InstaFit

InstaFit is an online fitness startup based in Mexico City, co-founded by Oswaldo Trava and Natalia Amaya. The company provides an engaging platform for home workouts, offering on-demand audio and video fitness classes led by professional trainers. With a focus on affordability, InstaFit delivers high-quality fitness training at a fraction of the cost of traditional gyms. The platform features a wide range of workouts, from yoga to functional training, and publishes new content weekly, which is also available offline for user convenience. Launched in late 2016, the InstaFit app has gained popularity, attracting paying users in 37 countries and earning a 4.4-star rating. It ranks as the top health and fitness app in 15 countries and was recognized by Apple as one of the best apps of 2016. By leveraging advanced technology, creative marketing, and efficient operational practices, InstaFit addresses the pressing health issue of obesity in the region within a rapidly growing internet market.