitable for all hair types and genders, formulated with vegan ingredients that are gluten-free and vegetarian. Each product is scientifically backed and contains essential nutrients such as biotin, zinc, folic acid, and a variety of vitamins from A to E. These gummies aim to enhance hair and nail growth while also supporting metabolism, thereby providing a convenient and effective means for consumers to meet their daily nutritional requirements and promote overall well-being.

Superfoods Valley

Seed Round in 2024
Superfoods Valley is a startup focused on nutrition and food technology. It develops innovative platforms that address key nutrient deficiencies through disruptive food supplements and personalized nutrition solutions, aiming to enhance transparency in food quality and promote healthy living.

Slurrp Farm

Series C in 2024
Slurrp Farm is a food brand founded in 2016 by Meghana Narayan and Shauravi Malik, aimed at providing healthy and tasty food options for children. Recognizing a gap in high-quality, nutritious foods for young children, the founders conducted extensive research and launched a range of millet-based packaged products. Slurrp Farm's offerings include snacks, lunchboxes, breakfast items, cereals, and natural sweeteners, all crafted from ingredients rich in essential micronutrients such as ragi, jowar, bajra, foxtail millet, and amaranth. The company focuses on encouraging healthier eating habits among children without compromising on taste or quality, catering to the growing demand from parents seeking better food choices for their families.

SuperBottoms

Series A in 2023
SuperBottoms is a sustainable baby care brand focused on washable, reusable cloth diapers and related products. The company offers free-size UNO cloth diapers and a range of eco-friendly baby and mom essentials, including period underwear, diaper inserts, detergent sheets, cloth pads, and pillows, all made from natural materials. Its mission is to reduce environmental impact by providing healthier, non-harmful products for babies and families and by promoting reusable alternatives to disposables. Through its product line and approach, SuperBottoms aims to advance conscious parenting and transform everyday care for children and the environment.

FirstCry India

Secondary Market in 2023
FirstCry is an online platform based in Pune, India, specializing in baby and kids' products. Founded in 2010, the company offers an extensive range of over 20,000 items from more than 250 renowned international and Indian brands, including Mattel, Pampers, and Disney. FirstCry's business model encompasses not only the sale of baby products and toys but also the wholesale distribution of fast-moving consumer goods (FMCG) through various partners. Additionally, the company operates a preschool segment via franchise partnerships across India. By focusing on quality products and providing a reliable online shopping experience, FirstCry aims to ensure customer satisfaction through prompt delivery services and responsive customer care.

mCaffeine

Series C in 2022
mCaffeine is a personal care brand specializing in caffein-infused products for face, body, and hair. The company's product range includes shampoos, face washes, shower gels, body lotions, and face masks, all featuring caffeine as a key ingredient. mCaffeine is recognized for its commitment to quality and has received accolades, such as the Nykaa Femina Beauty Awards 2020 for the best Coffee body scrub. By focusing on natural ingredients, mCaffeine aims to provide customers with effective beauty care solutions that enhance their daily routines.

Bold Care

Seed Round in 2022
Bold Care is a digital men's health and wellness startup offering free sexologist consultations and discreet delivery of holistic sexual wellness kits. It provides personalized treatment plans combining prescription medicines and natural supplements, with unlimited post-consultation follow-ups to address men's wellness issues permanently.

Power Gummies

Series A in 2022
Power Gummies is a direct-to-consumer nutraceutical company specializing in vitamin-enriched gummy supplements designed to address specific health concerns. The company offers a range of chewable dietary products suitable for all hair types and genders, formulated with vegan ingredients that are gluten-free and vegetarian. Each product is scientifically backed and contains essential nutrients such as biotin, zinc, folic acid, and a variety of vitamins from A to E. These gummies aim to enhance hair and nail growth while also supporting metabolism, thereby providing a convenient and effective means for consumers to meet their daily nutritional requirements and promote overall well-being.

Bold Care

Pre Seed Round in 2019
Bold Care is a digital men's health and wellness startup offering free sexologist consultations and discreet delivery of holistic sexual wellness kits. It provides personalized treatment plans combining prescription medicines and natural supplements, with unlimited post-consultation follow-ups to address men's wellness issues permanently.
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